Luxury Brands & Management

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1 Luxury Brands & Management Bachelor IBMS Luxury Goods Bachelor IBMS

2 Sonsbeek School Of Management Sonsbeek School of Management is a private educational institution that offers a number of unique programs at Bachelor and Master level focused on specific market segments. The programs are designed in close involvement with the business community. These programs are offered to individuals who already have a job or business and for students who wish to pursue a full-time training. The unique combination of a private training initiative with industry involvement ensures an optimal preparation to the demands of the business. Sonsbeek School of Management is located in Arnhem. The choice for Arnhem as location is a conscious choice. Arnhem is centrally located between two agglomerations, namely the Randstad and North Rhine-Westphalia. Where a significant portion of the West European companies work in the field of entrepreneurship, innovation, creativity and internationalization. These four key themes will be central to all programs offered by Sonsbeek School Of Management. The Netherlands Business Academy and EuroPort Business School closely work together in Sonsbeek School of Management. These two founders are also responsible for the accreditation of the programs of Sonsbeek School of Management. Our programs are taught by experienced professionals who also take an active role in business. They have an extensive and interesting network where you personally and your organization will have a quick and lasting benefit. All our courses are accredited by the Dutch Flemish Accreditation Organization (NVAO). Sonsbeek School Of Management for students When you choose Sonsbeek School of Management, you will follow programs that meet the international business demands. We teach young people to discover their strengths and to use them as much as possible. During the programs, all aspects of entrepreneurship will be discussed from leadership to marketing and international law and innovation. Entrepreneurship is one of the focal points in our programs. Sonsbeek School of Management is not only focussing on the Netherlands, it teach you to focus worldwide. Classes are taught in small groups by top teachers and business experts. Sonsbeek School of Management has close relations with the largest and most important companies in business. Educational programmes are developed in cooperation with business life to ensure that there is always a good connection to the labor market. So after your training you can immediately get started!

3 Luxury Goods The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fastdeveloping BRICS economies. Asia in general, and China in particular, are now recognized as the biggest potential markets for luxury goods. Recent luxury brand sales clearly demonstrate that Asian consumers love luxury items. Luxury brands are now targeting the BRICS countries (Brazil, Russia, India, China, South Africa) to increase their growth rates, which is a clear indicator of bright prospects for the luxury business. Managing companies operating in the Luxury Goods industry requires peculiar and specialized skills and knowledge that are usually not covered by traditional general management programs. Nowadays luxury brands require a new breed of managers, capable of managing both business, innovation and creative imperatives. The goal of the program is to ensure participants develop a global vision of the luxury sector, some solid marketing and managerial abilities and the capacity to engage with innovation and creativity. If you have: An international mindset A specific interest for entering in the retail luxury sectors (Fashion & Accessories, Watches & Jewelry and Cars) An interest for acquiring managerial, entrepreneurial or marketing expertise in luxury business If your ambition is: You are a sales oriented student willing to develop an international career in luxury distribution and/or you want to set-up a company in the luxury industry Then the program Bachelor International Business Management Studies in Luxury Goods is the right choice for you!

4 Luxury Goods Bachelor IBMS First Year During the first year, you will be introduced to the international market from the perspective of an international marketeer, an international manager, or an international communications manager, always with a special focus on your target group. General management and communication skills (taught in English) are an integral part of the program. Throughout your education, various modules and trainings will contribute to the (real-life) projects in which you will participate. During these projects, you will learn about how to function in an international business environment. Second Year During the second year you will be working on your operational skills and learn how to identify businessrelated issues from a tactical point of view. You will see the international market through the eyes of a Financial Manager, an Export Manager or a Retail Manager of Luxury Goods. You will also participate in a project concerning the creation of a genuine company. You will start this year with a ten-week orientation internship in the luxury goods branche. Third Year In the third year, we will look at the luxury goods industry from the perspective of a brand manager, a management consultant or a product manager. As part of the program we will also visit France. As the home of cognac, fragrance, champagne, couture and foie gras, no one can deny that the French know a thing or two about luxury. And whilst the industry evolved from artisanal production, old-world tradition and a rich cultural heritage, the rise of modern companies LVMH and PPR has also cemented France as the business capital of the industry: home to one of the largest armies of luxury brand executives. Fourth Year This year you will be performing an international internship in a Luxury Goods company. From our experience we know that working as a trainee is a perfect stepping stone to a career in the international luxury goods industry. You conclude this last year with writing your thesis. The thesis is the concluding highlight of your study. You are advising an international organization in the luxury goods industry on a problem they experience or an opportunity they want to explore. You work within a theoretical framework and carry out research in this organization in order to provide them with a good advice. Using the knowledge, skills and experience you have achieved during your study, you are expected to do research, analyze data and doing specific recommendations to solve the business problem.

5 Admission requirements To become an important player in the world of Luxury Goods Management, you should be able to develop specific skills and insights. You should be flexible, motivated and think creatively. The following admission requirements apply to the IBMS degree on the bachelor level (hbo): VWO/HAVO specialization Economics & Society (EM) specialization Nature & Engineering (NT) with a major in Economics specialization Nature & Health (NG) met with a major in Economics BACHELOR a certificate from another bachelor education Institute, indicating you successfully finished their first year. Entry requirements for international applicants A diploma equivalent to Dutch secondary education, such as Abitur or Fachabitur (Germany), Baccalauréat (France), General Certificate of Secondary Education (UK), High School Diploma with college preparatory program (US) or SMU Diploma (Indonesia) IBMS questionnaire and motivation letter One recent passport-size photo Two copies of the identifying page of your passport Copy of your IELTS result* (aggregate of 6, minimum 5.5 for any skill) A certified copy of your certificate(s) and grade list * Only for non-dutch or non-english native applicant. Native speakers are considered to come from the following countries: Australia, Canada, Irish Republic, New Zealand, South Africa, UK, and USA. Acceptance into our program is based on the evaluation of your educational (and in certain cases your professional) background and diploma s. The Nuffic (Netherlands Organization for International Cooperation in Higher Education) assesses foreign degrees and certificates in terms of the Dutch system and advises us on their acceptability. However, you will need to have completed your secondary education including economics. If you do not meet these requirements, you may be accepted on the basis of the so-called 21+ test, or on a link up programme for certain topics.

6 Intake assessment An intake assessment provides an insight into mutual expectations, both for students and for EPBS. During this assessment we also look at whether you are entitled to certain topic dispensations based on prior education or competencies gained elsewhere. We look at what motivates you to start this education in the first place. Because it is a four year education of very high intensity, this will be an important part of the intake assessment. This selection at the gate enables EPBS to continue to guarantee the high quality of education it provides for all students and their environment. Costs The tuition fees for the year are ,-. The tuition fee excludes the cost of required books, study trips and course materials, which will be about 750,- a year. Student grants Students who are over 18 years old and who own the Dutch nationality are entitled to student grants and a public transport pass (OV-studentenkaart). Academic year The training programmes starts each year in September and February. Housing Sonsbeek School of Management helps with finding your living in Arnhem for an aditional fee.

7 Centre of Excellence Sonsbeek School of Management has collaboration with professionals from different disciplines in the Luxury Brands. They will give advice and we are glad to inform you about our partners. On our website you can find all our partners. CONTACT Gele Rijdersplein 6811 AN Arnhem The Netherlands