MBA Hotel and Tourism Management

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1 MBA Hotel and Tourism Management

2 Accreditation Accreditation is a tool to monitor, assess and evaluate the standards and quality of higher education institutions and programs. Successful accreditation indicates that the institution meets or exceeds the standards set by an accreditation organization, and ensures students they will receive a high level of education. Why is accreditation important? It ensures students, their families and future employers that an institution or program provides high quality education. It gives reassurance of the degree s value, now and in the future. Students who apply for grants and loans need to attend a business school, university or program that is accredited. Employers require a business school, university or program to be accredited before deciding to provide tuition assistance to current employees, evaluating the credentials of new employees or making a charitable contribution. Governments require that a college, university or program is accredited in order to be eligible for federal grants and loans or other funds. The Maastricht School of Management s MBA programs have been accredited by the Association of MBAs (AMBA), the Association of Collegiate Business Schools (ACBSP), the Assembly of Collegiate Business Education (IACBE) and the Dutch Flemish Accreditation Organization (NVAO]. The Dutch Ministry of Education, Culture and Science endorses the academic standards of Maastricht School of Management s MBA degree. The MBA program complies with the standards upheld by the Higher Education Quality Control Organization of The Netherlands. The Maastricht Hotel Management School is an officially recognized institution of higher education in The Netherlands. Our partnership with the renowned Maastricht School of Management enables us to offer a very professional, internationally recognized and authorized MBA program, including an extensive specialization in Hotel and Tourism Management. Since its foundation in 1950, the Maastricht Hotel Management School has built up an excellent reputation. The internationally acclaimed school is in the top 10 of Hotel Management Schools worldwide. In 2010, the MHMS was chosen as the best Hotel Management School in The Netherlands, scoring particularly well on graduation rates, number of contact hours and facilities offered. With passion, style and responsibility as its core values, the Maastricht School of Management and the Maastricht Hotel Management School truly provide you with the best of both worlds: a world class, accredited MBA program complemented by outstanding Hotel and Tourism Management specialization courses from international experts in the hospitality industry! 02 - MBA Hotel and Tourism Management

3 Meet the world in your classroom Maastricht Hotel Management School (MHMS) Founded in 1950, the Maastricht Hotel Management School is the number 1 Hotel Management School in The Netherlands, and is in the top 10 of Hotel Management Schools worldwide. Its global network of partner institutions and the diversity in cultural backgrounds of its enterprising students clearly demonstrate this. The MHMS is also the driving force behind the one-year (!) MBA specialization in Hotel and Tourism Management, which is offered in close collaboration with the Maastricht School of Management. Offering this MBA program together with MSM creates a unique multicultural learning-experience, with about students from over 35 different countries present in the MBA classroom. Where else would you be able to follow an MBA program in such an international environment? MHMS and MSM are proud to offer you this exciting experience. After the foundation and the core phases of the MBA program, the students spread out over the different specializations. One of these is the Hotel and Tourism Management specialization. Because of its outstanding reputation, the Maastricht Hotel Management School is collaborating with first class institutions worldwide, including Penn State University (the nr. 2 Hotel Management study in the USA), the Chinese University of Hong Kong (the nr. 1 Hotel Management study in China). Together with Zuyd University, of which the MHMS is a faculty, these institutions set up the Global Hospitality Management Program. This three semester program provides third year students with extensive exposure to different cultures and hospitality environments. The postgraduate Innovative Hospitality Management program is a collaboration between MHMS and the ESADE Escola Universitaria de Turisme St. Ignasi in Barcelona, Spain. This program is directed at graduates with a particular interest in the creative and multicultural aspects of the hospitality industry. The MHMS developed the Hotel and Tourism Management specialization out of a desire to offer first class education in hospitality management. It will be no surprise that this specialization is attracting students from all over the world. Maastricht School of Management (MSM) For more than half a century, the Maastricht School of Management has fostered international cooperation through education, technology and research. Worldwide the school offers several accredited high-quality management degree programs (MBA, EMBA, MM, DBA, PhD). Students have the opportunity to follow the programs either in Maastricht or on one of the 25 outreach locations. With more than 2000 students annually graduating in more than 20 countries, the MSM is the most international business school in The Netherlands. This results in an extensive global network of alumni. Why should you choose the MBA program offered by MSM and MHMS? Today s global business environment needs executives who recognize worldwide trends and respond successfully to them. The MSM/MHMS MBA program raises the standards of management knowledge and practice through the study and understanding of business administration theory based on empirical research. Our MBA students share their experiences and expertise with fellow students and faculty members from all over the world. An innovative and stimulating multicultural learning - environment is created, one in which the participants knowledge and skills are continuously challenged both inside and outside the classroom. Join us, and meet the world in your classroom! MBA Hotel and Tourism Management - 03

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5 Excellence in teaching Our teaching methodology We stimulate critical thinking and transform management problems into opportunities from a multidisciplinary and multicultural perspective. Unique to the Maastricht School of Management and the Maastricht Hotel Management School is our emphasis on working efficiently and effectively in multicultural groups, an invaluable skill for the modern manager. Group members are carefully selected in order to maximize the learning opportunity in an environment that fosters collaboration with fellow members from different cultures and backgrounds. We have a comprehensive program that still allows for personalization and flexibility. The program consists of four segments: Foundation - provides a solid knowledge base in each of the major management disciplines. Core - multidisciplinary courses with a broader focus. Specialization students move to the MHMS and its campus for the Hotel and Tourism Management specialization phase of the program, consisting of a number of expert specialization courses. Performance writing a Master Thesis based on a current business research project. We teach both concepts and theories of business administration, as well as requiring our students to perform practical exercises. Lectures, problem-based learning assignments, case study analyses, seminars, discussions and independent study all play important roles in our methodology. Case studies provide a vehicle for identifying problems, analyzing them, developing solutions and ways to implement them. Your future An MBA degree can help you to return to your respective organization with promising career prospects and greater confidence. An MBA degree provides you with the skills to take on new responsibilities with increased opportunities for advancement. An MBA degree opens doors to new positions, with higher salaries. The advantages of choosing the MSM/MHMS MBA program are obvious: Internationally accredited program. Multidisciplinary teaching methodology. Comprehensive and flexible program. Culturally diverse student body. Dedicated international faculty and staff. Globally networked knowledge community. MBA Hotel and Tourism Management - 05

6 An international outlook Larissa Esser MBA Hotel and Tourism Management I started my MBA Hotel and Tourism Management in September 2009, and I am now in the process of finishing my master thesis. Before starting the MBA study I have been working in Barcelona, Amsterdam and London, for several hotels in the luxury segment and for a well-known international restaurant chain. After the successful completion of my MBA study I aspire a job on an international level. Creating new business ventures, opening new hotels or planning and managing change projects. Preferably in London, or maybe a job involving hallmark events like the Olympic Games or the World Cup. Events like these have enormous consequences for the hotel industry and tourism in general, and the high paced challenges surrounding them really appeal to me. I already have a bachelor s degree in hospitality management, but when I started working in the hospitality industry, I realized that I was hitting an invisible wall which prevented me from growing. I seemed to be lacking certain information or knowledge, and when I heard about the MBA study Hotel and Tourism Management in Maastricht I decided that one extra year of studying could greatly benefit me. Especially because I learned that this study really focused on business and financial aspects, strategy and actual topics in the hospitality industry. In just one year, the study has really given me a lot of insights and definitely enhanced my understanding of the industry. Taking up this MBA study was a great investment in myself and has turned me into a real advocate of the MBA program. A lot of people in the hospitality industry consider hotel and tourism totally different from other industries. I have now learned that it is much better to look at the hospitality industry the same way as other industries and to integrate it in the rest of the world economy. Therefore, I would definitely recommend an MBA program instead of a regular master study in hospitality management. Especially when you aspire a high level function in the hospitality industry. You only start to realize the added value of the MBA program when you actually start working together with people from so many different cultures and industries. Our MBA class had students from over 35 countries, originating from government organizations to accounting and finance, project management and of course the hospitality industry. I built an impressive international network, and made friends for life! For me, the largest added value may not even have been the actual content of the MBA program, but the international focus and the learning experience derived from cooperating with people from so many different countries and industries on a daily basis. This multicultural background is of course particularly relevant to the hospitality industry, which is a real people-oriented industry. For me, the real value of the program was in the (sometimes very intensive) hands-on experience of cooperating, communicating, working together on projects, discovering leadership and team roles. Sure, you can learn all of those things from books, but you will really start to understand the value of it by experiencing it hands on. Additionally, the teachers at the Maastricht Hotel Management School did an excellent job in integrating the hospitality specialization courses into the MBA program. I was really impressed with their professional knowledge, with the content of the specialization courses and the way they succeeded in linking the courses with the rest of the MBA program. If you really have the ambition to work in the hospitality industry on an international level, the MBA Hotel and Tourism Management is the way to go! 06 - MBA Hotel and Tourism Management

7 MBA program - specialization Hotel and Tourism Management The Maastricht School of Management provides a comprehensive post-graduate education in business administration to young and midcareer professionals. Its mission is to advance students knowledge of management and to train them to be leaders in a dynamic global business environment. Several specializations are available to students. Apart from Hotel and Tourism Management, these include Accounting & Finance, Corporate Strategy & Economic Policy, Management Information Systems and International Business. The Hotel and Tourism Management specialization is a postexperience program, meaning it is available exclusively to people with a bachelor s degree and at least three years of working experience in the hospitality industry. The fact that it is a one-year program, makes it ideal for students with full-time jobs, who cannot afford to take two years off. The program starts in September, with approx students attending the generic eight-month MBA program (Foundation and Core) at the Maastricht School of Management. The Foundation and Core courses deal with typical financial and management issues, cultural diversity, global supply chain management and global corporate strategy. In May, the Hotel and Tourism Management students shift their focus to the Maastricht Hotel Management School, which is responsible for the Specialization phase of the MBA program. Actually, the MHMS institution has three distinct foundations: the renowned Hotel School itself (mission statement: choose the next step in hospitality), the recently opened Teaching Hotel Château Bethlehem (feel the next step) and training/consultancy (share the next step). Château Bethlehem is a 13th century castle turned into a design hotel. The hotel offers 26 unique design rooms (each designed by Dutch top designers), a restaurant, two bars and six conference rooms. The Hotel and Management specialization courses focus on specific aspects of the hospitality industry, and are all concluded by a written exam. Four main topics are addressed: Hospitality Service Marketing (completely focused on the marketing of hospitality services in the hotel and tourism industry, e.g. how to cope with booking sites, social media and other next generation marketing tools) Quality Management in the Hospitality Industry (how do we distinguish ourselves from the competition, and how do we create those magic moments for our guests while meeting ISO and other standards) Tourism Management (including hot topics like sustainability and minimizing the carbon footprint) Integrative Module (combines and integrates all of the above) The MBA program is completed by a master thesis (MBA Performance phase). Both the Maastricht Hotel Management School and the Maastricht School of Management strive for excellence, which is why all specialization courses are conducted by renowned lecturers (both Ph.D. s and international experts). Clearly, the state-of-the-art curriculum and surroundings contribute to the vibrant academic environment of both schools. Note: the Maastricht School of Management and the Maastricht Hotel Management School reserve the right to withdraw a specialization from the program if the minimum number of participants is not met or to change the name and contents of a course due to evolving market trends. MBA Hotel and Tourism Management - 07

8 Curriculum structure Foundation MSM Core September October November December January February March Foundation Quantitative Methods Financial Management Managerial Economics Accounting for Managers I (Financial Accounting) Accounting for Managers II (Management Accounting) ECTS Credits: 15 Total foundation: 120 hours No. of teaching days: 20 days MSM Core Business in the Global Arena Finance in International Markets Managing Cultural Diversity Marketing in a global context Global Supply Chain Management Leading Change in Multinationals (corporate level) Innovation & New Business Ventures Global Corporate Strategy Specialization: Hotel and Tourism Management Service Marketing in the Hospitality industry Quality Management in the Hospitality industry Tourism Management Integrative Module (combining 1,2, and 3) ECTS Credits: 13 Total Specialization: 104 hours No. of teaching days: 17 days Master Thesis (Business Project) ECTS Credits: 20 Total 1-year MBA program ECTS credits: 80 Total 1-year MBA program: 640 hours ECTS Credits: 32 Total MSM Core: 256 hours No. of teaching days: 40 days ECTS stands for European Credit Transfer System One credit corresponds with 8 teaching hours 08 - MBA Hotel and Tourism Management

9 Specialization Performance Graduation April May June July August September MBA Hotel and Tourism Management - 09

10 Admission The requirements and procedures necessary for admission to the Maastricht School of Management and the Maastricht Hotel Management School ensure that the high quality of the Hotel and Tourism Management MBA program is maintained. Candidates are admitted on a competitive basis. The main requirements for admission to the MBA program and the Hotel and Tourism Management specialization courses are: Bachelor s degree or equivalent from a recognized university, preferably with a foundation in economics and management. Proof of English proficiency (required if your native language is not English). Minimum TOEFL score: 550 paper based, 213 computer based, 79 internet based. Minimum IELTS score: 6.0 GMAT (Graduate Management Admission Test) score of at least 500 is recommended. Three or more years of professional work experience in the hospitality industry. Please check our website for the current MBA Hotel and Tourism Management tuition fee policy. More detailed information on the admission requirements and financial details can be found on our websites: and MBA Hotel and Tourism Management

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12 Maastricht School of Management - Maastricht Programs Department P.O. Box 1203 telephone BE Maastricht fax The Netherlands admissions@msm.nl visiting address Endepolsdomein EP Maastricht Maastricht Hotel Management School - MBA department P.O. Box 3900 telephone NX Maastricht fax The Netherlands infohotelschool@hszuyd.nl visiting address Bethlehemweg BM Maastricht