BioEn Avner Barnea Competitive Intelligence Strategic Consultant u\ 4051u\1cu\ X9051u\1cu\ X2151u\1cu\ - General Formerly, senior member of the Israeli Intelligence Community. Holds a Masters Degree from the Hebrew University of Jerusalem and graduate the Top Executive Program in Marketing Management from the Graduate School of Business Administration, Tel Aviv University. Since 2001 I'm a business consultant in the field of Competitive Intelligence (CI) and Business Strategy in Israel and abroad. Also a guest lecturer on CI at The School of Business Administration, The Hebrew University, Jerusalem, at the Business School of the Academic Studies Division of the College of Management and at the Business School of The Haifa University. In addition, teaching in various executives training programs among them the Lahav Executive Education Programs, The Faculty of Management, Tel Aviv University. I'm also teaching on CI in international conferences. I have established and implemented competitive Intelligence programs with corporations across variety of industries in Israel and also involved with the development of CI software applications that has significant capabilities. 1
Academic and Executive Trainig Activities in Competitive Intelligence Business consultant in the field of Competitive Intelligence (CI) and Business Strategy in Israel and abroad. I have intensive experience in the integration of CI systems into Israeli leading corporations (in the following fields: Energy, Finance, Telecom, Advertising, Defense, Pharmaceuticals, Medical Devices, Food chains High- Tech, Food industry, Water Technologies. Lecturer on Competitive Intelligence in the MBA program in the Ono Academic College. Guest lecturer on CI at The MBA and Executive MBA programs in the Jerusalem School of Business Administration, The Hebrew University of Jerusalem, at the Business School of the Academic Studies Division of the College of Management and at the Business School of The Haifa University. Academic director of the course: "Creating advantage through Competitive Intelligence", The Israeli Management Center. Senior consultant to Israeli software firms that are developing advanced tools for Competitive Intelligence. Senior consultant to Deloitte & Touché Consulting (Global), Israel. Member of SCIP (Society of Competitive Intelligence Professionals), the International Association for Intelligence Education - IAFIE, and of INTRAN a University of Ottawa program of research on Competitive Intelligence. Member of the following groups- Global Competitive Intelligence, European Competitive Intelligence Group, Strategic Business and Competitive Intelligence Professionals, CI/MI Professionals group,and the Academics for Competitive Intelligence. Chairman, The seminar on Competitive Intelligence, The INFO Annual Conference & Exhibition, 2008, 2009. 2
Recent publications Competitive Intelligence Magazine [ Boston, US] a "Introducing CI in Israeli firms", Competitive Intelligence Magazine, September 2004. "Link Analysis as a tool for Competitive Intelligence", Competitive Intelligence Magazine, July- August 2005. a "Why Israeli Start-up firms failed to adopt CI", Competitive Intelligence Magazine, Jan-Feb 2006. "Israel Study on Competitive Intelligence", Competitive Intelligence Magazine, May- June 2006. "CI derived Buying Models to Increase Business results" Competitive Intelligence Magazine, Vol. 9 No.6 Dec-Dec 2006. "Why is CI Methodology Still Behind CI Technology Tools", Competitive Intelligence Magazine, Vol. 10 No.3 May-June 2007. "Predictable Surprises and Risk Management- a Role for Competitive Intelligence", Competitive Intelligence Magazine, Vol. 10, No, 6, November-December 2007. "Using the McKinsey 7-S Model to Improve Competitive Intelligence Capabilities", accepted for publication in Competitive Intelligence Magazine, Vol. 11 No.3, May-June 2008. "How companies respond to competitors: Lessons from a Competitive Intelligence prism", Competitive Intelligence Magazine, Volume 11 Number 5 September-October 2008. 3
"Intelligence Solutions through the Use of Expert Tools", Competitive Intelligence Magazine, Vol. 12. No. 3. May June 2009. SCIP Online [ Boston, US] "Industrial Espionage Scandal in Israel", Issue 74 Vol. 1, June 2005. "Court in Israel ruled regarding Competitive Intelligence", Vol. 1, Issue 77, August 2005. Status Israeli Management Review [ Tel Aviv, Israel] a "Introducing CI in Israeli firms", Status, Feb. 2003. a"ci for strategic needs of the firm, Status, Nov. 2004. CI in Multi-National corporations, Status, June 2005. "CI as a tool to identify technological Innovation", Status, May 2006. "Using CI in Due Diligence process", Status, September 2006. "On Surprises and Predictable Surprises", Status, September 2007. "LinkedIn as a Competitive Intelligence tool", Status, 204, June 2008. "Competitive Intelligence in the Process of M&A.", Status, October 2008. "Starbucks- An Analysis of a Failure of a Global Company in Israel", Status, March 2009. Other management magazines in Israel 4
a "Why Israeli Start-up firms failed to adopt CI", Nihul, September 2003. a "Using CI in Advertising", Otot, Dec. 2003. a "CI interrelations between competitor learning and decision making", InformationWeek [Hebrew edition], June 2004. "Introducing CI in Industrial Firms in Israel", Mechnont Vetaasia, Jan- Feb 2005. "One step in Advance", Nihul, Jan- Feb 2006. "Close Follow-Up", Menahalim, No. 12, Nov/Dec 2006. "Wanted CCIO", Nihul, Dec-Jan. 2007. 'Business Intelligence and Competitive Intelligence and what's in between', The Power of Information, Haaretz Newspaper supplement, September 2007. "Cognitive Biases in the Intelligence Work", Center for Special Studies, Israel, October 2007. "The 7-S Model of McKinsey and its implementation in Competitive Intelligence", MilMail on Line, the Israel Management Center, December 2007. "Competitive Intelligence in Israel" An Update, TheMarker Magazine, January 2008. "Patents: A Tool for the Competitive Technological Intelligence", Innovation Industry & Science supplement, The Jerusalem Post, December 2008. "Insights from the European Summit of SCIP", Intelligence newsletter, The Israeli Export and Cooperation Institute, May 2009. 5
Presentation in International Conferences 3 RD. Annual German DCIF/SCIP Conference, Dresden, Germany, November 2006. 2007 SCIP International Annual Conference and Exhibition, New York, May 2007. SCIP 2007 European Summit, Bad Nauheim- Frankfurt, Germany, October 2007. SCIP 2008 European Summit, Rome, October 2008. Previous Senior Management positions 1969-1998- The Prime Minister Office, the Intelligence Community (Israel Security Agency-ISA, Israel). My rank upon retirement was Brigadier General. Education B.A. - Economics and Political Science, the Hebrew University, Jerusalem. M.A - International Relations, The Hebrew University, Jerusalem Graduated in Business Administration [broadening in Marketing], the Top Executive Program, the Reccanati Graduate School of Business Administration, Tel Aviv University. The special program for top management of the Israeli Intelligence Community. 6