International Marketing

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2 International Marketing The challenge In the context of international marketing the greatest challenge for companies today is to find access to foreign markets. A good understanding about how a new market works is key in order to align products, services and brands with the expectations of an unknown target group. Products and services may find a great audience in one particular market but in another market the very same go-tomarket approach may fail completely. Why is this? As the needs and requirements of consumers may vary by market, the brand also has to be positioned differently by market. In one country the product is perceived as a lifestyle product, in another country the very same product needs to be positioned as a premium product in order to make it a success. The way a product is introduced to a market will also have a major impact on the pricing strategy for the particular product. It might work to apply the same go-to-market strategy for multiple markets. However, the company may lose some additional revenue stream in some of the markets. The reason for this is simple. The willingness to buy of the consumers would have been higher if the product had been positioned differently. ME.S has achieved great success in helping international companies to introduce their products to Europe s largest markets. International Marketing as a Service To apply a market entry framework in general is not rocket-science. Like many other strategy advisors ME.S also follows the STP (segmentation, targeting, positioning) approach as one of many available market expansion tools. ME.S can generate greater added value by adding rich market and consumer insights to its analysis. ME.S has access to valuable insights through its own global marketplace for trade & invest ( In addition we maintain a strong network of industry leaders in Europe that provide their experience and advice to make your product a success in Europe s largest markets. As part of our International Marketing Solutions we are able to facilitate the complete go-to-market process: Evaluation of the product, service or brand to be introduced Creation of a feasibility study for Europe s largest markets Creation of a legal due diligence that may result in the registration of

3 As part of our International Marketing Solutions we are able to facilitate the complete go-tomarket process

4 IP or a patent* Identification of key customer seg- ments Definition of a strategy to target the identified customer segments across channels Definition of a strategy to position the products in order to meet the requirements and expectations of the identified customer segments Definition of a long-term roadmap to sustainably grow market share *In cooperation with our legal partner Sourcing Advisory Services In addition to our international marketing solutions, ME.S also provides professional advisory services for companies that want to develop and maintain the go-to-market approach themselves. Companies that want to build up their own market intelligence for Europe s largest markets are able to benefit from our advisory services. The knowledge from ME.S to the competence centers of our clients will mostly be transferred through workshops and seminars. ME.S will guide you through the complete go-to-market process. Our clients take advantage of workshops that address the following functional areas: Our clients take advantage of workshops that address many functional areas Selecting the right tools to assess the market potential Assessment of the legal environment in the target market* Structuring the go-to-market approach in terms of content and phases Developing a customer scorecard: Who are my customers? What attri- butes do I need to define an exact customer segment? Sourcing the right databases to build a rich customer score card Definition & implementation of communication and target strategies Implementation of controlling instru ments to monitor the progress of the go-to-market approach *In cooperation with our legal partner

5 Furthermore, our partner CNM Digital can support you in defining, executing and monitoring your transactional marketing initiatives in the specific target market: Automated marketing campaigns across digital channels Paid-media marketing campaigns Social media marketing campaigns Social community building Event management For more information please visit: Business Benefits ME.S helps companies to quickly gain access to Europe s largest markets. Our business development solutions and business development advisory services are designed to meet the very individual requirements of international companies that are looking to develop and maintain their supply chain within and across the European markets. Contact Us +49 (6181) [email protected]

6 ME.S Management GmbH Kurt-Blaum-Platz Hanau / Frankfurt Germany