Brand USA Originals VIDEO SERVICES: NATIVE TRAVELER Connect on a deeper level with your target audiences by highlighting your travel experiences through Brand USA s Native Traveler video style. Your story will be told through the voice of a market-specific (native) international speaker to heighten awareness and inspiration. This video style is optimal for partners expanding into a new market or re-engaging with a key market. Authentic, experiential, audience-specific videos With an average of more than 80% of international web users watching video, video is a versatile and engaging medium. It can be inspiring, interactive and actionable and it appeals to all age groups and target markets! Research shows that international travelers engage more with content that they feel was created specifically for them over video that is perceived as repurposed. Top Program Benefits Through Brand USA s video services, you receive the following: 99Rights to high-quality video content at a great value! 99Your story told through video a highly-engaging medium and a preferred format of international travelers. 99Additional reach with included promotion through Brand USA s owned channels. 99Cross-program promotion opportunities through digital campaigns for other Brand USA Originals and brand initiatives. Creation: The Native Traveler videos are authentic, experiential and organic, highlighting experiences that are unique and attainable. The destination is the primary focus, with the host adding the storytelling element. Each video will highlight 3-4 reasonably close locations/experiences. Choose from Brand USA s target markets or ask about others! click video to watch or visit URL on the reverse * Website designs are for placement only and do not necessarily represent final site designs. Distribution: A dedicated Experience Page will be created on the language-appropriate Brand USA website, and the video will be promoted on the language-appropriate Brand USA YouTube channel. Additionally, for partners who invest in four or more Native Traveler videos in the same language, each video receives 1,000 engagements on Outbrain or Taboola in the languageappropriate country. Campaigns must click to the dedicated Experience Page on the language-appropriate Brand USA site. PROGRAM SUMMARY Market Availability Australia Brazil Canada Chile China Colombia France Germany Hong Kong India Japan Mexico South Korea Sweden Taiwan UK 17_ProgramSheet_Video_NatTrav_012717 Dates Active in Market Year-round promotion Opportunity Close Date Ongoing opportunity Program Availability On-location production can happen year-round, with some limitations between Thanksgiving and New Year s due to holiday decorations. Content package series may be developed for a single partner or for several through a co-op or other partnership. For a co-op or partnership, a lead sponsor is needed.
VIDEO SERVICES: NATIVE TRAVELER 2017 Native Traveler Pricing Distribution Number of Video Packages per Language* Partner Investment Per Package Value Per Package Brand USA Channels Third-Party Media Crew 1-3 Videos $10,400 4+ Videos $9,000 $29,560 Dedicated Experience Page on the language-appropriate Brand USA site; language-appropriate YouTube channel, inc. 1 month Featured Playlist promotion organic only 1,000 clicks per video on Outbrain/Taboola in one country 1 videographer + 1 talent for 1 day per video * Price breaks are per language, e.g., 3 German packages costs $10,400 per package and 4 packages costs $9,000 per package. 4 packages with different languages selected costs $10,400 per package. PRICES ARE NET Custom pricing available for 360-immersion videos, Choose Your Experience video series, live streaming and animated reality videos. Deliverables: Each package includes: (1) 2-2.5-minute native-language video (1) :30 pre-roll video (1) 500-word in-language travel article (1) dedicated Experience Page on the language-appropriate Brand USA website All b-roll footage, full rights in perpetuity, provided to add to your library Raw photographic images taken on location To view examples of Brand USA s video offerings, please visit https://vimeopro.com/user19032063/brandusavideo Specifications: Each content package will highlight experiences that are relatively close to each other and can be shot comfortably within a day s time, as decided by you and the production team. Each package includes one day of on-location shooting, which includes all in-destination travel. Each video will include required Brand USA branding and will follow Brand USA style guidelines. Messaging will be unique to your destination. Depending on the level of buy-in and level of coop participation, please allow at least 2 months for planning between commitment and on-location production. Depending on the level of buy-in and level of co-op participation, please allow at least 4-6 weeks for post-production between on-location production and final materials being received. Each package includes two rounds of revisions for each video. The production team will discuss additional costs as needed. Any b-roll and imagery provided will not be color corrected.
Brand USA Originals VIDEO SERVICES: INTERNATIONAL STORYTELLER Maximize your reach across multiple markets that share an interest in a similar theme, while maintaining an international appeal, with Brand USA s International Storyteller video style. Your story will be seen through the eyes of an international talent to heighten awareness and inspiration. This style is optimal for partners that have a unique story to tell around one or more key themes. Authentic, experiential, thematically focused videos With an average of more than 80% of international web users watching video, video is a versatile and engaging medium.it can be inspiring, interactive and actionable and it appeals to all age groups and target markets! Although every market is different, several key themes resonate in more than one country. click video to watch or visit URL on the reverse * Website designs are for placement only and do not necessarily represent final site designs. Creation: The International Storyteller video is authentic, experiential and organic, highlighting experiences that are unique and attainable. Each video will highlight 2-3 reasonably close locations/experiences. Depending on the theme, talent will either be an English-speaking host or non-speaking talent for a music-only video. Choose from the following themes to focus on: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment, or Food & Drink For hosted videos, choose one non-english language (Canadian French, Mexican Spanish, Colombian/Global Spanish, Brazilian Portuguese, France French, German, Korean, Japanese, Mandarin, Cantonese or Taiwanese) to receive subtitles in, as well. Top Program Benefits Through Brand USA s video services, you receive the following: 99Rights to high-quality video content at a great value! 99Your story told through video a highly-engaging medium and a preferred format of international travelers. 99Additional reach with included promotion through Brand USA s owned channels. 99Cross-program promotion opportunities through digital campaigns for other Brand USA Originals and brand initiatives. Distribution: Videos will be embedded on existing partner-sponsored pages. For hosted videos, they will be embedded on all English-language Brand USA websites, the subtitleappropriate Brand USA website and the related YouTube channels. For music-only videos, they will be embedded on all Brand USA websites and YouTube channels. Additionally, all International Storyteller videos will receive the following paid media: For 1-3 videos, each video receives 5,000 clicks on Outbrain/Taboola in one country. For 4 or more videos, each video receives 70,000 views on Rocket Fuel in one country. Campaigns must click to the dedicated Experience Page on the language-appropriate Brand USA site. PROGRAM SUMMARY Market Availability Australia Brazil Canada Chile China Colombia France Germany Hong Kong India Japan Mexico South Korea Sweden Taiwan UK 17_ProgramSheet_Video_IntStory_012717 Dates Active in Market Year-round promotion Opportunity Close Date Ongoing opportunity Program Availability On-location production can happen year-round, with some limitations between Thanksgiving and New Year s due to holiday decorations. Content package series may be developed for a single partner or for several through a co-op or other partnership. For a co-op or partnership, a lead sponsor is needed.
VIDEO SERVICES: INTERNATIONAL STORYTELLER 2017 International Storyteller Pricing Distribution Number of Video Packages Partner Investment Per Package Value Per Package Brand USA Channels Third-Party Media Crew 1-3 Videos $15,750 4+ Videos $14,700 $37,050 Existing partner-sponsored pages on all Brand USA language-appropriate sites; language-appropriate YouTube channels, inc. 1 month Featured Playlist promotions 5,000 clicks per video on Outbrain/ Taboola in one country 70,000 views per video on Rocket Fuel in one country 1 videographer + 1 talent for 1 day per video 2 videographers + 1 talent for 1 day per video PRICES ARE NET Custom pricing available for 360-immersion videos, Choose Your Experience video series, live streaming and animated reality videos. Deliverables: Each package includes: (1) 1.5-2.5-minute video + (1) subtitled version (if hosted) (1) :30 pre-roll video Promotion on existing partner-sponsored pages on the language-appropriate Brand USA websites All b-roll footage, full rights in perpetuity, provided to add to your library Raw photographic images taken on location To view examples of Brand USA s video offerings, please visit https://vimeopro.com/user19032063/brandusavideo Specifications: Each content package will highlight experiences that are relatively close to each other and can be shot comfortably within a day s time, as decided by you and the production team. Each package includes one day of on-location shooting, which includes all in-destination travel. Each video will include required Brand USA branding and will follow Brand USA style guidelines. Messaging will be unique to your destination. Depending on the level of buy-in and level of co-op participation, please allow at least 2 months for planning between commitment and on-location production. Depending on the level of buy-in and level of co-op participation, please allow at least 4-6 weeks for post-production between on-location production and final materials being received. Each package includes two rounds of revisions for each video. The production team will discuss additional costs as needed. Any b-roll and imagery provided will not be color corrected.
Brand USA Originals VIDEO SERVICES: DESTINATION-AT-A-GLANCE Exponentially expand your international video library with Brand USA s Destination-At-A-Glance video style. Each package includes a series of short vignettes, each with a single focus, to help international travelers who are actively planning their vacations. This style is optimal for partners that have several key experiences that span multiple themes. Authentic, short vignettes each focused on a single experience With an average of more than 80% of international web users watching video, video is a versatile and engaging medium. It can be inspiring, interactive and actionable and it appeals to all age groups and target markets! International travelers across various markets look for similar experiences when planning their vacation itinerary. click video to watch or visit URL on the reverse * Website designs are for placement only and do not necessarily represent final site designs. Creation: Destination-At-A-Glance is a series of short, energetic and candid videos. These short-form videos inspire continued watching and social sharing while still being long enough to pique the viewer s interest in learning more. Each series includes 4 videos three vignettes, each focusing on a single experience, and one snapshot that provides an overview. Single experiences range from experiencing a park or museum to exploring a local specialty such as a craft brewing or arts scene and more. Choose one non-english language (Canadian French, Mexican Spanish, Colombian/Global Spanish, Brazilian Portuguese, Standard French, German, Korean or Japanese) to receive subtitles in, as well. Top Program Benefits Through Brand USA s video services, you receive the following: 99Rights to high-quality video content at a great value! 99Your story told through video a highly-engaging medium and a preferred format of international travelers. 99Additional reach with included promotion through Brand USA s owned channels. 99Cross-program promotion opportunities through digital campaigns for other Brand USA Originals and brand initiatives. Distribution: A dedicated Experience Page will be created to host the full video series on Brand USA s English-language websites and on the subtitle-appropriate Brand USA website, as well as on the language-appropriate YouTube channels. Additionally, the Destination-At-A-Glance series receives 125,000 views on Rocket Fuel in one country, leveraging the 30-second snapshot video as pre-roll. Campaigns must click to the dedicated Experience Page on the language-appropriate Brand USA site. PROGRAM SUMMARY Market Availability Australia Brazil Canada Chile Colombia France India Japan Mexico South Korea Sweden UK 17_ProgramSheet_Video_DAAG_012717 Germany Dates Active in Markets Year-round promotion Opportunity Close Date Ongoing opportunity Program Availability On-location production can happen year-round, with some limitations between Thanksgiving and New Year s due to holiday decorations. Content package series may be developed for a single partner or for several through a co-op or other partnership. For a co-op or partnership, a lead sponsor is needed.
VIDEO SERVICES: DESTINATION-AT-A-GLANCE 2017 Destination-At-A-Glance Pricing Distribution Partner Investment Value Brand USA Channels Third-Party Media Crew Series of 4 videos (up to 3 co-op partners) Add-on: 1 vignette (for one partner) $22,900 per series $4,300 per 45-second vignette $47,060 per series $13,020 per vignette Dedicated Experience Page on all Brand USA languageappropriate sites; languageappropriate YouTube channels, inc. 1 month Featured Playlist promotions included in existing series 125,000 views on Rocket Fuel in one country included in existing series 1 videographer + 1 talent for 2 days per series 1 add l day for 2-person crew PRICES ARE NET Custom pricing available for 360-immersion videos, Choose Your Experience video series, live streaming and animated reality videos. Deliverables: Each packages includes: (3) :45 vignettes + (3) subtitled versions, one of each vignette (1) music-only :30 snapshot/pre-roll video (1) dedicated Experience Page on all Englishlanguage and subtitle-appropriate Brand USA websites All b-roll footage, full rights in perpetuity, provided to add to your library Raw photographic images taken on location To view examples of Brand USA s video offerings, please visit https://vimeopro.com/user19032063/brandusavideo Specifications: Each content package will highlight experiences that are relatively close to each other and can be shot comfortably within the allotted shoot time, as decided by you and the production team. Each package includes two days of on-location shooting, which includes all in-destination travel. Each video will include required Brand USA branding and will follow Brand USA style guidelines. Messaging will be unique to your destination. Depending on the level of buy-in and level of co-op participation, please allow at least 2 months for planning between commitment and on-location production. Depending on the level of buy-in and level of co-op participation, please allow at least 4-6 weeks for post-production between on-location production and final materials being received. Each package includes two rounds of revisions for each video. The production team will discuss additional costs as needed. Any b-roll and imagery provided will not be color corrected.
Brand USA Originals VIDEO SERVICES: DESTINATION VIDEOS BY MATADOR Maximize awareness of your destination across a global audience with Brand USA s Destination Videos by Matador. These music-only, overview-style videos reach a wide audience and inspire them to learn more about your story. This style of video is optimal for well-known partners looking to add more commercial appeal as they increase their awareness within a global audience. Experiential, overview-style videos with high commercial value With an average of more than 80% of international web users watching video, video is a versatile and engaging medium. It can be inspiring, interactive and actionable and it appeals to all age groups and target markets! This music-only style, produced in partnership with Matador Network, is ideal for promoting dynamic visuals that can carry the story on its own. Top Program Benefits Through Brand USA s video services, you receive the following: 99Rights to high-quality video content at a great value! 99Your story told through video a highly-engaging medium and a preferred format of international travelers. 99Additional reach with the included promotion through Brand USA s owned channels. 99Cross-program promotion opportunities through digital campaigns for other Brand USA Originals and brand initiatives. Creation: Destination Videos by Matador are experiential and highly commercial while still feeling authentic, unique and attainable. Although the videos are made in an overview style, each one will focus on destination experiences, emphasizing a sense of place. Each video will highlight 3-5 reasonably close locations/experiences. click video to watch or visit URL on the reverse * Website designs are for placement only and do not necessarily represent final site designs. Distribution: Videos will be embedded on existing partner-sponsored pages across all Brand USA websites and YouTube channels. Additionally, these Matador-produced videos will receive the following promotion on Matador Network s English channel as specified below, as well as either the Spanish, Portuguese or French channel, based on your selection: Featured promotion on Matador s homepage (7.8M non-u.s.) Posts on Matador s social channels (690K+ non-u.s.): Facebook, Twitter and Google+ Inclusion in Matador s enewsletter (1M+ non-u.s.) Promotions click to your dedicated blog page on Matador Campaigns must click to the partner-sponsored page(s) on the language-appropriate Brand USA website(s). PROGRAM SUMMARY Market Availability Australia Brazil Canada Chile China Colombia France Germany Hong Kong India Japan Mexico South Korea Sweden Taiwan UK 17_ProgramSheet_Video_Matador_012717 Dates Active in Markets Year-round promotion Opportunity Close Date Ongoing opportunity Program Availability On-location production can happen year-round, with some limitations between Thanksgiving and New Year s due to holiday decorations. Content package series may be developed for a single partner or for several through a co-op or other partnership. For a co-op or partnership, a lead sponsor is needed.
VIDEO SERVICES: DESTINATION VIDEOS BY MATADOR 2017 Destination Videos by Matador Pricing Distribution Number of Video Packages Partner Investment Per Package Value Per Package Crew Brand USA Channels Matador s Global Network 1-4 videos $26,250 5-10 videos $22,500 11+ videos $18,900 $52,500 1-2 videographers + 1 talent for 1 day per video Placement on existing partner-sponsored pages across all Brand USA language sites; all YouTube channels inc. 1 month Featured Playlist promotions Web, social (Facebook, Twitter, Google+) and e-newsletter promotions (English and either Spanish, Portuguese or French) PRICES ARE NET Custom pricing available for 360-immersion videos, Choose Your Experience video series, live streaming and animated reality videos. Deliverables: Each packages includes: (1) 1.5-2.5-minute video (1) :15 pre-roll video Promotion on existing partner-sponsored pages across the Brand USA websites 10-minutes of selected b-roll footage, digitalonly/non-broadcast rights in perpetuity, provided to add to your library To view examples of Brand USA s video offerings, please visit https://vimeopro.com/user19032063/brandusavideo Specifications: Each content package will highlight experiences that are relatively close to each other and can be shot comfortably within a day s time, as decided by you, Matador and the production team. Each package includes one day of on-location shooting, which includes all in-destination travel. Each video will include required Brand USA branding and will follow Brand USA style guidelines. Messaging will be unique to your destination. Depending on the level of buy-in and level of coop participation, please allow at least 2 months for planning between commitment and on-location production. Depending on the level of buy-in and level of co-op participation, please allow at least 4-6 weeks for post-production between on-location production and final materials being received. Each package includes two rounds of revisions for each video. The production team will discuss additional costs as needed. Any b-roll provided will not be color corrected.
Brand USA Originals VIDEO SERVICES: ROAD TRIPS Captivate a growing market of international travelers with Brand USA s Road Trips video style. Each package includes a series of short vignettes to help international travelers who are actively planning their next USA road trip. This style is optimal for states and regions that have several key experiences or destination stops that create a robust itinerary. Authentic content that uncovers the unlimited possibilities of the USA With an average of more than 80% of international web users watching video, video is a versatile and engaging medium. It can be inspiring, interactive and actionable and it appeals to all age groups and target markets! * Website designs are for placement only and do not necessarily represent final site designs. Creation: Road Trips videos place the viewer in the driver s seat, highlighting the traveler s perspective and capturing experiences that are energetic, fun, personal and memorable. Each series includes four vignettes (each focusing on a single stop or destination), one compilation video and one pre-roll (both of which include highlights from each vignette and act as an overview). Each vignette will highlight 1-2 activities or locations that act as a stop in a larger itinerary. The compilation video will be in the header of your Trips Page on VisitTheUSA.com with the vignettes embedded below. The pre-roll will be used for content promotion/distribution. All videos will be music-only and include two talent to showcase the experiences and emotions unique to a road trip. Top Program Benefits Through Brand USA s video services, you receive the following: 99Rights to high-quality video content at a great value! 99Your story told through video a highly-engaging medium and a preferred format of international travelers. 99Additional reach with included promotion through Brand USA s owned channels. 99Cross-program promotion opportunities through digital campaigns for other Brand USA Originals and brand initiatives. Distribution: A dedicated Trips Page will be created to host the full video series on all of Brand USA s language websites, as well as on all Brand USA s YouTube channels. Additionally, included in the Road Trips package is a Rocket Fuel campaign with 125,000 views. The campaign will leverage the 30-second pre-roll video and target one country. Campaigns must click to the dedicated Trips Page on the language-appropriate Brand USA site. PROGRAM SUMMARY Market Availability Australia Brazil Canada Chile Colombia France India Japan Mexico South Korea Sweden UK 17_ProgramSheet_Video_RoadTrips_012717 Germany Dates Active in Markets Year-round promotion Opportunity Close Date Ongoing opportunity Program Availability On-location production can happen year-round, with some limitations between Thanksgiving and New Year s due to holiday decorations. Content package series may be developed for a single partner or for several through a co-op or other partnership. For a co-op or partnership, a lead sponsor is needed.
VIDEO SERVICES: ROAD TRIPS 2017 Road Trips Pricing Distribution Partner Investment Value Brand USA Channels Third-Party Media Crew Series of 6 videos (up to 4 co-op partners) $49,500 per series $84,300 per series Dedicated Trips Page on all Brand USA language sites; all YouTube channels, inc. 1 month Featured Playlist promotions 125,000 views on Rocket Fuel in one country 2 crew + 2 talent for 4 days per series Add-on: 1 vignette (for one partner) $5,800 per 45-second vignette $15,120 per vignette Included in existing series Included in existing series 1 add l day for 4-person crew PRICES ARE NET Custom pricing available for 360-immersion videos, Choose Your Experience video series, live streaming and animated reality videos. Deliverables: Each packages includes: (4) :45 music-only vignettes (1) Music-only 2-minute compilation video (1) Music-only :30 pre-roll video (1) Dedicated Trips Page on all Brand USA websites All b-roll footage, full rights in perpetuity, provided to add to your library Raw photographic images taken on location To view examples of Brand USA s video offerings, please visit https://vimeopro.com/user19032063/brandusavideo Specifications: Each content package will highlight experiences that are relatively close to each other and can be shot comfortably within the allotted shoot time, as decided by you and the production team. Each package includes four days of on-location shooting, which includes all in-destination travel. Each video will include required Brand USA branding and will follow Brand USA style guidelines. Messaging will be unique to your destination. Depending on the level of buy-in and level of co-op participation, please allow at least 2 months for planning between commitment and on-location production. Depending on the level of buy-in and level of co-op participation, please allow at least 4-6 weeks for post-production between on-location production and final materials being received. Each package includes two rounds of revisions for each video. The production team will discuss additional costs as needed. Any b-roll and imagery provided will not be color corrected.
Brand USA Originals GOLF VIDEO CREATION & DISTRIBUTION Take advantage of Brand USA s innovative and affordable video creation and distribution services targeting golf enthusiasts in key international markets. With Brand USA s evolving video solutions for partners, we re aligning with IMG, the leading sports marketing partner, to provide golf-themed videos with global distribution reaching more than 322 million qualified prospects via broadcast, digital and social channels. Video Content Creation Services Through IMG s professional global team of videographers and hosts, partners will benefit from: On-location production with an English-speaking host For co-ops, filming will be grouped by regions in close proximity 3- to 4-person film crew; about 5 days Partner may choose to be a single feature destination/resort or participate on a co-op basis. Video Distribution Channels Golfing World Through IMG s professional global team of videographers and hosts, partners will benefit from: TV Platform 35 channels; 300 million reach (e.g., UK/Ireland Sky TV; AU- Fox Sports; CN-Golf Channel) YouTube 33,000 subscribers; 300,000 views per month Facebook & Twitter 59,000 followers (with a high percentage in UK/Ireland) Paid Social Campaign estimated 120,000 views Brand USA Channels (where appropriate) Video Content Format & Assets IMG provides 30-minute and one-hour programs to Golfing World stations that air weekly. One destination feature is included as part of the show, with intro by their commentator (in-language). Total 6-minute features with intro and outro; co-op partners receive a minimum of 1.5 minutes in feature Feature story shown in either part 1 or 2 standalone as part of the program (placement of content may vary by broadcast) :15 & :30 second pre-roll plus 2-minute feature of dedicated content (if part of a co-op) Click to view sample video vimeo.com/107716932 (PW: IMGvideo) PROGRAM SUMMARY Market Availability Global Dates Active in Market: On-going; TV flights based on availability and partner input Number of Programs: Unlimited Program Availability: Ongoing Opportunity Close Date Ongoing Materials Close Date Ongoing 17_BrandUSA_ProgramSheet_GolfVideoCreationDistribution_011317
GOLF VIDEO CREATION & DISTRIBUTION Golf Video Creation & Distribution Package Partner Offerings Partner Investment* Feature Branded Video Pre-Roll & Usage Rights Broadcast Platform Golfing World Social Channels Golfing World Paid Social Promotion Feature Partner Co-Op $11,000 per partner (minimum of 3 partners required) 1.5 minutes of coverage per partner with intro & outro 2-minute dedicated video for each partner; :15 & :30 pre-roll Global reach; airs twice in 12-month period; 35 broadcasts; 300 million YouTube 33,000, 300,000 views per month; Facebook & Twitter 59,000 Estimated 120,000 views using pre-roll Single Destination Feature $33,000 6 minutes of dedicated coverage of single destination/ resort with intro & outro :15 & :30 pre-roll Global reach; airs twice in 12-month period; 35 broadcasts; 300 million YouTube 33,000, 300,000 views per month; Facebook & Twitter 59,000 Estimated 120,000 views using pre-roll *To qualify for the co-op rate of $11,000, three partners must be in close geographic proximity; includes on-location filming and estimated travel expenses for film crew Materials Submission Requirements For questions, please contact your Miles Global Marketing Executive. All supplied content must adhere to Brand USA guidelines and is subject to Brand USA approval. Additional Information To learn more about Brand USA programs, please visit: BrandUSA.MilesPartnership.com Golfing World is uniquely positioned to offer a total media solution, to help organizations in golf achieve objectives and reach a global audience wherever they may be. @golfingworld facebook.com/golfingworld youtube.com/golf
Brand USA Originals: Video Services DISTRIBUTION EXTENSIONS Expand your in-language content s reach beyond Brand USA s owned channels to increase user engagement. Additional reach opportunities include Brand USA-owned channels and third-party media channels. Visit The USA Experience Page Extension* Editors will modify your Native Traveler content package s travel article to give it a more global viewpoint. The new travel article will be used to create a new Experience Page throughout the Visit The USA network of websites. The new global pages will include the photos, with supporting metadata, from your Native Traveler Content content package. The cost includes translations (Japanese, Korean, Brazilian Portuguese, German, Mexican Spanish, French and Global English), as well as metadata in each language to increase visibility on international web searches. Cost: $4,500 per package (Value: $7,000 per package) Experience Page on Visit The USA Third-Party Distribution Channels Expand your content s reach through a turnkey platform that creates awareness, engagement and direct response. Our team will work to create targeted campaigns based on your preferences. Media channels include Rocket Fuel, Outbrain/ Taboola and Facebook. Traffic is directed to your Experience content or Trips Page on the language-appropriate Visit The USA or Go USA global websites. Please see separate Video Services Third-Party Extensions program sheet. :30 pre-roll on third-party media channels *Experience Page Extensions can only be applied to multiple Native Traveler packages if they focus on different themes and locations. 17_ProgramSheet_Video_DistroExt_012717
Brand USA Originals: Video Services ADDITIONAL SERVICES Customize your video content even more with these opportunities to modify your content for use on your owned channels. Content Modification Options Add your owned, already-created graphics and/or map to your final video; for use on your owned channels only $495 Create a version of your final video with graphics created according to your branding rather than Brand USA s; for use on your owned channels only $100 plus $120/hour Create a version of your in-language final video with English subtitles; for use on any existing, English-language Visit The USA page $1,025 Create a version of your English-language final video with subtitles in another language; for use on any existing, languageappropriate Visit The USA or Go USA partner page and your owned channels $1,350 per language Create a version of your final video with an in-language voiceover script translated from English by the Miles native team for use on any existing, language-appropriate Visit The USA or GoUSA Partner page and your owned channels $2,850 per video Create an additional video from existing content with no voiceover/music only; for use on any existing Visit The USA or Go USA partner page and your owned channels $2,650 per video Create an additional video from existing content with a custom voiceover; for use on any existing, language-appropriate Visit The USA or Go USA partner page and your owned channels $3,550 per video Extend our crew s time in your destination through these options (prices apply at time of contract signing and not when crew is on-location): Videographer & one host for one additional shoot day: $4,200 if hotels not comped by the partner $3,900 if hotels are comped by the partner Videographer only for one additional shoot day: $3,200 if hotels not comped by the partner $3,050 if hotels are comped by the partner For multi-package buys over multiple languages, you can opt to have your chosen hosts there on all shoot days rather than staggered days: Additional host per shoot day: $1,775 if hotels not comped by the partner $1,625 if hotels are comped by the partner Add a 500-word article to create a new languageappropriate Experience Page if you don t have an existing relevant page in that language $3,850 per package Additional video editing or production requests beyond the standard package deliverables $120 per hour 17_ProgramSheet_Video_Addtl_Services_013017
Brand USA Originals: Video Services THIRD-PARTY EXTENSIONS Generate qualified traffic to your video content to expand consumer reach and engagement. Leverage Brand USA s investment across targeted distribution channels to supplement the traffic from Brand USA-owned channels. Partners select the media channel(s) and country-specific content to be distributed. Partner Benefits Generate content engagement at reduced cost, leveraging Brand USA s investment in these media channels to deliver a 2-to-1 value Audience insights are gained as part of Brand USA s overall buy, which adds to the value of insight gathered through engagements, giving partners even more value for their other marketing efforts Partners may choose one or more of the available third-party media channels From the pre-roll and/or text link, consumers can click directly to your owned content on the language-appropriate Visit The USA or Go USA site Core Distribution Channel Rocket Fuel With this leading programmatic media-buying platform, you can harness the power of artificial intelligence to improve your marketing ROI in digital media. Advanced targeting capabilities are applied to the storytelling power of your video content, placing them on the right video sites This reach model continues to self-learn to constantly improve results. The longer you market, the better the results. Pricing for Pre-Roll Video Production Conversion cost for your video is $2,000 per spot. Rocket Fuel Number of Countries & Videos Number of Views Partner Contribution Program Value Tier 1 Tier 2 4 countries; up to 8 videos* (2 videos per country) 2 countries; up to 4 videos* (2 videos per country) 1,000,000 $45,500* $114,500 500,000 $23,625* $58,875 Tier 3 1 country; up to 2 videos* 250,000 $12,250* $30,250 PRICES ARE NET Markets available for Rocket Fuel: Australia, Brazil, Canada, Chile, China, France, Germany, India, Italy, Japan, Mexico, Sweden and the UK *Videos must be converted to 30-second spots; see pricing details above PROGRAM SUMMARY Market Availability varies per media channel option Australia Brazil Canada Chile China France Germany Dates Active in Market: Year-round promotion Media Channel Options: Rocket Fuel Outbrain or Taboola Facebook Program Availability Launch dates are by request of the partner and confirmed after production is complete; allow 3-4 weeks for :30 preroll video production once your video content is final and live India Ireland Japan Mexico South Korea Sweden UK 17_ProgramSheet_Video_ThirdPartyExt_013017
THIRD-PARTY EXTENSIONS Content Distribution Extensions through other proven channels: Outbrain/Taboola (awareness model) Through one of these leading content discovery platforms, promote your content onto thousands of premium publishing sites across the web in select countries, delivering clicks to your content. Miles will optimize your campaign for either Outbrain or Taboola to ensure the best performance. Long-format video accepted, no pre-roll required. Facebook (engagement model) Leverage Brand USA s growing Facebook fan base, including Visit The USA s retargeting, to deliver your content to a pre-qualified audience. Pre-roll video not required but recommended for optimal views and conversions. Outbrain Number of Countries & Videos Number of Clicks Partner Contribution Program Value Tier 1 Up to 4 countries; 4 videos 75,000 $41,200** $63,375 Tier 2 Up to 3 countries; 3 videos 50,000 $28,520** $43,875 Tier 3 Up to 2 countries; 2 videos 25,000 $15,925** $22,750 Markets available for Outbrain/Taboola: Australia, Brazil, Canada, Chile, China, Germany, Japan, Mexico, Sweden and the UK PRICES ARE NET Facebook Number of Countries & Videos Number of Engagements Partner Contribution Program Value Tier 1 Up to 3 countries; 3 videos 88,500 $22,230** $55,380 Tier 2 Up to 2 countries; 2 videos 45,000 $13,500** $28,403 Tier 3 1 country; 1 video 24,000 $7,000** $15,148 Markets available for Facebook: Brazil, Canada, France, Germany, India, Japan, Mexico, South Korea and the UK. ** Pre-roll video is not included but recommended and is an additional cost PRICES ARE NET Proven Results Outbrain: A Spring 2015 Partner targeting Canada doubled the network s average with a CTR of.20%. Facebook: A Spring 2015 Partner Campaign targeting Brazil far exceeded campaign goals by delivering over 1 million post engagements (goal of 24,000) with an average engagement rate over 20% (benchmark of 3.6%). Rocket Fuel: A Winter 2015 state partner campaign targeting Germany, France and the UK delivered click-through rates, video views and video completion rates above industry benchmarks: Markets: 6 Rocket Fuel campaigns across France, Germany and the United Kingdom Guaranteed Views: Goal of 125,000 views per campaign Industry Benchmarks:.48% Click-thru-rate (CTR) 69% Click-view-rate (CVR) Aggregate Results: More than 780,000 views, which surpassed goal by 4.3% 1.76% CTR tripled the industry benchmark 77.09% CVR was 11% higher compared to the industry benchmark Less than a $0.05 average CPV (cost-per-view)