A VAST CONSUMER ECOSYSTEM with a robust digital portfolio NATIONAL TV DIGITAL LOCAL TV (62 STATIONS) RADIO (69 STATIONS IN 17 MARKETS) CABLE NETWORKS BRAND EXTENSIONS EVENTS
AT THE INTERSECTION of the two biggest growth opportunities for marketers 11 Million monthly unique visitors to the Univision Extended Network Source: comscore Media Metrix, Multiplatform, Univision Digital Network, January 2014, comscore Media Metrix, Audience Duplication, Univision Digital Netwok and Univision Partner Group, PC Only, January 2014. *Audience duplication between Univision Digital Network Mobile and Univision Partner Group PC not available in comscore, but expected to be less than the 6% audience duplication seen between Univision Digital Network PC and Mobile audiences for January 2014.
DOUBLING DOWN ON DIGITAL but the mission stays the same.
UCI OFFERS MARKETERS WHAT NO OTHER U.S. HISPANIC MEDIA COMPANY CAN DELIVER. Brand Trust Mass Reach Multiplatform Best-in-class Content
FROM A CULTURALLY RELEVANT PERSPECTIVE
SUPER SAVVY DIGITAL CONSUMERS 44% 72% 14% say technology is life (vs. 31% non-hispanics) of Hispanics own smartphones (vs. 65% Total Market) of all tablet owners 62% Sourcing provided in notes. under the age of 35 +8 hrs Spent watching online video each month (90 minutes longer than Total Market) 6
USER SNAPSHOT Univision Digital Network 38 Median age Median Income: $53K+ 35% over $75K 47% 53% Male/Female Split 57% With children in the home Nearly 2 in 3 Live in households of 3+ people Source: comscore Media Metrix, Key Measures & Demographic Profile, PC Only, January 2014.
PREMIUM PUBLISHING AT ITS BEST Hispanic Digital users spend more time engaging with Univision digital content Property Total Digital PC Mobile 39.6 47.4 20.2 38.7 39.9 9.8 34.1 44.7 6.1 29.6 30.5 12.7 22.8 23.7 14.9 18.8 19.1 14.0 8.3 7.1 16.0 7.9 7.2 9.4 Avg. Monthly Minutes Per Visitor Source: comscore Media Metrix, Multi-Platform US Only. June 2013
UNIVISION.COM AUDIENCE 60% LARGER THAN THE NEAREST COMPETITION Monthly Multiplatform Uniques (000) 6,726 2,874 3,673 595 1,123 1,372 1,396 1,685 1,731 1,819 Source: comscore Media Metrix, Multiplatform, January 2014. 9
THE BRANDS OF UNIVISION DIGITAL CONTENT PORTALS DESTINATIONS + APPS FOR TOP CONTENT VERTICALS ONGOING SOCIAL ENGAGEMENT LOCAL STATION SITES 15 TV SITES / 47 RADIO STATION SITES PREMIUM CONTENT NETWORK NEW VENTURES
HISPANIC AMERICA S PORTAL TO FAVORITE NEWS, SPORTS AND ENTERTAINMENT CONTENT #1 Spanish-language website among U.S. Hispanics 6 million monthly cross-platform uniques, including 3.3 million mobile uniques Responsive design maximizes user experience across devices DIGITAL VIDEO NETWORK FOR ALL UCI CONTENT ANY TIME, ANY WHERE, ON ANY PLATFORM. 21 million average video views per month by 2 million unique viewers Available in English and Spanish, preloaded on Samsung SmartTV and XBox As many Hispanic video viewers as Hulu and ESPN
THE MUSIC LOVER S DESTINATION WITH A LATIN SENSIBILITY 1 million+ unique monthly streaming music listeners 9 million+ month gross listening hours 25 genres, 70 stations, 25 million+ song library APPS FOR TOP CONTENT GENRES: NEWS, SPORTS, ENTERTAINMENT AND MUSIC HIGH-QUALITY NEWS FROM HOME 360+ SITES, 50 PREMIUM PUBLISHERS Nearly 5 million downloads across 5 apps in 2013 2.1 Million monthly unique visitors 5 million monthly uniques in the U.S. Content from 16 countries, in 14 categories Quality users bilingual, educated, engaged
Univision TV Station Sites IN 15 LOCAL MARKETS WITH NEWS THAT MATTERS TO THE COMMUNITY 1 million+ average monthly visits across top 10 sites Univision 34 in LA #1 in traffic Univision Radio Sites AMPLIFYING THE VOICES AND SOUNDS OF OUR COMMUNITIES THROUGH 47 LOCAL STATION SITES 330K monthly visitors 750K monthly visits More than music--blogs, photo galleries & videos GENERATING DAILY ACTIVE ENGAGEMENT ACROSS TWITTER, INSTAGRAM, FACEBOOK AND VINE @DespiertaAmerica catapulted the show to No. 3, with more social activity than CBS This Morning and more social engagement than all three major English-language morning shows @ MiraQuienBaila driving 89% more social engagement this season than @DancingABC (Dancing With The Stars) Univision award show accounts (e.g., @PremiosJuventud) drive more engagement during the award shows than the accounts of almost every other award show Univision won 10 Social TV awards in 2013 for innovation
ENGLISH-LANGUAGE DIGITAL VIDEO DESTINATION DESIGNED EXCLUSIVELY FOR U.S. BORN HISPANIC MILLENNIALS Launched Q1 2014 Distribution partnerships with Vevo, Hulu, YouTube Original productions, deep integrations VARIETY LATINO SATISFIES THE CRAVINGS OF SPANISH- SPEAKING ENTERTAINMENT ENTHUSIASTS LIKE ONLY UNIVISION AND VARIETY CAN Launching March 2014 Coverage areas include: movies, Hollywood news, music, TV, award shows Zeroes in on insider general U.S. Entertainment News with a Hispanic lens from Variety and its PMC sister companies
COMPREHENSIVE MARKETING SOLUTIONS FOR EVERY DIGITAL NEED DISPLAY MEDIA Desktop and Mobile Banners Rich media and IAB Rising Star Units Targeting based on content, geography, behavior, device, etc Targeted custom newsletter marketing opportunities VIDEO ADVERTISING VideoPlus+ platform agnostic pre-roll Custom, turnkey video rich media solutions incl. interactive video pre-roll and overlays SPONSORSHIPS Integrated opportunities with Network franchises and tentpoles Presenting sponsorship opportunities across verticals, platforms, products through logos, skins and presented by language SOCIAL MEDIA Turnkey social apps provide powerful promotional opportunities Social TV tie-ins Branded social posts AUDIENCE EXTENSION Additional display media reach available through Univision Partner Group premium sites Access to an additional 230 million Hispanic impressions through third party relationship