At a Glance Partner with Eaton to expand your business and gain a competitive advantage. Eaton s PowerAdvantage partner program is designed to help you grow your business through Power Quality and UPS solutions. Unlike other vendor programs in the power quality market, our program was designed by you and reflects your ultimate goal increased revenue and margins. Benefits to you Authorized Certified Margin Benefits Instant Rewards Rebate Program 5% 9% Special Pricing Program 3 3 Business Development What is required from you Authorized: Have established IT reseller business Complete on-line registration Agree to terms and conditions Lead Generation Limited 3 Deal Registration 3 3 Training Program Web Based Classroom Dedicated Channel Development Manager 3 3 Marketing and Sales Benefits Co-Marketing Materials, Sales Guides & tools 3 3 Online Partner Portal 3 3 Demo Units / Try & Buy 3 3 Partner Logo Usage Authorized Certified Marketing Development Funds By Request 3 Included in On-line Partner Locator 3 3 Certified: In program for 6+ months Successfully complete certified Practice Area Training (on-line and class) Annual business development plan Sell two or more categories of Eaton products Drive at least 20% of Power Quality revenue through Eaton Participate in two or more co-marketing campaigns
Our two tier program design provides the flexibility for you to achieve your goals in delivering power quality solutions without creating unnecessary complexity. Authorized Tier Designed to support our partners that want to offer power quality solutions to their customers but do not want to invest in building expertise in that area. All partners will enter the program as an Authorized Partner. Certified Tier* Designed for partners that want to invest in building a complete power practice and are looking to Eaton to help build that expertise. Initially, Eaton will offer two certification paths: Power Quality Design Consultant Power Efficiency Consultant Eaton offers a compelling competitive advantage. Program Feature Eaton PowerAdvantage Approach Other UPS Providers Approach Business Development Rebates Sales Support Deal Registration Demand Generation MDF Leads Try & Buy Eaton works to help you build your proficiency in power quality to build a new revenue stream through: Competency training (on-line & class) Field support technical and sales Best practice sharing Eaton provides aggressive up-front rebates that are easy to plan and leverage to win new business. Eaton assigns a dedicated sales support resource to every partner giving you access no matter the size of the opportunity. Eaton has a documented and fair deal registration program that you can be assured we will never take the deal direct. Eaton makes available key tools and resources to all our partners to help build their power quality / ups revenue stream. Giving you the opportunity to grow your business. They measure your proficiency leaving it up to you to develop your UPS business and competency. They provide back-end rebates using complex matrices. These programs make it harder to manage your business and can leave you in a bind if they don t come through. They have so many partners that they must limit support to only large top tier partners or those huge deals. They have been known to take deals direct making deal registration risky. They also limit deal registration to top tier partners and deals. They limit tools and resources to only the top tier partners. * You must demonstrate your commitment to the program and selling Eaton Power Quality solutions for six months prior to applying for certification. We set ourselves apart from competitors because we are dedicated to helping you build and/or supplement your expertise. In addition, we help you build and manage your business with up front rebates. Brooke Lang, Sr. Channel Marketing Manager, Eaton Register now at: www.poweradvantage.eaton.com 2009 Eaton Corporation. All Rights Reserved. Printed in USA. PA01FXA_0309
Eaton Market Development Funds (MDF) Program Eaton invests s in your success. ss. Eaton wants to help you grow your business. That s why we have developed a program to help you generate demand. The Eaton PowerAdvantage partner program provides you access to Market Develop- ment Funds (MDF). These discretionary funds are avail- able for the exclusive use of marketing and promoting your Eaton power quality practice. Partners are able to request marketing support through the Eaton PowerAdvantage partner portal. Requests will be reviewed by Eaton and you will be notified of the projects status. There e are no required revenue targets ts to access these funds, nor do you earn a percent of revenue back in cooperative marketing (co-op) funds. Eaton prefers ers to take a custom ap- proach and work with our part- ners to put together marketing tactics cs which will provide the best results. Talk to your Channel Develop- ment Manager for more details on maximizing these funds to support marketing initiatives signed to increase your revenue of Eaton products and de- solutions. Eligible le activity for MDF includes: 2009 Eaton Corporation. All Rights Reserved. Printed in USA. PA03FXA_0309
Deal Registration Program Protect your deals and get greater margins. Eaton s fast, automated Deal Registration Program makes it easier than ever for PowerAdvantage partners to get price protection and discounts. The Deal Registration Program earns you additional discounts that can advance your profit goals and make your quote pricing even more attractive. Now Eaton makes it easier than ever to take advantage of this program, with a fast, simple online registration system. It s easy, it s free, and it applies to any order of $10,000 or more of Eaton products and services. Take action and protect your Eaton deals in four quick steps: 1. Use the Deal Registration link which is available on the PowerAdvantage Partner Portal www.poweradvantage.eaton.com 2. Enter the details of your specific customer opportunity, such as the estimated order date, product description(s) and the probability of winning the order. 3. You will receive an e-mail from an Eaton authorized sales manager confirming the eligibility of this potential sale for the Deal Registration Program. 4. When you are ready to place the order with an IT Distributor of choice, work with your Channel Development Manager or other Eaton Sales Representatives to ensure the extra discount is set-up with the distributor, in addition to your standard discount. The benefit of Deal Registration through the Eaton PowerAdvantage Program is a win-win for you and your customers. Take advantage today! Full details of the program are available on the PowerAdvantage Partner Portal. 2009 Eaton Corporation. All Rights Reserved. Printed in USA. PA03FXA_0309
Eaton Fast Facts A global leader in power management. agement. Fact 1 Eaton is a leader in the electrical industry and the UPS (Uninter- ruptible Power Supply) market. Fact 2 For UPS systems, Eaton is the leading OEM Provider in the IT sector. Fact 3 Eaton is stable. Founded in - Fact 4 Eaton is a global company headquartered in Cleveland, Ohio and was rated one of the world s most ethical Fact 5 The Eaton family of products offers the best power manage- ment solutions available with Power, Exide Electronics, Power- ware Fact 6 Eaton is a leader in technology innovation and engineering excellence. lence. Sales Manager..233.8519