Product Marketing Manager

Transcription

1 Product Marketing Manager We have an opening for a Dallas based Product Marketing Manager who will lead all product & market strategies designed to reach aggressive sales targets. Specific responsibilities include business and market development; managing the product portfolio, setting prices for products based on market value, new product development, assisting in developing downstream product training, market research and planning; strategic direction for promotion, advertising and pricing; coordination with sales and directing the day- to- day activities of marketing under the direction of the President. Serve as strategic marketing expert within the company. Empower the direct and channel sales and marketing teams to sell and market more effectively via differentiated product and solution positioning, competitive insights and sales tools. Assist in setting the content strategy for key buyers and segments. Facilitate and create content for different stages of the sales cycle for those buyers and segments. Develop the annual marketing plan with supporting strategies, tactics and resources. Collaborate with the team to create and drive marketing campaigns that boost leads, utilization, satisfaction and revenue. Provide leadership and/or support the design, development, and implementation of products and service lines. Develop relevant market and product research, competitive analysis, costing, pricing and opportunity analysis for all products. Create a marketing reporting function that can track, measure and analyze performance. Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources. Coordinate marketing efforts of resellers, including international resellers, with strategic plans and objectives. Participate fully in professional societies and activities Conduct competitive product offering evaluation studies Other duties as assigned REQUIREMENTS: Bachelor s degree or equivalent experience required. MBA in business, marketing or a related discipline preferred. Three to eight years related experience in product marketing for an industrial product or related experience required. Oilfield experience preferred. Exceptional written, verbal and presentation skills. Ability to solicit customer and distributor feedback along with competitive intelligence to formulate actionable information for product positioning, messaging and direction. Excellent communication skills in English required. Fluency in multiple languages desired. Outstanding communication skills including turning complex ideas into simple messages. Proven ability to work collaboratively with cross- functional teams. Demonstrated proficiency in MS Office Suite products. SAP experience helpful

2 International Sales Manager We are currently searching for an International Sales Manager who will have full responsibility for leading our international sales team in selling finished products to customers through multiple sales and distribution channels. This position reports directly to the Company President and will play a key role in expanding our sales into new markets. Lead, educate and mentor a high performing team selling our products through distributors and sales partners Coordinate development of regional sales forecasts, strategies, advertising and promotional programs Achieve aggressive sales goals while driving a profitable mix of products Provide feedback on customers, product ideas, market opportunities, competitors, and industry trends for marketing, operations, and production as a member of the company s senior leadership team Conduct effective voice of the customer to understand technical, management and decision making needs Locate or propose potential business deals by contacting potential partners, discovering and exploring opportunities Assess potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities, etc. Cultivate relationships with distributors and end users Review market analyses to determine customer needs, volume potential, price schedules, and discount rates Review material margin quarterly by sales code and make recommendations for changes in current pricing Communicate and resolve issues with product quality, performance, service and applications Represent the Company at trade shows, trade organization meetings and other industry related events Develop sufficient technical knowledge of products by working with the R&D Manager to be able to converse with customers on technical issues Direct staffing, training and performance evaluations to maximize performance in the region Responsible for coaching for results, identifying areas needed for development and providing resources for individuals to be successful REQUIREMENTS: At least three years of experience in the oil and gas or industrial lubricants industries, at least five years of international sales management experience highly preferred Proven history of building sales though development of a world class sales team Strong working knowledge of drilling, casing and tubing joints and connections Excellent communication and interpersonal skills Bachelor s degree or equivalent experience Experience managing distributor networks preferred Good computer skills including MS Excel, MS Word and PowerPoint Ability to travel domestically and internationally between 25% and 50%

3 International Sales Representative Latin America BestoLife is a global leader in the manufacture of compounds for use in drilling, production and industrial applications. We are currently searching for an outside International Sales Representative who will have full responsibility for leading our international sales in the Latin American region by selling finished products to customers through multiple sales and distribution channels. This position reports directly to the Sales Manager and will play a key role in expanding our sales into new markets. Sell our products through distributors and sales partners using a consultative sales approach Coordinate development of regional sales forecasts, strategies, advertising and promotional programs Achieve aggressive sales goals while driving a profitable mix of products Provide feedback on customers, product ideas, market opportunities, competitors, and industry trends for marketing, operations, and production as a member of the company s leadership team Conduct effective voice of the customer to understand technical, management and decision making needs Locate or propose potential business deals by contacting potential partners, discovering and exploring opportunities Assess potential business deals by analyzing market strategies, deal requirements, potential, and financials Cultivate relationships with distributors and end users Communicate and resolve issues with product quality, performance, service and applications Represent the Company at trade shows, trade organization meetings and other industry related events Develop sufficient technical knowledge of products by working with the R&D Manager to be able to converse with customers on technical issues Direct training and performance feedback to maximize performance in the region Responsible for coaching the distribution channel individuals for results, identifying areas needed for development and providing resources for individuals to be successful PRE- HIRE REQUIREMENTS: At least three years of experience in the oil and gas or industrial lubricants industries, at least five years of international sales experience highly preferred Strong working knowledge of drilling, casing and tubing joints and connections Proven history of building sales Excellent interpersonal skills required, bilingual communication (English/Spanish) highly desired Bachelor s degree or equivalent experience Experience managing distributor networks preferred Excellent computer skills including MS Excel, MS Word and PowerPoint Ability to travel domestically and internationally between 25% and 50%

4 Technical Sales Engineer We are currently in need of a Technical Sales Engineer that influences the market and customers by educating, problem solving, and communicating technical application and product knowledge to the customer thereby assisting them in applying Bestolife products to their needs. This role will spend a significant amount of time working with major companies around the world to qualify our products on various connection types and application situations. In addition, the position provides input and participates in the technical development of new products or applications. Provides technical advice and supports the business development, sales and marketing activities regarding the adoption of Bestolife products and solutions. Qualifies Bestolife thread compounds with major oil companies, connection manufacturers, OCTG mills, drilling companies and other specifiers Makes sales contacts, researches customer needs and develops applications of Bestolife products to satisfy customer needs. Highlights the technical benefits of Bestolife products and solutions compared to competitors'. Develops and delivers technical sales presentations and closes sales. Provides customers with information related to products and issue resolutions. Participates in development of new products, modification of existing products and termination of ineffective products. Participates in sales forecasting and planning. Acts as subject matter expert for the industry including competitor product offerings and market strategies. Develops and maintains communications in a cooperative and professional manner with all levels of staff and customers using established guidelines. Provides voice of the customer strategic feedback for new or improved products and applications for organization's products, while working with R&D and Commercial team. Participates in industry associations, functions, trade shows, and conferences. Other duties as assigned. PRE- HIRE REQUIREMENTS: College degree desired, engineering / technical emphasis preferred, or equivalent experience. Experience with threaded connections preferred. Experience testing and qualifying connections and thread compounds highly desired. Minimum 5 years sales and/or technical sales support experience preferred. Strong business communication skills. Proven problem solving, hands on approach, and solution focused skills are essential to this position. Other required skills are: exceptional presentation skills, able to lead training, interpersonal skills,

5 time management skills, problem solving skills, self- motivated, self- starter, and able to adjust to changing project needs. Analytical, proactive and must have a demonstrated capability to take own initiatives.