Tree & Landscape Equipment TraderTM 2015 Media Kit The World s Largest Website For The Tree & Landscape Industry WWW www.equipment.treetrader.com To Browse Equipment Or Place Your Listing We Get Results. Company Info...Page 2 Deadline Dates...Page 3 File Specs...Page 4 Ad Sizes...Page 5 Z Ad Rates...Page 6 Find Us Online P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com
2015 Company Info Tree & Landscape Equipment Trader is a publication that has been serving the tree care & landscaping industries since 1998. We realize the importance for consumers to have a source for the equipment, products, and services that are available in this field. We verify our circulation in order to ensure that the consumers who are in the market for your equipment, products and services are reached. Our publication and website have become valuable tools for our subscribers because of the specialized nature of the industry and the difficulty in locating products in this field. We pride ourselves in the ability to be the medium for the tree and landscape industry at a price that is affordable. We offer direct advertising to our customers allowing us to keep our costs low. We at Tree & Landscape Equipment Trader want to be instrumental in the growth of this industry by offering our printed publicaton as well as our online resources available at. We strive to stay informed in the market by attending major industry specific trade shows. By verifying our circulation, we carefully target those customers that use these products & services so that your advertising dollars will be well spent. We are invested in the industry and believe that bringing together owners, operators, and suppliers will ensure successful and profitable growth for years to come. Simply Stated: Our mission is to offer a quality publication at a price that is affordable for everyone. Thanks for your business, Tree & Landscape Equipment Trader Marketing Director Dayle Frye Our Circulation Tree Services Equipment Dealers Foresters, Distributors, etc Total Mailing List Our Website 31,779 962 3,048 Equipment Listings Hits Per Day Hits Per Month 1,794 170,312 5,109,360 35,789 www.treetrader.com P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 2
Deadline Dates All Ad Copy / Ad Changes Must Be Received By The Deadline Date. January 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 March 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 April 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 October 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 May 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 31 25 26 27 28 29 30 August 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 30 31 25 26 27 28 29 November 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 June 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 September 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Deadline dates shown reflect the following month s publication. For example, the January deadline is for the February printed magazine. P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 3
File Specs Ad copy can be emailed to: adcopy@treetrader.com or call 888-237-4195 for more info. Accepted Program Formats: Adobe Photoshop, Adobe Illustrator Save color files in CMYK mode; resolution of 300 dpi, 640x480 pixels minimum. Adobe InDesign CS5 (Windows) Use Package option to ensure all images, fonts, and links are packaged with the document. Use the preflight check to update all links and images. Quark XPress 8.x (Windows) Use Collect for Output option to ensure all images, fonts, and links are packaged with the document. Images placed in Quark must be a minimum of 300 dpi and CMYK mode for color images. Mac: Fonts that are not cross-platform will have to be substituted. Accepted File Formats For Print: PDF* Save or export the ad or image using High Quality Print or Press Quality PDF settings at 300 dpi. If your ad includes a bleed, please set the bleed amount in the export options under Marks & Bleeds. Ads with bleeds should be designed to include a 0.25 bleed on all sides. TIFF* Save color files in CMYK mode; resolution of 300 dpi. JPEG* Save in CMYK mode; resolution of 300 dpi. Select the maximum/highest image quality when saving the jpeg. EPS Save or export ad or image with 8 bit preview. Camera Ready All camera ready copy must be ready to scan. Original photos should be included if the ad is not true camera ready. Accepted File Formats For Banner Ads: GIF, Animated GIF, JPEG & PNG Save in RGB mode; resolution of 72 dpi. All ads must be sized to our ad size specifications. Images less than 300 dpi may not be suitable for print. The following images are not recommended for print: photocopy (Xerox), Inkjet prints, and Polaroid images. To ensure the accuracy of your ad, please include a hard copy proof along with the file. *Preferred file format **Large files may need to be compressed using Winzip or Stuffit programs P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 4
Ad Sizes Commercial Display Ads* Ad Width x Height Optional Bleeds Width x Height Front Cover 7 1/2 8 1/2 Top, Bottom, Right 8 1/8 9 Back Cover 7 1/2 8 1/2 Top, Bottom, Left 8 1/8 9 Full Page 7 1/8 10 All 4 Sides 8 3/8 11 1/4 Centerfold 15 10 All 4 Sides 16 1/4 11 1/4 Half Page Horizontal 7 1/8 4 29/32 N/A Half Page Vertical 3 15/32 10 N/A Quarter Page 3 15/32 4 29/32 N/A *Commercial Industry (Equipment Dealers, Manufacturers, etc.) Half Page Horizontal Display Quarter Page Display Half Page Vertical Display 5/15 Vertical 3/15 Horizontal 1/15 2/15 Vertical 4/15 End-User Ads* Ad Width x Height 5/15 2 1/4 10 4/15 4 11/16 3 7/8 4/15 Vertical 2 1/4 7 11/16 3/15 Horizontal 7 1/8 1 7/8 3/15 Vertical 2 1/4 5 15/16 2/15 Horizontal 4 11/16 1 7/8 2/15 Vertical 2 1/4 3 7/8 1/15 2 1/4 1 7/8 Website Banner Ads Placement Width x Height Home Page 325px 85px Secondary Page 425px 85px Our finished publication size is: 7 7/8 x 10 3/4 For more information on media specifications, please contact: adcopy@treetrader.com *End-User Service Industry (Tree Services, Landscapers, etc.) P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 5
Z Ad Rates Our Same Low Rates * For 2015! Color Free Online 1 Month 3 Months Ads *Price Per Mo. *Price Per Mo. 1/15 1 Free! $69.50 $55.45 2/15 2 Free! $139.80 $110.46 3/15 3 Free! $209.18 $165.00 4/15 4 Free! $269.18 $219.10 5/15 5 Free! $339.33 $273.88 Website Advertising & Design 1 Month *Price Per Mo. Online $44.95 Business Listing $29.00 Banner Ad (Home Page) $259.00 Banner Ad (Secondary Page) $149.00 Graphic Design (Ad Design, Logos, Banner Ads) $65.00/hr Best Value! Color Free Online 1 Month 3 Months 6 Months 12 Months Display Ads *Price Per Mo. *Price Per Mo. *Price Per Mo. *Price Per Mo. 1/4 Page 6 Free! $339.54 $271.63 $254.16 $241.08 1/2 Page 12 Free! $653.94 $523.14 $490.44 $464.29 Full Page 24 Free! $1,207.27 $965.81 $905.25 $857.14 Front Cover 24 Free! $3,062.50 N/A N/A N/A Inside Cover 24 Free! $1,531.25 $1,453.72 $1,378.25 $1,301.57 Page 3 24 Free! $1,492.98 $1,418.33 $1,343.65 $1,269.02 Page 4 24 Free! $1,362.82 $1,294.65 $1,226.52 $1,158.39 Page 5 24 Free! $1,339.84 $1,272.85 $1,205.86 $1,138.83 Page 6 24 Free! $1,301.57 $1,236.45 $1,171.40 $1,106.33 Centerfold 75 Free! $3,204.14 $3,043.22 $2,883.73 $2,723.52 2 Page Spread 75 Free! $2,314.54 $1,989.78 $1,697.23 $1,598.89 Inside Back 24 Free! $1,378.12 $1,309.22 $1,240.32 $1,171.40 Back Cover 24 Free! $2,220.32 $2,109.28 $1,998.28 $1,887.26 o *Prices shown reflect online ads that are placed & maintained by customer. Maintenance fees apply for online ads that are not maintained by customer. If you opt to have us maintain your online ads / changes, fees will be charged on a per month basis for: ad placement and ad changes / updates. 1/4 = $15.00 1/2 = $25.00 Full Page = $50.00 2 Page Spread = $50.00 1/15 = $5.00 2/15 = $7.00 3/15 = $10.00 4/15 = $13.00 5/15 = $15.00 *All rates with exception of the 2 page spread rates will remain the same for 2015. Ad prices are subject to change without notice. Ad prices are effective January 1, 2015. P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 6