BRANDING Samples & Style Guides 10.25.12 YOUR MAJESTY CO. New York Amsterdam São Paulo www.your-majesty.com
SELECTED CLIENTS Gilt UrbanDaddy Matter Turman North Blank 5 Space Elsa and Me Estée Lauder Shiseido Terry Richardson 6 Senses Raw Profile Metaproject/Artillery MTV Accelerate Evoke WDDG Undercurrent CondeNast.com
INSPIRE EVERY DAY As Agency of Record, Your Majesty assisted GILT with a complete overhaul of their brand image. Branded communications material, both online and offline, were redesigned to ensure a holistic brand voice. With the ambition to connect GILT with its customers through inspiring them with the different aspects of every day life. Allowing GILT to relate with its customers on a broader spectrum of lifestyle touch-points. 1 Branding GILT
2 Branding GILT Properties Logos
3 Branding GILT Letterhead and Business Cards
4 Branding GILT Packaging & In-Flight Promo Box
5 Branding GILT Posters
6 Branding GILT Video Sting
7 Branding GILT.com Web Applications
8 Branding GILT Typography Lockups and Print Applications
WHAT S AT THE INTERSECTION OF DIVE AND LUXURY? Our relationship with UD started 2006 when they were only three people in the owner s apartment. We have since helped the brand become a fullscale 140+ people media company with a consistent brand voice that echoes their premium positioning and permeates the entire ecosystem of services that we ve strategized and executed together. 9 Branding UrbanDaddy
10 Branding UrbanDaddy Properties Logos & Seals
11 Branding UrbanDaddy Website & App
12 Branding UrbanDaddy Perks
13 Branding UrbanDaddy Media Kit Graphs
minimum size solid Weight 1 Weight 2 AFFORDABLE LUXURY KEYWORD BRANDING Matter a creative agency and strategic business partner for pioneers of the shared valued economy approached Your Majesty to develop a brand identity and their website platform. Our Knights worked to develop moodboards, logo variations, a style guide and a website for the launch of the Weight agency. 3 The result was an identity based around the concept of matter, visualized through particles that form the brand name. The logo was designed in several different weights making the particles appear correctly in different sizes and usages. In addition we also developed business cards, buck slips, letter head, invoice, notepad and envelopes to cover their branding needs. All collateral was printed on 99% recycled stock with Soy Inks completely environment friendly. Weight 4 Weight 6 14 Branding Matter
minimum size solid Weight 1 Weight 2 Weight 3 Weight 4 Weight 6 15 Branding Matter
DESIGN WITHIN (EVEN CLOSER) REACH Turman North is a web-based buying service that connects consumers with amazing deals on curated bespoke goods for the home. 16 Branding Turman North
17 Branding Turman North Stationery & Logo Variations
THE NO.1 MEN S TIE & SHIRT BRAND IN SOUTH KOREA Your Majesty was privileged to take on the task of creating the brand identity for Blank 5 Space s debut in America, including storefront display design and in-store visual identity collateral. The clothing lines range from tee shirts, shoes, suits and casual wear. 18 Branding Blank 5 Space
19 Branding Blank 5 Space Sizing System & Boutique
AFFORDABLE LUXURY KEYWORD BRANDING Inspired by a well-dressed, colorful grandma named Elsa, Elsa and Me was founded in 2009 to fill the gap of eco-friendly business wear for women. Your Majesty created the main brand identifier along with a series of alternative logotype applications. Shopping bags, business cards and a store front display and flag were also developed along with a visual identity style guide including typography, color and photography treatments. 20 Branding Elsa and Me
21 Branding Elsa and Me Boutique, Website & Alternate Logos
A VOICE FOR THE NEXT GENERATION Estée Lauder came to Your Majesty to help brand and strategize a new initiative to appeal to the Millennials and ultimately convert them into loyal customers. We created an elegant logotype that pays homage to its past with a timely yet classic edge of a magazine. 22 Branding Estée Lauder (Estée)
23 Branding Estée Lauder (Estée)
BRINGING EDGE TO ONE OF THE WORLD S OLDEST COSMETICS BRAND Launching an e-commerce platform for a company that relies on retailers to sell their products is a delicate task. Your Majesty s goal for Shiseido, the oldest cosmetics company in the world, was to develop a platform that not only serves as an additional shopping outlet, but also serves as an inspirational tool for people interested in cosmetics and beauty while still being useful for visitors who prefer to shop in stores or from a favorite website. Our strategy was to increase Shiseido brand awareness through promotions, campaigns and events to engage and keep a loyal audience through a website that gives potential customers reason for revisits and ultimately sells products by creating valuable tools and streamlining the user experience. Your Majesty developed creative for the web, the ipad, mobile devices as well as events to support the launch of the new Shiseido digital ecosystem. 24 Branding Shiseido (Shisei & The Look)
25 Branding Shiseido (Shisei & The Look)
AFFORDABLE LUXURY KEYWORD BRANDING V Group, based in New York and Seoul, came to Your Majesty to create a special project with photographer Terry Richardson. The Knights created a logo mark that is distinctively Terryble, a mouthful of t-shirt designs, typographic treatments and posters to crown the day. Exhibitions took place Summer 2009 in Seoul, Shanghai and New York. 26 Branding Terry Richardson 6 Senses Raw Profile
27 Branding Terry Richardson 6 Senses Raw Profile
CREATING A SPACE FOR ARTISTIC PROCESS Metaproject is a communications consultancy serving the visual arts and culture arena. Artillery is a multi-disciplinary boutique agency that represents artists from a variety of creative practices as diverse as environmental and installation art, motion and interactive design, illustration, art direction, film and photography. Your Majesty created a new website to house both agencies under one roof including design of brand stationary and artist print promotions. 28 Branding Metaproject/Artillery
29 Branding Metaproject/Artillery
STYLE GUIDES The following pages demonstrate our versatility in creating brand identities and standards for multiple media channels. 30
MTV EUROPE S NO.1 SHOW 31 Style Guide MTV Accelerate
32 Style Guide MTV Accelerate
CREATIVE AGENCY 33 Style Guide Evoke
34 Style Guide Evoke
CREATIVE AGENCY 37 Style Guide WDDG
38 Style Guide WDDG
Undercurrent Connectivity Map A RICH INTERNET APPLICATION 39 Style Guide Undercurrent Connectivity Map
40 Style Guide Undercurrent Connectivity Map
THE.COM FOR the premier media company 35 Style Guide CondeNast.com
36 Style Guide CondeNast.com
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