GREEDY MEDIA BEAUTY PRESENTATION

Transcription

1 GREEDY MEDIA 01 BEAUTY PRESENTATION

2 02 WANT TO SELL MORE BEAUTY PRODUCTS?

3 03 UTILISING ONLINE BEAUTY VIDEO TUTORIALS IS A POWERFUL CHANNEL TO ACHIEVE THIS OBJECTIVE MEDIA WEBSITE BRAND WEBSITE PARTNER RETAIL WEBSITE SOCIAL MEDIA

4 BEAUTY VIDEO TUTORIAL CONSUMPTION CONTINUING TO INCREASE Notably women more willing to buy on impulse whilst watching video 58% British women want better beauty techniques 04 41% UK women choose to watch online beauty tutorials to pick up tips and tricks 38% Women in UK said they would buy products featured in the video Source: Econsultancy Telegraph

5 HUGE OPPORTUNITIES FOR YOUR BRAND TO PROFIT FROM THIS TREND 3% Crucially 97% of beauty videos produced are by online vloggers and only 3% from leading beauty houses 05 As an industry it attracts 700m hits a month To monetise this opportunity, we have researched the key drivers in this market and devised video content which works to increase purchase and dwell time on brand s digital platforms

6 CLINIQUE CASE STUDY Briefed to create 9 instagram videos to launch new eye makeup range The Millennials were the target audience Click to view INSTAGRAM 07 Objective was to generate views, educate application technique, promote the new products and keep to the Clinqiue DNA All had to be under 15 seconds long for Instagram. Also on Facebook, YouTube and Twitter FACEBOOK Results: 300k Over 300k views on social media and counting YOUTUBE

7 JOHN LEWIS Click to view 08 CASE STUDY Over a two year period, briefed to produce over 25 beauty videos customers were the target audience Objective was to encourage views and dwell time on John Lewis website Promote range of makeup brands, educate on makeup, nail and tanning application Keep loyal to the John Lewis brand DNA All videos featured on the John Lewis website and YouTube Results: TANNING MAKE-UP MANI / PEDI 3x Over 3x the return on investment

8 09 INTELLIGENT BEAUTY VIDEO THE NEXT LEVEL

9 MONETISING THE VIDEOS: Click to view SHOPABLE AND INTERACTIVE OPTIONS To further increase the propensity to purchase, a simple transactional device can be employed so products can be popped into a shopping basket or wish lists whilst the video plays 10 This transactional device can be utilised in a number of different ways and easily integrated into the backend of your site or a third party retailer 56% of UK consumers said they would use shoppable video to make purchases directly Source: WeSee

10 MONETISING THE VIDEOS: With our interactive video technology partner its easy to create interactive video SHOPABLE AND INTERACTIVE OPTIONS The Tag: A customizable call-to-action that sticks to anything that moves 10 Click to view 16% 4 X Average click through rate to store pages from an overlay More time spent with content than non interactive videos The Overlay: Appears inside the video to display rich and shoppable content to your tag Click to View Other Examples Dulux Sherlock

11 Instagram Teasers Create instagram videos which are 15 second teasers of the longer Facebook/ Youtube or brand website versions 11 Encourage viewing of full length videos by using tantalising videos of the looks Easy to adapt the longer version to a snappy 15 second Instagram version

12 OUR PRODUCTION OFFERING Pre production: creative development, strategic consulting, moodboards / storyboards, planning,, treatments 12 Production: studio, director, camera operator, camera kit, lights, sound and makeup artist Post production: Editing including captions, colour grade, animation cleared music, shopable functions

13 13 GREEDY MEDIA WHO ARE WE? Greedy Media is a film and animation company We specialise in beauty and make-up How To s using intelligent strategy and high-end production for retailers and brands We create watchable, shareable content across online and mobile platforms

14 COMPANY TEAM GREEDY MEDIA CREATIVE DIRECTOR Background Greedy Media is a creative production company with a background in creating award-winning TV series. Founders Justin Lennox-Bradley & Rob Tavenier helped develop some of the most well known TV series from Big brother to Im a Celebrity. Now working with brands and their agencies to produce compelling and visually stunning work our Clients now range from Clinique, John Lewis, Max Factor, Amex, Sainsbury s, Microsoft and Kenwood Chef. We have produced several series of cosmetic videos with Gia Mills for John lewis and Clinique as well as producing a make-up series supporting a Max Factor Ad campaign. Gia Mills Gia a fashion, celebrity and commercial make-up artist in the UK and Europe Shooting for the likes of Nike, British and Italian Vogue and M&S, Gia brings a down to earth but super engaging energy to her work. She has created over 30 beauty tutorial videos of John Lewis Partnership creating styles which have been emulated by their competitors. Clients Include: Cara Delevingne, Poppy Delevingne, Lily Cole, Keira Knightley, Kevin Spacey, Ewan McGregor, Stella McCartney, Andy Murray, Clara Paget, Beverley Knight, Annie Lennox, Dervla Kirwan, Eddie Redmayne, Sir Tom Jones Marketing: Before her makeup career, Gia worked in account management for 7 years for agencies such as M&C Saatchi, J. Walter Thompson, digital agencies such as glueisobar and also trained agencies and brands in digital marketing.

15 15 T M W E justin@greedymedia.com gia@giamills.com