WE RE READY TO FLY, SO GET ON BOARD. ADELAIDE FOOTBALL CLUB 2014 CORPORATE PARTNERSHIP
WELCOME TO... ADELAIDE S OVAL. 12 16 19 LET S GET DIGITAL. 20 06 REACH OUT. PREMIERSHIP CLUB. 21 08 CORPORATE PARTNER SOLUTIONS. VICE PRESIDENTS COTERIE GROUP. 23 11 EXPOSE AND GROW YOUR BRAND. THE EXCITING NEW HOME OF THE ADELAIDE FOOTBALL CLUB FROM 2014. AN AMAZING NEW OPPORTUNITY FOR YOUR BRAND RIGHT NOW. PLAYER SPONSOR. 26 CORPORATE BOXES. TEAM SPONSOR. 29 THE DECK. MELBOURNE TEAM SPONSOR. 30 LOCKER ROOM. 33 GIVE YOUR COMPETITION A SERVE. 37 GAME DAY EXPERIENCE. 34 EVENTS. 38 ADELAIDE OVAL MAP. 41 TOYOTA FLEET DISCOUNT. RIGHT ON THE DOORSTEP OF THE CBD, ADELAIDE OVAL WILL BRING A FRESH, ELECTRIC ATMOSPHERE TO THE CITY AND THE RIVERSIDE PRECINCT ON MATCH DAYS. THE THRILLING THEATRE OF THE GAME WILL INFUSE THE WHOLE AREA WITH A SPECIAL ENERGY, FROM THE GATES TO THE BIG SCREENS AND RIGHT INTO THE HEART OF EVERY CORPORATE FUNCTION. You and your corporate partners can share in a truly prestige sporting experience at a new venue like no other. We invite you to join the Adelaide Crows at Adelaide Oval from 2014 and into a winning future.
GET ONBOARD. EXPOSE AND GROW YOUR BRAND WITH THE CROWS. 4 GET ON BOARD FOR 2014 AFC.COM.AU 5
REACH OUT. BIG BRANDS DELIVER BIG PERFORMANCE. 46,000 LOYAL 2013 AFC MEMBERS 500,000 SUPPORTERS FIVE MINUTES BROWSING AFC.COM.AU PER VIEWER 210k WEB VISITORS PER MONTH 40% 60% 202k AFC.COM.AU MOBILE VIEWS PER MONTH 35,000 DEDICATED CROWD 512,635 SEASON AVERAGE TV AUDIENCE PER GAME 2013 BIG BRANDS DELIVER BIG PERFORMANCE. PARTNERING WITH A BIG BRAND MAKES GOOD BUSINESS SENSE. THE ADELAIDE FOOTBALL CLUB IS SOUTH AUSTRALIA S LARGEST SPORTING ENTERTAINMENT BRAND, OFFERING A WIDE CHOICE OF PLATFORMS FROM WHICH TO ENGAGE WITH YOUR AUDIENCE. > 512,635 season average TV Audience per game > 500,000 supporters nationally (ranked 5th in AFL) > 46,000 members in 2013 > 202,000 mobile site page views per month and 210,000 website visits per month > An average website viewing time of five minutes > 35,000 average home match attendance 6 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU GET ON BOARD FOR 2014 AFC.COM.AU 7
CORPORATE PARTNER SOLUTIONS. PERSONALISED SERVICE BY YOUR OWN ACCOUNT MANAGER CONNECTS YOU WITH CLUB STAKEHOLDERS GAME TIME LED THE ADELAIDE FOOTBALL CLUB IS IN THE TOP 5 SUPPORTED CLUBS IN THE AFL INDEPENDENT RESEARCH PROVES IT. Over a proud 23-year history we ve fostered connections with a wide network of influential people and organisations, helping make us South Australia s biggest sporting entity. Join with us and we ll provide tailored solutions to help your business grow: > Brand association / alignment > Access to AFC / Player IP > Advertising inc. Digital and Pride Magazine > Matchday sponsorship and precinct activation These channels can connect you with all AFC stakeholders, including members and supporters. COACHES BOX SIGNAGE MEDIA BACKDROP 8 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU
EXPOSE AND GROW YOUR BRAND. OWN THE GROUND WITH LED AND SUPERSCREEN ADVERTISING OWN THE GROUND. ADELAIDE OVAL WILL BOAST THE LATEST IN LED AND VIDEO REPLAY TECHNOLOGY. THE ONLY LIMIT FOR BRANDED CONTENT IS CREATIVITY SO THINK BIG. > LED stadium signage > Full integration with three video replay screens Next time Tex kicks the winning goal, Danger bursts through the pack or Sando lifts the team, you can own the moment! GET ON BOARD FOR 2014 AFC.COM.AU 11 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 11
LET S GET DIGITAL. TAKE ADVANTAGE OF THE ADELAIDE FOOTBALL CLUB S ONLINE SPACE Display advertising A chance to have your brand on the website with a minimum 25% SOV. AFC.COM.AU IS THE CLUB S PRIMARY COMMUNICATION TOOL. 24/7, THIS IS WHERE MEMBERS AND SUPPORTERS FIND US. Tap into a loyal community that s constantly growing averaging 100,000 unique users per month locally, interstate and internationally. Average time spent viewing is a full five minutes offering generous reach for advertisers and sponsors. 12 > Display advertising > Interactive media including Club App > Naming rights for opportunities such as the tipping competition and video sponsor > Video content WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU Video content Fans love video, the biggest growth area on the site. Channel Crow will provide lots of content in 2014. Naming rights A chance to be the Club s pre-roll partner, Tipping competitions or Plays of the Week. Interactive media With 200,000 mobile media users, associate your brand with the Club.
JOIN US AND BE A PART OF THE FIRST CLASS EXPERIENCE AT ADELAIDE S OVAL. 14 GET ON BOARD FOR 2014 AFC.COM.AU 15
PREMIERSHIP CLUB. THE ULTIMATE MATCH DAY ENTERTAINMENT AND CORPORATE HOSPITALITY EXPERIENCE THE ADELAIDE OVAL PREMIERSHIP CLUB IS OUR HIGHEST LEVEL COTERIE GROUP. ENJOY PREMIUM CORPORATE MATCH DAY HOSPITALITY WITH A MEMBERSHIP TO THE PREMIERSHIP SUITE FOR ALL CROWS GAMES AT THIS WORLD- CLASS VENUE. TRULY EXCLUSIVE, PLACES ARE STRICTLY LIMITED TO 100 INDIVIDUALS, ALL OF WHOM WILL ENJOY VIP TREATMENT AND A DEDICATED ACCOUNT MANAGER. MATCH DAY BENEFITS: > Access to the Premiership Suite for 11 home games and away Showdown > Premium seating behind glass > All day premium food and beverage package > Car park (one per two people) > Access to the Locker Room (selected games) NON-MATCH DAY BENEFITS > Priority access to selected events at Adelaide Oval > Complimentary invitation to attend Club events, including Gala Auction, Season Launch and Club Champion > Access to purchase Grand Final Tickets subject to the Crows qualifying > Access to the Premiership Club Account Manager to handle additional Club content > Access to Premiership Suite outside of football for hire. EYES ALWAYS ON THE PRIZE. Minimum Age: 18 years and above INVESTMENT: $12,400 for two people (inc GST) (Casual options available for selected Port Adelaide Football Club matches.) 16 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU
VICE PRESIDENTS COTERIE GROUP. JOIN THIS PASSIONATE GROUP OF SUPPORTERS AND BUILD RELATIONSHIPS TO LAST A LIFETIME WE BUILT THIS CITY...ALL WHILE ENJOYING MATCH DAY HOSPITALITY IN THE CATHEDRAL ROOM, WITH CORPORATE ENTERTAINMENT AND THE CONVENIENCE OF A RESERVED SEAT. MATCH DAY BENEFITS > Pre-match food and beverage package including half-time and post-match refreshments > Dedicated host including guest speakers > Flexiable pre-match function options SEASONAL BENEFITS > Access to the Cathedral Room for 11 AFC Premiership Season Home games including half-time and post-match refreshments > Car park (one per two people) > Reserved seating for two > Two members entry tickets with reserved seating in Bay 336 or 337 NON-MATCH DAY BENEFITS > Direct association with the Adelaide Football Club including Club recognition and access to exclusive events, membership and inner sanctum experiences. > Invitation for two to attend Gala Auction > Access to purchase tickets to Club events including Season Launch and Club Champion > Access to purchase Grand Final Tickets subject to the Crows qualifying Five pre-match functions $5,125 (for two people) Six pre-match functions $5,510 (for two people) Seven pre-match functions $5,690 (for two people) Eight pre-match functions $6,060 (for two people) Nine pre-match functions $6,195 (for two people) Ten pre-match functions $6,550 (for two people) Eleven pre-match functions $6,905 (for two people) All prices include GST WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 19
PLAYER SPONSOR. TEAM SPONSOR. TAKE ADVANTAGE OF THIS UNIQUE OPPORTUNITY TO BE A PROUD SPONSOR OF YOUR OWN ADELAIDE CROWS PLAYER. BECOME A PART OF THE ADELAIDE CROWS FAMILY. PLAYER SPONSORSHIP GIVES YOU THE CHANCE TO DEVELOP A PERSONAL CONNECTION WITH YOUR PLAYER WHILE ALSO ENJOYING MATCH DAY BENEFITS AND VIP FUNCTION PACKAGES. BE A PART OF HISTORY FOR THE ADELAIDE CROW S FIRST SEASON AT ADELAIDE OVAL. MATCH DAY BENEFITS: > Two members entry tickets with reserved seating in Bay 337 > One Season car park pass NON-MATCH DAY BENEFITS > Invitation for two to attend an exclusive pre-season dinner where you will be seated and photographed with your sponsored player (to be drawn at random) > Invitation for two to attend the Gala Auction > Access to purchase tickets to Club events including Season Launch and Club Champion > A signed framed photo of your sponsored player DEVELOP A HISTORY WITH THE CLUB AS A TEAM SPONSOR. MATCH DAY BENEFITS: > Two members entry tickets with reserved seating in Bay 324 > One Season car park pass > Opportunity to visit the Locker Room pre-match function on two occasions NON-MATCH DAY BENEFITS > Invitation for two to attend the Gala Auction > Access to purchase tickets to Club events including Season Launch and Club Champion > Access to purchase two Grand Final tickets per package subject to the Crows qualifying > Your sponsored player s guernsey > Access to purchase two Grand Final tickets per package subject to the Crows qualifying > Inclusion in and access to the Club s Online Corporate Directory > Inclusion in and access to the Club s Online Corporate Directory > Acknowledgement on the Club s Honour Boards, in Club publications and on the Club s website > Acknowledgement on the Club s Honour Boards, in Club publications and on the Club s website. INVESTMENT: $2,850 for two people (inc GST) > Logo recognition on player profile INVESTMENT: $3,995 for two people (inc GST) 20 20 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU GET ON BOARD FOR 2014 AFC.COM.AU 21 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 21
MELBOURNE TEAM SPONSOR. AN EVEN MORE INCLUSIVE INVOLVEMENT WITH THE CLUB YOU LOVE. JOIN US ON THE BIG STAGE. GET ONBOARD WITH THE ADELAIDE CROWS AS A MELBOURNE TEAM SPONSOR AND ENJOY AN INTIMATE, RELAXED CORPORATE ENVIRONMENT WITH PREMIUM BENEFITS. MATCH DAY BENEFITS: > Pre-match function with premium food and beverage and half time refreshments at selected Melbourne matches > Stadium entry tickets for all AFC matches played in Victoria (excluding pre-season and AFL Finals Series) > Reserved seating and VIP car park passes for all Club matches played at Etihad Stadium > Opportunity to visit the Crows change rooms on one occasion (as selected by the Club) NON-MATCH DAY BENEFITS > Acknowledgment at AFC functions in Melbourne, in Club publications and on the Club s website > Invitation to the Melbourne Team Sponsor dinner and Melbourne Business event > Framed photograph of a Crows player or Coach with sponsor recognition on photo > Access to purchase two Grand Final Tickets per package subject to the Crows qualifying > Inclusion in and access to the Club s Online directory > Invitation and free entry to the Victoria Members Day GOLD MEMBERSHIP INVESTMENT > Two people to four Crows pre-match functions with seating > Two guests to the Melbourne Team Sponsor dinner > Two guests to the Crows Melbourne Business Event INVESTMENT: $POA (subject to fixture) SILVER MEMBERSHIP INVESTMENT > Two people to one Crows pre-match function with seating > Two guests to the Melbourne Team Sponsor dinner > Two guests to the Crows Melbourne Business Event INVESTMENT: $POA (subject to fixture) WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 23
HOST YOUR GUESTS AT ADELAIDE S HOME OF EXCITEMENT 24 GET ON BOARD FOR 2014 AFC.COM.AU 25
CORPORATE BOXES. 12 SEAT ENCLOSED EASTERN STAND BOX 10 SEAT OPEN EASTERN STAND BOX 8 AND 10 SEAT OPEN WESTERN STAND BOX MATCH DAY BENEFITS > Access to the facility for 11 Adelaide Football Club home games > Internal and external seating with fully retractable glass door > Extensive range of catering options MATCH DAY BENEFITS > Access to the facility for 11 Adelaide Football Club home games > Extensive range of catering options > Car Park MATCH DAY BENEFITS > Access to the facility for 11 Adelaide Football Club home games > Extensive range of catering options > Car Park ADELAIDE S FINEST. > Car Park NON-MATCH DAY BENEFITS > Direct association with the Adelaide Football Club including Club recognition and access to exclusive events, membership and inner sanctum experiences > Access to purchase AFL Grand Final tickets subject to availability and the Crows qualifying INVESTMENT: $30,360 (inc GST) (catering additional) NON-MATCH DAY BENEFITS > Direct association with the Adelaide Football Club including Club recognition and access to exclusive events, membership and inner sanctum experiences > Access to purchase AFL Grand Final tickets subject to availability and the Crows qualifying INVESTMENT: $17,850 (inc GST) (catering additional) NON-MATCH DAY BENEFITS > Direct association with the Adelaide Football Club including Club recognition and access to exclusive events, membership and inner sanctum experiences > Access to purchase AFL Grand Final tickets subject to availability and the Crows qualifying INVESTMENT: 8 seat (level 3) $18,300(inc GST) 10 seat $22,880 (inc GST) 8 seat (level 2) $16,750 (inc GST) (catering additional) 26 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU
THE DECK. EXPERIENCE ADELAIDE OVAL S UNIQUE CASUAL ENTERTAINMENT VENUE. CAPACITY: 100 Seats LOCATION: Eastern Stand Level 2 BENEFITS: > Access to the facility for the 11 AFC Premiership Season Home games > Extensive range of catering options > Car park (one for four people) > Specific Club benefits including Club recognition and access to exclusive events, membership and inner sanctum experiences > Access to purchase tickets to Club events including Season Launch and Club Champion > Access to purchase AFL Grand Final tickets subject to the Crows qualifying > Personalised AFC service INVESTMENT: $1,595 per person WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 29
LOCKER ROOM. GET EVEN CLOSER WITH THE ULTIMATE INNER SANCTUM MATCH DAY EXPERIENCE. TALK ABOUT UP CLOSE AND PERSONAL! ACCESS TO THE LOCKER ROOM PRE-MATCH FUNCTION MEANS YOU LL SEE THE TEAM S WARM UP AND HEAR THE LATEST FROM AN ASSISTANT COACH RIGHT BEFORE THE BOUNCE. CAPACITY: 150 LOCATION: Southern Stand Level 2 BENEFITS: > The ultimate inner sanctum experience at Adelaide Football Club Premiership Season home games > Catering package > Prime seating in Southern Stand > Car park (one per two people) > Specific Club benefits including club recognition and access to exclusive events, membership and inner sanctum experiences > Access to purchase tickets to Club events including Season Launch and Club Champion > Access to purchase AFL Grand Final tickets subject to the Crows qualifying > Personalised AFC service JOIN US BACK STAGE. INVESTMENT: $265 per person, per game (inc GST) 30 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU
GIVE YOUR COMPETITION A SERVE. THE AFC S CASUAL PRE-MATCH ENTERTAINMENT. TASTE THE EXCITEMENT! THIS IS HOW YOU DO FOOTY. CHAIRMAN S The corporate hospitality event in Adelaide each week MATCH DAY BENEFITS > Pre-match premium food and beverage package available until half time > Room access throughout the game > Car park (one per two people) > Hear from Club Chairman Rob Chapman > Hear the latest from one of the coaching team pre-match INVESTMENT: POA (subject to fixture) MELBOURNE PRE-MATCH MATCH DAY BENEFITS > Pre-match premium food and beverage package > Reserved seating > Hear the latest from one of the coaching team pre-match > Opportunity to visit the rooms INVESTMENT: POA (subject to fixture) WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 33
EVENTS. ENTERTAINMENT YEAR ROUND. ENDLESS OPPORTUNITIES FOR YOUR BRAND. SEASON LAUNCH Held the week of the opening game, the Season Launch heralds the start of a new Premiership Season and will be your first chance to see the new team and meet fellow corporate partners and coterie members. GALA AUCTION The Club s flagship fundraising event is always an evening of indulgence with the chance to bid for a host of great items. NETWORKING EVENTS Network your business amongst the Club s most significant sponsors and influential business partners. WOMEN OF ADELAIDE WOMEN S ROUND LUNCH Celebrate all that women bring to the game during the AFL s Women s Round. Celebrate diversity and inclusion with the Crows Women of Adelaide group. JOIN THE AFC FAMILY. CLUB CHAMPION Relive the highlights of the season and be there to see the coveted Gold Jacked awarded to the player judged the Club s Best and Fairest. 34 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU GET ON BOARD FOR 2014 AFC.COM.AU 35
GAME DAY EXPERIENCE. WHAT S AN AFL PLAYER S LIFE LIKE ON GAME DAY? LIVE IT FOR YOURSELF AND FIND OUT! YOUR CHANCE TO CROW ON ADELAIDE OVAL This unique offering includes the following benefits: > A training session, including match preparation and tactics for 30 people the week prior to game day > Attendance by a current AFC coach and player > Exclusive pre-match address from one of the Club s Coaches > Play a scratch match on the hallowed turf of Adelaide Oval directly before the Crows take to the field > Reserved undercover match seating > Post-match refreshments and energy food following your battle INVESTMENT: $16,500 inc GST WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU 37
409 107 335 538 WESTERN STAND ADELAIDE OVAL MAP. SOUTHERN STAND 02. 523 524 525 526 522 527 01. 521 528 520 529A VIDEO SCREEN 323 324 325 322 03. 326 529B 321 327 320 123 122 124 125 328A VIDEO SCREEN 315B 121 126 328B 315A 215 120 127 04. 130 314 214 330 113 313 213 112 131 331 312 212 111 311 132 332 211 110 310 210 109 133 333 410 108 134 09. 208 209 08. 135 408 136 407 406 207 206 106 105 137 337 138 305B 10. 104 205 103 305A 204 139 338 102 304 203 101 140 05. 339 303 11. 202 141 302 340 201 100 200 142 04. 301 149 143 300 148 144 147 06. 146 145 SCOREBOARD N NORTHERN MOUND VIDEO SCREEN SOUTHERN STAND 1. AFC Premiership Suite 2. City View Dining Room 3. Locker Room EASTERN STAND 4. Open Corporate Boxes 5. Cathedral Dining Room 6. The Deck 7. Corporate Suites 8. Legends Membership WESTERN STAND 9. Open Corporate Boxes 10. Chairman s Dining Room 11. OCB Mid Tier 334 336 530 531 532 533 07. 541 542 543 544 534 535 536 537 539 540 EASTERN STAND
CONTACT DETAILS. SMART BRANDS WILL SNAP UP THE OPPORTUNITIES WE VE PUT BEFORE YOU. MAKE YOUR ENQUIRY REGARDING ANY OF OUR 2014 AFC ADELAIDE OVAL PACKAGES NOW. TALK TO OUR SALES TEAM OR SIMPLY COMPLETE THE FORM BELOW. Paul Harrison Thomas Troxler David Grenvold Paul Bauer Business Development Manager Corporate Hospitality E pharrison@afc.com.au T 0409 258 235 Business Development Manager Partnerships E ttroxler@afc.com.au T 08 8440 6648 General Manager Sales and Marketing E dgrenvold@afc.com.au T 08 8440 6639 General Manager Corporate Services E pbauer@afc.com.au T 0439 399 389 Full name: Company: TOYOTA FLEET DISCOUNT. Email: Telephone: Details: Toyota Motor Corporation Australia offers exclusive fleet pricing to all Crows corporate partners and coterie members to enable your company to purchase from a range of Toyota vehicles at a discounted fleet price. Toyota Australia and the South Australian Toyota Dealers are proud to continue our partnership with the Adelaide Football Club. The start of the new Season will bring a new energy and enthusiasm, as together we enhance the value of our partnership, and deepen our connection with the community. Robert Nunan Regional Manager, Central Region Toyota Motor Corporation Australia 40 40 WE RE READY TO FLY... GET ON BOARD 2014. AFC.COM.AU GET ON BOARD FOR 2014 AFC.COM.AU 41