Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt
TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.6 mln people in the Netherlands 2.2 million unique visitors are reached with the mobile and tablet platform. 26% of Dutch women read at least one of the magazine titles. The daily newspapers reach 3.8 mln people in the Netherlands every day. 3.7 mln households receive one of the free local newspapers every week. With 6.8 mln unique visitors, the total TMG network reaches 49% of the Dutch population. Source: Nom Print Monitor 2011-II/2012-I - STIR November 2012 - NOM-STIR Datafusionbestand.
Print is hot Raad van bestuur 91% of all Dutch advertisers choose print. 46% of all print advertisers choose daily newspapers, while 35% choose magazines. 23% of all daily newspaper advertisers choose our titles. Source: NMR 2012
Daily newspapers Why are they used 7 out of every 10 people in the Netherlands Raad van read bestuur a newspaper every day. The newspaper is the most credible type of medium. Newspaper advertisements are the highest ranked among all other advertising platforms. Impact and 100% attention: reading daily newspapers is a primary activity. Daily newspapers provide conversion, action, and shop traffic. Daily newspapers provide rapid reach development. Media mix is intensified when daily newspapers are used. Possibilities for topical advertising. Surrounding environment: segmentation into areas of interest. Source: Cebuco
Agenda: Groeistrategie De Telegraaf in 2012 short - 2016 1.Experts in editiorial sections, Umfeld and special supplements 2. Autorithy 3. Thought provoking 4. Biggest newspaper in The Netherlands 5. 250 editors who make news day and night 6. Influential 7. Broad targetgroup 8. Informative 9. Accessible }
De Telegraaf in numbers Raad van bestuur Circulation: 596,148 copies Reach: daily 2,084,000 readers (14.9%) Profile De Telegraaf readers 54% men / 46% women 53,5% is between 35-64 years 42,5% has above average income 7,7% is self employed (index 126) 49,7% lives in western part of the country Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
Agenda: Groeistrategie Sp!ts in short 2012-2016 1. Compact one section tabloid size 2. Powerfull 3. Prime time print 4. Entertainment 5. Close cooperation with editorial department 6. Sport 7. Multimedia 8. Mass reach 9. News 10. Authority }
Sp!ts in numbers Raad van bestuur Circulation: 374,878 copies Reach: 1,555,00 readers daily Sp!ts readersprofile 60% male / 40% female 61% is between the ages of 18 and 49 29.9% is highly educated 55% lives in the western part of the Netherlands (index 116) 64% employed (index 116) 17% studying (index 136) Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
Agenda: Groeistrategie Metro in short 2012-2016 1. Biggest newspaper in the world 2. Guest editors 3. Easy accessable 4. Second biggest nationwide newspaper 5. Young Professionals 6. Specials and unique editions 7. Actual 8. First freesheet 9. Fashion edition 10. Amsterdam and Rotterdam }
Metro in numbers Raad van bestuur Circulation: 451,339 copies Reach: 1,515,000 readers daily Metro readersprofile 59.5% male / 40.5% female 60% is between the ages of 18 and 49 31.7% is highly educated 61.3% lives in the western part of the Netherlands (index 138) 62.2% employed (index 117) 14.1% studying (index 126) Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
FACTS ABOUT DAILY NEWSPAPER ADS. Editorial pages that contain ads retain attention better than pure editorial pages. Newspaper ads are well read and increase the reading time of the page. An ad that is 50% larger: - attracts 6 times more attention within the first two seconds of looking at the page; - is viewed by 55% more readers and receives three times as much reading time; -ensures that the brand is retained twice as often. Ads near headlines and articles receive much more attention. An ad that appears near the heading of an article benefits from the extra attention that the heading attracts to itself. Ads can also attract attention with the use of headers. Ads located at the bottom right in the newspaper are read first. Source: Eyetracking Survey Cebuco, 2011
Media perception study 2012 Newspapers: most complete media experience. Daily newspaper offer more information, topicality and know how to engage the reader s emotions better. Daily newspapers are an important source for new trends and provide something to talk about. Free dailies excel at the means of passing time factor. Daily newspaper advertising scores very well at the useful and trustworthy factors and prompts readers to take action Source: TNS NIPO January 2012
Magazines Why use magazines Raad van bestuur Magazines specifically target the right people. Magazines inspire and surprise. They are saved and read numerous times. They have a high paper and print quality. Magazines are suitable for complex messages. (The reader decides the sequence, frequency and reading speed.) They are a branding instrument. They link up the message with the editorial environment (tone of voice/surrounding environment). They have creative possibilities such as sampling, pinfeed and scent. They have a strong bond with readers. Source: Cebuco
Our magazines Fastest growing women s magazine Raad van bestuur Nr. 1 among gossip magazines Opinionleader among car magazine
Agenda: Groeistrategie VROUW in short 2012-2016 1. Experts 2. VROUW is always there 3. Positief High response power 4. Increase in reach in a decreasing market 5. High rating among readers 6. Multimediaal 7. Emotion behind the news 8. Large actual reach 9. Positive 10. Valuable }
VROUW in numbers Raad van bestuur Circulation: 702,376 copies Reach: 1,576,000 readers (11.3%) Targetgroup VROUW-readers Women 30-55 years Social class 2-4 The nicest woman next door Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
VROUW continues to increase in reach Source: NOM Print Monitor 2007-II/2008-I/2008-II/2009-I/2009-II/2010-I/2010-II/2011-I/2011-II/2012-I }
The success of VROUW Most readers (44%) spend 10 to 20 min on an issue of VROUW. 65% of non-telegraaf readers have read the magazine at one time. De Telegraaf readers give VROUW a mark of 7.3 while subscribers give it as much as 7.6. 50% of readers save VROUW longer than the newspaper. 77% believe that VROUW gives added value to De Telegraaf, while 76% look forward to reading it. 52% has visited the website of an advertiser at one time as a result of an ad in VROUW. 31% has purchased a product at one time as a result of an ad in VROUW. Sourcen BCO, 2010 }
Agenda: Groeistrategie 2012-2016 Privé in short 1. Weekly publication 2. Exclusive coverage 3. Disclosures 4. Scoops 5. Royalty 6. Showbizz 7. Multimedia 8. Elaborate stories 9. Massive reach }
Privé in numbers Raad van bestuur Circulation: 167,334 copies Reach: 1,566,000 readers (11.2%) Targetgroup Privé-lezers Women 30+ years High reach among shoppers (1,189,000) Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
Agenda: Groeistrategie Autovisie in short 2012-2016 1. Automotive autorithy 2. Multimedia platform 3. Massive reach 4. Opinion former 5. Expert 6. Specials and unique editions 7. One editorial team for the complete brand 8. Critical look on automotive 9. Close cooperation with editorial team 10. Consumer events }
Autovisie in numbers Raad van bestuur Circulation: 51,390 copies Reach: 366,000 readers (2,6%) Profile Autovisie readers Men 18-54 years Above average income Source: HOI Q4 2011 Q3 2012, NOM Print Monitor 2011-II/2012-I
MEDIA PERCEPTION STUDY 2012. Magazines maintain a strong position in a changing media landscape. The best recognition is in magazines (identification factor). Magazines score the highest on practicality; readers are given handy tips. Magazines excel at being up to the latest in new trends and developments (innovation factor). Magazine advertising is found to be the clearest, most inspiring and most involving Source: TNS NIPO January 2012
Online
Hoofdstuk: 3 Online Radio portfolio en de invloed op de arbeidsmarkt Over 6.8 million unique visitors and 644 million pageviews per month. Source: Telegraaf & Newsmedia incl. Hyves. STIR November 2012
Online advertising Display Raad van bestuur Video advertising Mobile advertising Most common form of online advertising. Ads with high attention value. Can be placed on all websites. Results immediately reported. Premium display: exclusive and maximum impact. Reach: 30 million views per month, Inventory 55 million. Exclusivity with maximum exposure. High click ratio (4% - 7%). Branding as supplement to TV commercial. Possibility for targeting on channels. Telegraaf.mobi, Telegraaf and Sp!ts app. 1.6 million unique visitors total. 482.6 million pageviews.
Online advertising ipad advertising Raad van bestuur E-mail advertising Targeting Telegraaf HD App (free download). Optimal for ipad (sliding, video and photos). Best rated Ipad news app. 491,000 downloads. 225,000 unique visitors, 67.1 million pageviews. Opt-in (mailing upon request and after registration approval ). Cost-effective. 4 million registered email-addresses. Branding and Respons immediately measurable. Monitor click behaviour. Method that determines whether a visitor is shown an ad. Possible based on: region, time, day, frequency, surrounding environment/ channel, temperature, visitor profile, interests and browsing behaviour (behavioural targeting), expressed interest (retargeting), or tailor-made