Doing Business in Brazil International Study Programs at Business School São Paulo The purpose of this document is to provide an overview of the Doing Business in Brazil Program. ABOUT BSP BSP Business School São Paulo is a Brazilian business teaching institution founded in 1995. Our Mission is to qualify individuals and organizations to act as ethical business leaders in Brazil and abroad. BSP prepares professionals to effectively exercise executive functions within the same parameters adopted by the most respected institutions worldwide, offering programs that integrate an international perspective to the Brazilian reality. The global market requires executives, even when working for domestic companies, to interact constantly with companies abroad due the inescapable need to engage in commercial and financial negotiations. BSP s faculty is formed by professors who combine a solid scholarly background (all hold Master or Ph.D. degrees) with broad practical and professional experience, as well as international experience to an ample knowledge of the Brazilian reality. Our vision of business teaching, the high qualification of our faculty, added to an innovative, dynamic and pioneering spirit, guarantee BSP national and international recognition, both in the academic and business communities. As of December 2007 BSP is part of the Laureate International Universities, the largest network of private universities in the world. As participants at BSP s International Study Program, students will learn from faculty at the No. 1 Business School in Brazil and 3rd in Latin America, according to QS TOPMBA. PROGRAM OVERVIEW Brazil is gaining increased attention from the international media and global investors. Many years of solid monetary and fiscal policies have allowed the country to face turbulences and global financial crisis soundly. It is the B of the BRIC acronym; huge reserves of oil have been discovered in the pre-salt layer of its ocean waters; and it has become known worldwide as a developer of alternative energy sources, such as ethanol and biodiesel. BSP will provide graduate and undergraduate level students studying in Brazil not only a sense of managing in the Latin America market, but also unique tools and skills that they can apply in their local economy. 1
PROGRAM OBJECTIVES Participants will explore thought-leading content and learn how to do Business in Brazil. This International Study Program will provide current insights and perspectives on what is like to be doing business in Brazil and experience the dynamic business environment of a major emerging economy like Brazil. THE PROGRAM IS STRUCTURED IN AN 8-DAY FORMAT. SESSIONS WILL FOCUS ON TOPICS INCLUDING: The BRIC phenomenon and implications for global growth Brazil Economy and business environment Foreign Trade and the Market for Brazilian Exports Leading in Emerging Markets Cross Cultural Management Negotiating in Latin America PROGRAM LOCATION The program will be held at Business School São Paulo campus in the city of São Paulo. There is time allocated outside of the curriculum for touring and exploring the city. São Paulo offers something for everyone to enjoy including museums, shopping Malls, cultural and sporting events, and eateries. PARTICIPANT MIX This program is designed for undergraduate and graduate students from Laureate International Universities. Upon completion of the program, participants will receive a certificate confirming their qualification in the Doing Business in Brazil Program. It is expected that participants will be present for all sessions. Course materials and lectures are in English, so participants must be proficient with speaking and reading English. Students are required to prepare for each class, present, and participate in class discussions. PROGRAM CURRICULUM The course will include lectures and company visits. Participants will be expected to complete assigned readings within the week course to further develop their knowledge about Doing Business in Brazil and Latin America. 2
THE PROGRAM Doing Business In Brazil International Study Program at BSP A Program for the Laureate International Universities July 9 th to July 16 th 2011 Saturday July 9 th Sunday July 10 th Welcome Presentation Cross Cultural Management Monday July 11 th EMBRAER* Tuesday July 12 th NATURA Wednesday July 13 th BOVESPA Thursday July 14 th McCann Erickson* Friday July 15 th AmCham Saturday July 16 th Historical Visit to EMBU Lunch will be provided Lunch at Mercado Municipal (on own) Certificate Ceremony 12:30 1pm Lunch will be provided Arrival & Check-In Sightseeing Tour The BRIC Phenomenon Campus Tour Foreign Trade and the Market for Brazilian Exports Negotiating in Latin America Leading in Emerging Markets Global Economic Environment Free End of Program Transfer to Airport Samba School (Optional) Free Work Time Free work time Soccer Game (Optional) Integrative Activity with BSP students: Lecture on Cachaça *To be confirmed 3
CLASS TOPICS Cross Cultural Management Selecting, leading, motivating and retaining the right talent abroad requires specific knowledge on how local people respond to different styles of leadership, communication, motivation and reward systems. This subject aims to enlighten the students on the peculiarities of managing personnel in Latin America, using Brazil as a case study. We focus on: Employee Motivation, Hierarchy and Power Distance, Cooperation and Delegation, Communication, Risk avoidance, Logic and reward systems. Practical examples/cases, management and intercultural theory research, as well as simulations and role playing, are part of the program. The BRIC phenomenon and implications for global growth A general view about Brazil, which includes: main demographic aspects, regional differences, political environment, social and educational profile and, especially, economic and financial developments. How is the country when compared to its BRICs and LATAM peers? Why Brazilian economy performed relatively well during the subprime crisis? Which are the perspectives to the short, medium and long term in agriculture, industry and services? Is the country able to face successfully its most difficult challenge (infra-structure investments)? There are many risks and challenges to overcome, but after a long period of difficulties Brazil has upgraded its possibilities to reach higher standard of economic growth and social development. Negotiating in Latin America It is structured as an introductory course to the art of negotiations in Brazil and Latin America. Its objective is to assist the participants in improving their abilities as negotiators and focus on common cross-border barriers. The course discusses four levels of cross-border and cross-cultural assessment, which includes: general etiquette, protocol and deportment; deeper cultural characteristics; decision-making and governance processes; negotiation-relevant economic and political factors. Foreign Trade and the Market for Brazilian Exports The Import and Export dynamics in Brazil and the relationship with MERCOSUR, USA, Europe and Asia Markets. The Brazilian export promotion program and its impact on the local private sector, current import-export conditions and fiscal policies, including subsidies and other legal aspects related to the Brazilian Import and Export. Market dynamics in Brazil and in the neighbor countries such as Argentina and Chile. This program will uncover Brazil s outstanding market opportunities with an analysis of the Brazilian marketing culture, including a profile of Brazilian business behavior; ethics and local culture practices in comparison with the North American and European culture. Leading in Emerging Markets Students will understand the role of leaders and their responsibility in the process of forming and maintaining effective teams, where the members are motivated and committed to the attainment of expected results. A relevant subject is the diversity of cultures, values and choices that are part of organizations today. If well understood and managed, diversity can be transformed into significant competitive advantage. 4
Global Economic Environment This course will discuss and examine the principal economic processes monetary and fiscal policies and their impact on economic cycles; relations between inflation, exchange rate, interest rates, employment level, public debt and country risk, as well as market structures and their regulation. INCLUDED IN THE PROGRAM I Program design, delivery and material Welcome reception and lunch Company visits Coffee breaks (on weekdays) Social activity with BSP students (Cachaça lecture and tasting) Cultural visit to Embu Farewell lunch and certificate ceremony Sightseeing tour Transportation to Companies Transportation from and to the airport ( Airport pick-up will be provided on Friday (evening) and Saturday (morning) Not Included in the program: Airfare Accommodation ( double-occupancy rooms at USD 36/day/person) Personal expenses (telephone calls, laundry, etc.) INVESTMENT Total cost per student: USD 640 Special price for LIU students 5