24 Hour Homepage - Large Placement: Format: Homepage Sitebar / Billboard / L-Ad Ad Impressions*: 24 hour guaranteed no AIs guarantee (approx. 400,000 AIs) List Price: 12,000.- 1 x 24h / Budget Requirement: 4,500.- net *(approx. CPM: 11.25 net) 2 x 24h / Budget Requirement: 8,000.- net *(approx. CPM: 10.- net) Saturday and Sunday are combined and count as one full day. The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 2
24 Hour Homepage - Small Placement: Format: Homepage CAD / Sitelink / Advertorial Ad Impressions*: 24 hour guaranteed no AIs guarantee (approx. 400,000 AIs) List Price: 7,000.- (depends on booked format) 1 x 24h / Budget Requirement: 3,000.- net *(approx. CPM: 7.5 net) 2 x 24h / Budget Requirement: 5,000.- net *(approx. CPM: 6.25 net) Saturday and Sunday are combined and count as one full day. The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 3
Standard Formats Large Placement: Run over Site with Frequency Cap 3 Format: Sitebar / L-Ad / Half Page Ad Guaranteed Ad Impressions: 450,000 List Price: 16,000.- (depends on booked format) Budget Requirement: 5,000.- net CPM: 11.1 net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 4
Standard Formats Medium Placement: Run over Site with Frequency Cap 3 Format: SuperBanner / CAD Sitelink / Advertorial Guaranteed Ad Impressions: 1,000,000 List Price: 20,000.- (depends on booked format) Budget Requirement: 4,800.- net CPM: 4.8 net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 5
Standard Formats Small Placement: Run over Site with Frequency Cap 3 Format: SuperBanner / CAD Sitelink / Advertorial Guaranteed Ad Impressions: 450,000 List Price: 9,000.- (depends on booked format) Budget Requirement: 2,250.- net CPM: 5.- net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 6
ipad App - Homepage On the ipad Homepage on all Channel pages you are exclusively present. List Price: 8,000.- Budget Requirement: 4,000.- net Production of advertising material is included! Duration: 2 weeks No AIs guaranteed Specifications: CAD: 245 x 325 Pixel SL/ADV: 140 Characters: Image: 245 x 167 Pixel File Size: 20 KB The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 7
Mobile Package If you do already have an optimized mobile website and now need an advertisement. 500,000 Ad Impressions Run over Site derstandard.at/mobil List Price: 10,000.- Budget Requirement: 2,000.- net Production of advertising material is included! Duration: 2-4 weeks CPM: 4.- net On request: Production of your mobile banner with special effects and your landing page The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see http://derstandard.at/sales). Alterations, typographical and printing errors excepted. 8
Summer Special Key Facts Duration 1.7.2013-31.08.2013 The campaign must be completed in one wave in this time. Discounts: All prices are not entitled to any further discount. Prices: These rates are net (before the Agency Commission) and excl. 20% VAT. Add-on: By analysing the variable click-affinity we can provide you with an User Insight -report, which represents the socio-demographics of users with click-affinity for your brand in comparison to the internet-average. Costs: 1,500.- net Volume: Any annual agreement will be enhanced in terms of volume by adding this Summer Special. Existing Orders: A credit on current contracts is not possible. Cancellation: A cancellation of the order is not possible. Reservations: A placement reservation is possible. If however a second customer requires for the same position, the initial reservation has to be confirmed within 24 hours with an order confirmation. Otherwise it will be void. Reservations expire 5 days before the reserved date automatically, if not confirmed with the order. 9
3.725.511 3.547.693 The Austrian Online Market (Excerpt Online Offer by newspapers & Magazines) Frequency Unique Clients Unique User 1.527.491 1.400.666 2.182.376 1.021.863 2.007.704 1.983.007 1.676.304 1.690.490 1.248.742 994.847 977.379 847.204 (DA) (DA) (DA) (EA) (DA) (DA) (EA) 01:47 Time spent per page in minutes 01:06 01:05 = Your Ad Exposure time 00:42 00:39 00:24 00:13 derstandard.at diepresse.com krone.at kurier kleine zeitung oe24.at newsnetworld (DA) (EA) (EA) (DA) (DA) (DA) (EA) Sources: ÖWA Plus 2012-IV, ÖWA June 2013, DA = multi domain offer; EA = single domain offer 10
Media data of our mobile offer Page Impressions June 2013 text.derstandard.at mobil.derstandard.at iphone App ipad App Android App Vollversion Gesamt iphone 5% 27.000 26% 2.579.000 100% 2.971.000 8% 405.000 27% 5.982.000 ipad 0% 2.000 1% 93.000 100% 1.856.000 69% 3.692.000 25% 5.643.000 Android 32% 160.000 63% 6.205.000 100% 1.967.000 22% 1.145.000 42% 9.477.000 WindowsPhone 35% 172.000 3% 265.000 1% 33.000 2% 470.000 Blackberry 7% 37.000 2% 195.000 1% 34.000 1% 266.000 Other 20% 99.000 4% 437.000 0% 15.000 2% 551.000 Gesamt PIs 497.000 9.774.000 2.971.000 1.856.000 1.967.000 5.324.000 22.389.000 Gesamt UC 56.000 968.000 42.000 18.000 22.000 1.106.000 ÖWA PIs 13.442.410 *ÖWA does not yet monitor all mobile offers 11
Media Data from derstandard.at Number Source * ÖWA Plus QIV 2012 ** ÖWA 06/2013 Individual Persons (Austrian Unique Users age 14+) Individual Persons (Austrian Unique Users age 14+) Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients) Visits Page Requests (Page Impressions) Time Spent per Visit 1.400.666* per Month 211.929* per Day (Mo-Fr) 3.547.69** per Month 16.782.018** Per Month 80.144.874** per Month 08:36** Entire Site (minutes) Use Time /Page= Ad exposure time 01:47** Minutes per Page *) Austria people aged 14 and over, who have visited our site several times during the survey period. This reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media). 12
Advertise successfully on derstandard.at /Mobil derstandard.at GmbH Vordere Zollamtsstraße 13, A-1030 Wien Tel: +43-1-53170-707 Fax: +43-1-53170-484 http://derstandard.at/sales