We First 3 RD ANNUAL BRAND LEADERSHIP SUMMIT SPONSORSHIP GUIDE Oct 7 8, 2014 SLS Hotel The Premiere Corporate Event Beverly Hills for Purpose-Driven Social Marketing
2014 We First Branding Summit Sponsorship THEME FOR 2014: The Power of Brands to Shape Culture We are so pleased to invite you to sponsor the 2014 We First Brand Leadership Summit. Our 3rd annual event offers the unique opportunity for your company to be known as one of the visionaries leading the purpose-driven, social business marketplace. Your participation provides a critical competitive advantage. Today s well-informed, media-savvy and mobilized customers have turned brand storytelling on its head, putting even the most iconic brands at risk of reputation damage due to consumer activism. Companies that fail to bring their brand s mission and values to life, and that neglect to tell the story of the good work they are doing will face increased scrutiny and demands for transparency and will miss out on reputation and sales growth driven by customers who act as brand ambassadors. We now live in the age of the purpose-driven, social brand. We First sponsorships were created for companies committed to strong economic results and positive social impact, and that want to establish their authority as expert storytellers, community architects and digital innovators. HERE S WHAT IT MEANS TO BE A 2014 BRANDING SUMMIT SPONSOR Exclusive access to 200 high-level brand executives from leading F500s, foundations, advertising agencies, and venture-backed start-ups. Enhanced reputation as both a leader in purposeful business and community architecture and social impact. Year-long exposure and thought leadership opportunities including pre-event G+ Hangouts and blog posts, fireside chats and keynotes during the Summit, as well as post-event press coverage. Multi-channel brand promotion/ content marketing via the web, social media, email, blogs and G+ Hangouts. Valuable peer-to-peer relationships with other industry leaders and potential partners that are mission and values aligned. Reputation enhancement through the We First Non profit free ticket program as synergistic with your company s philanthropic efforts. We invite you to review these materials and select the package that best defines the role you want to play in reshaping the future of business and our world. We look forward to working with you,simon Mainwaring CEO & Founder of We First
The Premiere Event for Purpose-Driven Social Branding The 2014 We First Brand Leadership Summit is no ordinary conference. Our 2-day hands-on executive training brings together 200 leaders from the most influential brands and non-profits in the world to learn how to harness the power of strategic storytelling and the latest social and mobile technologies to build their company s reputation, employee productivity, sales and social impact. THE 2014 WE FIRST SUMMIT EXPERIENCE Every attendee leaves with a 2014 SOCIAL BRANDING BLUEPRINT that s practical, actionable and specific to their business and serves as a roadmap for their 2015 marketing. SIX MODULES: We cover 6 Modules of training that take participants from the latest research and insights into today s social business marketplace, to defining and framing their brand story, to using the latest social and mobile technologies to share that story in ways that inspire customers to build their business. LEARN FROM THE BEST IN THE WORLD: Between each Module attendees hear from global branding and community-building experts from the most influential brands and non-profits in the world. In 2013, attendees heard from global marketing leads at Coca-Cola, Starbucks, Toyota, UN Foundation and charity: water. PEER-TO-PEER BREAKOUT SESSIONS to work on your Blueprint and get feedback from other marketing innovators. WE IP DINNER: A special dinner provides an opportunity for additional networking and relationship-building with special guests. Each registration comes with a FREE TICKET for your favorite non-profit or company Foundation.
Reach an Audience of Decision-Makers and Influencers The We First Brand Leadership Summit brings together 200 leaders from the most influential brands, non-profits and high-growth companies, who are all responsible for growing their company s reputation, employee productivity, customer engagement, and sales. OVERVIEW OF 2013 SUMMIT ATTENDEES 50% of attendees hold a high-level position within their company including Founder, CEO, CMO, VP/Director of Marketing, VP/Director of Corporate Communications, Director of Sustainability, and VP/Director of CSR. 25% MANAGER 50% DIRECTOR OR ABOVE 25% OTHER Attendees hail from a wide range of industries including:
The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation. In 2013 43 non-profits and Foundations were able to attend the Summit including: TESTIMONIALS We First is the best event to attend to see where purpose-driven brands, digital innovation and cause marketing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition. Paull Young Director of Digital, CHARITY:WATER What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then programatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what s known and into the realm of what can be. Tom LaForge Global Director of Human & Cultural Insights THE COCA-COLA COMPANY It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information all those things that leaders of your company are asking you for that you don t necessarily know how to aggregate it all that s what I found here Ann Rindone Director of Foundation and Cause CONAGRA FOODS
Marketing and brand value With an audience of over 200 leaders from the most influential brands in the world, We First sponsors have the opportunity to both educate and inspire the broader business community throughout the two days. UNIQUE OPPORTUNITIES TO ELEVATE YOUR BRAND AND SOCIAL IMPACT: Speaking opportunities: Keynotes, fireside chats, and panels. Tom Laforge Global Director of Human & Cultural Insights COCA-COLA Director of Environmental Affairs STARBUCKS COFFEE COMPANY Mary Nickerson National Manager of Advanced Technology Vehicle Marketing National Manager of Corporate Contributions TOYOTA MOTOR SALES, U.S.A., INC.
2013 Press Coverage 2013 We First September 24 25 Social Branding Seminar W Hollywood, Los Angeles, CA The Premiere CorPoraTe event for PurPose-Driven social marketing Join top marketing executives from F500 brands for a twoday, hands-on training summit where the world s best customer builders reveal: How to tell the story of your company s good work in ways that build your brand reputation, employee engagement, profits, and social impact. to mitigate risk and protect your brand against fast changing technology, increased competition, and rising customer activism. How to harness the latest social and mobile technologies to build an engaged customer community that promotes your brand and drives sales. How FeATUred SpeAKerS Jim Hanna Director of Environmental Impact Starbucks Coffee Company SponSored by CSR WIRE PR WEB THE GUARDIAN Tom LaForge Simon Global Director, Mainwaring Human & Cultural Insights The Coca-Cola Company CEO and CCO We First, Inc. Aaron Sherinian VP of PR & Communications United Nations Foundation Paull Young Director of Digital charity:water register at WeFirst13.com now and enter promo code FORBES to receive a $500 subscriber discount. Plus each registration comes with a FREE ticket for your favorite non-profit or corporate Foundation. Limited spots available. Last days to register.
2013 Social Marketing #WeFirst13 Dedicated social media coverage, both before and during Summit. We First and Simon Mainwaring have combined social footprint of: 6K FRIENDS AND LIKES 700K FOLLOWERS 3K CONNECTIONS AND GROUP MEMBERS 50K FOLLOWERS
Sponsorship Participation Sponsorship tables and inclusion in coference bag. Year-round promotion via G+ Hangout, video interviews, blogs, and more.
2014 Sponsorship At-A-Glance WE FIRST 2014 SPONSORSHIP BENEFITS PLATINUM GOLD SILVER PACKAGE PRICE $15,000 $10,000 $5,000 KEY OPPORTUNITIES Speaking opportunity Panelist Opportunity Tickets to VIP Cocktail Reception, Dinner Sponsorship Table located outside meeting space to distribute corporate materials Small gift or case study in conference bag VISIBILITY AND COMMUNITY ENGAGEMENT Video Opportunity to be shown during breaks within seminar presentation Logo and hyperlink on We First event Home page Venue signage Company Description in Program Guide 150 WORD 100 WORD 50 WORD Ad in Program Guide SOCIAL MEDIA FULL PAGE HALF PAGE QUARTER PAGE Dedicated content posted on We First/Simon Mainwaring SM accounts highlighting your Company s participation at the event: G+ 1M followers Twitter 50K followers 4 Facebook 4 Twitter 4 G+ 4 Linkedin 3 Facebook 3 Twitter 3 G+ 3 Linkedin 2 Facebook 2 Twitter 2 G+ 2 Linkedin Facebook 6k followers LinkedIn 3k followers VIP Summit Passes 3 2 1 Pre-summit G+ Hangout Pre-summit Blog Post
Platinum Sponsor Benefits $15,000 Platinum provides the highest, most exclusive exposure and brand presence in virtually all aspects of the event. As a Platinum sponsor, you can expect to get in front of some of the world s most dynamic brands and share your story. It is a great opportunity to network and expand your reach. Specific benefits include: KEY OPPORTUNITIES Speaking Opportunity VIP Summit Tickets Sponsorship Table (One 6 table outside meeting space) Conference Bag One 45 min speaking opportunity. This can take the form of a. Front of room keynote b. Fireside chat with Simon Mainwaring c. Panel with 2 of your company s leaders, moderated by Simon Mainwaring 3 Free full VIP Summit passes (includes evening VIP dinner) + one standard free pass for your favorite non-profit or company Foundation. Promote your Company s products and/or services through corporate press kits, collateral or other materials. One giveaway item is permitted. All items must be pre-approved. We First approved case study or small gift in conference bag VISIBILITY Pre-Conference Branding Venue Signage Logo and company description in Program Guide Full Page Ad Video Opportunity Social Media Pre-Event G+ Hangout Pre-Summit guest blog post Company logo and hyperlink on the We First 2014 event Home page Company logo prominently displayed on all venue signage Company logo in Program Guide and 150-word company description in Program Guide Full page, full-color Ad in Program Guide Sponsor to provide a 30 60 second, We First approved, commercial quality video (of corporate ad or internal case study) to show during appropriate breaks during seminar presentation Dedicated content posted on We First/Simon Mainwaring G+, Twitter, Facebook, and LinkedIn accounts highlighting your Company s participation at the event: G+ 1M followers: 2 pre-event, 1 during event, 1 post-event Twitter 50K followers: 2 pre-event, 1 during event, 1 post-event Facebook 6k followers: 2 pre-event, 1 during event, 1 post-event LinkedIn 3k followers: 2 pre-event, 1 during event, 1 post-event Executive/Thought Leader from Sponsor s organization as featured guest on G+ Hangout, hosted by We First. Google to promote. 1 We First approved Thought Leadership blog post on the We First Blog. Month and topic TBD
Gold Sponsor Benefits Gold Sponsorship provides an outstanding opportunity to align with other globally respected organizations while showcasing your expertise. Specific benefits include: $10,000 KEY OPPORTUNITIES Panelist VIP Summit Tickets Sponsorship Table (One 6 table outside meeting space) Conference Bag One spot on 45 min panel, moderated by Simon Mainwaring. Each panelist has solo 5 minutes to speak/present slides or video Panel will open to Q&A by audience Panel to comprise of a maximum of 3 guests 2 Free full VIP Summit passes (includes evening VIP dinner) + one standard free pass for your favorite non-profit or company Foundation. Promote your Company s products and/or services through corporate press kits, collateral or other materials. One giveaway item is permitted. All items must be pre-approved. We First approved case study or small gift in conference bag VISIBILITY Pre-Conference Branding Venue Signage Logo and company description in Program Guide Half Page Ad Social Media Pre-Summit guest blog post Company logo and hyperlink on the We First 2014 event Home page Company logo prominently displayed on all venue signage Company logo in Program Guide and 100-word company description in Program Guide Half page, full-color Ad in Program Guide Dedicated content posted on We First/Simon Mainwaring G+, Twitter, Facebook, and LinkedIn accounts highlighting your Company s participation at the event: G+ 1M followers: 1 pre-event, 1 during event, 1 post-event Twitter 50K followers: 1 pre-event, 1 during event, 1 post-event Facebook 6k followers: 1 pre-event, 1 during event, 1 post-event LinkedIn 3k followers: 1 pre-event, 1 during event, 1 post-event 1 We First approved Thought Leadership blog post on the We First Blog. Month and topic TBD
Silver Sponsor Benefits Gold Sponsorship provides excellent proactive marketing of your company s products and services to an audience of influencers. Specific benefits include: $5,000 KEY OPPORTUNITIES VIP Summit Tickets Conference Bag 1 Free full VIP Summit pass (includes evening VIP dinner) + one standard free pass for your favorite non-profit or company Foundation. We First approved case study or small gift in conference bag VISIBILITY Pre-Conference Branding Venue Signage Logo and company description in Program Guide Quarter page ad Social Media Company logo and hyperlink on the We First 2014 event Home page Company logo prominently displayed on all venue signage Company logo in Program Guide and 50-word company description in Program Guide Quarter page, full-color Ad in Program Guide Dedicated content posted on We First/Simon Mainwaring G+, Twitter, Facebook, and LinkedIn accounts highlighting your Company s participation at the event: G+ 1M followers: 1 pre-event, 1 during event Twitter 50K followers: 1 pre-event, 1 during event Facebook 6k followers: 1 pre-event, 1 during event LinkedIn 3k followers: 1 pre-event, 1 during event