gg.mm.aa Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise Stefano Leni Cluster Reply Paolo Amantia Eni Davide Tarfanelli Cluster Reply
Index Who we are Enterprise 2.0 Social Networking Enterprise 2.0 Mashups Enterprise Social Networking Real Life Examples (ENI ICT Community) Demo 2
Founded in 1996 to achieve excellence within the internet consulting market, by a group of Italian IT Executives, Reply is today a leading IT Services Company with a distinctive set of specialized services that covers the areas of: Consulting, System Integration, Service Management (Application & Operation), Business Process Outsourcing Reply offering is based on new communication channels and digital media Turin Reply at a glance Treviso Parma Milan Rome Impressive track record: from 18.6m in 1999 to 277m sales in 2007, with a CAGR of 40.1% More than 2,270 2 employees distributed on a network of specialized companies focused on specific lines of offer Hannover Gϋtersloh Large customers, with a very high customer retention Operations in Italy and Germany Dusseldorf Munich 1. Except for 2003 2. As of 31 December 2007 Source: Company Data Stuttgart 3
Reply s Offer Matrix Reply s offer is built on technology innovation... Horizontals Telco Media & Utilities Web 2.0 SOA Financial Services BI & DWH Verticals Market core competencies Doc & Info Mngt. Extended Enterprise Securit y PA & Healthcar e IT Govern. Service Mngt. Processes Business Process Consulting Business Process Outsourcing Applications System Integration Focusing on vertical solutions Technology System integration Focusing on horizontal solutions... with an in-depth knowledge of business markets and processes. 4
Cluster Reply: Our Misson Cluster Reply Mission is to Build Innovative Solutions based on New Architectures and providing Value Added Services focusing our Effort and Knowledge on Microsoft Technologies 5
gg.mm.aa Enterprise 2.0 Social Networking
Enterprise 2.0: The Principles Enterprise 2.0 is the application of Web 2.0 practices, technologies, products and services inside the enterprise. Two main drivers: Changing demographics: growing of digital and web experiences Consumerization: we are experimenting technological innovation in our personal life and we are starting to demand the same our professional life. 7
Enterprise 2.0: The Areas Rich Internet Application Software as a Service Web as a platform Blogs Wikis RSS Folksonomy Social Networks perpetual beta, specifications from users 8
Enterprise 2.0: The Importance Why Enterprise 2.0 Improve Collaboration Participating and interacting with employees around enterprise and providing persistence and transparency to informal interactions Capture Institutional knowledge post, tag, consume, share and rate content locate expertise, content, relationships across the organization Leverage Enterprise investments Small investments bring to big results in a shorter timeframe 9
Business agility rapidly assembling the required expertise and information Enterprise 2.0: The Benefits Communities can be self-moderated and self-administrated Free participation anyone can create a blog and edit/rate contents Great ideas can better emerge, there is no a formal structure New concepts can emerge rapidly (improving enterprise readiness) At the end users can generate value by propagating knowledge all over the enterprise they also can Work together even when no one requires them to do so that Topic leaders can emerge spontaneously enhancing the Enterprise knowledge 10
gg.mm.aa Enterprise 2.0 Mashups
Mashups: Technology approach to Enterprise 2.0 Technology effort must be double to give a response to Enterprise 2.0: - Social Computing solutions (wikis, blogs, social network, social tagging, RSS feeds, video-sharing, instant messaging) - Evolution of traditional information systems with emphasis on SOA (Service Oriented Architectures) and BPM (Business Process Management), which found new life thanks to Mashups and delivery of services in SaaS way 12
Mashups: Definition A mashup is a web application that combines data from more than one source into a single integrated tool It creates new and novel web interfaces to existing data No Programming knowledge required More of a philosophy than a framework Make your data easy to reuse, and innovation will follow 13
14 Mashups: Enterprise Architecture
Mashups: The IT Challenge Business needs new application Business units are constantly requesting new applications to be more competitive. IT budgets aren t increasing IT budgets, by-and-large, aren t increasing. increasing On average about 75% of an IT budget is spent keeping the lights on. Only ¼ of IT funds are available for projects that will create new business value. More and more requests are added to an ever-growing application backlog. 15
Mashups: Changing Paradigm Business Users as new application developers Mashup techniques can solve the needs of 20% of users which are not covered by the product vendor (Pareto s Law 80/20). It s expensive to cover the longtail requirements of that 20%, because' extremely fragmented. So why don t reverse the paradigm and enable users to produce such features themselves? 16
Mashups: The value Rapid development by combining available services with value-add glue Granularity: fairly large The sum is greater than the parts Don't need enterprise programmers for enterprise products! Software runs in user s browser, not the web server Security, performance, uptime is already managed Allow new and novel forms of visualization Draw customers on a map according to addresses Use purchase history data to display customers differently Old customer, new customer, angry customer Merge in data from content management system as well Last searches, recent content, recent support tickets 17
gg.mm.aa Enterprise Social Networking Real Life Examples (ENI ICT Community)
Enterprise Web 2.0: ICT- Community Eni is one of the most important integrated energy companies in the world operating in the oil and gas, electricity generation and sale, petrochemicals, oilfield services construction and engineering industries. In these businesses it has a strong edge and leading international market position. Exploration & Production Eni is active in around 70 countries with a staff of 76,000 employees. The company is listed on both the Milan and the New York (NYSE) stock exchanges. Construction and Engineering Corporate Eni 2007 Annual Report Net profit for the year at 10 billion Refining & Marketing Gas & Power 19
Enterprise Web 2.0: ICT- Community Eni is one of the most important integrated energy companies in the world operating in the oil and gas, electricity generation and sale, petrochemicals, oilfield services construction and engineering industries. In these businesses it has a strong edge and leading international market position. Eni is active in around 70 countries with a staff of 76,000 employees. The company is listed on both the Milan and the New York (NYSE) stock exchanges. Eni 2007 Annual Report Net profit for the year at 10 billion Communication Exploration and & collaboration Production among 70 Countries Staff Processes (HR, AFC, etc.) Re-organization within ENI ICT Change management project Change.ICT. Construction and Engineering Refining & Marketing Gas & Power Corporate Dual Fuel and Cross-selling opportunities Dealers/Gas Stations management/optimization Brand Positioning and Marketing communication 20
Enterprise Web 2.0: ICT- Community In year 2007 the company lauches ENI 2.0 pilot project with the aim of implementing Entreprise 2.0 principles inside the company. The project involves ICT structure and has the aim of developing ICT Community web application in order to help support the change. How is web 2.0 applied in Eni? 1. collaboration, corporate blogging 2. New functions and features, end users as content creators a bottom up approach helps innovation 3. Evolving toward VOIP / Instant messaging technologies 21
Enterprise Web 2.0: ICT- Community What is it? ICT Community is a collaborative web site dedicated to all ICT community members. It has the aim to support non-structured communication within the community. What can you find? ICT Community exposes blogs where users are able to discuss and throw ideas and innovative initiatives. Voting and rating mechanisms are the democratic element of making ideas grow and generate follow up. A dedicated News area with specific relevant content completes the offer. A Widget (installed locally) permits multichannel approach and user alerting. 22
Enterprise Web 2.0: ICT- Community A test site where to capture the entrepreneur spirit of all community members. The aim is to enhance performance and readiness inside ICT. A collaborative workspace where everyone can submit his own ideas and understand what is the community s interest and feedback. A sort of IDEA FACTORY that enhances collective intelligence Test Drive a bottom-up approach rather than the typical top-down heirachical one. Win-Win Strategy: Company Side: New ideas from the inside Community Side: People have the opportunity to make the difference 23
The Building Process, not such an easy task... Enterprise Web 2.0: ICT- Community Prototype Build Go-live Evolution (Perpetual Beta) Company wide Roll-Out 24
Enterprise Web 2.0: ICT-Community Look & Feel Clean and Simple UI Idea Factory : A free Blog that enhances collaboration and participation with the scope to push innovative ideas and proposals. ICT Answers Q&As regarding the ENI ICT world What others do RSS data feed integration coming from the world. 25
Seamless integration in the driver ICT Community- Integrating with the existing 26
Enterprise Web 2.0: ICT - Community Everithing from Everywhere email mobile web I.M. Buddy desktop 27
gg.mm.aa Demo
Enterprise Web 2.0: Demo ICT-Community basic functionalities Blog, News, Discussions Office 2007 Basic Integration Outlook Feed Aggregator New post using Word data-entry Mashups MOSS RSS web part as a mashup creation tool Popfly as the Mashup Platform Technorati Social Network Integration ICT Community Service alert subsciption Finance Information: yahoo finance services 29 2
gg.mm.aa Enterprise Social Networking and Enterprise Mashup: Enhance Collaboration in your Enterprise Stefano Leni Cluster Reply Paolo Amantia Eni