Tpics f Discussin What is email marketing? Why use email marketing? What is CAN-SPAM? Challenges. E-mail marketing steps. Best practices. Technical cncerns. Sftware slutins. Etc. 54% f cnsumers wuld prefer t receive emails Rather than telemarketing.
Why use e-mail marketing? It is 6 t 12 times less expensive t sell t an existing custmer. A 5% increase in retentin yields prfit increase f 25 t 100%. Repeat custmers spend mre. Turning prspects int custmers can be cstly. Easy, affrdable, timely, and effective. Brand identity and increased sales.
CAN-SPAM ACT f 2003 E-mail Usage Over 35% f Internetuser time is spent with email. -Frrester Research Business relatinship within last 3 years. Functinal return email. Clear unsubscribe ptin. Unsubscribe within 10 days. Truthful subject line. Physical address.
Challenges Cllectin and maintenance f e-mail addresses. Operating multiple databases. Qualifying the lists. Obtaining permissin. Getting yur emails read. Turning pens t clicks. Turning clicks t sales.
E-mail Marketing Steps E-mail Spending By the end f 2003, e- mail spending std at $4.6 Billin. -e-marketer Cllect accurate e-mail addresses. Obtain Permissin. Set clear bjectives. Identify target audience. Chse the apprpriate cntent. Track and maintain lists. Keep track f trends.
E-mail Marketing Best Practices E-mail Spending In 2004 small and medium size cmpanies reprted an average f 48% grwth as a result f e-mail marketing campaigns. -Direct Marketing Assciatin. Gain and keep permissins. Frm line. T line and dynamic cntent. Subject line. Effective design fr better respnse. Effective cpy fr better respnse. Increase deliverability. Increase pen rate. Ask fr feedback.
Obtaining e-mails and permissins. Web subscriptin bxes. Online frms. Welcme letters that can be frwarded. Online prmtins, drawings, etc. Prmtins at tradeshws, cnferences, and cmmunity fairs. Direct-mail. Membership pprtunities. C-branding and c-registratin. Banner ads and targeted Internet advertising. Recurring cntests and prmtins. BE WEARY OF E-MAIL LIST SELLERS.
Keeping permissins. Recurring cntests and prmtins. Prviding infrmatin withut a sales pitch. Online prmtins, drawings, etc. Tell custmers why they are receiving emails. Cnsider custmer interests. Clear privacy statements. Carefully cnsider e-mail frequency and cntents. Keep custmer recrds current.
Frm Line 65% f recipients, pen emails based n Frm line. Cnsistency and recgnitin are key. Becme a trusted sender. Dn t put prmtins in yur Frm line, ie, unbelievabledeals@xyzcartridge.cm
Subject Line 35% f recipients, pen emails based n Subject line. Branding, branding, branding. 60% pen discunt ffers, 50% pen news & inf. Send limited time ffers. Use shrt descriptins with impact. Avid capital letters.
T Line Persnalized direct-mail respnse rates are triple that f generic nes. Use dynamic features. Make sure the e-mail address & name are accurate.
Effective Cpy & Design Decide n the type f email. Chse the apprpriate design fr the cntent. Address What, Why, and Hw. Use apprpriate graphics. Use effective verbs. Offer incentives. Stress urgency. Cnsistency between email campaigns and crrespnding web pages. Bullets are yur friends! Limit chices fr readers. Check links and spelling
Increase Deliverability & Open Rate 50% f all e-mail is spam! Individual address bks. Avid trigger wrds (Free, Sex, etc.) and symbls. If yu must use them, cmbine trigger wrds r misspell! Prvide a physical address and phne number. Empty Frm r Subject lines. Use services that have relatinships with ISPs. Get white listed. Ask fr feedback frm yur custmers.
Technical and sftware Issues Stand-alne sftware vs. nline e-marketers. Reprts. Blck rates. Putting a subscriptin bx n yur site. Event/Trigger Based-Emails Demgraphic Recrds & Segmentatin Filters Detailed Reprting/ Web-Site Activity Tracking Histrical Tracking by Recipient Dynamic Message Assembly CRM Integratin/ API Interface Dedicated ISP Relatins Built-in CAN-SPAM Cmpliance Features System Training/Respnsive Custmer Supprt Enterprise -Level Security and Reliability
Misc. Issues When t send yur e-mail campaigns? Day f the week. Time f the day. Be aware f hlidays. E-mail frequency.
E-marketing Prviders Online E-Marketing Prviders: Cnstant Cntact. Vertical Respnse. Subscribermail. Stand alne sftware: MailWrkz Email Labs These are simply a listing f sme available services and prducts. HOW Crprate Slutins, is nt in any way respnsible fr its custmers r prspects relatinship r experience with any f these prviders. HCS is a reseller fr Cnstant Cntact and we have utmst cnfidence in Cnstant Cntacts ability t prvide utstanding e-marketing slutins. Fr further infrmatin please cntact us at: 410-418-5884 r visit ur website at: http://hwcrprateslutins.cm T visit Cnstant Cntact, click here.