Direct Marketing Production Printing & Value-Added Services: A strategy for growth

Transcription

1 A Queste Cmpany Direct Marketing Prductin Printing & Value-Added Services: A strategy fr grwth Prductin Printing & Media A Multi-Client Study

2 Direct Marketing Prductin Printing & Value-Added Services: A strategy fr grwth Intrductin In a highly cmpetitive and digitized wrld, the success and grwth f a business can be attributed t its unique marketing apprach and t being in the right place at the right time with the right message. Marketers are lking fr the mst efficient tls and resurces that can make a significant difference t the sales and prfitability f their business. Prmtin f prducts and services thrugh direct campaigning can cut thrugh the clutter and can be etremely effective and pwerful fr bth small and large businesses. Marketers want t stand ut and get nticed. The right media mi can invlve a cmbinatin f several methds including direct mail marketing, direct respnse, mbile marketing, prmtinal letters, catalgs and persnalized nline advertising. The versatility f direct mail ver the years, cmbined with mdern technlgy, means that it will remain a relevant marketing channel well int the future. While based n printed sheets f paper, direct mail marketing is cmbining technlgy t bring abut the future integratin f ffline and nline marketing. Direct mail will be a critical driver fr the initial engagement and the recipient will have the ability t seamlessly link t all marketing channels. This will cntinue t allw marketers ease f crdinatin and increased ability t accurately track ROI. The physical link with the digital wrld will drive the future f marketing. With advances in technlgy, this benchmark InfTrends study is designed t lk at what the future hlds fr marketers, cnsumers and direct mail printers as well as the requirements fr supprt frm bth equipment and sftware prviders. It will eplre hw marketers want t leverage direct mail t effectively engage cnsumers. Cnsumers will be surveyed t understand market preferences fr cmmunicatins. Successful direct mail service prviders will be interviewed t understand hw they are leveraging technlgy tday t meet needs fr highly relevant persnalized cmmunicatins and the verall impact that digital print and inkjet technlgy are having n their peratins. Prject Objectives This study will prvide strategy and business develpment supprt t help vendrs, print service prviders, and marketing service prviders capture high value pages and services in a crss media wrld. Applicatin Segments Direct mail Catalgs Technlgy Categries Data, cmpsitin, wrkflw Printing systems Paper Inserting/ bindery

3 Research Insights Market pprtunity Printing, value- added services Technlgy Organizatinal best practices Operatins IT, Prductin, Admin Sales & Marketing Custmer value & engagement Business need and ROI Data and marketing channels Applicatin transfrmatin Gegraphic Regins Nrth America: USA, Canada Wester n Eurpe: UK, Germany, France Market Size Special Tables Direct marketing vlume - Glbal market Ttal pieces and pages Print vlume Nrth America, Eurpe Applicatin by: - Technlgy - Cverage - Paper type - Clr - Run length/ addressability Printing systems shipments and installed base Nrth America, Eurpe Research Methdlgy InfTrends will use a mi f research methds t achieve the bjectives f this study. These will include desk research, structured surveys, and in-depth interviews with PSP/MSPs and direct marketers. Desk Research Gver nment Trade assciatins Academic research Trade publicatins Vendr and service prviders Review f InfTrends Data and Research Prductin Printer Quarterly Placement Tracker Clud-based Wrkflws & Infrastructures fr Graphic Cmmunicatins Substrate Opprtunities in Prductin Clr Printing The Future f Multi-channel Transactinal Cmmunicatins Prductin Printing Industry in Nrth America High-speed Clr Inkjet Opprtunity: Glbal Insights frm Leading Printers Mbile Technlgy: Making Print Interactive In- depth Interviews with PSP/ MSPs ( 20) By technlgy (IJ, tner) by segment (speed & duty cycle) Mid-size and large PSP/MSPs Best practices fr strategy, services, data, wrkflw, printing & finishing (sftware, equipment, paper), pricing, sales & marketing

4 In- depth interviews with direct marketers ( 50) Mid-size and large brands/direct marketers Subscribers t the full reprt will receive: Analysis reprt ( detailed PwerPint) ( catalg, direct mail) Business drivers/ecnmics, rle f print + digital channels (web, mbile), applicatin transfrmatin, critical requirements frm service prviders Structured survey with cnsumers ( 1, 200) Key demgraphics age, incme, gender Eecutive summary Critical direct marketing trends and statistics Direct marketer findings Cnsumer research findings PSP/ MSP findings Market size Strategy recmmendatins Data tabulatins and charts ( Ecel, PPT) Opinins/preferences/usage f print + digital channels, value f accurate clr and teture rendering (lk & feel), interest in value-added print (persnalized, interactive), cncerns arund privacy and envirnmental issues Secndary Research InfTrends will deliver a persnal presentatin using an interactive webinar (2-hur cnference call) Prject Time Line InfTrends senir staff will eamine a wide range f eisting market infrmatin n direct marketers, cnsumers, and PSPs/MSPs. Infrmatin surces will include financial reprts, supplier websites and cnference presentatins, trade jurnals, and reprts by industry trade assciatins and gvernment agencies. InfTrends will als leverage research it has previusly published as part f its nging cnsulting services. Analysis & Prject Deliverables InfTrends senir staff will perfrm an etensive analysis f the research and develp a detailed reprt abut direct marketing prductin printing and valueadded services. May-June: August: Mid- September: Late- September: Octber: Early subscriber registratin Market research Analysis and presentatin develpment Publish reprt Persnal presentatin

5 Terms and Cnditins Liability fr Advice Althugh reasnable effrts will be made by InfTrends t ensure the cmpleteness and accuracy f the infrmatin cntained in written and ral reprts in cnnectin with the prpsed study, n liability can be accepted by InfTrends fr the results f any actins taken by the client based n the reprt s infrmatin, pinins, r advice. Cpyrights InfTrends retains all cpyrights. The reprductin f any materials is prhibited withut written cnsent frm InfTrends. Abut InfTrends InfTrends is the leading wrldwide market research and strategic cnsulting firm fr the digital imaging and dcument slutins industry. We prvide research, analysis, frecasts, and advice t help clients understand market trends, identify pprtunities, and develp strategies t grw their businesses. Headquarters U.S. 97 Libbey Industrial Parkway Weymuth, MA USA [email protected] Cnfidentiality InfTrends will use its best effrts t ensure that any cnfidential infrmatin btained abut the client and its business during the curse f the prpsed study is nt, unless agreed therwise in advance, disclsed t any third party withut the prir written permissin f the client. InfTrends retains the right t re-use any nn-prprietary infrmatin as part f its nging market analysis. Eurpe 960 Capability Green Lutn, Beds LU1 3PE United Kingdm [email protected] Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tky Japan [email protected]

6 Direct Marketing Prductin Printing & Value-Added Services: A strategy fr grwth Authrizatin Frm Subscriber Rate Subscriptin includes: Written reprt PwerPint Presentatin Data Tabulatins and Charts Persnal Presentatin and Discussin $24, 995 Purchase rder number: Signature Name Title Cmpany Address City, State, Zip Cuntry Telephne the cmpleted frm t [email protected] r fa t