ANALYTICS TECHNOLOGY INSIGHTS CREATIVE & TAG REQUIREMENTS 2015. Latest Update: 06/03/15 by ELI

CREATIVE & TAG REQUIREMENTS 2015 Latest Update: 06/03/15 by ELI

CREATIVE & TAG REQUIREMENTS DESKTOP P2 GENERAL CREATIVE SPECS DESKTOP BASIC DIMENSIONS 120 x 600 - Skyscraper 160 x 600 - Supersky 300 x 250 - MPU 468 x 60 - Banner 728 x 90 - Leaderboard HIGH IMPACT FORMAT 300 x 600 - Double MPU 970 x 250 - Billboard 900 x 250 OTHER (IF AVAILABLE) 180 x 150 - Button 234 x 60 - Half Banner 300 x 60 320 x 50 336 x 280 480 x 80 Special Offer Get one now!!! Special Offer Get one now!!! Special Offer Get one now!!! Special Offer Get one now!!! Skyscraper 120x600 Super Sky 160x600 Double MPU 300x600 MPU 300x250 Special Of fer. Get one now! Banner 468x60 Special Of fer. Get one now! Leaderboar d 728x90

CREATIVE & TAG REQUIREMENTS GENERAL CREATIVE SPECS P3 MOBILE MOBILE DEVICES 300 x 50 320 x 50 300 x 250 216 x 36 168 x 28 120 x 20 TABLET DEVICES 120 x 600 468 x 60 728 x 90 1024 x 90 OTHERS (IF AVAILABLE) 480 x 320 300 x 50 320 x 50 480 x 320 120 x 600 300 x 250 216 x 36 168 x 128 120 x 20 468 x 60 728 x 90 1024 x 90

CREATIVE & TAG REQUIREMENTS GENERAL CREATIVE SPECS P4 TECHNICAL SPECS File Types Max File Size Max Image Flash Initial Polite JPEG PNG GIF SWF Animation Length Max Frame (Version 4-10) 40KB 2.2MB 30 secs 24fps Creatives may not exceed a 40KB initial load. Additional load must be polite and may not exceed 2.2MB. All creatives must be free of applications including, but not Limited to, ActiveX, viruses, exit pops, spyware, and malware. Third-party ads containing Flash must not exceed 50% of a users CPU. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit. If applicable, you can use the Task Manager feature in Windows to check for compliance with this rule. All creatives must open in new windows. The target window for the clickthrough URL must be set to _blank so the clickthrough will open in a new window. Do not leave the target statement undeclared. Creatives may not use LSO s: creatives may not set Flash cookies or other local shared objects (LSO s) for purposes of oline behavioural advertising, ad delivery and reporting, or multi-site advertising. Prohibited users include but are not limited to: storing user ID s, interest segments, user browsing history, or other unique user data. LSO s include Flash cookies, browser helper objects, and HTML5 localstorage. For Flash creatives: - Creatives must be built to be viewable flash versions 4 through 10. - You must supply a default image. If the browser does not support the flash version used for our creative, the default image will be served. - The last frame of animation must include the following code in actionscript stop(). - You must include a clicktag layer. The clicktag layer must be the topmost layer. - You may use a maximum of 2 clicktags in a single creative. - You must use the standard click variable name clicktag. Please note that the clicktag variable is case sensitive. - Creatives must not load a landing page when clicking on them. If the creatives load a landing page, the clicktag variable has not been configured properly. You must provide the landing page URL separately. - We support both ActioScript 2 and ActionScript 3. You can find instructions on how to impliment the clicktag variable in a Flash file here: http://www.webads.nl/promotional/clicktag/clicktagen.htm On all creatives, you must add a border thats a different colour than the majority background colour of the creative. Ads may only click through to one domain. Creatives that click to different domains within the same tag must be separated into their own ad tag. Creatives that click to multiple domains from the same creative unit are not allowed. Rate ADDITIONAL GUIDELINES Prior to running on any inventory, all creatives must pass an audit process to check technical and content criteria, and evaluate them against the requirements of our sellers, including Microsoft and Google. Frequency capping or geo-targeting set outside our platform will interfere with the audit process and must be removed while the creatives are being audited. All creatives must contain sufficient brand notification; at least one of the three things below must be included. A clearly identifiable logo: if the only branding is the logo, that exact logo must alsobe on the landing page. A landing page URL: if the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page. A distinct brand name: if the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text. TAG REQUIREMENTS As standard we require 4 different tags for each creative size e.g: 160x600_v1 160x600_v3 160x600_v2 160x600_v4

CREATIVE & TAG REQUIREMENTS RICH MEDIA CREATIVE SPECS P5 RICH MEDIA CREATIVE SPECS RICH MEDIA - EXPANDABLES EXPANDABLE INITIATION Expandables can initiate in one of three ways: Click to expand: the creative does not expand unless the user clicks on the creative. Mouseover to expand: the creative expands when the user rolls over the creative with the mouse. Creatives do not need to have a delay before expansion. Auto-expand: the creative expands without any user action. EXPANDABLE SIZE AND DIRECTION Standard expansion Large expansion Most publishers have a policy for how large an expandable may expand, and in what direction it may expand. Standard expansion size and direction for each ad format are specified below. If the expandable expands outside the allowed dimensions or expands in a non-standard direction, the creative will be classified as Expandable: Large expansion. Base Dimension Expanded Dimension Direction 120 x 600 420 x 600 Left 160 x 600 320 x 600 Left 300 x 250 500 x 300 Down & Left 468 x 60 468 x 210 Down 728 x 90 728 x 300 Down 234 x 60 300 x 250 Down & Left 120 x 60 120 x 240 Down 180 x 150 300 x 300 Left 300 x 600 560 x 600 Left FALLBACK FOR NON-EXPANDABLE INVENTORY Though our expandable support prevents serving creatives where they cannot expand, creatives must still function when served into an iframe. Creatives should detect if they are being displayed in a friendly or an unfriendly iframe, and not expect any type of client side files or JS code to provide this information. We certify placements to serve expandables by checking if the placement has access to the top-level domain. The creative s code should use this same test to determine the type of iframe it is being displayed in. You can assume that this test will succeed if the creative is in a friendly iframe, and will fail otherwise. Creatives should not try to expand in an unfriendly iframe. If the creative blanks, rotates brands, or has any other behavior causing it to violate policy when served in an iframe, the creative will not pass audit. ADDITIONAL GUIDELINES: No pop-outs, page takeovers, etc. Auto-Expansion is allowed but will be flagged. As noted above Flash cookies and other LSO s may not be used for advertising purposes. See above under Technical Specs for details. Audio and/or video: - If a creative uses roll-over to initiate audio without a 3-second delay, this creative will be marked as auto-initiated audio/video. - Please refer to specific animation length restrictions in the Google and Microsoft policies.

CREATIVE & TAG REQUIREMENTS RICH MEDIA CREATIVE SPECS P6 RICH MEDIA - NON-EXPANDABLES: Load Size: AdX does not allow total creative weight to exceed 150kb. Violation of this will result in rejection from this inventory. Auto-Initiated Video: Embedded video with a video-player that begins without user initiation (click or delayed mouse-over with visual warning) cannot be approved for AdX inventory. Auto-Initiated Audio: Audio that starts either on mouse-over or automatically is prohibited by both AdX and MAX. Length: If the embedded video has user-initiation and the ability to start and stop, the animation can run up to 4 minutes for AdX.

W ANALYTICS TECHNOLOGY INSIGHTS CREATIVE & TAG REQUIREMENTS FACEBOOK CREATIVE SPECS P7 FACEBOOK CREATIVE SPECS RIGHT HAND SIDE CREATIVE News Feed Launch 1 3 2 Media iq is excited to announce that we can apply our predictive modelling and advanced trading techniques into FBX News Feed. No Element Required Description 1 & 2 Title & Body Text Yes The title and the body text of the Right-Hand Side creative. Title can be a maximum of 25 characters including spaces, with no word having more than 20 characters. Title cannot contain newline characters. Body text can be a maximum of 90 characters including spaces, with no word having more than 20 characters. Body text cannot include words separated by commas but not spaces, e.g. Michelin, Pirelli, Bridgestone. Neither title nor body text can start with punctuation. Neither title nor body text can consist entirely of capital letters. Neither title nor body text can include duplicate consecutive punctuation characters with the exception of 3 ellipses. Neither title nor body text can include double spaces. Neither title nor body text can include more than 2 consecutive 1 character words. Neither title nor body text can include 2 consecutive punctuation marks. Neither title nor body text can include the following characters: - \ ^ ~ _ = { } [ ] < > 3 Image Yes Must be JPEG, PNG, GIF. Not Shown - International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, 3, etc. - Superscript and subscript characters with the exception of TM and S M The creative provided must be at least 254x133; ideal size is 600x315, but any image of size 254x133 or larger with an aspect ratio of approximately 1.91:1 will be accepted. Image must not be more than 20% text. This can be checked at: www.facebook.com/help/468870969814641. Landing Page URL Yes The landing page for the Right-Hand Side creative. Must not be a Facebook domain. Maximum of 750 characters. Must begin with http:// or https://

CREATIVE & TAG REQUIREMENTS FACEBOOK CREATIVE SPECS P8 NEWSFEED - PAGE POST ADS Number Element Required Description 1&2 Logo & Page Name N/A The logo & name from the brand s page These are NOT part of the creative supplied to us, they are defined by us having access to page access token 3 Message No The message from the post on the brand s Facebook page. 4 Image Yes The image for the News Feed creative. If a message wants to be applied, it needs to be a maximum of 500 characters including spaces, with no word having more than 20 characters. See info on Title below. Must be JPG, PNG or GIF. For square images the creative provided must be at least 200x200, but any larger image with an aspect ratio of aproximately 1:1 will be accepted. For rectangular images the creative provided must be at least least 560x292; ideal size is 600x315, but any image of size 560x292 or larger with an aspect ratio of approximately 1.91:1 will be accepted. Image must not be more than 20% text. This can be checked at www.facebook.com/ help/468870969814641. 5&7 Title & Body Text Yes The title and the body text of the News Feed creative. Title can be maximum of 55 characters, including spaces, with no word having more than 20 characters. Title must not contain any newline characters. Body text can be a maximum of 145 characters including spaces with no word having more than 20 characters. Neither title nor body text can start with puntuation. Neither title nor body text can can consist entirely of capital letters. Neither title nor body text can include duplicate consecutive punctuation charaters with the exception of 3 ellipses. Neither title nor body text can include double spaces. Neither title nor body text can include more than 2 consecutive 1 character words. Neither title nor body text can include 2 consecutive punctuation marks.

CREATIVE & TAG REQUIREMENTS FACEBOOK CREATIVE SPECS P9 Not Shown Landing Page URL Yes Neither title nor body text can include the following charaters: - \ ^ ~ _ = { } [ ] < > - International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, ʃ, 3, etc. - Superscript and subscript characters with the exception of TM and SM. The landing page for the News Feed creative. Must not be a Facebook domain. Maximum of 750 characters. Must begin with http:// or https://. 6 Domain No The domain of the landing page URL. 8 Like/Comment/ Share N/A Not required but can be supplied. Social interaction features that display at bottom of creative. Not submitted as part of creative. Included automatically. NEWS FEED IMPLEMENTATION Gaining access to a brand page in Facebook We need page token access to an advertiser s brand page in order to run page post ads. Because this is usually content first published by the brand and then organically and / or paid for promoted after this, it needs to link to the brand page. When we traffic a News Feed creative, we create an unpublished (hidden) post on the Facebook page for the brand creative (neccessary for anyone running this type of ad unit). Before we can post to the brand page for the first time, however, we need to gain access: Ask the advertiser / agency to go to the page in Facebook and add us as an Advertiser. - For general step-by-step instructions, the advertiser can refer to Facebook s documentation: (https://www.facebook.com/help/187316341316631) - Tell the advertiser that the brand page must not have any country restrictions; it must be visible to everyone. - Tell the advertiser to enter anfb00001@appnexus.com as the email address and to select Advertiser as the page admin role. The above is standard for any paid for promotion of page posts. Ask the advertiser / agency to give you the Page ID for the brand s Facebook page. - We will need the Page ID to traffic creatives of that brand. - Tell the advertiser that the Page ID can be found in the URL when editing the page. In the following URL, for example, the Page ID appears after the id parameter in the query string: https://www.facebook.com/pages/edit_page/?id=123456789 ADDITIONAL INFORMATION Can third-party impression trackers be used for Facebook? To further enhance a client s tracking and de-duplication capabilities, MEDIA iq can offer the ability to add third-party click and impression trackers. Third-party click trackers can be submitted as the landing page, so long as creative click through to the landing page. Third-party impression trackers, the Pixel must pass the following technical checks: Pixel ad server is approved by Facebook. Facebook accepts most main ad servers, such as DoubleClick, Atlas, MediaMind. Pixel is secure (https, not http) and has a valid SSL/TLS certificate. Pixel is a 1 x 1 image Pixel does not drop more than one cookie and the size of the cookie is less than 1024 characters (1KB). Pixel redirects onlly to pull down the 1 x 1 image and from the same domain as the pixel.

CREATIVE & TAG REQUIREMENTS OUTLOOK CREATIVE SPECS P10 OUTLOOK CREATIVE SPECS OUTLOOK VERSATILE CREATIVE Headline Image Description Clickthrough URL Flex Title Label Element Required? Description Headline Yes The headline for the Outlook creative. This displays above the image. Maximum of 25 characters including spaces. Must not contain newline characters. Must not include 2 consecutive punctuation marks. Must not consist entirely of capital letters. Must not start with punctuation. Must not include double spaces. Must not include more than 2 consecutive 1 character words. Must not include special characters like < > * \ ^ ~ _ = { } [ ] < >. Image Yes The image for the Outlook creative. Must be in one of the following formats: JPF, PNG, GIF. Must be 100x72 pixels. Initial load size must be less than 40 KB. Must not be Flash. Must not include any animation.

CREATIVE & TAG REQUIREMENTS OUTLOOK CREATIVE SPECS P11 Description Yes The description for the Outlook creative. This displays under the image. Landing Page URL Flex Tile Label Yes No Maximum of 90 characters including spaces, with no word having more than 20 characters. Must not include 2 consecutive punctuation marks. Must not consist entirely of capital letters. Must not start with punctuation. Must not include double spaces. Must not include more than 2 consecutive 1 character words. Must not include special characters like < > * \ ^ ~ _ = { } [ ] < >. The URL where users will be redirected when they click the Outlook ad. Maximum of 1024 characters. Must begin with http:// or https://. The optional, additional description for the Outlook creative. Clicking on this label redirects users to the Landing Page URL. Maximum of 20 characters. OUTLOOK SKYSCRAPER CREATIVE Creative size must be 160x600. Crestive must be SSL. Creative must be static, animation will not be allowed. Standard Microsoft Creative Acceptance Policies and Audit criteria apply. See Technical Specs on page 3 for additional requirements.