MARTIN S. PERLIN, MBA, DBA Section Chief and Associate Professor Programs in Healthcare Administration Department of Health Administration and Policy College of Health and Human Services (703) 993-1967 EDUCATION Doctor of Business Administration (DBA) The George Washington University, Washington, DC Fields of Study: Healthcare Administration; Corporate Finance; Personnel Administration; Managerial Economics; Public Administration Dissertation: A Study of Long-Range Planning in the Hospital Industry Research Associate: Sisters of Mercy Generalate, Potomac MD. Award: Kellogg Teaching Fellowship for Doctoral Studies Master of Business Administration (MBA) The George Washington University, Washington, DC Major: Healthcare Administration Residency: The Albert Einstein Medical Center, Philadelphia, PA Georgia Institute of Technology, Atlanta, Georgia Major: Master of Industrial Management (completed first year prior to transfer) Bachelor of Science (BS) Emory University, Atlanta, GA Major: Biological Science SUMMARY Dr. Perlin has more than thirty years of experience as a hospital executive, management consultant and academician. In his current role, he serves as Section Chief and Associate Professor of Programs in Healthcare Administration and Program Coordinator for a CAHME accredited program in Executive Management at (GMU), http://chhs.gmu.edu/hap/health-administration.cfm Dr. Perlin has served as a principal with top management consulting firms providing professional advisory services to healthcare organizations throughout the United States. Prior to his management consulting career, Dr. Perlin had ten years of progressive hospital operations experience leading to the position of Chief Executive Officer for a community hospital. He has held senior executive positions in both regional hospitals and academic medical centers. http://chhs.gmu.edu/faculty-and-staff/perlin.cfm Martin S. Perlin, MBA, DBA 1
AWARDS AND RECOGNITIONS College of Health and Human Services Habit of Excellence Award - 2010 Dr. Martin Perlin is recognized for two important pieces of work. First, he was a key member of the university QEP task force, which laid the groundwork for selecting the new QEP emphasis at Mason. His commitment and engagement in the task force was appreciated by all who served with him. Dr. Perlin also played a major role in designing and implementing a curriculum mapping process and program evaluation procedures for the highly successful accreditation of the graduate program in Health Systems Management, Executive Management. His department, the college, and the university have been served well by his habit of excellence. From the Convocation Program Brochure College of Health and Human Services Master Teacher of the Year Award - 2010 This award recognizes sustained, outstanding performance and contributions to the instructional mission of the College, through excellence in: 1) classroom teaching; 2) curriculum development; 3) preparation of instructional materials; 4) new techniques and modes of instruction; and 5) student advisement and direction. From the Convocation Program Brochure Teaching Excellence Award Nomination - 2008 The Teaching Excellence Awards are both institutional recognition and a monetary acknowledgement of the significant work that faculty members devote to course planning and preparation; curriculum development; and innovative teaching, advising, and mentoring. Martin S. Perlin, MBA, DBA 2
ACADEMIC EXPERIENCE, Fairfax, VA College of Health and Human Services Department of Health Administration and Policy Section Chief, Programs in Healthcare Administration (August 2012 to Present) Program Coordinator for Executive Management (August 2006 to Present) Assistant Professor (August 2006 to December 2009); Associate Professor (December 2009 to Present) Accomplishments: Significantly enhanced MHA in Executive Management with development of professional competencies and a curriculum that has been strengthened and linked to these competencies. Led the Department s successful accreditation by the Commission on Accreditation of Healthcare Management Education (CAHME) in 2010, and again for six years in 2013. Engaged more than fifty senior executives in healthcare organizations throughout the Washington metro area, as Preceptors to provide oversight for the Capstone Practicum Internship. Invented a new methodology for mapping the professional competencies in Executive Management to each of the courses in the curriculum, for which Provisional Application number 61/154,988 was filed February 24, 2009 by Provided leadership in developing distance education alternatives for core courses in the curriculum and serves as mentor for distance education for program faculty Consistently receives student evaluations that are higher than the Department as well as the College of Health and Human Services. Evidenced extensive professional service demonstrated by contributions to associations that promote scholarship and by consultancies and cooperative projects Promoted to Associate Professor (December 2009) Promoted to Section Chief, Programs in Healthcare Administration (graduate and undergraduate) in August 2012. University Citizenship Chair, Program Evaluation Committee for the Department of Health Administration and Policy. (August 2008 to August 2013) Member, University-Wide QEP Committee to prepare for the upcoming visit by the Southern Association of Colleges and Schools (SACS) Member, University Wide Distance Education Committee Member, Search Committee for Coordinator, MPH Program Member, Search Committee for Chair, Department of Global and Community Health Member, Student Affairs Committee, College of Health and Human Services Faculty Representative to the Board of Visitors elected by GMU faculty at large. Served August 2011 to August 2013. Member of nominating committee for the CHHS Habit of Excellence Award in 2012 and 2013 Martin S. Perlin, MBA, DBA 3
Education Management Corporation Higher Education On-Line, Pittsburgh, PA South University, Savannah, GA Department Chair, Program in Healthcare Management. (July, 2004 to July 2006) Accomplishments: Directed development and implementation of new undergraduate program in Healthcare Management on four campuses in Georgia, Florida, South Carolina and Alabama Directed development of new graduate MBA program in Healthcare Administration Led interdisciplinary team of subject matter experts and professionals in instructional design and e-learning to develop entire program on-line Served on Strategic Planning Committee; QEP Committee; Curriculum Committee; Distance Education Board; SACS Reaffirmation Committee; Faculty Executive Committee Miami Valley Hospital, Dayton Ohio Vice President for Education and Ambulatory Care (March, 1979 March, 1982) Accomplishments: Organized and managed all medical and allied health education programs for this 772-bed teaching hospital affiliated with the Wright State University School of Medicine Re-organized the Department of Medical Education and expanded its role Provided executive support for ten geographic full-time medical school faculty Converted diploma school of nursing into baccalaureate program Created new School of Allied Health Professions Expanded ambulatory care services including teaching clinics neighborhood health center The Medical College of Virginia, Richmond, VA Assistant Professor and Director of Community Research (July, 1972 September, 1975) Accomplishments: Served on Graduate Program Faculty in Healthcare Administration for this comprehensive academic health center Directed Comprehensive Program in Community Research which served community healthcare organizations through faculty/student teams ADJUNCT ACADEMIC EXPERIENCE AND VISITING FACULTY University of Virginia, Charlottesville, VA Visiting Faculty, School of Continuing Education, 1973-1975 Wright State University School of Medicine, Dayton, OH Associate Clinical Professor, 1980-1982 Rollins School of Public Health, Atlanta, GA Visiting Faculty, Lectures on Strategic Management, 1993-2001 Martin S. Perlin, MBA, DBA 4
COURSES DEVELOPED ON CAMPUS (C) ONLINE (D) AND TAUGHT (T) Capstone Practicum (C) (D) (T) Hospital Organization and Mgt. (C) (T) Case Studies in Health Administration (C) (D) Issues and Trends in Healthcare (C) (D) Economics of Healthcare (C) (D) Issues in Public Health (C) (D) (T) Ethics and Law for Administrators(C) (D) Leadership in Healthcare Organizations (C) (D) Health Information Management Systems (C) (D) Management of Health Service Organizations (C) (D)(T) Health Institution Planning (C) (T) Medical Economics (C) (D) (T) Healthcare Delivery Systems (C) (D) Planning for the Hospital Executive (C) (T) Healthcare Finance (C) (D) Research Methods in Health Administration (C) (D) (T) Healthcare Marketing and Strategy (C) (D) Risk Management in Health Settings (C) (D) Hospital Design and Construction (C) (T) Strategic Management in Healthcare (C) (D) INDUSTRY EXPERIENCE INTERIM EXECUTIVE SERVICES Hillcrest Healthcare System, Tulsa, OK Senior Vice President for Planning and Business Development for a 1,043-bed integrated delivery system (12/00 to 3/02) Served as Interim Chief Strategy Officer during financial turnaround. Facilitated strategic plans for two teaching hospitals and ten community hospitals Facilitated medical staff development plan for flagship hospital. Identified and facilitated discussions with potential system partners. Group Health Cooperative, Seattle, WA Director of Partnership Development for a $1.8 billion HMO and integrated delivery system (11/02 to 9/03) Facilitated planning process with HMO executives and Permanente Medical Group Facilitated trust building process with Clinical Advisory Committee Developed and presented strategic presentation to potential partners Facilitated medical staff consensus on clinical integration plan Facilitated partnership discussions with three health systems Assisted with partnership evaluation and selection OPERATIONAL POSITIONS North Fulton Regional Medical Center, Roswell, GA Chief Executive Officer Provided overall direction for planning, construction, development and operations of new 175-bed regional medical center. Recruited, developed and led new management team through program and infrastructure development, accreditation and operations. (April, 1982-February, 1985) Martin S. Perlin, MBA, DBA 5
Miami Valley Hospital, Dayton, OH Vice President for Education and Ambulatory Care Accomplishments previously presented under Academic Experience. (March, 1979 March, 1982) MANAGEMENT CONSULTING Dr. Perlin has served as a principal with top management consulting firms providing professional advisory services to healthcare organizations throughout the United States. Following is a list of his confidential consultancies. Strategic Planning and Business Development - Business Plan for development of a live-at-home program for seniors - Critical assessment of strategic plan for 453-bed teaching hospital - Strategic plans for community hospital division of 2,200-bed multi-hospital system - Strategic plan for 349-bed hospital - Strategic plan for 467-bed teaching hospital including partners analysis. - Medical staff development plan for 350-bed hospital - Strategic plan for osteopathic healthcare system. - Strategic reconnaissance and plan for 175-bed rehabilitation hospital - Strategic and operational plan for 450-bed teaching hospital. - Strategic assessment for 350-bed teaching hospital s rehabilitation program - Critical assessment of strategic plan for 200-bed community hospital - Strategic plan and medical manpower study for 250-bed community hospital - Medical staff development plan for 200-bed community hospital - Ambulatory care strategy for 350-bed teaching hospital - Strategic plans for four community hospital members of multi-hospital system - System level strategic plan for multi-hospital system - Strategic plans for ten community hospital members of integrated delivery system - Strategic plan for regional hospital division of integrated delivery system - Strategic plan for osteopathic teaching hospital - Facility planning study for pharmaceutical company Mergers, Acquisitions and Strategic Partnerships - Negotiated acquisition of 150-bed children s hospital by 500-bed teaching hospital. - Partner s analysis for 367-bed children s hospital which led to merger - Affiliation agreement between teaching hospital and medical school - Merger between 414-bed hospital and 1,000-bed healthcare system. - Strategic partner study for 650-bed teaching hospital. - Merger of 220 bed and 125-bed community hospitals - Partner Analysis and negotiations for acquisition of 320-bed hospital - Evaluation of partnership alternatives for large integrated delivery system - Partner development for HMO leading to strategic alliance with community hospital - Negotiated acquisition of community hospital by integrated delivery system - Facilitated a joint venture of 30 hospitals leading to a managed care provider network Martin S. Perlin, MBA, DBA 6
- Facilitated joint venture of 32 physicians for multi-modality imaging center - Evaluation of strategic alliance between multi-specialty clinic and teaching hospital - Facilitated acquisition of senior care facility by integrated delivery system - Evaluation of partnership between regional hospital and HMO - Development of Physician-Hospital Organization for 350-bed hospital - Physician-hospital integration strategy for 250-bed community hospital - Business Plan for Provider Network for Live-At-Home Elderly Care Operational Assessments and Improvement - Operational assessment for Secretary of the Navy for regional medical center. - Operational audit for 150-bed community hospital - Evaluation of demand for cardiovascular surgery program for community hospital. - Revenue enhancement study for 400-bed teaching hospital - Restructure hospital governance for regional hospital system Academic Consulting - Evaluation of student health service of major university - Retained to develop a clinical affiliation plan for a mid-western medical school. - Retained to assist MPH program of major university in achieving ceph accreditation. - Retained to assist MBA/MHA program of major university to achieve CAHME accreditation. BOOKS, PUBLICATIONS AND PRESENTATIONS Books Perlin, M.S., (1976). Managing Institutional Planning, Public Law 93-641 and Hospitals, Aspen Systems Corporation. Perlin, M.S. and Borkowski, N., Strategic Adaptation and Planning, Book under development to be published by Jones and Bartlett in 2011. Peer Reviewed Manuscripts Perlin, M.S. (2010). Curriculum Mapping for Program Evaluation and CAHME Accreditation. Journal of Health Administration Vol. 28, No. 1 winter 2011 Perlin, M.S. (1975). A Nationwide Survey of Long Range Planning in the Hospital Industry. Hospitals Inventions Perlin, M.S. *2009) Mapping Courses to Program Competencies and CAHME Content United States Provisional Patent Application Provisional Application number 61/154,988 filed February 24, 2009 by Martin S. Perlin, MBA, DBA 7
Proceedings of Meetings and Symposia Perlin, M.S. (2011) Continuous Quality Improvement Process for a Graduate Curriculum Seminar facilitated at the annual meeting of AUPHA in Charleston, SC, June 23, 2011 through Sunday, June 26, 2011. Perlin, M.S. (2010) Measuring Student Proficiency and Faculty Performance on Critical Thinking, Seminar facilitated at the AUPHA Annual Meeting in Portland Perlin, M.S. (2009) Application of a Comprehensive Exam to Test Proficiency in Program Competencies Innovations in Teaching and Learning,, fall 2009 Conference, Perlin, M.S. (2009, March) Seminar on Application of a Comprehensive Exam to Test Proficiency in Executive Management Competencies, Seminar facilitated at the AUPHA Leadership Conference, in Chicago on March 23, 2009. Perlin, M.S. (2009, May) Critical Evaluation of a Graduate Curriculum to Improve Program Performance Research poster presented at the AUPHA Annual Meeting in Chicago. Perlin, M.S. (1977, February). Planning for the Hospital Executive, Tactics, Techniques and Strategies, Two day seminar led for Aspen System Corporation. Vail, CO. Perlin, M.S. (1977, March 2). Developing Workable Certificate of Need Legislation. Paper presented to the Annual Meeting of the Louisiana Hospital Association. New Orleans, LA. Perlin, M.S. (1977, April 6). Managing Institutional Planning, The Next 200 Years. Paper presented to the 40 th Annual Assembly of the Southeastern Hospital Conference, Atlanta, GA. Perlin, M.S. (1977, July). Planning for the Hospital Executive, Tactics, Techniques and Strategies, Two day seminar led for Aspen System Corporation. Williamsburg, VA. Perlin, M.S. (1977, November). Planning for the Hospital Executive, Tactics, Techniques and Strategies, Two day seminar led for Aspen System Corporation. Chicago, IL. Perlin, M.S. (1975, April 14). Cost Benefit Analysis in Hospital Staff Development. Paper presented to the American Society of Health Manpower Education and Training, Williamsburg, VA Perlin, M.S. (1975, June 30). The Consumer and Health Services. Paper presented to a Conference on Consumer Issues for Secondary School Educators, School of Continuing Education, University of Virginia, Norfolk, VA. Perlin, M.S. (1973, December 3). The Application of PERT/CM to Health Facilities Planning, Case Studies in Health Facilities Planning. Paper presented at The National Cooperative Center for Hospital Management Engineering, Richmond, VA. Martin S. Perlin, MBA, DBA 8
Videotape Recording Perlin, M.S. (Speaker) (1976, November 18). The Board s Role in Cost Containment;, The Board s Role in Financial Disclosure; The Board s Role in Project Review, Videotape series for the South Carolina Hospital Association and Education Foundation, Durham, N.C. Doctoral Dissertation Perlin, M.S. (1971) A Nationwide Survey of Long Range Planning in the Hospital Industry, Unpublished doctoral dissertation, The George Washington University, Washington, DC. Technical and Research Reports Perlin, M.S. (1973). A Study of the Feasibility of Developing and Implementing a Coordinated Systems Approach to Health Care Delivery on the Eastern Shore of Virginia. Department of HEW Research Contract Perlin, M.S. (1968). Utilization of Personnel in Laboratory and Radiology Departments and Development of a Basis for Determining the Costs of Radiology and Laboratory Procedures, USPHS Research Contract News Paper Articles Perlin, M.S. (2005, December 30): 2006: The Year of the Consumer in Healthcare, The Savannah Morning News Perlin, M.S. (2004, December 30) Outlook for Healthcare in 2005, the Savannah Morning News Martin S. Perlin, MBA, DBA 9