HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL 2014-2015 One Willard Avenue Houghton, NY 14744 P 585.567.9556 F 585.567.9365 brianna.allen@houghton.edu athletics.houghton.edu
THE HIGHLANDER EXPERIENCE The Houghton College sponsorship program is committed to providing exceptional students the chance to excel in the classroom while having the opportunity to be involved in athletics and recreation. By choosing to sponsor Houghton Athletics your business can increase visibility while allowing the college to continue to create a positive impact on the students it services and the surrounding communities. ATHLETIC DEPARTMENT MISSION It is the mission of the Houghton College Athletics Department to glorify God by educating and developing men and women leaders, who compete with excellence, lead by character, and exemplify Jesus Christ in our world. HOUGHTON COLLEGE Founded in 1883, Houghton College is a private, Christian institution widely recognized for its liberal arts programs. The Houghton, NY, campus is situated on 1,300 acres of the Allegheny Plateau, 65 miles southeast of Buffalo, New York and 70 miles southwest of Rochester, New York. Houghton College has been nationally recognized by Princeton Review, Forbes, and US News and World Report. As well as being ranked among the top 4% of colleges nationwide, Houghton has been ranked as #4 among CCCU colleges and Best in the Northeast as well as a top national liberal arts college. Our exceptional students, loyal Highlander fans, and dedicated alumni are attracted to Houghton because it offers a welcome home in the beautiful rolling hills of Western New York.
FACILITIES KERR-PEGULA FIELD HOUSE While serving as the hub of Houghton College s campus the field house will provide a competition-quality, 8 lane 200-meter indoor track, competition tennis courts, state of the art fitness and weight training facilities, practice space for outdoor sports and a venue for other large campus and community events. The field house will also provide expanded opportunities for the college s highly popular intramural programs. The facility will also serve as a spacious venue for guest speakers, concerts, dinners and the college commencement ceremonies; these non-athletic events allow Houghton College to attract the attention of the surrounding communities of Allegany County and Western New York. NIELSEN CENTER The Nielsen Center is home to Houghton College s men s and women s basketball teams as well as the women s volleyball team. The facility features a gymnasium floor that can be divided into three courts, a fitness center and weight room, the George R. Wells Natatorium, an indoor track, racquetball courts, and an auxiliary gym with rock climbing wall. BURKE FIELD Burke Field is a lighted, multisport, artificial turf practice and game field that is used by the Highlander soccer, lacrosse, and field hockey programs. The facility has bleacher seating for 1,300 fans, additional standing room, and seating to accommodate our visitors with disabilities. Burke Field is also home to the Highlander track and field teams who utilize the lighted 400-meter, eight-lane, allweather track. BASEBALL STADIUM The baseball stadium at Houghton College is not only home to the Highlanders but also the New York College Baseball League s Genesee Rapids. The all turf surface makes battling Allegany County s spring weather conditions possible and allows the college and community teams to play their full schedules. The facility is also equipped with lighting to allow for night games. SOFTBALL STADIUM The lighted softball stadium is home to the Houghton Highlanders and is also available to community teams. The turf outfield allows the field to be playable early in the spring and gives collegiate teams an opportunity to play their full schedules. 2 HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL
SPONSORSHIP OPPORTUNITIES WEB PRESENCE Houghton Athletics is extremely proud of the Highlanders webpage. With nearly a million views annually by 65,000 different viewers the website offers fantastic visibility for sponsoring businesses. The website has replaced print media guides, creating a prominent place for advertisements that will be seen by thousands. FACILITY SIGNAGE Signage at Houghton College is one of the most effective sponsorship opportunities available. Each year home games in the Nielsen Center and at the Kerr-Pegula Athletic Complex attract thousands of spectators and potential customers for your business. Facility signage will receive additional exposure in that the Kerr-Pegula Field House will now be the home of conferences, concerts, trade-shows, and camps. These non-athletic events will greatly increase the amount of traffic in Houghton s facilities. COURTSIDE SCORERS TABLES All users of the Nielsen gymnasium, spectators of men s and women s basketball, and volleyball events will see the signage on these exclusive courtside tables. GAME DAY SPONSORSHIP Game day sponsorships are a great way to reach new and existing customers. Each game day sponsor receives: Mention on Houghton College Internet Radio and Webcasts Public address announcements during the event Opportunity to distribute novelties or promotional items Four complimentary tickets (basketball) INDIVIDUAL SPONSORSHIP PACKAGES Every Houghton College partner has the opportunity to create a specialized package that fits their goals and expectations. The purpose of partnering with Houghton College is to maximize the partner s investment and results. Houghton College will work with you to create a sponsorship package that fits your abilities and needs for the 2014-2015 school year. INDIVIDUAL SPONSORSHIP OPPORTUNITIES SPONSORSHIP TYPE MARKETING OPPORTUNITY COST Web Homepage Middle Panels Ads $800 Homepage Bottom Rotator Ads $400 Athlete of the Month $1,500 Team Page $500 Streaming Watch Header $1,000 Watch Footer $500 Signage Courtside Tables $2,500 Nielsen Center Signage $1,200 Bleacher Enclosures $2,500* Kerr-Pegula Field House Signage $2,000 Daktronics Message Board Purple and Gold Highlander *as package *as package Burke Field Signage $1,200 Baseball Scoreboard Indentification Panel $5,000 Baseball Field Signage $1,200 Softball Scoreboard Identification Panel $5,000 Softball Field Signage $1,200 Game Day Single Game $200 Double-header $300 Homecoming Games $500 Cross Country Invitational $350 Other Naming Opportunities Ability to use Houghton College Logo *Price may vary slightly based on printer 4 HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL 5
SPONSORSHIP PACKAGE OPPORTUNITIES PURPLE AND GOLD PARTNER 5-YEAR COMMITMENT Anchor Sponsor on Kerr-Pegula Field House video board (9 8 x9 ) Four (4) signage locations (3 x8 ) Nielsen Center Burke Field Baseball Field Softball Field Choice of any 3 game day sponsorships One (1) Highlander web page middle ad Your logo featured on game programs for entire academic year Your logo featured at student-athlete banquet Permission to use Houghton College logo as part of your advertising needs Purple and Gold partnership dinner event 20 complimentary tickets to men s or women s basketball events Two (2) complimentary tickets to the student athlete banquet Four (4) complimentary tickets to both fall and spring concerts SPONSORSHIP PACKAGE PRICING PURPLE AND GOLD PARTNER 5-YEAR COMMITMENT SPONSORSHIP TYPE PRICE Anchor Sponsor of Kerr-Pegula Field House Video Board $5,500 Four (4) Signage Locations $4,800 Three (3) Game Day Sponsorships $600-900 One (1) Homepage Middle Ad Panel $800 Game Broadcast Ads (two (2) per game) $600 Logo in Game Programs $500 Purple and Gold Partnership Dinner Event 20 Tickets to Men s or Women s Basketball Games $100 Two (2) Tickets to Student Athlete Banquet $100 Four (4) Complimentary Tickets to Fall and Spring Concerts $200 *a gift from Houghton College TOTAL PACKAGE VALUE (PER YEAR) $13,500 TOTAL PACKAGE PRICE (PER YEAR) $10,000 PERCENTAGE OF SAVINGS 26% TOTAL INVESTMENT (FIVE YEARS) $50,000 HIGHLANDER 5-YEAR COMMITMENT Founding Sponsor on Kerr-Pegula Field House video board (9 8 x9 ) Choice of two (2) signage locations (3 x8 ) Nielsen Center Burke Field Baseball Field Softball Field Choice of any one (1) game day sponsorship One (1) Highlander web page bottom rotating ad 10 complimentary tickets to men s or women s basketball events Purple and Gold partnership dinner event Two (2) complimentary tickets to both fall and spring concerts HIGHLANDER 5-YEAR COMMITMENT SPONSORSHIP TYPE PRICE Founding Sponsor of Kerr-Pegula Field House Video Board $3,500 Choice of two (2) Signage Locations $2,400 One (1) Game Day Sponsorships $200-300 One (1) Homepage Bottom Rotating Ad $400 Game Broadcast Ad (one (1) per game) $400 10 Tickets to Men s or Women s Basketball Games $50 Purple and Gold Partnership Dinner Event Two (2) Complimentary Tickets to Fall and Spring Concerts $100 *a gift from Houghton College TOTAL PACKAGE VALUE (PER YEAR) $7,150 TOTAL PACKAGE PRICE (PER YEAR) $6,000 PERCENTAGE OF SAVINGS 16% TOTAL INVESTMENT (FIVE YEARS) $30,000 6 HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL HOUGHTON COLLEGE ATHLETICS SPONSORSHIP PROPOSAL 7
CONTACT BRIANNA ALLEN Houghton College Kerr-Pegula Athletic Complex Marketing and Scheduling Coordinator P 585.567.9556 F 585.567.9365 brianna.allen@houghton.edu One Willard Avenue Houghton, N.Y. 14744