Be Networked, Use Measurement, and Learn Beth Kanter, Master Trainer, Author, and Blogger Freemont Chamber of Commerce Nonprofit Industry Council October, 2014
Beth Kanter: Master Trainer, Author, and Blogger @kanter
http://teamcoco.com/video/linkedin-11-07-2013
Beth 335,371 Conan 157,251
3 Digital Revolutions NGO Photography Broadband Mobile Social Networks
#WhyIStayed and #WhyILeft
The Origins ALS Ice Bucket Videos Posted on Facebook August 1-18th
Peter Frates: Free Agent
A middle-class wet-tshirt contest for armchair clicktivists. -Telegraph
Over $110 Million Raised (Sept)
In a networked world, nonprofits need to work less like this
And more like this.
Networked Nonprofits Simple, agile, and transparent organizations and leaders. They are experts at using networks, data, and learning strategically to make the world a better place.
If you can t fly then run, if you can t run then walk, if you can t walk then crawl, but whatever you do you have to keep moving forward.
Where is your organization? CRAWL WALK RUN FLY Communications Strategy Development Network Mindset and Map Culture Change Linking Social with Results and Networks Pilot: Focus one program or channel with measurement Incremental Capacity Ladder of Engagement Content Strategy Informal Champions Strategy Best Practices Measurement and learning in all above Network Building Formal Champions internal/external Strategy Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
A Networked Mindset: A Leadership Style Leadership through active social participation and engagement Listening and cultivating organizational and professional networks to achieve the impact Sharing control of decision-making Communicating through a network model, rather than a broadcast model Openness, transparency, decentralized decisionmaking, and collective action. Being Data Informed, learning from failure
The Social CEO: In Service of Strategy
Organizational VS Leader Brand
Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
Personality
Getting Started. Get Their Attention Show How It Enhances Their Work Tweetutorials Peer Pressure Social Media Policy Found Time Feed and Tune Show Impact http://www.bethkanter.org/afpcon/
SOCIAL MEDIA IS PART OF EVERYONE S JOB! I have work to do! Can finally tweet about our programs from my personal account!
Leverage Staff Personal Passion In Service of Mission @rdearborn works for UpWell and she LOVES sharks.
Best Practice: Write Down the Rules Social Media Policy http://www.bethkanter.org/category/organizational-culture/
Social Media Policy All Staff Participate http://www.bethkanter.org/staff-guidelines/
How social is your organization s culture? What are some of your challenges? 1 2 3 4 5
The Data Informed Nonprofit
Data-Informed Culture: It starts from the top! Do Something.org
More time think about that the data, then collect it Tear down those silos and walls around data
Video
Engagement with a Purpose! Creators Critics Collectors Joiners Spectators Adopt Pet Donate to Shelter Volunteer at Shelter Take photos at Shelter and share online Download App Promote Campaign
140,000 120,000 100,000 80,000 60,000 40,000 20,000
140,000 120,000 100,000 80,000 60,000 40,000 20,000
One Metric That Matters: Increase Shark Conservation Conversation 1,800,000 1,683,670 1,600,000 1,400,000 1,200,000 1,000,000 800,000 745,030 600,000 400,000 200,000 0 133,167 Shark Week 2010 Shark Week 2011 Shark Week 2012
Nonprofit Social Media Measurement Practice
Go Beyond Just Counting
Measurement Discipline: But Start Small Objective Insight Audience Tool Cost KPI Benchmark
Pick The Right Data Point(s) To Track Outcomes
Designing the Dashboard on the Wall
Data Literacy: Collect, Clean, Analyze, Visualize, Apply
Learn from Tracking Data http://www.dogshaming.com
Cultivate Self-Awareness: The Failure Bow 1. Raise hands in the air and bow 2. Grin like a submissive dog 3. Say Thank You I ve Failed 4. Move on and learn
Cultivate Organizational Awareness: DoSomething FailFest
Cultivate Organizational Awareness: Momsrising: Joyful Funerals Momsrising: Joyful Funerals.
Summary Success happens by taking the right incremental step to get to the next level, but keep moving forward Use social media a strategy for organizational AND personal leadership Scale your organization s social culture with a living social media policy Allow staff to leverage their personal passion in service if your strategy Get some measurement discipline, but start with small steps Go beyond counting your data, learn from it
Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter