Widen s Position in the Marketing Technology Ecosystem. March 5, 2014

Transcription

1 Widen s Position in the Marketing Technology Ecosystem March 5, 2014

2 At Widen, we believe digital asset management is a key part of the marketing technology ecosystem. In other words, DAM now has a seat at the big table. And, our customers realize it too.

3 Experts say, DAM is part of the puzzle...

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5 And Widen is one of the service providers powering the customer experience...

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7 Thousands of marketing technologies support the mission of saving you time and making you money.

8 In January 2014, we set out to better understand where we stand in and among the broader marketing technology ecosystem. We did this to better understand which technologies our customers find most critical and to identify potential integration points.

9 So, we identified the marketing technology sectors most closely associated with the DAM world, and conducted a survey across all of our customers.

10 What we did? Survey delivered to 236 global admins 1 main contact for each customer across a mix of roles - marketing, creative, library science, IT Seeking answers to 13 key questions Including multiple choice and open-ended options Received responses from 51 customers No incentive provided

11 What questions did we ask? * 1. What Customer Relationship Management (CRM) system does your organization use? 2. What Marketing Automation/Integrated Marketing system does your organization use? 3. What Web Content Management (WCM) system does your organization use? 4. What Enterprise Content Management (ECM) system does your organization use? 5. What E-commerce platform does your organization use? 6. What Marketing tools does your organization use? 7. What Communities platform does your organization use? 8. What Social Media Marketing tool does your organization use? 9. What Online Video Platform does your organization use? 10. What Marketing Resource Management system does your organization use? 11. What Project Management tools does your organization use? 12. What additional software technology platforms or products are critical to your job role? 13. If Widen were to integrate with any of these technologies, which integration would you benefit from most? *Questions provided popular solutions in each category, plus the option to write-in current solution used.

12 The result is... our established position.

13 Widen Among the Marketing Technology Ecosystem MARKETING EXPERIENCES MARKETING OPERATIONS Marketing Marketing Automation Creative & Design Online Video Platform Social Media Management Project Management Web Content Management E-Commerce Digital Asset Management Marketing Apps Communities Marketing Resource Management BACKBONE PLATFORMS Customer Relationship Management (CRM) Enterprise Content Management (ECM)

14 And in the Widen world, it looks like this...

15 How Widen is Part of the Marketing Technology Ecosystem I need digital assets I have digital assets I use digital assets CREATE MANAGE DISTRIBUTE Enterprise Content Management Project Management Customer Relationship Management Marketing Resource Management Creative & Design Marketing Automation Marketing Digital Asset Management Web Content Management E-Commerce Social Media Management Communities Marketing Apps Online Video Platforms

16 Here s a look at the other marketing technologies our customers are using...

17 Other Common Marketing Technologies Widen Customers Use Customer Relationship Management Marketing Automation Online Communities Marketing Resource Management Enterprise Content Management Web Content Management Social Media Management Project Management E-Commerce Marketing Online Video Platforms

18 Widen customers use a number of category leaders to power their marketing operations.

19 Here s a look at the breakout by sector...

20 Customer Relationship Management Customer relationship management (CRM) is a model for managing a company s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. [SOURCE: WIKIPEDIA]

21 Marketing Automation Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. [SOURCE: WIKIPEDIA]

22 Web Content Management A web content management (WCM) system is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. [SOURCE: WIKIPEDIA]

23 Enterprise Content Management Enterprise Content Management (ECM) is a formalized means of organizing and storing an organization's documents, and other content, that relate to the organization's processes. The term encompasses strategies, methods, and tools used throughout the lifecycle of the content. [SOURCE: WIKIPEDIA]

24 E-Commerce E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. [SOURCE: WIKIPEDIA]

25 Marketing Electronic marketing is directly marketing a commercial message to a group of people using . In its broadest sense, every sent to a potential or current customer could be considered marketing. It usually involves using to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. [SOURCE: WIKIPEDIA]

26 Communities Enterprise social software comprises social software as used in "enterprise" (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. [SOURCE: WIKIPEDIA]

27 Social Media Management Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (ewom) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. [SOURCE: WIKIPEDIA]

28 Online Video Platforms Online video platforms provide an end-to-end tool set to upload, encode, manage, playback, style, deliver, distribute, download, publish and measure online video content for both on-demand and live delivery. [SOURCE: WIKIPEDIA]

29 Marketing Resource Management Marketing Resource Management (MRM) generally refers to technology for the areas of planning, design and production within marketing and MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels. [SOURCE: WIKIPEDIA]

30 Project Management Project management software has the capacity to help plan, organize, and manage resource pools and develop resource estimates. Depending on the sophistication of the software, it can manage estimation and planning, scheduling, cost control and budget management, resource allocation, collaboration software, communication, decision-making, quality management and documentation or administration. [SOURCE: WIKIPEDIA]

31 Other Critical Marketing Tools Like many businesses today, Widen customers rely on a number of popular creative applications, office desktop applications, analytics programs and marketing apps to power their marketing operations.

32 Forrester says: The DAM silo has burst, so integrations will be key. Integrations with campaign management, marketing, WCM, and marketing resource management (MRM) systems allow marketers to better distribute assets to targeted audiences. Source: Forrester Market Overview: Digital Asset Management, 2014 by Anjali Yakkundi

33 What do our customers think?

34 What s Our Position on the Customer Feedback? Integration with Salesforce.com - We ve integrated with Salesforce.com and provided our apps on the Appexchange in the past. This integration appeared to be a little before its time as adoption was slow and it s not currently available. But, we d love to talk with you about how you imagine DAM integrating with CRM. Integration with Adobe Creative Suite - We have an InDesign plugin coming soon (Spring/Summer 2014) and are excited to show that to you. Contact us for more information. Integration with Sharepoint - We don t integrate with SharePoint, but it s been a popular question and we re interested in exploring the options with you. Let us know if your company uses SharePoint and how you would like to integrate with DAM. Integration with WCM Tools - Widen currently has integrations with Wordpress & Drupal (WCM systems), in addition to APIs available for customers who want to integrate with their WCM system of choice. Integration with Project Management Tools - Widen currently has integrations underway with AtTask and ConceptShare Creative Operations Management. We re also exploring potential integrations with additional collaboration tools. Integrations with Marketing Automation and Marketing Tools - We don t currently have any integrations with marketing automation and marketing tools, but we re exploring this potential with a number of customers and partners. We have experience in using tools from ExactTarget, Oracle, RightOnInteractive, Constant Contact and Emma so we can see the value in an integration. Integrations with Social Networks - Widen currently has integrations with Facebook, Twitter and YouTube. We re continuing to advance in this direction by allowing you to easily push your media to these networks. We re also investigating integrations with Vimeo. Contact us Let s have a conversation about your integrations needs!

35 Here s a look at our current integrations...

36 WE INTEGRATE

37 And, yes we have an API If we don't currently have an integration for you, it doesn't mean you can't create one! REST API SOAP API Learn more at:

38 What s Next? Want to better understand your use of Marketing Technology? Contact us to schedule time to review your marketing technology profile. Are you a Widen customer and want to speak with other customers that use the tools you use? Let us know and we ll happily make the introductions.

39 Questions? Be sure to follow us...