Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Transcription

1 Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

2 Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage Twitter how best to exploit YouTube public videos vs. using as an educational resources Other online sharing tools

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4 It creates awareness and is a tool to engage with the community Share and be social! Social media users are far more active and influential than the average internet user they want to share and be social! (isn t that what barbershop is about?!) Word of Mouth is key Very influential when choosing a hobby, booking a group to perform at an event people rely on other likeminded people to tell them about it!

5 Has it taken over from websites? No! It complements Although websites are still heavily used, the population of those engaging with social media (especially younger audiences) is growing Enables you to make it more interactive, discursive and sometimes appealing It s quick and free! One of the quickest ways to reach a large amount of people at once and it s free

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7 What is it? Facebook's mission is to give people the power to share and make the world more open and connected Undoubtedly King/Queen in terms of market share

8 901 million monthly active users at the end of March 2012 Approximately 80% of our monthly active users are outside the U.S. and Canada truly global! 526 million daily active users on average in March More than 500 million mobile monthly active users as of April 20, During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days. On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012 An average of 3.2 billion Likes and Comments 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012

9 A great way of sharing what are other choruses doing? Updates and ideas! Able to ask fans/group members questions spur discussion Don t limited members/fans to your own friends spread the word

10 A Page vs. a Group? What s the difference? Facebook Page Facebook Page For public figures, businesses, organizations authentic and public presence. Pages are visible to everyone Become a fan and then receive their updates in your news feed and interact with them

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13 Facebook Group Place for small group communication and for people to share their common interests and express their opinion Either make it publicly available for anyone to join or require administrator approval for members to join or keep it private and by invitation only Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

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15 But Try and post at least once a week Highlight important posts so they stay at the top of the page Try and use just one member to post consistency in style and tone Label things clearly photo albums etc. Don t assume people will know Avoid setting your chorus as a person stick to Pages or Groups

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17 A real time social networking site short, snappy, instant, catches the moment Two main functions Real time updates - at rehearsal, during an event, at contest Highlight big events or announcements - to echo the key updates on Facebook Can become addictive and time-sucking decide how much time you want to devote Focus on quality connections and information sharing

18 Add photos / links to keep Tweets interesting TweetPic is an app that you can download onto smartphone Who to follow? Other choruses to keep in touch or an idea generator Local Arts Groups Local Events Companies Local Theatres Look for people from organisations that you are in or for those that share a common interest.

19 Tweet a single update of 140 characters or less, which to other users, hastags, external links, or simply regular text As you type, a countdown is offered to help you keep track of the character count of your tweets Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the source, so that all of your followers can see the tweet. Prefacing a word with a '#' will create a hashtag. A hashtag makes a certain word easily searchable

20 Direct Messages (DM s) - uses an inbox and outbox system, but you are still limited to using 140 characters Bio - Make it eye-catching and interesting! Can be up to 160 characters long Add a location to let people know where you're tweeting from and link to your homepage or blog if you desire. Tweets to be posted to Facebook? Click "Posts your Tweets to Facebook" button at the bottom of the profile page Customise your profile - make it visually more attractive!

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26 A well known tool for sharing videos has a multipurpose use within our choruses Important to have a YouTube channel linked to your chorus. Why? No better way of seeing and hearing a group before considering hiring or joining Create a promotional video, upload contest recordings, snippets from shows or snapshots of a fun rehearsal

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32 Not only showcasing your chorus to the public but use within chorus Educational choreography teaching tool, videoing performances in the lead up to Convention and sharing with members Can make links private No clogging of inboxes with videos

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34 Did you know there are plenty of other webbased applications that are available? They will not only help you spread the barbershop love but also make the management of your chorus more flexible.

35 An marketing service that helps you manage a mailing list, design your own newsletters and publish them Interactive newsletters - embed media and provide easy access for the recipients. Send friends and followers (can compiled the addresses of guests at past events) It s free for lists up to 2,000 subscribers and allows you to send up to 12,000 s each month.

36 Social network where members can upload sound files and share them e.g audition tracks to prospective members, recording on the risers and sending to section leader Can host demo tracks which can be sent to people asking for audio samples of performances. Saves extracting and ing a potentially large file SoundCloud has mobile apps for iphone and Android can record sounds and upload them to your profile SoundCloud is free for up to 120 minutes of uploaded audio - account not needed to receive and listen to files

37 Great for chorus show or fundraising event! Can send tasks already entered into a spreadsheet for an event to person responsible via notification Progress of each task is also visible to the rest of team for discussion and collaboration No limit to the number of users, tasks and projects that you can setup with TaskAnt

38 Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus or