Socialbakers Analytics User Guide

Transcription

1 1 Socialbakers Analytics User Guide Powered by

2 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing the Posted Content Engagement Rate Response Rate Other Analyzing Twitter Overview of metrics Mobile Application LinkedIn, Instagram and VKontakte Contact

3 Getting started 3 Getting Started Get started by logging in to the application at via your Facebook Profile In the upper left menu, there are these platforms - Facebook, Twitter and YouTube (on demand, we also offer VKontakte if you are interested, please contact support@socialbakers.com). For each platform you can measure the performance of your and your competitors social media profiles/pages. Facebook Twitter YouTube 2 In each section, you can see a dashboard where you can add the pages that you want to monitor, an overview of the monitored pages, and the basic metrics for them. Monitor new page 3 In each section by clicking on Monitor new page, you can add any social media profile that you wish to monitor by pasting its URL. (Example: For Facebook pages do not forget to select the right time zone. If a brand is set to the wrong time zone, it can affect the data for all of the brandʼs metrics.

4 Getting started 4 4 After clicking on Labels, you can create your own labels representing your customized benchmarks. To filter the pages displayed in your Dashboard, click Or/And under the Select All/Deselect All box. You can now choose which industries you would like to gather analysis for. After filtering for the desired benchmark, click on the charts and you will see a comparison of the performance for pages within the benchmark. Item There are a whole slew of metrics to choose from when looking at your pages on the Dashboard. If youʼd like to change the number of visible metrics, go to the Items tab in your Dashboard. Actions You can delete pages, see a labelled view (categorized by the labels you created and applied on the monitored pages), and export data. If you would like to export all of the data from the Dashboard, go to the Actions menu and click on the Full Dashboard export button. We also offer a Full Data Export, which is a premium feature. If you would like to have access to the complete set of available data, please contact us at support@socialbakers.com

5 Getting started 5 Setting the Time Range 5 Set a time range in which you want to monitor the social media performance. Click on the icon next to the date and select your preferred time range. 6 Compare 2 pages: To compare 2 pages, tick on the dashboard the pages that you want to monitor and click on Compare selected pages.

6 Analyzing Facebook 6 Analyzing Facebook

7 Analyzing Facebook 7 Page Detail Once you click Page Detail, a menu will appear on the left hand side. On the right hand side, you can see graphs which depict the overall performance of the monitored page. Dashboard Here you will find the list of pages you are monitoring. You have the ability to add as many pages that are included in your Socialbakers Analytics package. Monitor competitors pages to compare your page to others in the industry. Content Newsfeed One of the most important roles of a social media manager is content optimization. If competitors are posting more engaging content, attempt to emulate their posts to increase your engagement rates and visibility. Charts This section provides additional comparative charts to allow you to easily compare and analyze further fan information. Activity Monitor The Activity Monitor allows you to see when a competitor launches a new tab or adds engaging content to one of their pages. General Info Gives you a quick overview of a selected page. Fans Detailed information about fan acquisition. Posts In-depth analysis of individual posts and general analysis of posts during a selected time frame. Engagement Rating Analysis of post engagement and fan activity data. Key Influencers Who are your key influencers? How active is your fan base? Response Rate In-depth analysis of your communication with your fans. Are you responding enough to your fan s posts? Executive report and Custom reports With this function, you can easily export all information into a visually-appealing PDF file or use CSV formatting to export each graph individually. Comparison Enables you to see a detailed comparison of two Facebook pages.

8 Analyzing Facebook 8 Benchmarking In Socialbakers Analytics you can find a broad scope of various benchmarks created by specific industries and across geographies. By comparing your performance to these benchmarks, you can evaluate your own results and set realistic future goals. First, just select on the dashboard your desired brand. After that, you will be redirected to the Page comparison where you can select a benchmark for comparison. An Overview of Metrics Socialbakers Analytics enables social media marketers to make informed decisions based on comparative social analysis of their performance across platforms, geographies, competitors, and industries. Let s have a look at the metrics that enable you to compare your social media performance against your competitors.

9 Analyzing Facebook 9 Social is not about one metric In your social media efforts, keep focusing on evaluating these 4 key groups of metrics using Socialbakers Analytics: Fans and Fan Growth Analyzing Posted Content Engagement Level of Social Customer Care Response Rate and Time Let s have a closer look at them...

10 Analyzing Facebook 10 Key Performance Indicators (KPIs) With the KPI Check, you can easily observe the most important key performance indicators. In form of a radar chart, you can compare your social media performance with your competitors, industry benchmarks, or your own customized benchmarks that you can create using labels. The metrics in KPI Check: Absolute change in Fans The absolute increase or decrease in the number of fans following a page during a selected time frame. Relative change in Fans The percentage increase or decrease in the number of fans following a page during a selected time frame. Admin Posts The number of posts that were posted by admin during a selected time frame. Average Page Engagement Rate The engagement rate of a page is calculated by averaging the engagement rate of all posts during a 30 day time range. Average Post Engagement Rate The engagement rate of a post is calculated as the number of likes, comments and shares made on a post divided by the total number of page fans during a 30 day time range. Total Interactions Shows the total Interactions (Likes, Comments and Shares) during a selected time range. User posts Shows the number of posts posted by users on a company s wall. Response Rate for Questions Shows the average percentage of user questions that the monitored page responded during the selected time range

11 Analyzing Facebook 11 Fans and Fan Growth The Fans Category section displays information about pages increase or decrease in fans. Offers pages total growth information, daily fan change, and whether a particular day had a significant increase or decrease in the number of fans. Fans Category Total Fans Shows the total number of fans and the percentage change in the number of fans during a selected time frame. Distribution of Fans Shows the distribution of countries that a Page s Fans are from. Growth of Total Fans Shows the number of fans gained or lost on a daily basis. You can also monitor the days that had the most significant increase or decrease in fans during a selected time range. By analyzing a particular day that had high Fan Growth, you can determine why a page increased their Fan/Follower Growth (i.e., engaging content, time of admin post, type of content). People Talking About (PTA) This is a Facebook metric that shows how many people are talking about your brand on a weekly basis. This section shows the daily PTA score and the days that experienced the highest and lowest PTA during a selected time range. Fan Growth by Day of the Week This shows aggregated fan growth data by day. The results help illustrate which days of the week your fan growth is highest. Fan Growth by Week Shows aggregated fan growth by week. This data shows which week your fan growth was greatest during a selected time range.

12 Analyzing Facebook 12 Distribution of Fans The Fans Category section displays information about pages increase or decrease in fans. Offers pages total growth information, daily fan change, and whether a particular day had a significant increase or decrease in the number of fans. With the metric Distribution of Fans, you can easily find out from which countries your audience is coming from and which markets are experiencing the greatest fan increase. This should help you to decide how to tailor posts and the time of posting so that the majority of your fans find your content engaging.

13 Analyzing Facebook 13 Analyzing Posted Content Posts Category The posts category analyzes posts made on a Facebook page. This category measures how many times the page administrator posted content, the number of fan posts made on the page wall, and the distribution of the types of content posted. Admin Posts and Fan Growth This shows the relationship between the number of admin posts and fan growth during a selected time range. The solid line represents fan growth and the bubbles on the line represent admin posts. Posts Made by Fans This graph shows the total number of fan posts made per day. This section also shows the total and average number of fan posts per day and the day that fans posted the most amount of times. Post Types This section shows the distribution of post types. Offers data about how often the admin posted links, statuses, photos, or videos. In Post Sentiment Overview and Post Sentiment Daily you will be able to access data based on sentiment that you assign to selected fan posts. All Posts See a general overview of all posts on a monitored page. Content newsfeed Content newsfeed is one of the most powerful features of Analytics. You can see particular posts of your and your competitors fan pages and the engagement rate of each post, the number of likes, comments, and shares! You can view these posts on Facebook as well and the comments of fans.

14 Analyzing Facebook 14 Content newsfeed You can filter the content by labels which you can create and apply on particular Facebook fan pages. You can even create and apply labels on individual posts in the newsfeed and then make a qualitative analysis about which content works best. You can filter the posts by post type. You can sort the posts by Engagement rate, Created time, and Number of Shares.

15 Analyzing Facebook 15 Engagement Rating Increasing the number of page fans is important for increasing your social media presence. However, if these Facebook users never return to your page after initially becoming a fan, then they are not viewing any future content that you are posting. For this reason, Socialbakers created a metric called engagement rate (ER), which measures how engaged your fans are with the content posted by the page admin. Engagement Rate (ER) The engagement rate is calculated as the number of likes, comments and shares made on a post divided by the total number of page fans. The engagement rate of a page is calculated by averaging the engagement rate of all posts during a selected time range. Average Post Engagement Rate Daily Page Engagement Rate # Likes + Comments + Shares on a given date # of wall posts made by page on a given date Total Fans on a given date # Likes + Comments + Shares on a given date Total Fans on a given date Moving Average of Engagement Rates This graph shows the engagement rate moving averages during a 7 or 30 day time range. Below are the formulas for two types of moving averages. Moving Average of Post ER Calculated as the sum of all Engagement Rates of posts that were made in the last 30 days divided by total posts made during that selected time period. Moving Average of Page ER Shows the evolution of both the 7 day and the 30 day moving average of the Daily Page Engagement Rate during a selected time range. It is calculated from the sum of all daily values of Daily Page Engagement Rates in the last 7 or 30 day period. Days with Daily Page Engagement Rates of 0 are excluded.

16 Analyzing Facebook 16 Most Engaging Post Types See which types of content a pages fans find most engaging. Are they links, statuses, photos, or videos? Total Interactions By Hour This will show you which hours of the day your fans are most engaged. This metric is helpful for determining when the page admin should post content. Daily Average Post Engagement Rate by Hour / Week These graphs show fan engagement by each hour over the course of the week. Facebook Likes, Comments and Shares by Day Will show you the amount of daily Facebook likes, comments and shares during a selected time range. Interactions by Post Type This shows the number of likes, comments and shares for each post type during a selected time range. User Activity A general overview to determine the times of day and the days of the week that fans are most engaged for a monitored page.

17 Analyzing Facebook 17 The key influencers section provides insight about your most active fans. This section details the number of interactions each key influencer has with your page and the time of their last activity with your page. Additionally, you can click on individual posts to see their comments.

18 Analyzing Facebook 18 Response Rate Response Rate and Response Time Good social media customer care has become a standard in the world of social media. Which metrics are the most important to observe? General Response Rate for User Questions / Posts This graph shows the percentage of user questions/posts the monitored page responded to versus the percentage of user questions that did not receive a response during the selected time range. A user question is a user post on the company s page that contains the question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included. Daily Response Rate For User Questions/Posts This graph shows the daily percentage of user questions/user posts the monitored page responded to during a selected time range. A user question is a user post on the company s page that contains the question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions/posts that were either marked as spam, hidden, or deleted by the admin are not included. Responded vs. Unresponded User Questions / User Posts This graph shows the daily number of responded and unresponded user questions / User posts. It also shows the daily percentage of user questions the monitored page responded to and average amount of time it took (in minutes) for the monitored page to respond to a user s question per day for a selected time range. A user question is a user post on the company s page that contains the question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions / posts that were either marked as spam, hidden, or deleted by the admin are not included. Response Time for User Questions / Posts This graph shows a breakdown of the time it took the monitored page to respond to a user question/post during a selected time range. This graph shows the relative distribution of page responses to user posts according to time needed for the page to reply. The following time intervals are used: under 10 minutes, minutes, 90 minutes-6 hours, 6-12 hours, hours, hours, or more than 72 hours. A user question is a user post on the company s page that contains the question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions / posts that were either marked as spam, hidden, or deleted by the admin are not included. Response Rate vs. Number of Questions / Posts This chart represents the monitored page s performance in responding to user questions / posts. The number of user questions is displayed on the X-axis and the Response Rate for user questions/posts is on the Y-Axis. A user question is a user post on the company s page that contains the question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions/posts that were either marked as spam, hidden, or deleted by the admin are not included.

19 Analyzing Facebook 19 Labels and Charts Labels After clicking on Labels on the Dashboard you can create your own labels representing your customized benchmarks. To filter the pages displayed in your Dashboard, click Or/And under the Select All/Deselect All box. You can now choose which industries you would like to gather analysis for. After filtering out the desired benchmark, click on the charts and you will see the comparison of performance for the pages within the benchmark. Charts Section After selecting the correct labels for the pages that you are monitoring, you can begin to receive great comparative analysis of multiple pages throughout an industry. You will find this section in the menu on the left hand side. Check it out by clicking on the button Charts, After opening the chart section, you will see beautiful graphical charts which analyze KPIs like Fan Growth, Interactions, Engagement Rates, Response Rates and more!

20 Analyzing Facebook 20 Share of Fans This shows you the percentage share of fans amongst the labeled pages. The pie chart depicts the share of fans on the last day of the selected time range. You can add or delete pages which you want to have in this pie chart. Total Share of Interactions This pie chart shows the total number of interactions by percentage share during the selected time range. Response Rate vs. Number of Posts This graph illustrates how the page responds to their fans compared to the number of posts received from their fans. All brands should aim for being above the 65% ratio.

21 Analyzing Facebook 21 Fan Engagement and Wall Activity Fan s Engagement Here you will find a comparison of multiple pages 30 day moving average engagement rates. Wall Activity Index In this chart you can see a comparison of pages based on the number of fan posts divided by the number of fans on the last day of a selected time range. Other Page Swap Socialbakers Analytics allows you to swap pages on your dashboard. This feature is limited to the master user only. To remove one or more pages, select them on your dashboard, go into the Actions tab and click the Delete Pages button. You will be asked to confirm your selection. In this view, you also learn how many pages your subscription allows you to remove. If you should need to remove more pages than the subscription allows, you can reach out to your Account Manager or our Support team at support@socialbakers. com. Facebook Insights Facebook Insights bring the page administrators valuable perspective on the performance of the pages they manage. Socialbakers Analytics allows integration of the Insights data to offer greater detail of page analysis for the Pages you administrate.this can be done in three, easy steps. Find how to integrate the Facebook Insights here. If you have trouble with these steps, don t hesitate to contact our support team at support@socialbakers.com.

22 Analyzing Twitter 22 Analyzing Twitter

23 Analyzing Twitter 23 Profile Detail Once you click on profile detail, a menu will appear on the left hand side. On the right hand side you will see graphs which depict the overall performance of the monitored profile. Dashboard Here you will find the list of profiles you are monitoring. You have the ability to add as many profiles that are included in your Socialbakers Analytics package. Monitor competitors profiles to compare your profile to others in the industry. Content Newsfeed One of the most important roles of a social media manager is content optimization. If competitors are tweeting more engaging content, attempt to emulate their tweets to increase your engagement rates and visibility. Comparision Enables you to see a detailed comparison of two Twitter profiles. Followers Detailed information about a profiles followers. Tweets In depth analysis of individual tweets and general analysis of tweets during a selected time range. Engagement Rate Analysis of tweet engagement and follower activity data. Key Influencers Who are your key influencers? How active is your follower base? Response Time In depth analysis of your communication with your followers. Do you respond enough to your follower s posts?

24 Analyzing Twitter 24 Overview of metrics General Overview Total Followers This shows the total number of Profile followers and the follower / following (FF) ratio during a selected time range. Growth of Total Followers This graph shows the daily increase (or decrease) in Followers during a selected time range. Also shows the average growth rate, and the day with the smallest and largest follower change. Total Following Shows the daily increase (or decrease) in the number of users a Profile is Following as well as the FF ratio during a selected time range. Growth of Total Following Shows you the daily increase (or decrease) in the number of users a Profile is Following during a selected time range. Also shows the average growth rate, and the day with the smallest and largest following change. Total Listed This shows the total number of public Lists the Profile is a member of during a selected time range. Also shows the daily increases and decreases of the total number of public Lists the Profile was a member of during a selected time range. Daily Growth of Total Listed Shows the daily increases and decreases of the total number of public Lists the Profile was a member of during a selected time range. Also shows the average growth, the days with the largest change and the days with the lowest change during a selected time range. Change of Followers by Day of the Week This graph shows the growth in total Followers for each day of the week during a selected time range. Tweets vs. Retweets This graph shows the actual value of tweets and retweets for a given day made by the Profile. It also shows the average number of tweets per day, the day with the highest number of tweets, the total number of retweets and the average number of retweets per day during the selected time range.

25 Analyzing Twitter 25 Tweets vs. Retweets vs. Replies Ratio This graph shows the actual value of tweets, retweets and replies for a given day made by the Profile during a selected time range. Tweets by Hour Shows the total number of tweets (tweets, retweets and replies) made by the Profile at each hour of the day during a selected time range. For example, if you have selected a four week time range, then the total tweets by hour for 9:00 AM would be the sum of all 9:00 AM tweets during the four week time range. Total Mentions Shows the total number of mentions the Profile received, the average number of mentions per day, and the day with the least and most amount of mentions during a selected time range. Average Tweet Engagement Rate Is calculated on a daily basis as the sum of all Engagement Rates of tweets that were made on a particular day divided by their count. Daily Profile Engagement Rate Is calculated on a daily basis as the sum of all Engagement Rates of tweets that were made on a particular day. Moving average of Tweet Engagement Rate This graph shows the evolution of both the 7 day and the 30 day moving average of the Tweet Engagement Rate during a selected time range. Calculated as the sum of all Engagement Rates of tweets that were made in the last 7 or 30 days divided by total tweets made during that selected time period. Moving average of Profile Engagement Rate This graph shows the evolution of both the 7 day and the 30 day moving average of the Daily Profile Engagement Rate during a selected time range. It is calculated from the sum of all daily values of Daily Profile Engagement Rates in the last 7 or 30 day period. Days with Daily Profile Engagement Rate of 0 are excluded.

26 Analyzing Twitter 26 Followers The followers section displays data about a monitored profiles increase or decrease in the number of followers. Total Followers Shows the growth in the total number of Profile Followers, total number of users the Profile is Following and the FF ratio during a selected time range. Growth of Total Followers Displays the daily increase (or decrease) in Followers, the days with largest and smallest changes and the the average change in Follower growth during a selected time range. Total Following This graph shows the daily increase (or decrease) in the number of users a Profile is Following during a selected time range. Growth of Total Following This graph shows the daily increase (or decrease) in the number of users a Profile is Following during a selected time range. Total Listed This shows the increase (or decrease) in the total number of users added or removed from the Profile s list during a selected time range. Daily Growth of Total Listed This graph shows the daily increase (or decrease) in total number of users added or removed from the Profile s list during a selected time range. Change of Followers by Day of the Week This shows aggregated follower growth data by day. The results help illustrate which days of the week your follower growth is highest.

27 Analyzing Twitter 27 Tweets The tweets category evaluates tweets of the monitored Twitter profile. It measures how many times the profile owner tweeted, retweeted or replied others as well as the number of mentions of the Twitter handle and the sources of the tweet. Tweets vs. Retweets vs. Replies This graph shows the actual value of tweets, retweets and replies for a given day made by the Profile during a selected time range. Tweets by Day of the Week Shows what days the Twitter handle tweeted the most and least often. Tweets by Hour Shows what hours of the day the Twitter handle tweeted the most and least often. Total Mentions Shows the total number of tweets that mention the Twitter handle, the average number of mentions per day and the days with the most and least mentions during a selected time range. Mentions by Day of the Week Shows what days the Twitter handle is mentioned the most and least often. Tweet Sources This graph shows the different applications the Profile used to post a tweet and the number of times times that application was used. Who is being Retweeted A list of people who you retweet most frequently. Who Retweets A list of followers that retweet you most frequently.

28 Analyzing Twitter 28 Engagement Rating Similar to Facebook, tweeting engaging content is critical for optimizing your Twitter communication. For this reason, the Twitter metric engagement rate allows you to measure the engagement rate of tweets. The engagement rate for Twitter is calculated as the number of replies and retweets divided by the number of tweets made by the monitored Twitter handle during a selected time range. Below you will find the formulas for measuring engagement rates on Twitter: Replies + Retweets on a given date TW average Tweet Engagement Rate # of tweets made by profile on a given date Total Followers on a given date TW daily Profile Tweet Engagement Rate Replies + Retweets on a given date Total Followers on a given date Engagement Rate Summary A general overview of the daily engagement rate. Data showing the average engagement rate and the days with the highest and lowest engagement rates during a selected time range. Moving Average of Tweet Engagement Rate This graph depicts how the engagement rate evolves during a selected time range. Average Tweet Engagement Rate by Hour This graph shows fan engagement by each hour over the course of the week. Average Tweet Engagement Rate by Day of the Week This graph shows what the Engagement Rate was for each day of the week during a selected time period. Distribution of Incoming Interactions This chart shows the number of replies, retweets and mentions other people made towards the monitored Twitter profile during a selected time range. Distribution of Outgoing Interactions This graph shows the number and type of Outgoing Interactions made by the Profile during a selected time range. The interaction can be a reply (a reply to a user s tweet made by the Profile), a retweet (retweet of a user s tweet made by the Profile), or a mention (mention of a user in the Profile s tweet).

29 Analyzing Twitter 29 Distribution of Incoming Interactions This graph shows the number and type of Incoming Interactions made about the Profile during a selected time range. Key Influencers The key influencers section provides insight about the most active followers of a monitored Twitter profile. This section details the number of interactions each key influencer has with your profile and the time of their last activity with your page. Additionally, you can click on individual tweets to see what they wrote.

30 30 Response Rate Good social media customer care has become a standard in the world of social media. Which metrics are the most important to observe? General Response Rate This graph shows the share of responded user s mentions, versus the share of not responded user s mentions, during a selected time range. Before October 1st, 2014, data was calculated only from organic mentions - those starting with symbol. From October 1st, we will include all mentions with anywhere in the Tweet. Data taken from before October 1st will be calculated according to the old formula. General Response Time This graph shows the distribution of Profile responses according to the time it takes for the Profile to respond to a user s mention during a selected time range. Before October 1st, 2014 the data was calculated from only organic mentions - mentions starting with symbol. From October 1st, we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula Total Organic Mentions The total number of organic mentions made about the Profile by users during a selected time range. Responded Organic Mentions The total number of organic mentions the Profile has responded to and the percentage of the responded organic mentions out of the total organic mentions during a selected period. Most Organic Mentions Responded on The day the Profile responded to the most organic mentions made by users during a selected time range and the number of responses on that day. Average Response Time The average amount of time it took for the Profile to respond to a user s organic mention during a selected time range Response Time for Questions This graph shows the distribution of Profile responses according to the time it takes for the Profile to respond to a user s mention that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others) during a selected time range. Before October 1st, 2014 the data was calculated only from organic mentions - mentions starting with symbol. From October 1st we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula. Total Questions This graph shows the total number of user s mentions that contain a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others) during a selected time range. Before October 1st, 2014 the data was calculated only from organic mentions - mentions starting with symbol. From October 1st we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula.

31 31 Responded Questions The total number of questions to which the Profile has responded, and the percentage of responded questions out of total questions during a selected period. Questions are defined as mentions containing a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others) during a selected time range. Before October 1st, 2014 the data was calculated only from organic mentions - mentions starting with symbol. From October 1st we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula. Most Questions Responded On The day the Profile responded to the most questions during a selected time range and the number of responses on that day. Questions are defined as mentions containing a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others) during a selected time range. Before October 1st, 2014 the data was calculated only from organic mentions - mentions starting with symbol. From October 1st we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula. Average Response Time The average amount of time that it took for the Profile to respond to user s questions. Questions are defined as mentions containing a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others) during a selected time range. Before October 1st, 2014 the data was calculated only from organic mentions - mentions starting with symbol. From October 1st we will include all mentions with anywhere in the Tweet. Data from before October 1st will stay calculated according to the old formula.

32 Analyzing Youtube 32 Analyzing YouTube

33 Analyzing Youtube 33 Overview of metrics Channel Detail Once you click channel detail, a menu will appear on the left hand side. On the right hand side you will see graphs which depict the overall performance of the monitored channel. The following metrics can be measured: Total Uploaded Video Views The total amount of Video Views on the last day of a selected time range. Growth of Total Uploaded Video Views The graph shows the total number of Video Views a channel receives per day during a selected time range. Additionally this section also shows the average channel views and the days with the largest and the smallest growth in the number of Video Views during a selected time range. Total Subscribers This shows the total number of channel Subscribers by day during a selected time range. The table below shows the total number of Subscribers to a channel on the last day of a selected time range as well as the the sum of all daily growth rates in the number of channel Subscribers. Growth of Total Subscribers This graph shows the daily increase or decrease in the total number of Subscribers to the channel during a selected time range. Additionally, this section shows the average growth and the days with the maximum change in the number of subscribers during a selected time range. Total Time Viewed The graph shows the total amount of time that users watched videos on this channel during a selected time range. In addition, this section shows the change in the amount of time users watched videos on this channel during a selected time range. This metric does not include views from private or removed videos of a channel.

34 Analyzing Youtube 34 Total Time Viewed Growth This growth shows the increase in total viewing time for a channel by day for a selected time range. Additionally the tables below will show you the average growth and the days with the largest and the smallest change in the amount of time a channel was viewed during a selected time range. This metric does not include views from private or removed videos of a channel. Total Channel Like/Dislike Ratio This graph shows the total number of Likes and Dislikes a channel has on a selected day. This is calculated by adding all Likes and Dislikes for each video of a channel. The table displays the average ratio and the days with the best and worse ratios during a selected time range. Evolution of Channel Like/Dislike Ratio This graph shows the evolution of a channel s Like/Dislike ratio over a selected time range. Absolute Growth of Channel Like/Dislike Ratio Shows the daily increase or decrease in Ratio of Likes and Dislikes. The growth is expressed in numerical values. Relative Growth of Channel Like/Dislike Ratio Shows the daily increase or decrease of the Ratio of Likes and Dislikes. The growth is expressed as a percentage. Channel Engagement Rate The YouTube Engagement Rate is calculated as the number of Likes, Dislikes and Comments divided by the number of Subscribers (on a selected day). Additionally it shows the average of all daily Engagement Rates over a selected period of time. Channel View Rate The YouTube channel View Rate is calculated as the number of Likes, Dislikes and Comments divided by the View Growth rates (on a selected day). Additionally it shows the average all View Rates during a selected time range. This metric does not include views from private or removed videos of a channel. Total Videos The graph shows the total number of Videos a channel has on a given day during a selected time period. In addition it shows the average number of Videos added to a channel by day as well as the day with the most amount of Videos added to a channel during a selected time range.

35 Reports and Data Export 35 Reports and data export

36 Reports and Data Export 36 How can I export data from my account? You can easily create Custom reports and Executive Reports with an overview of the results of your social media performance compared to either another page or an entire industry benchmark. On the dashboard, you can export data from the full dashboard or only for selected pages. You can also export data by clicking on the icon located above each graph.

37 Reports and Data Export 37 Custom Report The Custom Report section allows you to easily export all information into one PDF file or use our CSV form and export each graph individually. Executive Reports Executive Reports can help you to compare yourself against your competitors with visually appealing and easy-to-understand charts; they give you a quick summary of 2 brands (usually your own and a competitor s brand), compared to other brands in your industry. It arranges the data in a simple way that you can use for yourself, for your co-workers, your boss, or your employees. Generate this report with only a few clicks. Click on the tab, Executive Report, in menu to use this feature. Selecting Pages, Labels & Time After that select the Page(s) that you would like visual analysis for. In order to get accurate benchmarking data, it is important to select the correct label for comparative purposes. Then pick the time range that you would like to run the report for. Lastly, click the Generate PDF and receive your instant report via .

38 Reports and Data Export 38 Executive Reports - Overview Overall Performance Compare two Pages to see how they are performing to other Pages you are monitoring in your dashboard Fan Growth Executive reports provides metrics on Fan Growth, Total Fans and the Country Distribution of Fans. Benchmarking Analysis Make sure to select the appropriate label in order to set up proper benchmarking analysis. Engagement Rates On the right you can see information about the most engaging post times, Fan interaction data and Posts shared by Fans

39 Reports and Data Export 39 Post Engagement Rates Make sure not to miss out on important engagement analysis. Response Rates Quickly find out how your Page is performing to competitors. Most Engaging Post Overview Make sure to check out all interaction and engagement data about the most popular posts of a Page during a selected time range.

40 Mobile Application 40 Mobile Application Using our mobile application, you can easily benchmark your brand s performance against competitors or your industry, looking into all of your most vital KPIs. How to do it? Firstly, you have to download the app in AppStore or as an Android App here Create a new set Select pages that you want to add to the set Select the desired time range And then choose the graphs you want to display After that, your report is ready for viewing

41 LinkedIN, Instagram and VKontakte 41 LinkedIN and Instagram By clicking on the icon of Instagram and LinkedIN LABS, you will be redirected to a landing page where you can access the application for monitoring these 2 platforms. You just need to add the company social profiles you desire. After that, you will be able to receive visually appealing PowerPoint reports with powerful social media metrics. Facebook Twitter YouTube VK.com Social Visits If you are interested in accessing either of these applications, please contact your account manager or support@socialbakers.com. VKontakte VKontakte is the most popular social network on Russian-speaking markets. If your company is active there, it is a must to be present there. If you are interested in monitoring your social media performance on this platform, please contact support@socialbakers.com.

42 Social Visits 42 Social Visits Social Visits is an add-on tool to Analytics that monitors the correlation between website traffic and social media interactions on Twitter and Facebook. The tool helps you to see how your social media performance affects the number of visits to your website from Facebook and Twitter, and therefore helps you to better optimize your social media activities. Facebook Twitter YouTube VK.com Social Visits At the top of the dashboard, click on the Social Visits tab. Once in the tool, connect to your Google account. After you re connected, you can add your Facebook and/or Twitter accounts as well. Your accounts will be authorized and added. Up to three graphs will be available, depending on whether you ve connected to Facebook, Twitter, or both. Note Facebook & Twitter visits are calculated by the number of times a user visits a website via one of these social networks.

43 Socialbakers contact 43 We hope you enjoyed the Socialbakers Analytics User Guide! If you have any further questions, please do not hesitate to contact us. You can reach our support team at Contact Social Media Experts Get more information at analytics.socialbakers.com