E3 Marketing Group. E3 Framework for Engagement Transformation TM
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1 E3 Marketing Group E3 Framework for Engagement Transformation TM
2 The E3 Framework for Engagement Transformation TM Create a clear vision of where you're going, how you're getting there and the roles everyone will play. Discover your customers needs and behaviors and connect with them in meaningful ways. Use data-driven marketing, analytics and customer-tested knowledge to optimize results. BUSINESS MARKETING CULTURE DISCOVERY DEMAND CULTIVATION TRACK ANALYZE OPTIMIZE
3 STEP 1 Create a clear vision of where you re going, how you re getting there and the roles everyone will play. Business Development & Strategy Marker & Competitive Assessments Market Research & Analysis Business Planning & Strategy Strategic Marketing Product marketing Leadership Go-to-Market Strategy Development Distribution Strategy/Alliances Organizational Development Business & Sales Process Improvement Employee Engagement/Culture Change E3 Innovation for Customer-Centricity
4 STEP 2 Discover your customers needs and behaviors and connect with them in meaningful ways. Customer Discovery Customer Insights & Journey Mapping Brand Positioning & Value Proposition Segmentation & Personal Development Demand Generation Content Strategy & Development Lead Generation - Mobile, Web, Blog, Lead Management & Sales Enablement Customer Cultivation Integrated Communications Planning Campaign Strategy & Planning SEO/SEM Optimization & Training
5 STEP 3 Use data-driven marketing, analytics and customer-tested knowledge to optimize results. Assess & Identify Data collection tactics/processes Raw Data Clean-up & Evaluation Database Analysis Track, Measure & Report Data-Driven Insights & Analysis Custom Reporting & Dashboards Business Intelligence Tools Validate & Optimize Social Media Listening & Insights Marketing Analytics Data Visualization
6 Expected Business Outcomes of the E3 Framework 1. Top-line growth resulting from higher levels of customer engagement 2. More customer acquisitions due to marketing strategies which connect with audiences 3. Accelerated organic growth due to increasing number of brand advocates 4. Higher market penetration due to products/services which meet customers needs 5. Increased profitability due to quicker time to market from agile processes improvements
7 E3 Capabilities and Available Services Business Planning & Research Market & Competitive Assessments Market Research & Analysis Business Deveolpment Strategy Strategic Marketing Product Marketing Go-to-Market Planning Alliances / Partnerships Organizational Development Process Innovation Culture Change Marketing Operations Customer Discovery Customer Insights / Journey Mapping Brand Positioning / UVP Development Segmentation / Personal Development Demand Generation Content Strategy / Development Lead Generation Lead Management Customer Cultivation Integrated Marketing Campaign Strategies SEO/SEM Optimization Assess & Identify Data Collection Tactics Raw Data Evaluation Database Analysis Track, Measure & Report Data-Driven Insights Custom Reporting Business Intelligence Tools Validate & Optimize Social Media Listening Marketing Analytics Data Visualization
8 Contact us E3 Marketing Group Todd Louden
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