FINDING SHELTER. Honoring animal shelter volunteers. Saving homeless pets.

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1 FINDING SHELTER Honoring animal shelter volunteers. Saving homeless pets.

2 THE PROJECT: Finding Shelter will be a beautiful portrait photography book about what really happens to our nation s dogs in animal shelters. It will leave readers drawn into the sad reality of what happens behind the shelter doors and reveal the under-emphasized power of saving a life by adopting a shelter dog. Viewers will be moved from lack of awareness to an educated understanding of the painful and usually truncated lives of shelter dogs. Readers will identify with the hard work that it takes to care for each animal until the end of its life or until the rare and fortunate outcome of adoption. There are so many issues and problems in our communities that need our attention and it s no wonder that shelter dogs typically sit towards the bottom of our priorities. They remind us of the lack of care and responsibility we have taken for thousands of years; the lack of respect and love we have given to these hard-working, selfless, and helpless beings. Finding Shelter will allow us to take a compassionate and deep look at this problem so we can move to understanding and respecting, then to helping by adopting a shelter dog, volunteering at a center, or educating others. Through photographs of authentic moments between shelter dogs and the volunteer workers that care for them, powerful stories, and compelling information, readers will begin to realize the importance of these mutually beneficial relationships. We want people to sit with this powerful narrative, take it in, and connect with the reality of this part of our culture. MUTTVILLE Jeremiah + Picasso: San Francisco I volunteer to help the greater dog community by giving back some of the love my old dogs gave to me. I volunteer to bring joy to the world, one senior dog at a time. I volunteer to help senior dogs find their way through scary times. Encouraging and reassuring them that they are safe, loved, and that there s goodness left in the world just for them. ADOPTED

3 ABOUT JESSE FREIDIN PHOTOGRAPHER: Jesse Freidin is an award-winning fine-art dog photographer based in the U.S. He is commissioned to carry on the centuries-long practice of visually capturing the incredible bond between humans and their dogs. Jesse s dog portraits are in over 80 private collections throughout the United States, and have been exhibited in galleries from coast to coast. His work has appeared in Vogue, Cosmopolitan, The New York Post, Garden and Gun Magazine, The Bark Magazine, Four and Sons Magazine, Inside Edition, Everyday with Rachel Ray, Modern Dog Magazine, The Sunday Times (UK), The Globe and Mail (Canada), and many more. He has received the Best Dog Photographer award in the San Francisco Bay Area for the past five years for his fine-art dog portraiture and he is the creator of the Doggie Gaga Project, a personal project that became an overnight media success linked online by Entertainment Weekly, MTV, TMZ, and The Sundance Channel; and featured on ABC s Live! With Regis & Kelly. Jesse s monthly newsletter and blog have an avid following and his social media reach exceeds 6,000 followers. When he is not working with clients or hiking with his dog, Pancake, Jesse dedicates significant time to supporting animal welfare organizations. He is an adoption and rescue advocate and has annually donated a portion of his income to non-profit animal advocacy groups and shelters across the country. DOWNTOWN DOG RESCUE Mia, Hazel and Princess: Los Angeles My goal is to help dogs and people. The more we can educate people about dog behavior, the less problems adopters will have, which will decrease shelter intakes. I have had over one hundred foster dogs in the past seven years and believe education and support is key. Together, we will all continue our mission to help dogs and people. ADOPTED

4 PROJECT APPROACH: Jesse Freidin will travel to 12 shelters in 12 cities between Boston and San Francisco, photographing over 150 portraits in 14 days, and collecting personal stories from volunteer workers. The culmination of this project will be a published book and a percentage of the proceeds will be donated to animal shelters and shelter education. Professional quality photos are directly responsible for higher adoption rates, saving the lives of immeasurable shelter animals. To thank them for their involvement, participating shelters will be able to use all of the portraits from their photo shoot to serve their good work. This book will be unlike any currently published dog book. The focus on human-dog relationships, stories of volunteer workers and animals, and museum-quality photographs will elevate this topic and conversation to an entirely new and more compelling level LEARN MORE: Contact: [email protected] Publicity: Andrea Burnett Public Relations [email protected]

5 REQUEST FOR CONTRIBUTIONS: Jesse Freidin Photographer is looking to raise $30,000 to fund travel and production expenses for the Finding Shelter book. CONTRIBUTION LEVELS: LOYAL PARTNER- $20,000 DONATION + SOCIAL MEDIA POSTS: In gratitude for your contribution, your company will be named as our single sponsor and featured prominently in the Finding Shelter book. There will be a dedicated page that includes your logo, your company profile, and a personal thank you note from Jesse Freidin for your incredible support of shelter animals. This page will also include a message from your company about your dedication to animal welfare. Your logo and company profile will also be placed on the Finding Shelter book website About page at the top of the Sponsored By section. Your company will be listed on the project Kickstarter page as our top sponsor and include your logo. You will receive 20 digital downloadable high-resolution images from the series with a license to use them for your own marketing and advertising purposes. These images can be edited, branded, used digitally or in print at any size in perpetuity without restriction other than: proper prominent photo credit must always be used every time without exception. The monetary value of this offer is over $100,000. Jesse Freidin will provide two exclusive blog articles and one interview to use on your website, on your blog, or in print. Jesse Freidin Photography will create five unique blog articles which will be posted on our company website for the duration of the Finding Shelter production journey. Each article will feature your company and will tell about how you are supporting animal welfare, including links to your website. These posts will also be shared on all of our social media platforms with links to your company s social media handles and profiles. Beyond the hard goods, your company will be directly associated with a large national campaign to end pet homelessness and advocate for shelter adoption. As a quickly growing trend, pet adoption is a concept that is being picked up by countless powerful companies across the globe to show their followers that they are mindful, humane, and socially aware. Finding Shelter will not only be telling the story of shelter volunteers, but with your support at this level, it will also be telling your company s story of commitment. Linking your company with mindful pet adoption practices creates a very strong connection between your company and the ever-growing animal advocacy world. Your Contribution: - $20,000 donation - Social media posts about the Finding Shelter project three times per week linking to our social media pages and/or website.

6 BEST FRIEND-$10,000 DONATION + SOCIAL MEDIA POSTS: To thank you for your kind support, your logo and company name will be listed as a generous supporter on our Kickstarter page and on the Finding Shelter book website About page in the Sponsored By section. You will receive 10 digital downloadable high-resolution images from the series with a license to use them for your own marketing and advertising purposes. These images can be edited, branded, used digitally or in print at any size in perpetuity without restriction other than: proper prominent photo credit must always be used every time without exception. The monetary value of this offer is over $50,000. Jesse Freidin will provide two exclusive blog articles and one interview to use on your website, on your blog, or in print. Beyond the hard goods, your company will be directly associated with a large national campaign to end pet homelessness and advocate for shelter adoption. As a quickly growing trend, pet adoption is a concept that is being picked up by countless powerful companies across the globe to show their followers that they are mindful, humane, and socially aware. Finding Shelter will not only be telling the story of shelter volunteers, but with your support at this level, it will also be telling your company s story of commitment. Linking your company with mindful pet adoption practices creates a very strong connection between your company and the ever-growing animal advocacy world. Your Contribution: - $10,000 donation - Social media posts (or equivalent) about the Finding Shelter project and national trip three times a week linking to our social media and/or website.

7 SHELTER ADVOCATE-$5,000 DONATION: In appreciation of your generosity, your logo and company name will be listed as a supporter on our Kickstarter page and on the Finding Shelter book website About page in the Sponsored By section. Jesse Freidin will provide one interview to use on your website, on your blog, or in print. Beyond the hard goods, your company will be directly associated with a large national campaign to end pet homelessness and advocate for shelter adoption. As a quickly growing trend, pet adoption is a concept that is being picked up by countless powerful companies across the globe to show their followers that they are mindful, humane, and socially aware. Finding Shelter will not only be telling the story of shelter volunteers, but with your support at this level, it will also be telling your company s story of commitment. Linking your company with mindful pet adoption practices creates a very strong connection between your company and the ever-growing animal advocacy world. Your Contribution: - $5,000 donation

8 THANK YOU! I personally want to thank you for taking the time to consider a financial contribution to Finding Shelter. As an artist, it is an honor to tell such a fascinating and important story, help save lives, and work within the international animal advocacy community. I look forward to your response and support.