EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY
Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing messages to general emails that are sent each day. Email media represents a huge opportunity to deliver targeted, relevant marketing messages to help increase conversion of direct business, support upselling and increase your market share. It allows you to deliver marketing messaging at a time when it can really make a difference, plus helps you grow your existing marketing database. Email media comes with its own analytics, which allows you to optimise the results you achieve and get valuable customer insights that will improve your marketing and CRM. Email Media Analytics: Some of the Benefits of implementing an effective email media strategy include: Consistent signatures and branding across your chain or property with the flexibility to implement any style of visual that is appropriate for your hotel The ability to have more than one message in a given period (e.g. promote an Easter offer, a wedding fair, and an advance purchase offer in the same month. Each time an email is sent a different promotion can be applied.) Smart rules so you can have targeted, segmented messaging (e.g. your reservations team can have a room upsell message, while your events team will have a meeting campaign). With our email media tool you can fully harness the potential of each and every email you and your colleagues send out, with targeted campaigns depending on the time of year, the department or contact within the hotel from which it is being sent or the nature of the enquiry. It also allows you to standardise the brand image across all email signatures and promotional messages coming from a hotel, whilst also supporting the drive to increase visitors to your site and increase the conversion rate for various products and services. A huge opportunity to deliver targeted relevant messaging. You may be surprised at the potential marketing reach that you gain from leveraging this channel. The average employee sends 1,000 emails every month, so a hotel chain with 150 employees would typically send 150,000 emails a month. This equates to an Email Marketing Opportunity (EMO) of 1.8 million annually. Even 30 employees in a single hotel could represent over 300,000 additional inbound links for your website every year.
Email media - supporting the buying cycle: Email media will become an integral part of your CRM and is effective at all stages of the customer buying cycle. Outlined below are just some of the ways in which an effective email media strategy can enhance conversion rates, whether it is for rooms, meetings and events, food and beverage or one off promotions: Across various departments in a hotel, email media can also help teams to achieve their own targets. Each campaign can be custom designed to meet specific targets and monitored to allow for daily adaptations to the message to support custom interaction. How Email Media helps your teams to achieve their goals:
A clearly defined email media strategy, with consistency of design and message and utilising the insights and controls available, will enable a hotel to optimise all its communications to deliver on specific goals. Clear to Calls to Action: Examples of Email Marketing Campaigns: Below are some examples of email marketing banners and the variety of uses they can be used for. Consistency of Brand: Multiple Links Promoting more than one property: Incentive to Click: Showcasing Imagery: Customer Feedback:
For more information of our Email Media Solutions, let us know and we will be in touch with more information on this solution and how it could work for you! CONTACT US Head Office +353 (0) 1 870 6350 / support@in1solutions.com United Kingdom +44 (0) 771 784 3646 / richard@in1solutions.com