emarketing Suite We make complex marketing simple

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1 emarketing Suite We make complex marketing simple

2 About emarsys emarsys is one of the leading providers of , social and mobile marketing automation solutions in the world sending over 50 billion s each year on behalf of over 1000 clients including blue-chip companies such as ebay, Volvo, Garmin, Zurich and TimeOut. We make complex marketing simple. Our industry leading solution is focused around you, and designed to meet your needs. It provides everything you require to drive multi-channel online marketing success based on Smart Insight, our revolutionary customer intelligence platform. Our powerful, easy-to-use, cloud-based application delivers comprehensive automated engagement tools together with in-depth customer analysis and unrivalled deliverability to ensure your marketing campaigns produce a measurable increased return on marketing investment. emarsys combines years of emarketing experience and unmatched technology to transform your customer relationship marketing. VIENNA LONDON MUNICH BERLIN ZURICH PARIS HONG KONG BEIJING MOSCOW ISTANBUL

3 Why choose emarsys? CHOOSING THE RIGHT SOLUTION IS IMPORTANT. CHOOSING THE RIGHT PARTNER IS CRITICAL. An experienced partner With over a decade of established experience delivering over 50 billion s a year on behalf of our global client base, we live and breathe emarketing. Our 70% year-on-year growth is powered by our committed team of specialists delivering an exceptional level of service and support to our clients, many of whom have been with us since we started in Global approach Hundreds of international brands and agencies rely on emarsys to support their multi-channel emarketing strategies, among them ebay, Canon, Sky, Thomas Sabo, A.S. Watson, Zurich Insurance and Burton. Our worldwide network of regional offices and local experts provide vital input into our solutions to ensure client success for both local and global organisations. Real proactive client services & account management emarsys Account Managers have been delivering exceptional Account Management for years from the initial discussions with you right through to our pro-active services to help support your on-going and ever-changing requirements. Unlike other providers we don t wait around for your call we monitor your results on dashboards so we can help you to get the best out of our platform, suggesting ways to improve content, design, layout, target segments, automated programs etc, ensuring you get the greatest return on your marketing investment. Secure cloud platform We are committed to providing our clients with the most reliable, scalable and secure technology on the market, emarsys is amongst a few companies that have achieved ISO27001 and continually undergo rigorous auditing. Flexibility No customer is like another. At emarsys we have custom developers working exclusively on individual solutions and services that fit your needs to ensure you get your custom solution in weeks rather than months. Focused on technology As a technology company, we are continually evolving our products and services to lead the way in multi-channel marketing solutions. Over 35% of our revenue goes back into R&D; over double that of our nearest competitors. emarketing Suite

4 emarsys emarketing Suite Set your relationship marketing on autopilot! Maximise your return on marketing investment, reduce your workload and increase productivity with emarketing Suite - Successfully understand your customers, build, manage, and monitor integrated multi-channel lifecycle campaigns with the leading solution for professional emarketing and customer engagement. Using information gained from our Smart Insight customer intelligence platform allows you to determine where you customers are in your customer lifecycle, how they engage with you, and how valuable they are to you. You can then create campaigns across multiple channels that focus on their individual needs that will improve responses and increase revenue. Our intuitive step by step guide (Automation Center) and inbuilt industry-specific campaign templates (Blueprints) allow you to automate the communication along your customer lifecycle. To monitor the success of your campaigns and provide a closed-loop we feed campaign data back into our Smart Insight platform to further enhance your future campaign strategy. QUICK OVERVIEW UP-SELL / CROSS-SELL This would go with your last purchase Satisfaction survey WHO IS THE CONTACT? WHAT DO YOU WANT TO DO? HOW DO YOU WANT TO DO IT? Prospect Convert to a customer First time buyer incentives Free shipping Exclusive offers FIRST ORDER Instant confirmation Delivery update Goods despatched Abandon basket Thank You Customer Increase spend Satisfaction survey Behavioural targeting Cross-selling Social sharing Loyalty programs REGISTER Instant confirmation Category choices Inactive Stimulate purchases Abandoned shopping cart programs Re-activation offers 03

5 FROM THEORY TO PRACTICAL IMPLEMENTATION. EXCLUSIVE OFFERS VIP customer previews Free delivery SPECIAL OFFERS Free delivery We miss you EMARSYS OTHER MARKETERS emarketing Suite

6 emarketing Suite Feature Highlights Interactive marketing has changed forever as message relevancy becomes more important Sending out indiscriminate campaigns to a broad audience through a single channel just doesn t work any longer. Response rates have declined as customers become more selective in the communications they wish to receive and the channels on which they receive it. Delivering the right campaigns to the right audience along the customer lifecycle is imperative if you want to improve responses, increase clicks and increase revenue spend. emarsys API With emarsys emarketing Suite we enable you to integrate your data, combine it with campaign data, analyze it and create relevant, automated and ad-hoc campaigns, through multiple channels to ensure you effectively engage with your customers and prospects. DATA SYNC Drive data into actionable insight With our powerful Smart Insight customer intelligence platform as an integral part of our database you can now achieve a greater understanding of your customers and prospects based on any aspect of your data. Customer life cycle clusters built into the system customized to each business case helps you get greater insight on your customers in seconds. By analyzing demographic, opens, clicks, behavioral or monetary information you can segment and target your campaigns accordingly, or use built in lifecycle programs to deliver higher response rates and improved ROI. Integration with your existing systems Integrate our solution with your existing ecommerce or CRM system with our Integration layer - either through our API, or with simple data flow ensuring a seamless conduit between emarsys emarketing Suite and your own Enterprise applications. Content creation made simple Our powerful yet easy-to-use, flexible template-based content management system (CMS), enables creation of personalised campaign content that can be re-purposed without the need of new templates and without any HTML knowledge. 05

7 CUSTOMERS & PROSPECTS Automated campaigns Improve the effectiveness of your campaigns without increasing your workload. With emarsys emarketing Suite you can plan and automate multi-step multi-channel campaigns and recurring lifecycle programs using our visual drag and drop automation center. Dynamic content made easy Improve the effectiveness of your campaigns and reduce creation time by utilising dynamic content to send a different version of the same displaying content relevant to the specific audience according to their interests and lifecycle status. Fast and accurate transactional message delivery For business critical s such as order confirmations and delivery schedules you need to ensure that messages get through quickly thus reducing expensive human interaction with call centres etc. With emarsys real-time transactional responses and unrivalled delivery and you can be sure that your customer is always kept informed. Multiple and cross channel communication Effective emarketing needs to work across multiple cohesive channels. emarsys emarketing Suite allows integrated communication through , social media, mobile and web allowing multiple touch points with your audience. Campaigns are automatically adapted and sent through multiple channels at the click of a mouse. emarketing Suite

8 emarketing Suite Features in detail Big Data Enterprise Class Database emarsys has invested in its own enterprise level big data infrastructure so that you don t have too. We can store unlimited amounts of data that you can query and get answers from quickly and is fully integrated with our Smart Insight customer intelligence. As a cloud solution, you can leverage our database environment to provide you with a platform to hold valuable information on opens, clicks, demographic and behavioural information as well as combining data from your own databases. Customer intelligence Smart Insight In order to optimise the effectiveness of any marketing campaign you need to segment and target your customers and prospects. However within many organisations, the wealth of data is not easily accessible and this makes targeting your messages to the right people difficult. With emarsys Smart Insight customer intelligence we make customer data accessible, simple and actionable. Understand more about your customers and prospects and where they are in the customer lifecycle Engage more effectively with customers and prospects with relevant, personalised marketing that reflects their lifecycle position Evaluate the effectiveness of your marketing campaigns to improve ROI With emarsys Smart Insight customer intelligence, you can store unlimited amounts of data from various contact touch points in a big data model, providing real-time, clear and transparent actionable intelligence: 07 Customer lifecycle analysis based on RFM (Recency, Frequency and Monetary) scoring Customer insight to understand your customer behaviour from an unlimited selection of data fields Establish engagement goals and monitor performance through multiple dashboards Powerful segmentation with drill-down capability linked to campaign planning in our automation center

9 Automation Center Marketers are shifting from creating their campaigns manually to wanting to have the majority of online communication with their customers fully automated. emarketing Suite makes this automation possible by combining analytical data gathered from our Smart Insight customer intelligence, business processes and multi-channel execution through our intuitive visual Automation Center. Create automated transactional campaigns that run seamlessly in the background Create recurring campaigns based on customer lifecycle Create multi-step, multi-channel ad-hoc campaigns Utilising Automation Center will change the way you plan and build your campaignsreducing planning and execution time by up to 75% and significantly reducing manpower costs. Introducing Blueprints Based on our years of experience of developing campaigns with our clients we are taking the automation of lifecycle communication to the next level. The Automation Center goes beyond software to incorporate our wealth of knowledge and ideas based on best practices in a library containing dozens of campaign blueprints for different lifecycle events and industries. Automation Center makes it easy to create and manage campaign workflow making sure that every stage is covered. Benefits of Automation Center and Blueprints Visually design automated emarketing programmes in an intuitive drag-and-drop interface. Choose segments, from our Smart Insight customer intelligence module Link campaigns, forms and data filters together in a visual canvas Choose from a wide range of predesigned program blueprints for different industries and customer lifecycle requirements Create multi-path, fully automated programs to respond to all possible recipient behaviour emarketing Suite

10 emarketing Suite Features in detail Transactional Messages Transactional messages are the most critical to your business - you need to be sure that they reliably and promptly reach the inboxes of your customers. emarsys emarketing suite offers unrivalled delivery and a fast response of real-time messages allowing you to maximise your revenue potential. Content Management - ecms Multi-channel campaigns deliver multiple touch points with your customers and prospects- however they are time consuming to create and difficult to ensure consistency across all channels. emarsys emarketing Suite allows you to create your messages from a single content hub that can be utilised for , social and mobile reducing costs, increasing productivity and maintaining brand consistency. Insert your content once and use it everywhere! With emarsys emarketing Suite ecms you can: Create multi-channel campaigns from a single content hub Create professional, highly personalised campaigns without any HTML knowledge Reduce costly errors by automating the content creation Unlike fixed template alternatives, emarsys emarketing Suite is based on a flexible template allowing hundreds of different configurations from a single template design. You can add, remove or change the way your looks dependant on your requirements. This can reduce production time by up to 75% and removes errors often encountered with custom HTML coding. Other features include: Content can be entered manually or pulled from external sources via XML/ RSS feeds automatically You can assign individual content elements to specific addressee profiles within the recipient base Create fully data driven one-to-one marketing messages and personalise your entire newsletter Focus on creating engaging content while we ensure it renders correctly across all clients Graphic images can be automatically re-sized to fit, reducing time creating special size images 09

11 Mobile Sense Remove the worry of wondering where your s will be opened desktop or mobile. With Mobile Sense your desktop message will automatically sense what device or platform your message will be opened on, and display the correct content. on desktop screen on smartphone Content Management with emarsys emarketing Suite emarketing Suite

12 emarketing Suite Features in detail Dynamic Content emarsys emarketing Suite allows you to go beyond traditional batch-and-blast campaigns and easily create true one-to-few content. Our innovative content framework allows for individualised content to be delivered to different segments and targets, all within one message. The same campaign can be sent to out but certain elements are inserted or removed based on individual recipient data. Female No age limit All UK Never bought 11 Female older than 25 London Recently purchased

13 Content automation emarketing Suite Content Automation enables marketers to fully automate creation of their content, importing content from external sources like your website and inserting it into the message via RSS or HTTP links. Enabling you to minimise errors, deliver time sensitive content and free up internal resources. Why re-type content from your website to your s when emarsys content automation can do it for you, saving you time and increasing your marketing effectiveness. emarketing Suite

14 emarketing Suite Features in detail Social media integration Social media offers an additional channel for out bound and inbound marketing. Increase the exposure of your , identify brand champions and engage with key influencers by integrating social sharing into your campaigns. After social sharing has been implemented you can track the impact of socially shared campaigns using the extensive in-built reporting functionality. Example of customer Social sharing of specific content Social sharing with emarsys emarketing Suite 13

15 Web enablement emarsys emarketing Suite gives you the tools to expand your database, engage with your subscribers and increase customer interaction through hosted and branded web forms. Our Interactivity feature allows marketers to easily establish additional online touch points without the help of your IT department Customised signup forms, surveys, preference centres and landing pages, can be linked directly to your messages and subscriber feedback is automatically added to the database. Signup form for Facebook Form manager in emarketing Suite Integration layer API The emarketing Suite API enables you to integrate various elements, from updating user data to creating and sending campaigns, into your platform for a more seamless and unified experience. Data Sync Our data synchronisation based on industry standard ETL s allows you to automatically synchronise subscriber data between emarketing Suite and your current database applications. 3rd-Party Integrations emarsys emarketing Suite comes with turnkey integrations to leading CRM, ecommerce, Web analytics and other applications such as Salesforce, Omniture and Magento allowing for a seamless and easy flow of data. emarketing Suite

16 Contact Memberships: For more information, please contact us or visit and learn more about our other global office locations. emarsys Ltd Unit F, 5/F, China Overseas Building 139 Hennessy Road, Wanchai Hong Kong Phone: Fax: emarsys Worldwide Vienna London Munich Berlin Zurich Paris Hong Kong Bejing Moscow Istanbul The most innovative campaigns are sent with emarketing Suite.