2016 FIADA Advertising & Sponsorship Opportunities Florida Independent Automobile Dealers Associa on Serving Independent Dealers Since 1940 For more information, please contact: Jason Berthiaume Education & Events 1840 Fiddler Court Tallahassee, FL 32308 Email: Jason@fiada.com Phone: 800.237.0448 Fax: 850.385.3251 www.fiada.com Page 1
Table of Contents Associate Membership 3 Coupon Placement 3 Independent Dealer Magazine 4-6 Dealer Training School Sponsorship 7 Pre-license Manual Advertising 7 Town Hall Meeting Sponsorship 8 Board of Directors Meeting Sponsorship 8 Monthly e-newsletter Banner Advertising 9 www.fiada.com Banner Advertising 9 Direct Email Marketing Opportunity 10 Membership Mailing List 10 2016 FIADA Convention 10 Page 2
FIADA Associate member benefits include: Dealer Service Provider listing searchable by multiple categories on FIADA Website http://www.fiada.com/search/custom.asp?id=425 Networking opportunities at FIADA quarterly town hall meetings and board meetings Opportunity to contribute educational articles to FIADA s Independent Dealer Magazine and e-newsletter Access to FIADA member logo for use on company website Access to exclusive marketing opportunities available only to FIADA Associate Members as well as discounted marketing opportunities for members Free Coupon Placement in Members Only Book of Savings. To join, visit www.fiada.com and select Join Now Annual Membership Dues: $325 Associate Membership Coupon Placement This is great opportunity to give members an incentive to use your services. Promotion available to FIADA associate and auction members Cost: FREE included as a benefit of your associate membership Coupon Specs: 7 x 3, black and white Please note that coupons must feature an actual discount Please do not include an expiration date as the coupons expire upon the membership expiration date. Send your coupons to Lisette@fiada.com Page 3
Independent Dealer Magazine CIRCULATION INFORMATIONCONTACT FIADA NOW AT (800) 237-0448 TO Independent Dealer, FIADA s award-winning magazine, is published monthly and focuses on dealer topics of interest such as industry regulation, record keeping, human resources, dealer spotlights, business tools and more. Independent Dealer is distributed monthly to Florida used car dealers and members. In addition, statewide editions are mailed to EVERY LICENSED INDEPENDENT DEALER every quarter. Distribution is over 9,500 for these issues: January, March, June, August. If you sign up for a 12 month agreement, the statewide issues are included at the 12x monthly rate. Our annual circulation includes 45,000 copies delivered straight to dealer s desks. No other state, or national, Association magazine reaches all of Florida s independent dealers except Independent Dealer Magazine. 2016 Rate Card (rates are per issue) Full Color Rates 1x 4x 8x 12x Full Page $1,000 $950 $900 $850 2/3 Page $825 $775 $725 $675 1/2 Page $775 $725 $675 $625 1/3 Page $600 $550 $500 $450 1/4 Page $550 $500 $450 $400 1/6 Page $500 $450 $400 $350 Business Card $275 $225 $175 $125 Inside Cover $1,100 $1,050 $1,000 $950 2 Page Spread $1,650 $1,600 $1,550 $1,500 Centerfold $2,150 $2,100 $2,050 $2,000 Quarterly Statewide Issue $1,500 $1,300 $1,225 $1,000 $925 $850 $575 $1,600 $2,050 $2,500 Page 4
Independent Dealer Magazine Ad Sizes and Specs: Trim and Bleeds: Trim size is 8 1/2 x 11 No additional costs for bleeds (allow 1/8 bleed trim at all bleed edges). Electronic Files: Hi-resolution PDFs (preferred) Photoshop Illustrator EPS files In Design Pagemaker For PDFs, please embed all fonts before saving. For other file formats, please attach all linked images and fonts. If you have any questions regarding these file formats, please email Christy Taylor at ctaylor421@gmail.com Images and Color: Image resolution must be at least 300 DPI. For color ads, please convert all images and fonts to CMYK. For black and white ads, please convert all images and fonts to grayscale. Film specs: 133 Line Screen Preferred Negative right reading, emulsion side down. Page 5
Independent Dealer Magazine Production Deadlines: January 2016 Ad Materials Due: December 23 February 2016 Ad Materials Due: January 20 March 2016 Ad Materials Due: February 17 April 2016 Ad Materials Due: March 23 May 2016 Ad Materials Due: April 20 June 2016 Ad Materials Due: May 18 July 2016 Ad Materials Due: June 22 August 2016 Ad Materials Due: July 20 September 2016 Ad Materials Due: August 24 October 2016 Ad Materials Due: September 21 November 2016 Ad Materials Due: October 19 December 2016 Ad Materials Due: November 23 General Rate Policies and Terms: New advertisers must prepay their first advertisement to establish credit. Subsequent ads may be billed, subject to credit approval. All overdue accounts are subject to late charges and/or immediate cancellation of contract. Past-due invoices in excess of 90 days are subject to contract termination by FIADA, pending payment. Maximum contract length is two years Cancellations, changes or additions to ads must be made prior to the ad materials deadline; otherwise they will be made in the following month s issue. FIADA reserves the right to refuse advertising. Ad design available, please email Christy Taylor for pricing: ctaylor421@gmail.com Page 6
Dealer Training School Sponsorship The oldest Florida dealer training school, FIADA offers 6 pre-licensing seminars around the state on a monthly basis. The pre-licensing seminar is one of the requirements that must be completed in order to obtain a dealer s license in the state of Florida. The course covers rules and regulations related to dealer licensing. The seminar takes place over 2 days. There are two sponsorship slots on each day. Day 1 sponsorship is $175 per class and Day 2 sponsorship is $225 per class. You will have the opportunity to address the attendees for 15-20 minutes as well as distribute any promotional materials. Pre-license Course Training Manual Advertising The Dealer Training School Manual- Every student that participates in a FIADA pre-licensing seminar receives a manual produced and published by the FIADA. This manual is very useful to students after they become dealers because it provides a great deal of information and acts as a valuable reference tool. The manual is not only distributed in class but it also sold online. A condensed 56 page paper copy is distributed in class while a more comprehensive version is available for students to download for free online. Your ad appears in both print and electronic versions. It is also included in the online pre-licensing class manual. Full page full color ads are available for purchase in the Industry Resources section of the manual at a cost of just $1,000.00 for the entire year! No matter how many manuals are printed and distributed, each advertiser will have one year s worth of advertising. Page 7
Town Hall Meeting Sponsorship FIADA will conduct two town hall meetings this year around the state with attendance ranging from 40-100 dealers per session. Town Hall Meetings feature pressing issues affecting Florida s dealers. Past topics include inventory selection, online resources to streamline operations, legal forum, CFPB, title and registration issues and more. These meetings are free to dealers. Table Sponsorships are available for $1,000. Benefits include: One 6 Table with 2 Chairs Recognition on Promotional Materials One page handout in registration kit (provided by sponsor) Short announcement during schedule Post-Training Dealer Attendee List One direct marketing email to FIADA membership 2016 Town Hall Meeting Schedule: January 22, 2016 Boca Raton Marriott at Boca Center Boca Raton, FL July 15, 2016 Daytona Beach Resort Daytona Beach, FL Board of Directors Meeting Sponsorship 2016 Board Meeting Schedule: January 23, 2016 Boca Raton, FL April 30, 2016 Bahamas Cruise July 16, 2016 Daytona Beach, FL Board Meeting Breakfast Sponsorship Sponsor a board meeting breakfast and get the chance to address FIADA s decision makers. Includes one dedicated email blast to FIADA membership. Breakfast sponsorship is $1,000. Board Meeting Lunch Sponsorship Great opportunity to address the Board of Directors with a presentation regarding your services during the board meeting lunch. Includes one dedicated email blast to FIADA membership. Lunch Sponsorship is $1,000. Page 8
Monthly e-newsletter Banner Advertising DISTRIBUTION & BANNER AD SPECIFICATIONS NOW AT (800) 237-0448 TO S FIADA s e-newsletter is distributed monthly to over 9,000 subscribers. Specs: Banner Ad Size is 125 x 125 pixels. Please submit jpg or gif files only. (static only) Cost: $299 per month Banner Ad Deadlines: Ads are due on the 10th of the month (e.g. for January 2016 placement, the ad would be due January 10, 2016.) FIADA.com receives traffic from both members and nonmembers in search of business resources, training courses and product services providers. We are one of the few companies to provide online continuing education and with over 8,000 independent dealers in Florida, there are many opportunities to get noticed. At this time, the site is averaging over 19,000 pageviews and over 2,900 unique visitors per month. www.fiada.com Banner Advertising Box Ad Size: 198p x 198p Cost: $3250 To learn more about these limited opportunities, please contact our publishing partner Multiview at 972.402.7023 or jsmith@multiview.com. Page 9
Direct Email Marketing Opportunity Get your electronic message delivered directly to FIADA s 700+ dealer members. FIADA will send an exclusive email on your behalf to the FIADA membership base. Email subject to management approval. Cost: $399 per email blast Membership Mailing List Seeking to broaden your direct mail marketing? There s no better way to target Florida s independent dealer decision makers than by FIADA s membership list! There are over 700 dealer members in FIADA across the state of Florida. They are eager to hear about new products, services, and tools to improve their businesses. Discounted rates available to members starting at $100. 2016 FIADA Convention Don t forget to budget for FIADA s 2016 Convention to be held October 20-22 at the Renaissance Orlando at SeaWorld in Orlando, Florida. Exhibitor Package includes one 10 x 8 booth, one 6 table, two chairs, waste basket and two attendee registrations. Member Cost: $995 Non-Member Cost: $1320* *includes FIADA membership We also offer numerous sponsorship opportunities to give your company maximum exposure to attendees. 2016 Sponsorship Opportunities coming soon and will be similar to 2015 offerings. Please visit http://www.fiada.com/? page=convention2015 to view a list of 2015 sponsorship opportunities to give you a taste of what s in store. Page 10