11 12 May 2016 Olympia, London Do business with the L&D profession Exhibition opportunities L&D OD Leadership Coaching Talent Technology
The UK s leading L&D event The CIPD Learning and Development Show is the UK s leading L&D event. With an ABC-audited attendance of nearly 3,500 senior decision makers*, it s the one event that you and your organisation can t afford to miss if you want to do business with the L&D profession. We attract visitors from all sectors and types of organisations, making this the ideal platform for you to showcase your products and services. Visitors come looking for solutions in L&D, OD, coaching, technology for learning, or leadership development, so you can be sure you ll be having conversations with people who want to buy! Exhibiting at the CIPD s Learning and Development Show will give your organisation the opportunity to: have a presence at the UK s leading L&D exhibition increase brand awareness for your products and services reach and engage with senior L&D decision makers benefit from a comprehensive multi-channel marketing campaign, reaching beyond the CIPD s 140,000 members join more than 160 leading L&D suppliers over two days. Attended by nearly 3,500 senior decision makers * *2015 ABC audit 2
Delivering an unparalleled audience Through an extensive marketing campaign, we take a multi-channel approach to ensure the campaign has wide coverage and strong response rates, attracting a high-quality audience who are serious about making purchases. 2015 campaign materials included: Direct mail and emails are targeted using the exclusive CIPD database of over 140,000 CIPD members and thousands of other industry contacts. Extensive DM campaign including personalised emails are sent out. Print advertising is in all relevant trade magazines, including People Management, Grapevine, HR Magazine, HR Director and more. Exhibition tickets/postcards are inserted in trade magazines. Online banners are on relevant trade websites/emails including People Management, HR Magazine, Grapevine, HR Director and Training Journal. A dedicated PPC and SEO campaign encourages website traffic from Google, and a microsite within the CIPD website uses the latest SEO techniques to improve natural results. Web banners and editorials in external ebulletins and websites, including Training Zone, HRZone, Training Journal and more. Other promotional activities encompass our branch and forum networks. 3
Why exhibit? 1 CIPD database Exposure to the exclusive CIPD database (including over 140,000 members and thousands of relevant L&D contacts) via our direct mail and email campaigns. 2 Lead generation The L&D Show puts your organisation in front of thousands of senior L&D business decision makers who are keen to do business with you. 3 Brand awareness With the quality and number of visitors we deliver, exhibiting at the L&D Show gives your brand real exposure to real buyers. 4 Quality The exhibition is run in conjunction with a world-class L&D conference renowned for delivering invaluable advice and business solutions, attracting thousands of senior L&D professionals with real buying power. 5 Networking The L&D Show provides a great opportunity to network with customers and peers, discuss ideas and make new contacts and leads on your stand, online before the event, and in dedicated networking and learning areas. 6 Launch new products and services Exhibiting at the L&D Show is the ideal platform to launch new products and services. Engage face to face with your target audience. 4
Visitor profile Our exhibition visitors are serious about finding new suppliers and making purchasing decisions. You ll meet senior L&D and OD professionals who don t visit any other exhibitions, and are looking for advice, solutions and tips to help tackle challenges when they return to work. Read on to find out more about nearly 3,500 attendees: What visitors are looking for 80% 60% 40% 25% 17% 8% 8% 50% 5% 5% 9% 9% 19% 8% 8% 59% 20% 0% Learning and Development Training Providers/Skills Coaching/Counselling/Mentoring Leadership and Management elearning/learning Technologies Performance Management/Testing Employee Engagement Team Building Training Suppliers Venues Visitor job level Manager and above Executive/Officer Consultant Other Annual budget Up to 49,999 50,000 to 199,999 200,000 to 499,999 500,000 to 999,999 1,000,000+ All figures quoted are based on the 2015 L&D Show exhibition. 5
Visitor feedback* 93% 68% 93% 75% 93% felt the show met their objectives are a part of the main decisionmaking process would recommend the event to a colleague didn t attend any other event in the last 12 months felt the show met their objectives *All figures quoted are based on the 2015 L&D Show exhibition. In 2015, visitors attended from organisations including: Atos Axa PPP Healthcare B&Q Babcock Barclays Investment Bank Barnardo s BBC Bhs Boots Pharmacy British Red Cross BskyB BT PLC Capita Channel 4 Clarks Deloitte Dixons Carphone Emirates Ey G4s Policing Support Services GlaxoSmithKline Google Greggs Harvey Nichols House Of Commons House Of Lords Ikea Jaguar Land Rover John Lewis Johnson & Johnson JP Morgan Kimberly Clark KPMG London Business School London South Bank University McDonald s McLaren Automotive Metropolitan Police Middlesex University MoD Morgan Stanley Nando s Network Rail NHS Paperchase PricewaterHouseCoopers Primark PwC Royal Air Force Royal Navy Sainsbury s Samsung Sap Uk Ltd Sky Tesco The Open University Three Uk Toshiba UCL Unilever University Of Sussex University Of Warwick V&A Museum Virgin Active Whistl Whittard Of Chelsea Wieden + Kennedy Contact us today to find out more about our visitors 6
Hear what our visitors in 2015 had to say There was a real buzz at the Exhibition this year as exhibitors and free sessions looked to the future to explore new developments in L&D ideas and technology. Corpress LLP Everyone involved in the Learning & Development area of their business needs to attend this annual exhibition/conference. It s a great opportunity to ensure you are at the top of your game and learn from experts in our field. Lifesearch It was very well organized, informative and enlightening. I had never been to any CIPD organized exhibitions but with this experience I have recommended it to a lot of my colleagues who are already queuing up for the 2016 session. DAIIK Engineering Limited This was a great opportunity to meet future clients/suppliers as well as learn a lot of useful information regarding L&D. I will definitely be attending next year! Royal Pharmaceutical Society Fantastic exhibition much bigger and better than anticipated! Ernst & Young 7
Delegate profile The L&D Show conference attracts senior L&D and OD professionals all looking for the latest tools and techniques, insights and advice on the most up-todate thinking to help drive their organisation forward. Delegates also attend our event to network with like-minded peers, who may be facing the same challenges within their role or organisation. Make an impact on your business through L&D 19% 19% 11% 11% 5% 5% 35% 35% 21% 21% Organisation size 1 99 100 499 500 999 1000 4999 5000 and more 9% 9% 16% 16% Delegates areas of interest* Change Management 2% Coaching Mentoring 1% Employee Engagement 1% Employee Relations TU 1% Hr Policy Dev 1% Hr Systems Technology 1% 25% 25% Job level Manager 59% 59% Senior Officer/Officer Consultant International HR 1% Leadership Mgmnt Dev 16% Learning Dev Strategy 35% Organisation Design 1% Organisation Development 7% Recruit Selection 2% Administrator/Assistant Talent Management Succession Planning 2% Tech E-Learning 2% Training Delivery 11% Training Design 7% Other 6% The 2015 L&D Show conference was a 2-day event which attracted senior L&D professionals from leading organisations, all looking for updates on the latest in L&D. The exciting programme included: 28 expert-led conference sessions offering insights and advice on all the latest issues including L&D, talent development, learning evaluation, training, OD, coaching, change management, e-learning challenges and more real-life solutions from best-practice organisations speakers in 2015 included Unilever, Santander, LV=, KPMG, Volvo, Barnardo s, Sony and many more networking with L&D professionals who faced similar challenges automatic exhibition entry for all delegates to meet leading suppliers and discover the latest products and services all conference delegates could dip in and out of sessions (they bought between 2 8) so had plenty of time to visit the exhibition between sessions and during breaks all exhibitors also got a free conference ticket, to use for their team or pass to a client! *applicable for CIPD members, where known. All figures quoted are based on the 2015 L&D Show conference. 8
Hear what our exhibitors in 2015 had to say A superbly organised event from the point of sale to on-site logistics. Brightwave CIPD L&D is well managed in the run up to the show, the stand is always ready when we get there to set up and we are well looked after during the event. And most importantly, we meet relevant new contacts and come away with a good number of sales leads. People Alchemy Ltd We have exhibited for the last twelve years and the L&D show has provided us with a constant supply of introductions to what are now client companies. Jigsaw@work 2015 exhibitors included: 3C Performance Management Acacia Learning Ltd Acteon Communication and Learning Action-Based Training Activate Enterprise Activia Training Appraisal 360 Ashorne Hill Management College Ashridge Business School Belbin Bite Size Ltd Blue Beetle Training Bowles Brathay Trust British Psychological Society s Psychological Testing Centre, The Business Learning Foundation Central Test Centre For Strategy & Communication City & Guilds Kineo click-360.com Coloni Ltd Corporate elearning Consortium Courageous Success Ltd Creativedge Training and Development Ltd DDA Consulting International Ltd DeltaNet International Ltd DPG plc Eliesha Training Ltd Emergenetics UK Eras Ltd Getfeedback.net Ltd Head Light Ltd Herrmann International UK Ltd High Force Training Ltd Hogrefe Ltd I L M imanage Performance Ltd Impact International Interaction Learning & Development Jigsaw@work JILBEE Learning Kallidus Ltd Leadership Trust Foundation, The Leading Edge Leadership Learning Pool Ltd Magic Whiteboard Ltd Management Pocketbooks Ltd Media Friendly MOL OCM Group Ltd, The OMBEA Pearson TalentLens People Alchemy Ltd Primary Colours Consulting Real Meetings Recruitment Genius Results Driven Group Revelation Training Ltd Roffey Park Institute Royal Central School of Speech and Drama, The Skill Pill M-Learning Speak First Sponge UK Ltd Strengths Partnership Ltd Strengths Partnership Ltd TCM Group, The Texthelp Ltd thewholestory TLC The Learning Curve Tlc International Development Training Foundation Ltd, The Turning Technologies Twobaldblokes WhereShiftHappens. co.uk Your Career Academy 9
Stand packages We offer an extensive range of flexible stand packages designed to suit your individual budget and business needs. Take a look at the range of stand options available. Whatever marketing budget you have, we have a package for you. Call 020 8612 6180 to book your stand 1 Space only (minimum 12sqm) Open floor space exhibitor is responsible for flooring and walling Stand cleaning 2 Standard shell scheme only (minimum 6sqm) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (standard colour) Carpet (standard colour). Exhibition packages 3 Enhanced Shell Scheme (minimum 9sqm) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (choice of colour from stock range) Carpet (choice of colour from stock range) 2 fitted posters (artwork to be supplied by client) 4 Entry level package (6sqm only) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (standard colour) Carpet (standard colour) 1 x 500w socket 1 x columbia table 2 x 120w spotlights on track 1 x literature rack 2 x le mans chairs 1 x waste bin A Electrical pack 1 x 500w socket 2 x 120w spotlights on track. B Meeting furniture pack 2 x madison chairs 1 x columbia table 1 x literature rack 1 x waste bin. C Bar furniture pack 2 x flash bar stools 1 x sea bar table 1 x literature rack 1 x waste bin. Please note, no amendments can be made to the items included in the packages. Don t miss out, secure the best position now 10
Supporting you to get the most out of the event Along with any stand package, you will benefit from an extensive CIPDrun marketing campaign. In addition, we also provide free marketing advice and free promotional material that s available exclusively to exhibitors. We aim to help push your presence at the event to ensure you get the most out of exhibiting to generate a great ROI. Here are some of the benefits of booking a stand at next year s event: 50-word entry on the event website inclusion in online exhibitor list, viewed by name or product type listing in pre-show Event Guide sent to pre-registered visitors and delegates (for bookings up to February 2016) unlimited supply of visitor tickets for your own mailings free e-tickets to send to your clients event logos and web banners online book an appointment system for exhibition visitors visitor data* PR support up to and during the event opportunity to apply for a free exhibitor showcase** free conference tickets.*** * excludes data protection opt outs ** if you book before November 2015 (min stand size 9sqm) *** number of free tickets dependent on stand size Book a stand today! 11
About the CIPD We re the CIPD the professional body for HR and people development. We are the voice of a worldwide community of more than 140,000 members committed to championing better work and working lives. We ve been setting the benchmark for excellence in people and organisation development for more than 100 years. Through our expertise and research, we provide a valuable point of view on the rapidly changing world of work. And for our members we re the career partner of choice, setting professional standards and providing the expertise to drive the HR and L&D professions forward. We re independent and not for profit and hold a highly respected Royal Charter. We exist to make work and working lives better. And at a time of unprecedented change, we have the vision, the agility and the strength to make a real difference for our members, for businesses, for the economy and for all working people. 12