Exhibit at the L&D Show and build your business. The Learning & Development Show

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1 May 2015 Exhibit at the L&D Show and build your business The Learning & Development Show May 2015 Olympia London L&D OD Leadership Coaching Talent Technology

2 About the CIPD The CIPD is the professional body for HR and people development. It has over 130,000 members working on HR, learning and development, people management and consulting across private businesses and organisations in the public and voluntary sectors. The CIPD is committed to championing better work and working lives for the benefit of individuals, businesses, economies and society. The CIPD brings together extensive research and thought leadership, practical advice and guidance, professional development and rigorous professional standards to drive better capabilities and understanding in how organisations of all kinds operate and perform, and how they manage and develop their people. About CIPD exhibitions CIPD Conferences and Exhibitions have been delivering unrivalled industry-leading events for over 60 years. With a portfolio covering all the key HR and L&D issues, our events are the first place thousands of conference delegates and exhibition visitors come for industry updates and to meet leading suppliers. About the CIPD Learning and Development Show The CIPD Learning and Development Show is the UK s leading L&D event. With an ABC-audited attendance of nearly 3,300* senior decision makers, visitors come looking for solutions to issues such as L&D, OD, coaching, technology for learning, leadership development, learning and talent development and more. Book your stand today and take the first steps to meeting an audience who are ready to start making purchasing decisions. *ABC audited 2

3 Visitor profile Our exhibition visitors are serious about finding new suppliers and making purchasing decisions. You ll meet senior L&D and OD professionals who don t visit any other exhibitions, and are looking for advice, solutions and tips to help tackle challenges when they return to work. Read on to find out more about nearly 3,300 attendees: What visitors are looking for 80% 60% 40% 20% 16% 15% 9% 60% 4% 4% 9% 19% 8% 60% 0% Learning and Development Training Providers/Skills Coaching/Counselling/Mentoring Leadership and Management elearning/learning Technologies Performance Management/Testing Employee Engagement Team Building Team Suppliers Venues Visitor job level Annual budget Manager and above Up to 49,999 Executive/Officer 50, ,999 Consultant 200,000 to 499,999 Other 500,000 to 999,999 1,000,000+ 3

4 Visitor feedback * of visitors felt the show met their 93% objectives of visitors are a part of the main 68% decision making process of visitors would recommend 95% the event to a colleague 75% of visitors didn t attend any other event in the last 12 months 72% of delegates work in an L&D or L&D/HR role *2014 L&D Show Exhibition Visitor Survey In 2014, visitors attended from organisations including: Adecco Group Adobe AIG Allianz American Express Argos Asda Stores Ltd Aviva Axa B&Q Barclays Barnardo s BBC Boots British Airways British Heart Foundation BSkyB BT BUPA Burberry Cancer Research UK Channel 4 Clifford Chance Deloitte Department for Work & Pensions DHL Express Diageo EDF Energy Fidelity Worldwide Investments Fujitsu GlaxoSmithKline Pharma Goldman Sachs H&M Heineken Hewlett Packard HM Revenue & Customs Hobbs Ltd House of Commons House of Fraser HSBC John Lewis JP Morgan KPMG London Underground Ltd L Oréal Marks and Spencer McDonald s Mercedes-Benz UK Ltd Microsoft NatWest Bank NHS Ocado Pepsico PwC RBS Royal Air Force Royal Mail Sainsbury s Save the Children Ted Baker Tesco UBS Waitrose Zurich Contact us today to find out more about our visitors 4

5 Hear what our visitors in 2014 had to say... There was definitely a new buzz about the Exhibition this year. People were talking bitesize, collaboration, and social. It was great to hear and see the CIPD taking things forward in what I believe to be the right direction. The Academy Manager Santa Fe Group A very well run, worthwhile event, featuring a diverse mix of exhibitors and products. I would recommend attendance to anyone involved in learning and development. Learning & Development Advisor Wandsworth Council The L&D show gave me the opportunity to meet a lot of suppliers, find out about a lot of products and gain a lot of ideas to bring back and think about how to improve the business I work for. School Business Manager The Woodland Academy Trust The L&D Show was full of opportunities to learn, engage and network with like-minded professionals. It really is a must-attend-event for anyone working in the field. Executive Coach Jo Tremain Performance Coaching A very inspiring exhibition sharing new research, ideas and the impetus to stretch your business further. Director Agile HR Consulting 5

6 About the conference delegates The L&D Show Conference attracts senior L&D and OD professionals all looking for the latest tools and techniques, insights and advice on the most upto-date thinking to help drive their organisation forward. Delegates attend our event to get advice and network with like-minded peers, who may be facing the same challenges within their role or organisation. Make an impact on your business through L&D 25% 15% 15% 5% 5% 8% 8% 24% 24% 25% 11% 11% 32% 32% 55% The 2014 L&D Show Conference was a 2-day event which attracted senior L&D professionals from leading organisations, all looking for updates on the latest in L&D. The exciting programme included: Organisation size and more Delegates areas of interest* Change management 57% Coaching/mentoring 70% Employee engagement 58% Leadership and management development 76% Learning and development strategy 72% Organization development 59% *applicable for CIPD members, where known. Job level Manager Senior officer/officer Consultant Administrator/Assistant Performance management 57% Talent management/succession planning 62% Technology based training including e-learning 30% Training delivery 63% Training design 68% 28 expert-led conference sessions offering insights and advice on all the latest issues including L&D, talent development, learning evaluation, training, OD, coaching, change management, e-learning challenges and more real-life solutions from best-practice organisations speakers in 2014 included Facebook, Barnardo s, Google, Vodafone, BT, Visa Europe and many more networking with L&D professionals who are faced similar challenges automatic exhibition entry for all delegates to meet leading suppliers and discover the latest products and services all conference delegates could dip in and out of sessions (they buy between 2 8) so have plenty of time to visit the exhibition between sessions and during breaks all exhibitors also got a free conference ticket to use for their team or pass to a client! 6

7 Exhibitor testimonials Organisations exhibiting in 2015 include: Very well organised show. I was very impressed by the fast response I received from CIPD staff to any queries before, during and after the show, and by their professionalism. Psychological Testing Centre Manager British Psychological Society CIPD was a perfect platform for us to reach our target market, capture their attention and start new business relationships. The show was well organised and professional, we will be returning. Sales and Marketing Director Business Learning Foundation All the stands in the exhibition had good placing with regular traffic. The leads we generated were of good quality and had a constant flow of delegates directed to the stand. Client Manager, Rocket Consultancy (part of Activate Enterprise) 3C Performance Management Acacia Learning Ltd Acteon Communication and Learning Action-Based Training Activate Enterprise Activia Training Appraisal 360 Ashorne Hill Management College Ashridge Business School Belbin Bite Size Ltd Blue Beetle Training Bowles Brathay Trust British Psychological Society s Psychological Testing Centre, The Business Learning Foundation Central Test Centre For Strategy & Communication City & Guilds Kineo click-360.com Coloni Ltd Corporate elearning Consortium Courageous Success Ltd Creativedge Training and Development Ltd DDA Consulting International Ltd DeltaNet International Ltd DPG plc Eliesha Training Ltd Emergenetics UK Eras Ltd Getfeedback.net Ltd Head Light Ltd Herrmann International UK Ltd High Force Training Ltd Hogrefe Ltd I L M imanage Performance Ltd Impact International Interaction Learning & Development Jigsaw@work JILBEE Learning Kallidus Ltd Leadership Trust Foundation, The Leading Edge Leadership Learning Pool Ltd Magic Whiteboard Ltd Management Pocketbooks Ltd Media Friendly MOL OCM Group Ltd, The OMBEA Pearson TalentLens People Alchemy Ltd Primary Colours Consulting Real Meetings Recruitment Genius Results Driven Group Revelation Training Ltd Roffey Park Institute Royal Central School of Speech and Drama, The Skill Pill M-Learning Speak First Sponge UK Ltd Strengths Partnership Ltd Strengths Partnership Ltd TCM Group, The Texthelp Ltd thewholestory TLC The Learning Curve Tlc International Development Training Foundation Ltd, The Turning Technologies Twobaldblokes WhereShiftHappens. co.uk Your Career Academy Go online for an up-to-date listing 7

8 Why you must exhibit! 1 CIPD database Exposure to the exclusive CIPD database (including 130,000 members and thousands of relevant L&D contacts) via our direct mail and campaigns. 2 Lead generation CIPD exhibitions put your organisation in front of thousands of senior L&D business decision makers, who are keen to do business with you. 3 Brand awareness With the quality and number of visitors we deliver, exhibiting at CIPD exhibitions gives your brand real exposure to real buyers. 4 Quality The exhibitions run in conjunction with world-class HR and L&D conferences, renowned for delivering invaluable advice and business solutions, attracting thousands of senior HR and L&D professionals with real buying power. 5 Networking CIPD Exhibitions provide a great opportunity to network with customers and peers, discuss ideas and make new contacts and leads on your stand, online before the event and in dedicated networking and learning areas. 6 Launch new products and services Exhibiting at our events is the ideal platform to launch new products and services. Engage face to face with your target audience. 8

9 Stand packages We offer an extensive range of flexible stand packages designed to suit your individual budgets and business needs. Call to book your stand 1 Space only (minimum 12sqm) Open floor space Exhibitor is responsible for flooring and walling Stand cleaning. 2 Standard Shell Scheme only (minimum 6sqm) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (standard colour) Carpet (standard colour). 3 Enhanced Shell Scheme (minimum 9sqm) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (choice of colour from stock range) Carpet (choice of colour from stock range) 2 fitted posters (artwork to be supplied by client). 4 Entry level package (6sqm only) White modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (standard colour) Carpet (standard colour) 1 x 500w socket 1 x columbia table 2 x 120w spotlights on track 1 x literature rack 2 x le mans chairs 1 x waste bin. Don t miss out, secure the best position now 9

10 Marketing and PR support Along with any stand package, you will benefit from an extensive CIPDrun marketing campaign. In addition, we also provide free marketing advice and free promotional material that s available exclusively to exhibitors. Aimed to help push your presence at the event to ensure you get the most out of exhibiting and generating a great ROI. Here are some of the benefits of booking a stand at this year s event: 50-word entry on the event website inclusion in online exhibitor list, viewed by name or product type listing in pre-show Event Guide sent to pre-registered visitors and delegates (for bookings up to February 2015) unlimited supply of visitor tickets for your own mailings free e-tickets to send to your clients event logos and web banners online book an appointment system for exhibition visitors visitor data* PR support up to and during the event opportunity to apply for a free exhibitor showcase** free conference tickets.*** * terms apply ** if you book before November 2014 (min stand size 9m 2 ) *** number of free tickets dependent on stand size Book a stand today! 10

11 Networking and free learning sessions Networking We understand the value of face-to-face networking. So, over the two days, we ve ensured that there are plenty of opportunities for you to meet conference delegates and exhibition visitors. We ve situated the catering and coffee areas on the exhibition floor and, as delegates buy individual sessions, there is ample time for networking on the exhibition floor between sessions. There is also a dedicated speed networking area a fast and fun way for delegates and visitors to make new contacts. Free learning sessions Exhibitors have a fantastic opportunity to showcase their organisation in a range of free learning sessions. Based in three distinct zones on the exhibition floor, exhibitors can apply* for a minute presentation slot in one of the following areas: Learning Arena: lively L&D updates and the latest techniques and skills. Topic Taster: bite-sized updates on today s key L&D issues Technology for Learning: practical sessions on e-learning, social media and more. *Min of 9m2 stand. T&c s apply. Apply before November Join the conversation online now Follow CIPD_Events and use #CIPDLDShow Follow us at CIPDUK/events Join the CIPD Events group and take part in discussions! Start networking online now 11

12 Marketing campaign Through an extensive marketing campaign, we take a multi-channel approach to ensure the campaign has wide coverage and strong response rates, attracting a high-quality audience who are serious about making a purchase. Direct mail and s are targeted using the exclusive CIPD database of over 130,000 CIPD members and thousands of other industry contacts. Extensive DM campaign including personalised s are sent out. Print advertising in all relevant trade magazines including People Management, Training Journal, Grapevine, E-Learning Magazine, The ILM Edge, HR Magazine, HR Director, and more. Exhibition tickets/postcards inserted in trade magazines. Online banners on relevant trade websites/ s including People Management, HR Magazine, Grapevine, HR Director, The ILM Edge, Training Journal and E-Learning Magazine. Last year s campaign materials included: L D Insights in 28 conference sessions Advice from 40+ organisations Flexible tickets to suit you FREE L&D exhibitio n CIPD Learning Development Show 60 free updates on the latest in L D 30 April 1 May 2014 Olympia London Talent Develop your people. Build your business L D suppliers CIPD Learning & Development Show Conference Case studies and insights from Google, Barnardo s, University College London, BT, Tesco and more. Tickets from 280 choose between 2 8 sessions or a group ticket. Expert advice in 28 sessions on issues including L&D, coaching, leadership, e learning and OD. FREE L&D Exhibition: 100+ suppliers, networking and professional development. 30 April 1 May Olympia London CIPD Learning & Development Show Exhibition Register for FREE entry cipd.co.uk/register Return address: CIPD 9 Parkway Close Parkway Industrial Estate Sheffield S9 4WJ UK Join us at the CIPD Learning & Development Show Conference cipd.co.uk/l&dshow Dedicated PPC and SEO campaign to encourage website traffic from Google and a dedicated website within the CIPD website using the latest SEO techniques to improve natural results. Web banners and editorial in external ebulletins and websites (including Training Zone, HRZone, emedia Inbox Insight and more). Other promotional activities: The L&D Show is also promoted via our branch and forum network. professional development CIPD L D Show Exhibition CIPD Learning Development Show 30 April 1 May conference sessions on L D issues 40+ case studies and insights from top organisations Free Exhibition 130+ leading suppliers Find out more about the conference and exhibition Find out cipd.co.uk/hrmag more at cipd.co.uk/l&devent 12