MAY 6 9, 2015 SEATTLE A A E 15 Exhibit Prospectus and EXHIBIT PROSPECTUS AND INTEGRATED Integrated Marketing MARKETING Guide GUIDE Exhibit Exhibit and expand expand your your reach reach with Exhibit and expand your reach with innovative with innovate advertising, innovate advertising, event advertising, event and sponsorship event and opportunities. and sponsorship sponsorship opportunities. opportunities.
Welcome new and returning exhibitors and sponsors! On behalf of the American Association of Endodontists and staff, it is our pleasure to invite you to participate in AAE15, held at the Washington State Convention and Trade Center in Seattle, May 6-9. For years the annual meeting has consistently attracted endodontists and general dentists from around the world. Recognized as the premier source of continuing education in endodontics, our meeting is the largest and most diverse opportunity for learning the latest endodontic techniques, exploring new research and exchanging ideas. The meeting includes lectures, workshops, poster sessions, networking and social events, career fair and awards luncheons. The days are filled with opportunities for you to showcase your products/services and make meaningful connections. We look forward to seeing you at AAE15! Robert S. Roda, D.D.S., M.S. President David Witherspoon, B.D.S., M.S. General Chair, Planning Committee top reasons to exhibit GAIN ACCESS to 2,000+ customers at the largest endodontic meeting in the world INCREASE AWARENESS to highly qualified and focused professionals with decisionmaking and buying power PROMOTE PRODUCTS to attendees engaged in their profession and interested in: Pursuing new technologies and trends Exploring new products and services Investing in new tools and resources 1,519 Endodontists heavy attendance promotion The AAE thoroughly promotes the meeting to its members and the specialty with an aggressive 6+ month campaign. YOUR TARGET CUSTOMERS ARE HERE 408 Residents 246 Professional Staff 160 General Dentists 90% of practicing endodontists are AAE members 78% U.S. Attendees 22% International Attendees Attendance average over 3 years
exhibit hall information Dates Wednesday, May 6 - Friday, May 8, 2015 Location Washington State Convention and Trade Center 800 Convention Pl, Seattle, WA 98101 Booth Reservations Visit www.aae.org/exhibits to complete an online application. Booth Fees (U.S. Funds) Early* Standard 10 x10 In-Line $ 2,050 $ 2,250 10 x10 Corner $ 2,250 $ 2,450 *application and payment received by October 31, 2014 Register by October 31 to SAVE $200 or more! schedule Tuesday, May 5 8 a.m. 8 p.m. Exhibitor Move-In Wednesday, May 6 10:30 a.m. 5:30 p.m. Exhibit Hall Open 4 5:30 p.m. Exhibit Hall Welcome Reception Thursday, May 7 10 a.m. 5 p.m. Exhibit Hall Open 12 1:30 p.m. Exhibit Hall Lunch Friday, May 8 9:30 a.m. 5:30 p.m. Exhibit Hall Open 4:30 5:30 p.m. Exhibit Hall Happy Hour Exhibitor registration and information assistance available daily. exhibitor benefits 8 -high draped back wall and 3 -high draped side rails with 7 x44 company identification sign (upon request) Up to ten complimentary exhibitor badges per 10 x10 booth which include: Access to all the educational sessions Admission to the Celebrate! event Company listing on the website exhibitors page Recognition in the exhbitors section of the Mobile App Company listing in the On-Site Meeting Guide distributed to all attendees Inclusion in the exhibitor announcement email sent to all members Free mailing lists of preregistered and final meeting attendees Note: Carpet, tables, chairs, electricity, computer, AV equipment and internet access are not included in the booth fee. These can be ordered through the Exhibitor Service Kit. You will receive access after registration with your booth confirmation. additional information Hotel information will be provided once the room block opens in December. Exhibitors requesting function space must write for approval. Events may not be conducted during official AAE programming hours. AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits
exhibit hall attractions Based on educational session timing and historic traffic trends, the AAE does focus on getting attendees into the exhibit hall throughout the meeting. The below attractions help keep attendees coming back: NEW! Exhibit Hall Welcome Reception Exhibit Hall Happy Hour An exhibit hall lunch for all attendees Poster research and table clinic presentations (residents, judges and attendees circulate through to review presentations and to gain CE credit) Corporate lectures and workshops exhibit hall activities Interested in capturing even more attention for your booth, products and services? Consider sponsoring one of the available activities featured in the exhibit hall. Happy Hour $ 7,500 Each attendee will receive a complimentary drink card customized with your company logo/messaging on one side. AAE will work to strategically place a bar near your exhibit (pending final exhibit hall layout and fire marshall/facility restrictions). Networking Lunch $ 20,000 Each attendee will receive a complimentary lunch card customized with your company logo/ messaging on one side. Signage in the lunch area will also be provided. Sponsors are encouraged to provide a collateral piece or giveaway (cost not included) that will be given to each lunch recipient. Welcome Reception $ 30,000 Introduce your company to attendees as we kick off the conference! Always well attended, this event is a great way to establish a higher level of brand recognition across the entire conference. Make sure to ask for more information on the promotional aspects of this sponsorship opportunity. Sponsorship activities add up! Recognition levels and additional benefits are listed at the end of this brochure.
educational offerings Launched in 2013, the exhibit hall educational activities were well received and well reviewed! These opportunities guarantee prime attendee exposure and allow you to make connections outside the traditional exhibit booth setting. Deliver the educational and hands-on content that will attract new prospects and help you capture more leads than ever before by conducting a corporate lecture or workshop! Note: Terms and conditions for the educational offerings can be found at www.aae.org/exhibits. Ask for more details when customizing your marketing package. To The Point Presentation $ 3,000 Option to be recorded +$ 3,000 The To The Point presentation area in the exhibit hall provides the perfect venue to showcase products or services through a one-hour demonstration or lecture. Morning and afternoon time slots are available daily. Attendance is free, but limited to 125 participants (first-come seating availability). Each To the Point is listed in the schedule and on the exhibit hall activities signage. Corporate Workshops $ 5,500 Hands-on Corporate Workshops provide attendees with an opportunity unlike any other to experience materials and equipment while perfecting techniques. Three-hour time slots are available both in the morning and afternoon each day. Attendance will be limited to 30 participants (preregistration required). Each Corporate Workshop is listed in the schedule and on the exhibit hall activities signage. AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits
go beyond the booth AAE15 offers a variety of targeted tactics and branding opportunities to gain visibility and increase sales. AAE15 connects you with serious customers and a face-to-face meeting can make a huge difference when it s time to buy. Browse the opportunities listed here to begin to design your own custom package. Share your thoughts and we ll create the package that is right for you and your business goals. Requirements All advertising and sponsorship materials require pre-approval by the AAE no later than March 1, 2015. Design and mechanical requirements will be provided with written confirmation upon receipt of signed agreement and deposit. Note: Past advertisers and sponsors of the previous meeting have the right of first refusal until October 15, 2014. After that date, the opportunity will be offered to other interested companies. pre-event advertising Email Sponsor (6 Total) $ 1,200 Your sidebar ad will be prominently displayed with a sponsor thank you message on a promotional email sent to AAE members and prospective attendees. No other advertisers will be listed in these communications. convention center advertising The items listed below include production and installation, but not art production. Other opportunities are available including: welcome and registration area banners, charging stations, escalator clings, stairway graphics, column wraps, floor graphics and more! Get in touch to explore more opportunities and pricing. hotel advertising Hotel Keycards $ 15,000 Be the first to welcome over 2,500 attendees attendees and remain top of mind every day! Door Drops Please contact Convention Communications at 513/934-3700 or email at tom@doordrop.com. LOYALTY Returning to buy again and to peers recommending taking advantage of exhibitor specials PURCHASE Placing orders and 90% Met or exceeded sales goals DISCOVERY Looking for new products and services Reach Customers at every stage of the buying cycle EVALUATION Narrowing and comparing a list of possible options RESEARCH Gathering information to determine what they need and want EXHIBITOR STATISTICS 84% Met or exceeded leads goals Source: 2014 Exhibitor Survey
registration takeaways The items listed below include the item price, production, shipping and on-site display, but not art production. On-Site Meeting Guide $ 7,500 Be one of the first advertisers attendees see as they receive their registration materials. Peeking out of their name badge holder will be your logo and back full-page ad. Notebook and Pen $ 8,500 Hundreds of educational sessions means tons of notes! Be front and center as attendees learn at sessions and review at home. Name Badge Holder $ 10,000 Attendees must wear a badge at all times within the exhibit hall and educational sessions. Display your logo and/or message on the front and be with them wherever they go! Registration Bag $ 20,000 Rated the favorite on-site item! Have your logo on the bag that helps attendees get around the meeting and at home. Don t miss out on this opportunity to provide long-lasting exposure for your company. technology The items listed below include production and installation, but not art production. Mobile App $ 15,000 Last year 90% of attendees utilized the app on their personal devices to access the complete meeting details. This option includes a direct link to your website from the app as well as your logo with all app promotional and instructional communications. Attendee WiFi $ 17,500 With more gadgets being used than ever before, on-site WiFi is essential to attendees. Be the password that everyone types in to unlock access as well as have your logo on all app promotional and instructional communications. Attendee Lounge $ 20,000 With cushy seating, electricity ports and multiple monitors for displaying promotions and sessions in real time, this relax and recharge area attracts just about every attendee. The popular gathering space provides your company with significant branding in addition to digital advertising on large monitors. Exhibiting at the AAE was a grand slam. Great sales, excellent organization and logistics by the AAE, and most importantly, the best venue available for deepening our customer relationships. Wouldn t miss it. 2014 Vendor Survey Comment AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits
educational sponsorships Show your commitment to the specialty by sponsoring an educational program. Lunch-N-Learn $ 3,750 per session Lead by a moderator, these interactive group discussions offer your company recognition and allow for two of your staff join the discussion. Topic of Practice Management Topic of Clinical Discussion Program Track $ 10,000 per track Gain consistent exposure with signage and verbal recognition by session moderators. Future Directions in Nonsurgical Root Canal Treatment Managing the Practice of Tomorrow Outcomes Professional Staff Surgical Endodontics What Lies Ahead Where Will Biology and Technology Take Endodontics Submitted Presentations Keynote Speaker $ 30,000 This is an incredible opportunity during the first large gathering of the meeting to gain extra visibility. Align your company with the exceptional and motivational presentation that will set the pace of the rest of the conference. Benefit from being recognized as the sponsor on promotional materials, from the podium and video messaging you can submit to play before introducing the speaker. Excellent presentation. I learned a lot that will definitely improve the way I practice. 2014 Attendee Comment
networking sponsorships Great business is usually done amongst friends. Share in the community and camaraderie by sponsoring one of our professional receptions. Leadership Reception $ 3,500 Network and mingle with the AAE, AAE Foundation, ABE and COD leadership at this special, invitation-only reception. International Reception $ 12,500 An invitation-only gathering offers a unique and special experience for international attendees (one of the AAE s fastest-growing membership types). Professional Staff Reception $ 8,000 Help honor the broad range of contributions that professional staff members bring to the endodontic office. Enjoy this special opportunity to get acquainted with the individuals who are closely involved in buying decisions. Resident Reception $ 15,000 Designed exclusively for the resident attendees, this a valuable opportunity for the newest members of the specialty to develop professional connections. Resident and New Practitioner Career Fair Company Table: $ 300 Event Sponsor: $ 2,000 Presented by the AAE Resident and New Practitioner Committee, this important event has been growing each year. Gaining more visibility at the meeting, the career fair offers leads and the opportunity to make valuable personal connections. AAE Foundation Reception (Limited to current AAE Foundation Donors) Shared: $ 10,000 Exclusive: $ 20,000 This invitation-only event honors the AAE Foundation s generous donors who have pledged at the Diamond level or higher. This exclusive gathering of Foundation donors is a unique opportunity to showcase your company s commitment to advancing science and research. AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits
special events Social and recognition events are an important part of all AAE conferences. They provide the opportunity for attendees to make connections, build friendships and honor their colleagues. 5K Fun Run and Walk $ 3,000 Help attendees start their day in a healthy way! Connect with dedicated professionals looking to show their competitive spirit for this wellattended early morning activity. President s Breakfast $ 20,000 AAE s President proudly greets and welcomes attendees during this exciting conference kickoff. Providing an overview of the year, a look towards the future and highlights for the conference, this session is a popular one for all attendees. Edgar D. Coolidge Luncheon $ 20,000 Be part of the ceremonies to acknowledge the winners of the most prestigious AAE Honors and Awards. The resident awards, recognizing the top 10 oral and poster research presentations and table clinics, are also announced at this noteworthy event. General Assembly Breakfast $ 20,000 The AAE s annual business meeting, during this important session the AAE s leadership share updates, lead votes on proposed changes to the Constitution and Bylaws and is the official transition of the new officers and Board members. The sponsoring company will be introduced and invited to show a special video message at the beginning of the program. Celebrate! $ 180,000 Always a memorable night, this event allows friends and colleagues to mix and mingle while enjoying entertainment, food and beverages off site. It is also one of the few opportunities for attendees to take in the hosting city and enjoy the local flavor.
what you gain when you sponsor Corporate support is extremely valuable to the worth and development of the AAE conferences. Companies that participate by purchasing sponsorship, advertising or educational opportunities receive special recognition through our tiered program. In addition to receiving the basic benefits package of exhibiting, companies that reach the following bracket of sponsorship dollars spent (total sum of all activities you may choose for your custom sponsorship package) will receive recognition of your sponsorship level as well as the noted additional benefits. silver sponsor $10,000-29,999 Inclusion on registration area sponsor sign Inclusion in the Communiqué print and online newsletters gold sponsor $30,000-49,999 Inclusion on registration area sponsor sign Inclusion in the Communiqué print and online newsletters Logo recognition in printed promotion platinum sponsor $50,000-69,999 Inclusion on registration area sponsor sign Inclusion in the Communiqué print and online newsletters Logo recognition in printed promotion Special recognition in the Journal of Endodontics diamond sponsor $70,000 and above Inclusion on registration area sponsor sign Inclusion in the Communiqué print and online newsletters Logo recognition in printed promotion Special recognition in the Journal of Endodontics Exclusive logo recognition in meeting debut email blast AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits
Ready to Get Started? Visit www.aae.org/exhibits for up to date information, applications and terms. Contact our team for more information on any of the offerings and to create a custom exhibit and marketing package that achieves your business goals. For Exhibits Josh Coe Business Affairs Manager 800.872.3636, ext. 3025 jcoe@aae.org For Sponsorship, Advertising & Education Offerings Joe Donohue Corporate Relations Manager 800.872.3636, ext. 3022 jdonohue@aae.org American Association of Endodontists 211 E. Chicago Ave., Suite 1100 Chicago, IL 60611-2691, USA Phone 800.872.3636 (U.S., Canada, Mexico) or 312.266.7255 Fax 866.451.9020 (U.S., Canada, Mexico) or 312.266.9867 www.facebook.com/endodontists @AAENews and @SavingYourTeeth www.youtube.com/rootcanalspecialists FUTURE ANNUAL SESSION DATES 2016 2017 2018 2019 2020 San Francisco April 6-9 Moscone Center West New Orleans April 26-29 Morial Convention Center Denver April 25-28 Colorado Convention Center Montréal April 10-13 Palais des congrès de Montréal Nashville April 1-4 Music City Center AAE15 Exhibit Prospectus and Integrated Marketing Guide www.aae.org/exhibits