Plan Create Deliver OVERVIEW THIS IS HOW DST WORKS

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2 OVERVIEW Get the most out of your communications. Let our professional team design stunning, fully responsive s for your brand, set up and manage your mailing lists, deliver and track your s, evaluate your click-through rates and automate your s to save you time. THIS IS HOW DST WORKS Plan Create Deliver You send us the addresses, names and other information that you collect about the people who will receive your . We set up your mailing list and can create segments based on your data to better target your messaging to your customers. We create your campaign from the templates we design and we can create campaigns of all types. You can send us your existing collateral or our professional team can orchestrate the effort and design a mailing to resonate with your target recipients. After testing your for deliverability, we send your and track the results in real time. Our tracking reports can tell you how many of your clients opened and clicked a particular , what they have been clicking specifically, who opened an more than once and when they are engaging with your s. 02 DST

3 KEY FEATURES Using DST , we can create personalised and targeted s, transactional and real time notifications, s with secure attachments and closed loop processing, dynamic s and high volume batch mailings. MARKETING CAPABILITIES Mailing list management including capabilities for automated updates. Campaign level reporting. Centrally managed unsubscribes for mailing lists. High volume batch mailing shots. Self service option available. COMPREHENSIVE CAMPAIGN LEVEL REPORTING Rich mailing report extracts detailing deliverability, click-through and open statistics can be provided. Information about end customer viewing devices can be provided so that future communications can be tailored to suit your audience. Use metrics to learn what works and what doesn t when you communicate with customer. RICH VARIABILITY IN TEMPLATES A single template can be set up to mail out with multiple permutations of content that is driven by data. Integrated data segmentation tools for your internal data sources. INTEGRATED TESTING AND DELIVERABILITY TOOLS Templates with multiple permutations can be sent to addresses for sign off. Images of how templates look on various devices and in various clients can be provided during testing. Deliverability can be tested before running the campaign and corrective actions can be recommended to increase success of the mailing. Service provision for IP reputation monitoring and remediation. DST 03

4 KEY FACTS & FAQs What kind of can I send with DST ? DST can support requirements for any kind of based customer communication including: One-off high volume and richly variable marketing campaigns. Automated integration with other DST products such as DST Archive. s with attachments such as personalised PDFs. Variable content s based on targeting criteria. How does DST support my customer communication strategy? DST offers the ability to fully personalise to help you communicate more effectively with your customers. Consultation to discuss your needs and goals and assess your data. Target based mailings with rich engagement metrics. What services can I expect to engage with as part of my DST solution? Every customer is unique and DST works with you to determine the best solution for your delivery needs. This may include: Data processing and management. Pr ing deliverability assessment. Workflow integration with other DST products and services. Options for closed loop document delivery for hard bounces. Options for secure attachments. Template design. 04 DST

5 OUR APPROACH Plan Data cleansing. Propensity and analytics. Preference and consent. Single customer view. Create Bill clarity. Document optimisation. Digital channel design. High quality print. Deliver HTML5. Engagement analytics. Personalised videos. Omni-channel intelligence. DST 05

6 Thanks you for using our products. DST Systems UK