WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline
|
|
- Victoria Barrett
- 8 years ago
- Views:
Transcription
1 WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline
2 2 In the Marketing Automation Dark Ages......of the early 2000s, marketers could only monitor website activity with simple page counters. Today s website visitor tracking (WVT) softwares analyze the patterns and behavior of your website visitors, tag them, and compare them. WVT Software Shows Marketers: Which site pages were viewed If any assets were downloaded The amount of time spent on each page If visitors have returned to the website As this technology continues to advance, many companies tailor their website visitor s experience with content that relates to their preferences, industry, search history, etc. In a B2B environment, companies use this information to identify visitors buying intentions and target marketing activities to close deals.
3 3 YOUR CORPORATE WEBSITE...is the center of your marketing universe and WVT software is often the first step in the marketing automation process. This document is designed to familiarize your company with the advantages of visitor tracking, when to use it, and how to implement the information to improve your pipeline.
4 4 How Does Web Visitor Tracking Work? WVT starts with cookies. Cookies are text that web servers save on a computer s hard disk, allowing websites to store and access information on your computer. Websites often assign each visitor a personal ID number and store that number on their computer. Visitors can be cookied from either lead capture forms or campaigns. Lead capture forms are website pages where a customer must provide personal details, such as address, name and company, before they can continue to the rest of the site, download a whitepaper, register for an event, request a demo, etc. By submitting personal information, visitors are opting-in to your communications and have set themselves up as leads. To be cookied through an campaign, recipients must click on a link inside the body. These links can lead to any website page, document, survey, etc, but once the recipient has engaged, their address has been captured.
5 5 There are 3 Types of Website Visitors Anonymous Visitors This is anyone who comes to your website without identifying themselves, so only raw SEO data is available. They have not logged in, filled out a lead capture form, or engaged. Cookied Visitors We know some details, like company or information identified by reverse IP append, but not enough personal information to identify and nurture them. Known Visitors These visitors have been previously identified by clicks and information from lead capture forms. They have interacted with our website or s and we can associate all previous website activity to them. Now that we ve cookied a visitor and turned them into a lead, what are we looking for? We want to track their activity, in the context of lead generation, to engage their website behavior and performance. We gather information from pages, downloads, time on site, location, etc. Then, this information gathered is integrated with CRM, so it s actionable and drives all further sales-related processes.
6 Four Ways Web Forensics Can Improve Your Pipeline 6 In the Salesfusion system, we refer to WVT as Web Forensics. As website visitors and activity data rolls in, the marketer decides what s done with it. After testing different avenues, these processes can become automated, so the system knows exactly what to do with Web Forensics data. This System Allows Salesfusion Customers to: View website activity inside of their own CRM platforms Send alerts to sales when high value leads are on their website View how customers came to your website and what they did while on the site Access daily and weekly reports, highlighting trends in website activity Keep in mind, marketing works for sales. Everything we do is designed to bring attention, and revenue, to our company.
7 Steps to Enable Web Forensics for your pipeline 7 Catpure lead data Analyze and Score Prequalify Route high value leads to sales Push lead data to the CRM Sales qualifies or nutures Close win/loss and track ROI data 1 Use Data to Enroll People in Nurture Campaigns Hot leads are often defined as active website visitors who engage with communications, attend webinars/lunch and learns, and interact with Sales. Enroll these leads in a nurture campaign to stay in their inboxes and at the forefront of their minds. Nurture campaigns may include scheduled s complete with multiple calls to action, website-based lead capture forms, data downloads continuously educating leads about your business and intentions until they re ready to buy. 2 Identify Trends by Company Once a visitor has been cookied and is being nurtured as a lead, we can continue to track their web activity and any additional activity from their company. Web Forensics will associate the lead s IP address to their Salesfusion record. So, if anyone else from that company is exploring your site as well, Sales will be able to associate that activity to an existing lead. This prevents multiple Sales reps from reaching out to different people at the same company. This also allows you to gauge a lead s most viewed pages and target your nurture campaign according to their interests.
8 3 Target Advertising Web Forensics has the capability to track how website visitors are getting to your site. Are they coming in through a search engine like Google or Bing? If so, what keywords did they use? Social media is a great way to engage a larger audience - Salesfusion records which social media site is bringing in the most traffic to your site s landing pages. Segment your audience through campaigns - whether it be by industry, company size or CRM, the more specific your message is, the more likely recipients are to engage. 8 4 Allow Sales to Track Active and Stale Leads Inside Salesfusion, you can set up alerts for Sales reps, letting them know when a hot lead is engaging with the website, complete with that lead s content history. With that history, reps can compare metrics over a period of time to gage whether leads are becoming more or less involved (this month vs. last month, this quarter vs. last quarter). Just like they engage hot leads, sales can also engage stale leads - marketing sets up reports and alerts to monitor a lead s inactivity and Sales when an inactivity threshold is reached. Salesfusion helps companies deliver more revenue. With Salesfusion s smart marketing automation platform, marketing and sales teams are delivering more lead-to-revenue results by nurturing and surfacing the right leads into the CRM at the right time. Salesfusion s platform also enables customer care teams to increase client satisfaction and growth through customer-centric nurture programs. By identifying lead, journey, and buyer profiles, Salesfusion is helping companies deliver more revenue than ever before. Contact Information: sales@salesfusion.com facebook.com/salesfusion linkedin.com/company/salesfusion twitter.com/salesfusion youtube.com/user/salesfusionmarketing
B2Best Practice. Landing Pages
B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?
More informationWhat s the difference between email marketing and marketing automation?
Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationWhat s the difference between email marketing and marketing automation?
Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact
More informationB2Best Practice. Lead Scoring. Mild Warm Hot
B2Best Practice Lead Scoring Mild Warm Hot Lead Scoring Best Practices Getting Lead Scoring Right the First Time Lead scoring is a technology and business process used by B2B companies for the purpose
More informationWeb Activity Tracking
SalesFUSION White Paper Five Ways Web Visitor Tracking can Improve your B2B Lead Generation Capabilities Web Activity Tracking Web analytics as a technology category has enjoyed explosive growth in the
More informationB2Best Practice. 3 steps to sales and marketing alignment nirvana
B2Best Practice 3 steps to sales and marketing alignment nirvana 1 3 steps 50% B2B sales reps fall short of quotas 80% of a prospect s sales cycle is completed before a call companies with marketing and
More informationWHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion
WHITEPAPER GUIDE TO LEAD NURTURING By: ActiveConversion Page 1 Introduction Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready
More informationIntroduction to Integrated Marketing: Lead Scoring
Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,
More informationContents 11. 13. 15. 17. 19. 21. 23.
Contents 5. 6. 9. 11. 13. 15. 17. 19. 21. 23. 2 Summary Since Google was founded in 1998, the marketing world has been disrupted more than ever. Google has had such a large impact that Google was named
More informationMarketing Automation. Peter Yeung // London, UK, 20 June 2013
Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html
More informationTurning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing
Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization
More informationMARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA
: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of
More informationFOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path
B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationDemand Generation vs. Marketing Automation David M. Raab Raab Associates Inc.
Demand Generation vs. Marketing Automation David M. Raab Raab Associates Inc. Demand generation systems help marketers to identify, monitor and nurture potential customers. But so do marketing automation
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationIntroduction. Regards, Lee Chadwick Managing Director
User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step
More informationRAMP Marketing Automation Checklist
RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because
More informationDigital Marketing: Generating More Leads Online. April 16, 2015. RickWhittington.com // 804.592.0190
Digital Marketing: Generating More Leads Online April 16, 2015 RickWhittington.com // 804.592.0190 What we ll cover today» Why online marketing and sales is crucial for B2B companies» Different options
More informationTracking True & False Demystifying Recruitment Marketing Analytics
Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE
More informationT5he Ultimate Guide to Marketing Automation Implementation
T5he Ultimate Guide to Marketing Automation Implementation www.salesfusion.com Contents 1. Teaching your CRM to play nice with marketing automation p4 2. Segmenting email campaign recipients p6 3. Creating
More informationThe 4 Key Actions That Define and Build A Sales Funnel That Won t Leak
The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales
More informationUnderstanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life
Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More informationMARKETING ROCKSTAR S. Guide to. Marketo. Learn How to Use Marketo Effectively from Day 1 JOSH HILL
MARKETING ROCKSTAR S Guide to Marketo Learn How to Use Marketo Effectively from Day 1 JOSH HILL Marketing Rockstar s Guide to Marketo P a g e 1 Sales Insight Training for Sales Note: this section is for
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationEPiServer Connect for Marketing Automation
Copyright notice Copyright 1996 2014 EPiServer AB. All rights reserved. Changes to the contents, or partial copying of the contents, may not be done without permission. The document may be freely distributed
More informationEmail Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014
Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics
More informationCampaign and Ad Group Management. Google AdWords Fundamentals
Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN
More informationCREATE A PERFORMING MARKETING AUTOMATION PLATFORM
CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,
More informationWhat is Prospect Analytics?
What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of
More informationMARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationMoreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing
! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment
More informationGenerating Leads While You Sleep
Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating
More informationSalesFUSION Partner Certification Guide
SalesFUSION Partner Certification Guide Welcome to the SalesFUSION Partner Family!! This document will guide you through the SalesFUSION Certified Partner Program. At each step there will be videos to
More informationRetargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising
Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:
More informationEnhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76
Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart
More informationThe integrated solutions available to you
FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationClient Engagement. Email Marketing and Marketing Automation. Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Client Engagement Email Marketing and Marketing Automation Generate More Leads, Convert Them To Revenue, Prove Marketing ROI Our new email product suite Content personaliza.on Lead genera.on Automa.on
More informationwhite paper Tracking Phone Leads: The Missing Piece of Marketing Automation
white paper Tracking Phone Leads: The Missing Piece of Marketing Automation Tracking Phone Leads: The Missing Piece of Marketing Automation 21 Executive Summary Marketing organizations today including
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationThe 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities
The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities We do the Heavy Lifting for You Today s Speakers Don Wynns @Zoominfo VP, Business Development Responsible for strategic data integration
More informationSolving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) Presented on 24/9/2014 at SEM Days, Bucharest,
Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) Presented on 24/9/2014 at SEM Days, Bucharest, by Ann Stanley, Managing Director Background to Marketing Automation
More informationPay per Click Success 5 Easy Ways to Grow Sales and Lower Costs
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
More informationCommuniGator. Segmenting your email lists
CommuniGator Segmenting your email lists 7 wonders of email segmentation Customise your emails through segmentation All kinds of emails land in our inbox every day, whether it s newsletters, offers, vouchers,
More informationMARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationGoogle Analytics Health Check Laying the foundations for successful analytics and optimisation
Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant
More information"SEO vs. PPC The Final Round"
"SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology
More informationLead Generation Machine
Turn your website into a Lead Generation Machine 82% An Act-On ebook Your Website Is Your Greatest Marketing Asset Your leads are only as good as the website that produces them. KISSMETRICS Today s buyer
More informationEmail Marketing and Marketing Automation in Complex Buying Processes
Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation
More informationTCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications
TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications Targeted Online Advertising Without Limit Saga Communications can provide access to
More informationDemand Generation vs. Customer Relationship Management David M. Raab Raab Associates Inc.
Demand Generation vs. Customer Relationship Management David M. Raab Raab Associates Inc. Comparing a customer relationship management (CRM) system to a demand generation system is like comparing a bear
More informationSolving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) by Ann Stanley, Managing Director
Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) by Ann Stanley, Managing Director What is Marketing Automation? A software platform used for automation and integration
More informationMARKETING AUTOMATION BROUGHT TO YOU BY W8DATA
MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus
More informationMarketing 101 for MSPs: Marketing Automation
WHITE PAPER OCTOBER 2014 Marketing 101 for MSPs: Marketing Automation Strategies for Boosting Leads and Sales 2 WHITE PAPER: MARKETING 101 FOR MSPS: MARKETING AUTOMATION ca.com Table of Contents Introduction:
More informationContent Marketing Integration Workbook
Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has
More informationGoogle Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey
1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics
More informationThe Top 3 Things That Will Improve Your Online Advertising ROI
The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower
More informationManaging Marketing Campaigns and Measuring ROI with LeadMaster
LeadMaster makes it easy to track the results of your marketing campaigns and measure your return on investment (ROI) for the money you spend on marketing programs. This document contains step-by-step
More informationend to end marketing automation
end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE
More informationAnalytics for Pros. SEMpdx
Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationInbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
More informationThe Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
More informationWhat is Marketing Automation? What is Marketing Automation?
What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3
More informationMarketing Automation
An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me
More informationTHE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION
THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationInterpreting Web Analytics Data
Interpreting Web Analytics Data Whitepaper 8650 Commerce Park Place, Suite G Indianapolis, Indiana 46268 (317) 875-0910 info@pentera.com www.pentera.com Interpreting Web Analytics Data At some point in
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More information10 TIPS FOR SUCCESSFUL
PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing
More informationEmail Marketing is Dead Unless it s Intelligent
Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent I don t know how many times I have heard people say cold calling is dead. In fact, I ve been known to say
More informationAll statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.
About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed
More informationThink Outside the Inbox
Think Outside the Inbox How to successfully manage your real estate leads with a Customer Relationship Management tool. Union Street Media is a web development, web design, and internet marketing company
More informationWHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD. By: ActiveConversion
WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD By: ActiveConversion Page 1 Introduction The traditional grievance that sales has against marketing is that junk is thrown over the fence, an impolite
More informationMore Enquiries, Same Budget: Solving the B2B Marketer s Challenge
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
More informationHow is Lead Scoring Implemented? Implementing lead scoring policies is done in three phases:
Lead Scoring What is Lead Scoring? Simply put, lead scoring is an automated way to qualify leads. Successful companies have proven that focusing on quality vs. quantity of leads is an optimal strategy.
More informationB2B lead generation from your website
B2B lead generation from your website White paper on how to use existing website traffic to generate more B2B leads for your sales force Christian Beer cb@dynamicweb.com www.dynamicweb.com Content 1. Why
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationTURN YOUR WEBSITE INTO A PROFIT ENGINE
TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising
More informationInsights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.
Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing
More informationMarketing automation is a buzzword in the marketing world. This chapter
In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation
More informationIncreasing qualified lead generation and ROI with lead scoring
Increasing qualified lead generation and ROI with lead scoring Jen Doyle, Senior Research Manager, MarketingSherpa Kaci Bower, Research Analyst, MarketingSherpa Today we re going to discuss: 1. Key findings
More informationto Maximize Return on Investment with Marketing Automation
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
More informationHOW TO OPTIMIZE your LEAD GENERATION STRATEGY
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
More informationAn Introduction to Marketing Automation. The process; The content; The benefits
NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,
More informationMARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage
MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer
More informationWHAT IS LEAD GENERATION?
wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationGOOGLE ANALYTICS 101
GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them
More informationWhite Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine
Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it
More informationFundamentals of B2B Nurture Marketing
SalesFUSION White Paper Fundamentals of B2B Nurture Marketing Fundamental Concepts of Nurture Marketing For B2B Marketers explore the basics of nurture marketing (Lead Nurturing) from concept to execution.
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationShrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar
Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More information