Search engine marketing solutions for better online recruitment. Employer Guide and 2009 advertising rate card

Transcription

1 Search engine marketing solutions for better online recruitment Employer Guide and 2009 advertising rate card

2 2 A sea change for job searchers... Eluta s attraction is its simplicity and power. Toronto Star About Eluta.ca Thank you for taking a moment to learn more about Eluta.ca, the search engine for new jobs in Canada. Our search engine is changing how Canadians are looking for work and we d love to have you join the revolution: a Eluta.ca makes it possible for job-seekers to find new positions as soon as they are posted on an employer s website. Our search engine provides a high quality search experience by using proprietary algorithms, technology and human editing to connect job-seekers directly with employers, bypassing traditional job boards. a Our search results contain exclusive data and editorial content from the annual Canada s Top 100 Employers competition and Canada s Best Employers for New Graduates, both managed by Eluta s parent company. These impartial and trusted reviews are provided free of charge to help job-seekers evaluate the opportunities they discover through Eluta.ca. a Eluta.ca has a refreshing philosophy that talented job-seekers appreciate. We don t ask job-seekers to register or provide personal information. We don t collect resumes or sell access to candidate profiles. We don t include postings from agencies or job boards in our search results, nor do we index part-time, temporary or seasonal jobs. We don t include business or franchise opportunities, nor self-employment offers.

3 Include jobs free automatically Join thousands of employers across Canada that already have their jobs listed on Eluta.ca free of charge. Here s how you can add your jobs to our platform: a Submit your site s URL using our Employee Submission Form at We ll review your site design free of charge to see if it s technically possible to add your jobs and if your jobs meet our inclusion criteria. We ll let you know when Eluta s automated harvesters have started to collect your jobs. a If your site design precludes automated harvesting, you can still have all your jobs included by providing a simple XML feed. Your webmaster can easily set up the XML feed using instructions we ve posted at Once your feed is approved by our editors, your jobs will be searchable on Eluta.ca there s absolutely no cost. Post one job immediately a Can t wait and have just one job to add? Don t have your jobs posted online at all? If you purchase a Sponsored Job for $149 for 30 days, we ll ensure your job is added to Eluta.ca right away and upgrade it to become a Sponsored Job. We ll post your job within 24 hours and you a receipt. one of the most simple, obvious and wonderful search-specific tools I have ever seen Chris Livingstone, Business in Vancouver Magazine 3

4 4 Drive more traffic to a single job Upgrade to a Sponsored Job and attract five times more job-seekers, on average, than a free job listing: a major vertical [search] engine Read/WriteWeb, Wellington NZ a Be Seen First. Your Sponsored Job will also be shown above Eluta s regular search results, ensuring job-seekers read your position first. a Heavy Traffic: Each Sponsored Job is matched with over 5 million monthly searches. a Attract More Job-Seekers: On average, each Sponsored Job receives up to five times the number of clicks as our free job listings you ll attract significantly more job-seekers to your position. a Employer Branding: Sponsored Jobs include your company logo for better visibility and employer branding. a Duration: Sponsored Jobs run until your application deadline date, up to 30 days. a Reporting: Get detailed reporting showing daily impressions/clicks for each of your Sponsored Jobs. a Relevant Traffic: Sponsored Jobs are shown on relevant searches, ensuring you always receive relevant applicants. Sponsored Job pricing: $ 149 per job Sponsored Job Regular search results To purchase a Sponsored Job, visit:

5 Unlike the large job boards, no person determines the order of [Eluta s] search results, which are listed by relevance. National Post Showcase all your jobs Drive heavy traffic to all your jobs and build your employer brand with our Big Box Related Jobs Ad Unit. This highly effective recruitment tool lets you display all your jobs next to our search results, with your most relevant jobs at the top! a Ad always changes: Your most relevant jobs appear at the top of the box the order of your jobs changes to match each user's keywords and location. a Frequency: Box is displayed whenever any of your jobs matches a user s search. 5 Your most relevant jobs are shown first, matching each user s search terms available only on Eluta! a Ad size: Measures 320 pixels wide x 250 high. $ 1,950 per month, flat fee, or $19,500 per year, 100,000 impressions per month Double your exposure and get more for $3,750 per month, or $37,500 per year, unlimited impressions (min. 200,000 monthly) For information on our Related Jobs Ad Unit, please call

6 6 Add your Company Logo and a direct link to your website

7 7 Ad packages for your Employer Review page Connect with thousands of job-seekers who want to learn more about your organization by purchasing one of four advertising packages for your Employer Review page. These pages feature exclusive editorial content from the editors of Canada s Top 100 Employers and The Career Directory. Eluta s Employer Review page is the only place online where job-seekers can read the full Reasons for Decision explaining why you re a great place to work. Get a package of 12 Sponsored Jobs to drive extra traffic to key jobs throughout the year in Eluta s regular search results Include an amazing Big Box Ad showing all your jobs, a recruitment video or graphic display ad next to your Employer Review and throughout Eluta.ca Editorial Review of key perks and benefi ts offered to employees at your organization Add Up to 5 Photos to show prospective employees your workplace and company events Priority Inclusion of your jobs in Eluta s regular search results Add Your Company Logo to your Employer Review, including a direct link to your website Extra Links to your Employer Review from Eluta s search results, attracting more job-seekers Advertising Exclusivity No other advertising appears on same page as your Employer Review Monthly Traffic Report showing how many clicks you received from Eluta.ca users Package of 12 Sponsored Jobs with your logo, to drive extra awareness to key jobs throughout year Employer Review Package #1 Package #2 Package #3 Free! $395 per year $2,995 per year $18,000 per year Package #4 $36,000 per year Become the Exclusive Advertiser on your Employer Review page Maximum Impact { Add Up to 15 Additional Photos to your Employer Review, showing candidates more about you Big Box Ad capped at 100,000 impr./mo., either Related Jobs or Display Ad option, across Eluta.ca Double Impressions each month for Big Box ad, no cap (200,000+), multiple creatives, across Eluta.ca

8 8 Feature your display ad or video Drive more response with Eluta s Big Box Display Ad Unit it s ideal for employers who want to build their employment brand. Your display ad or recruitment video will appear whenever job-seekers search relevant occupational categories or keywords that you specify. a Frequency: Minimum 100,000 monthly impressions. Your ad is displayed each time users search relevant occupations or keywords. Your display ad or video is shown each time job-seekers search relevant occupations or keywords. a Ad size: 300 pixels wide x 250 high. Video ads hosted on external sites, e.g. YouTube. a Multiple Ad Versions Supported: You can tailor your creative content to suit particular occupations or keywords. a Reporting: Detailed monthly reporting showing daily impressions and clicks that your ad received. $ cost per thousand impressions (CPM) Please call for further details