Compliments of the House: A Planner s Guide to Navigating Hotel Promotions

Transcription

1 Compliments of the House: A Planner s Guide to Navigating Hotel Promotions Presented by Eric Eden VP of Marketing Cvent Michelle Turgeon President Murphy Turgeon LLC Walter Woods Marketing Manager Hyatt Regency Atlanta Moderated by Eric Andersen e-content Editor Meetings Focus Wednesday, March 5, 2014

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3 Housekeeping This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

4 Today s Speakers: Eric Eden VP of Marketing - Cvent [email protected] Michelle Turgeon President Murphy Turgeon LLC [email protected] Walter Woods Marketing Manager Hyatt Regency Atlanta [email protected]

5 Learning Objectives Determine what hotel promotions will help improve your events Negotiate concessions that will please your attendees and keep them coming back Discover complimentary tools to help you find group-related hotel promotions

6 Compliments of the House: A Planner s Guide to Navigating Hotel Promotions

7 Today s Panel Walter Woods Marketing Manager, Hyatt Regency Atlanta Eric Eden VP of Marketing, Cvent Michelle Turgeon Murphy Turgeon

8 Agenda What Meeting Planners Want Challenge: It s Raining Promotions Unveiling the Promotions Hub Q&A

9 The Cvent Platform 20M+ registrations 375K meetings & events managed since B+ s sent

10 What Meeting Planners Want

11 Ask Them! Cvent conducts survey to find out.

12 Ask Them! Ask Them! Cvent conducts survey to find out. Yields 779 responses from meeting planners

13 Cvent s Planner Audience Third Parties Fortune 1,000 Companies Associations Sports Small / Medium Sized Enterprises

14 Promotions Make an Impact WHY? WHEN? HOW? % of planners look for a promotion during the sourcing process % of planners seek a group offer while researching venues % of planners say promotions usually influence their final booking decisions

15 Top 10 Concessions Most Valuable to Planners Discounted Sleeping Rooms Discounted Meeting Space Meeting Room Wi-Fi Discounted Menu Prices Sleeping Room Wi-Fi Allowable Attrition Sleeping Room Upgrades Discounted AV Discounted Parking Late Checkout Times

16 A Majority Consensus 2/3 of planners ranked discounted sleeping rooms as a most valuable concession 480 total planners!

17 Prime Example #1

18 Trends in the Top 10 6/10 top-rated concessions relate to saving money

19 Prime Example #2

20 Top 10 Amenities Most Valuable to Attendees Wi-Fi/Internet Access Roundtrip Airport Transportation Free Parking Late Checkout Meal Service Early Check-in Fitness Center Access Business Center Access Welcome Reception Beverage Service

21 The Winner by a Landslide 87% of planners ranked Wi-Fi as the #1 amenity most valuable to attendees

22 Important for a Reason 1 in 4 people check their smartphone every 30 minutes 1 in 5 people check every 10 minutes Source: TIME Mobility Poll, July 2013

23 The Planner s Bottom Line Cost efficiency Saving time Attendee Satisfaction

24 The Hotelier s Bottom Line Planner & Guest Satisfaction Revenue Client Retention

25 Challenge: It s Raining Promotions

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27 The Challenge for Planners Finding relevant deals Untimely offerings Time consuming process

28 Hotel Websites Research Sites 200,000+ Venues & suppliers on the Supplier Network

29 Supplier Network

30 Finding Deals on the Destination Guide Destination Guide

31 Unveiling the Promotions Hub

32 Search page now includes the Promotions Hub

33 Navigate easily amongst all three products

34 Simple search interface

35 Filter options by location, date range, popularity and more

36 Look for key tags as you browse

37 Claim your promotion with one click

38 Thank You! Option #2 Visit to start using the Cvent Promotions Hub!

39 Questions? Eric Eden VP of Marketing Cvent Michelle Turgeon President Murphy Turgeon LLC Walter Woods Marketing Manager Hyatt Regency Atlanta Eric Andersen e-content Editor Meetings Focus

40 Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an coming soon! Upcoming Events Strategic Hotel & Contract Negotiations, Part 1 & 2 presented by Robyn Mietkiewicz - March 12 th & 26 th at 1:00pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!

41 Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit:

42 Thank you for joining today s webinar! Compliments of the House: A Planner s Guide to Navigating Hotel Promotions Please stay connected as you will be redirected to a short survey provided by Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not redirected visit: