FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers
|
|
- Briana Bruce
- 8 years ago
- Views:
Transcription
1 FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis
2 The FIS Active Analytics Suite helps financial institutions tap into new revenue streams through more precise segmentation, dynamic cross-sell capabilities, and early risk identification driven purely by actionable insights. 2 FIS ACTIVE ANALYTICS SUITE
3 FIS ACTIVE ANALYTICS SUITE The financial services market is undergoing a dramatic shift, one that is defined by the intersection of rich data and personalization in a banking everywhere environment. Actionable insights will be the fabric of banking relationships going forward. In fact, 94 percent of senior executives attending the FIS Spring 2013 Executive Forum listed analytics as their top priority. To meet this urgent need, FIS has launched a full set of analytic solutions, called the FIS Active Analytics Suite, that enable financial institutions to mitigate economic risk, tap into new revenue streams through more precise customer segmentation and optimized pricing. Marketing and cross-sell capabilities can also be improved by delivering targeted, relevant and timely offers to customers across multiple digital delivery channels. Consumers benefit from personalized, timely offers based on their transactional behavior and lifestyle attributes. This degree of personalization and differentiated experience, which was previously found only in retail environments, creates a feeling of trust and intimacy between consumers and their financial institution that is key to customer loyalty. The FIS Active Analytics Suite builds upon FIS data analytics capabilities, which includes market-leading merchant offers, loyalty and rewards programs, along with customer segmentation, tailored pricing and consulting services. The suite solutions help financial institutions leverage actionable insights to drive dynamic, digital marketing campaigns and targeted offers, based on unique behavioral and transactional data. As a result, institutions can strengthen loyalty and forge deeper relationships with their customers and increase efficiency and effectiveness of marketing campaigns. By providing real-time, relevant opportunities to consumers, the suite also increases profitability, revenue and share of mind and wallet share. At the same time, the actionable analytics allow institutions to identify emerging risk red flags, calculate economic capital and more. The FIS Active Analytics Suite consists of four solutions, which are available together or separately: FIS Pinpoint Marketing This advanced analytics engine identifies Key Lifestyle Indicators (KLI) among a financial institution s customers based on their real-time transactional behavior and interactions with their financial institution and uses them to dynamically assign customers to targeted, profitable, singular segments. These KLIs are used to initiate real-time targeted campaigns with relevant, personalized bank offers that drive strong customer engagement and cross-sell. FIS Pinpoint Merchant Offers This solution, while maintaining customer anonymity, helps create personalized offers for consumers based on their transaction behavior and other data, thus creating more compelling incentives that drive increased transaction volume and revenue for financial institutions. FIS Pinpoint Pricing Another key component of the Active Analytics offering is price optimization capabilities that empower institutions to maximize the profitability of a product or customer relationship through pricing, using modeling to understand the impact of price changes across multiple scenarios. FIS Early Risk Manager This advanced analytic solution utilizes statistical regression models to predict safety and soundness risk. A risk dashboard containing 25 different reports predicts CAMELS rating, compares risk management performance to peer group, calculates economic capital requirements, and identifies red flags of emerging risks before they happen FIS and/or its subsidiaries. All Rights Reserved.
4 FIS Pinpoint Marketing combines active analytics, segmentation and integrated digital marketing into one tool that can dynamically deliver relevant product and service messages in the customer s channel of preference based on their real-time transactional behavior, key interactions with their financial institution and lifestyle indicators. 4 FIS ACTIVE ANALYTICS SUITE
5 FIS PINPOINT MARKETING Actionable analytics to increase your bottom line Today s customers are overwhelmed with a constant stream of advertising messages, which are not relevant to their lifestyle and personal preferences. By unlocking the power of the data you re already collecting in your CRM system and through your marketing research, the FIS Pinpoint Marketing solution can help you understand and even anticipate the needs of your customers so you can engage in meaningful, targeted conversations. FIS Pinpoint Marketing anonymously and securely aggregates transaction data for all of your customers, including product mix, activities, spending patterns and life events. This active analytics process uses algorithms to produce Key Lifestyle Indicators (KLI) that collectively describe who a customer is, what they re interested in and what they re looking to buy. Since data is updated in real-time (or daily), as your customer s lifestyle changes, the KLIs automatically update to maintain a real-time picture of their preferences. KLI assignment includes a propensity element-based on several factors they are not assigned on a yes or no basis, nor assigned based on limited exercise. The FIS Pinpoint Marketing system weighting considers a customer s: Transaction history Frequency of action Transaction amount Other customers within KLI category KLI models are always adapting and changing and each individual customer can have one KLI or hundreds of KLIs assigned to them at any given time. In addition, KLIs can be added or removed depending on the individual s transaction history. Customers move in and out of KLI groups based on their behavior, creating a campaign audience that is always changing without any manual intervention. This proactive, dynamic and predictive modeling creates a 360-degree view of each customer, allowing you to utilize KLIs to define and target potential audiences. Relevant marketing messages are then delivered to your customer via the delivery channel that is most relevant to them, at the exact time they are most likely to act. There is no manual management or maintenance of audiences for marketing campaigns; the KLIs manage the audience automatically. Delivery channels include: Your financial institution online banking websites Internet sites frequented by customers (anonymously, maintaining GLBA and FFIEC compliance) Social media Mobile ATM Assisted channels Key benefits of FIS Pinpoint Marketing include: Easy integration; minimal internal resource and staffing requirements Low-risk entry; pricing models tied to conversions of products and services More efficient use of marketing spend using KLI targeted delivery Ability to accurately measure campaign results through complete attribution reporting across all channels, and increased customer retention through delivering a clear and consistent voice across channels Ability to expand messaging and cross-sell delivery outside bank sites to more than 4 million Internet sites that customers frequent 2013 FIS and/or its subsidiaries. All Rights Reserved.
6 FIS Pinpoint Merchant Offers helps create personalized offers for consumers based on their transaction behavior and other data, thus creating more compelling incentives that ultimately drive transaction volume and direct revenue for financial institutions. 6 FIS ACTIVE ANALYTICS SUITE
7 FIS PINPOINT MERCHANT OFFERS FIS Pinpoint Merchant Offers is an active analytics solution that delivers desirable, high-value discount offers to cardholders in order to drive spending at specific merchants as part of a comprehensive, digital loyalty program. By leveraging hundreds of national brands and thousands of prominent regional and iconic local brands, this solution delivers offers or deals that your customers will feel compelled to use. FIS Pinpoint Merchant Offers serves up offers relevant to your targeted customers. These offers help your customers save money and are easy to redeem. Once your customer activates the offer, they simply pay with a credit or debit card, and their reward is automatically credited to their account at your financial institution. For financial institutions, FIS Pinpoint Merchant Offers delivers an integrated, payment card-linked rewards experience through secure channels, thereby driving: Increased cardholder loyalty Real-time customer engagement Increased online and mobile banking adoption Growth in transactions and interchange activity Increased usage and spend Increased rewards program value Enhanced customer analytics As part of the FIS Pinpoint Merchant Offer solution, financial institutions are able to tap into new revenue streams tied to a consumer s DDA. The system tracks how much money you have saved the customer. FIS Pinpoint Merchant Offers provides targeting at scale, pay-for-performance pricing and precise measurement. As a result, merchants can maximize their advertising spend. They can: Target customers based on their behavior: location, frequency and total spend Craft a campaign customized to a specific group of customers Perform comprehensive customer measurement: incremental consumer trips, sales, post-purchase behavior Leverage a performance-based model, paying only for results and measure incremental sales For consumers, FIS Pinpoint Merchant Offers helps deliver a personalized experience that s easy and engaging: See personalized ads based on past purchases Instantly load selected ads and rewards onto their debit or credit card Receive rewards automatically when they shop and pay with their card Also earn cash-back rewards that are credited to their account 2013 FIS and/or its subsidiaries. All Rights Reserved.
8 FIS Early Risk Manager is a market-leading, unique solution that provides a comprehensive view of your institution s overall performance, including a proactive view of risk that utilizes a regression model to predict your CAMELS rating, identifying emerging risk red flags, calculate your economic capital, and more. 10 FIS TM ACTIVE ANALYTICS SUITE
9 FIS EARLY RISK MANAGER The FIS Early Risk Manager (ERM) solution is an innovative tool for financial institutions to attain optimal risk management performance. ERM utilizes quarterly call reports and a series of statistical regression models similar to what banking regulators employ to evaluate the safety and soundness of your institution. However, ERM goes beyond the regulatory models to identify emerging risks before they happen and enables an institution to precisely calculate economic capital in order to attain just the right amount of capital to account for all risks. ERM provides a risk dashboard of 25 reports containing key risk management intelligence. The statistically derived information is developed well in advance of emerging risks and focuses on four central points: CAMELS rating forecast Red flags for emerging risk Probability of undercapitalization Economic capital analysis Additionally, the ERM solution contains a what-if analysis function for proactive risk management. This enables a financial institution to mitigate risk before it emerges, allowing institutions to identify and avoid regulatory problems. With ERM, there is no software to download in order to implement this unique solution. ERM is a completely web-based solution that is hosted at a secure site. Integrated Risk Dashboard 2013 FIS and/or its subsidiaries. All Rights Reserved.
10 FOR MORE INFORMATION CONTACT FOR ADDITIONAL INFORMATION The FIS Active Analytics Suite helps financial institutions tap into new revenue streams through more precise segmentation, dynamic cross-sell capabilities, and emerging risk identification driven purely by actionable insights. For additional information, please contact your client relationship manager or call FIS 2013 ACTIVE FIS ANALYTICS and/or its subsidiaries. SUITE All Rights Reserved.
Kitsap Bank Active Analytics Success Story: FIS Pinpoint Marketing
Kitsap Bank Active Analytics Success Story: FIS Pinpoint Marketing Kitsap Bank, a $950-million, 20-branch community bank in Port Orchard, Wash., has been serving consumers and businesses in the greater
More informationCustomer loyalty is hard to come by: Technology is the answer
Customer loyalty is hard to come by: Technology is the answer CARD LINKED MARKETING Gone are the days when a customer would stay with the same bank for 20+ years, taking out mortgages, loans and making
More informationDeveloping a Credit Card Strategy Leveraging Big Data
Elan Financial Services 2014 Developing a Credit Card Strategy Leveraging Big Data Big data presents great opportunity for targeting and incentivizing customers with valuble card offers. By Elan Financial
More informationCARD-LINKED MARKETING
CARD-LINKED MARKETING Purchase-Based Targeting and the New Advertising Channel it Powers Advanced technology has made consumer purchase data accessible within the secure firewalls of banks, enabling the
More informationHow To Transform Customer Service With Business Analytics
IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is
More informationSmart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
More informationFive Key Outcomes of Social CRM
Five Key Outcomes of Social CRM A look at the business case Social CRM: more than monitoring Take a step back. When contemplating social media initiatives, it s easy to get tunnel vision. The evaluation
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationOptimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
More informationTaking A Proactive Approach To Loyalty & Retention
THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals
More informationSitecore Experience PlatformTM. Know every customer. Shape every experience.
Sitecore Experience PlatformTM Know every customer. Shape every experience. Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of
More informationHYBRIS MARKETING AND HYBRIS COMMERCE.
hybris Solution Brief HYBRIS MARKETING AND HYBRIS COMMERCE. A Perfect Match for a Personalized Customer Experience. Effective marketing is a critical component for any organization operating on digital
More informationRetail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.
shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study
More informationwith CO-OP Total Revelation.
CO-OP Total Revelation Understand and influence debit behavior with CO-OP Total Revelation. Improve the profitability of your debit and ATM portfolios by uncovering hidden opportunities right in your own
More informationHow Mobile Vouchers are Transforming Mobile Marketing
How Mobile Vouchers are Transforming Mobile Marketing By: Sarah Owen Vice President, Mobile Commerce Solutions Lisa Shank Director, Advanced Solutions and Innovations 2011 First Data Corporation. All trademarks,
More informationCustomer Segmentation and Predictive Modeling It s not an either / or decision.
WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationDeploying Insights from Online Banking Analytics in Incremental Innovation
Universal Banking Solution System Integration Consulting Business Process Outsourcing The relevance of online analytics to banking In its 2010 report on the state of online banking in the United States,
More informationAccenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Making Sense of Big Data http://www.ngdata.com Predicting & Preventing Banking Customer Churn by Unlocking Big Data 1 Predicting & Preventing
More information12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS
Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Customer Churn: A Key Performance Indicator for Banks In 2012, 50% of customers, globally, either changed their banks or were planning
More informationNavitaire Loyalty System
RESERVATIONS AND DISTRIBUTION SERVICES ANCILLARY REVENUE SERVICES REVENUE AND DECISION SUPPORT SERVICES Navitaire Loyalty System The only frequent traveler system fully integrated with New Skies Navitaire
More informationDelivering a Smarter Shopping Experience with Predictive Analytics:
IBM Software Business Analytics Retail Delivering a Smarter Shopping Experience with Predictive Analytics: Innovative Retail Strategies Delivering a Smarter Shopping Experience with Predictive Analytics:
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationCloud CRM. Scalable solutions for enterprise deployment
Cloud CRM Scalable solutions for enterprise deployment Simplicity in a complex world Finding, attracting, winning and retaining customers is the lifeblood of every business. But building a scalable, integrated
More informationSession 2 Generating Value from 'Big Data' Mark T. Bain
Session 2 Generating Value from 'Big Data' Mark T. Bain Presented by Mark Bain Head of Insurance Consulting KPMG GENERATING VALUE FROM BIG DATA 1 BIG DATA IS EVERYWHERE WHAT IS BIG DATA ALL ABOUT? WHAT
More informationAlcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence
Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners The solution is based on
More informationVisa Consulting and Analytics
Visa Consulting and Analytics Issuer Acquirer Retailer Analytics and Information services: Issuer menu Issuers - Visa data driven insights We are in a unique position to inform our clients about performance
More informationSAP Solution Brief SAP HANA. Transform Your Future with Better Business Insight Using Predictive Analytics
SAP Brief SAP HANA Objectives Transform Your Future with Better Business Insight Using Predictive Analytics Dealing with the new reality Dealing with the new reality Organizations like yours can identify
More informationhybris Solution Brief Hybris Marketing Market to an Audience of One
hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What
More informationBest Practices for Relationship Marketing
WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle
More informationOptimizing the Value of the Commercial Web Channel
Optimizing the Value of the Commercial Web Channel April 13, 2011 PRESENTED BY: Jacob Nygren, CTP 2011 Treasury Strategies, Inc. All rights reserved. Agenda 1. Assessing the Landscape 2. Three Key Ideas
More informationAt a recent industry conference, global
Harnessing Big Data to Improve Customer Service By Marty Tibbitts The goal is to apply analytics methods that move beyond customer satisfaction to nurturing customer loyalty by more deeply understanding
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More informationUnderstanding Big Data with Business Intelligence Tools Analytics Help Leverage Your Massive Amounts of Information
Understanding Big Data with Business Intelligence Tools Analytics Help Leverage Your Massive Amounts of Information Big data is a hot topic in a variety of industries these days. Major retailers know how
More informationThe Business Case for PFM Services
The Business Case for PFM Services Introduction Analysts across the financial services industry from Gartner, Javelin and Aite to Forrester, Tower, Celent and Swimming Upstream have sounded the call for
More informationThe Role of Customer Relationship Management (CRM) Solutions for Financial Services Wholesalers
Whitepaper The Role of Customer Relationship Management (CRM) Solutions for Financial Services Wholesalers Account Managers Product Managers Channel Managers Table of Contents The opportunity...3 CRM:
More informationSUSTAINING COMPETITIVE DIFFERENTIATION
SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec
More informationManage student performance in real time
Manage student performance in real time Predict better academic outcomes with IBM Predictive Analytics for Student Performance Highlights Primary and secondary school districts nationwide are looking for
More informationANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE
EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More informationBig Data or Smart Data?
Big Data or Smart Data? How to Maximize What You (Already) Know About Your Account Holders MARKETING SERVICES 1 Big data is a big deal. It s the topic of much debate at financial institutions and the cause
More informationHow2Guide. How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness
How2Guide How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness How Marketers Can Tap into Customer Data to Improve Customer Profitability and Campaign Effectiveness
More informationA financial software company
A financial software company Projecting USD10 million revenue lift with the IBM Netezza data warehouse appliance Overview The need A financial software company sought to analyze customer engagements to
More informationDesigning a Successful Mobile Strategy
Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key
More informationThe Case for Commercial Data The Time to Act is Now
Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser
More informationNO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns
GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com
More informationHow To Use Business Intelligence (Bi)
Business Intelligence: How better analytics can lead your business to higher profits. Introduction The economic downturn is forcing business leaders to rethink strategic plans. To remain competitive, businesses
More informationQlikView for retail & wholesale
QlikView for retail & wholesale Increase revenue, minimize margin erosion, and earn customer loyalty qlik.com Users are very enthusiastic! They can finally access, view and analyze all the data required
More informationLOYALTY PROGRAMS: BUILDING CUSTOMER LOYALTY TO BUILD PROFITS
LOYALTY PROGRAMS: BUILDING CUSTOMER LOYALTY TO BUILD PROFITS Loyalty is one of the great engines of business success. Frederick F. Reicheld, author of The Loyalty Effect Today s successful businesses recognize
More informationIBM Analytical Decision Management
IBM Analytical Decision Management Deliver better outcomes in real time, every time Highlights Organizations of all types can maximize outcomes with IBM Analytical Decision Management, which enables you
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationDISCOVER MERCHANT PREDICTOR MODEL
DISCOVER MERCHANT PREDICTOR MODEL A Proactive Approach to Merchant Retention Welcome to Different. A High-Level View of Merchant Attrition It s a well-known axiom of business that it costs a lot more to
More informationVlassis Papapanagis Operations Director PREDICTA Group. Using Analytics to predict Customer s Behavior
Vlassis Papapanagis Operations Director PREDICTA Group Using Analytics to predict Customer s Behavior Today s organizations are facing many DISRUPTIVE FORCES fueling the need for analytics The emergence
More informationMaximize customer value and reduce costs and risk
Maximize customer value and reduce costs and risk companies around the world face the same challenges: How can they lower costs while increasing profitability? Improve efficiency? Identify, attract and
More informationThe Changing Face of Mobile Customer Engagement
The Changing Face of Mobile Customer Engagement Sheryl Kingstone, Research Director, Yankee Group Mobile Research Summit: Data & Insights 2014 June 19, 2014 Page 1 Copyright 2014 Agenda Why Mobile is Changing
More informationMeasure, analyze and manage: optimizing marketing results with business analytics
IBM Software Business Analytics Marketing analytics Measure, analyze and manage: optimizing marketing results with business analytics 2 Measure, analyze and manage: Optimize marketing results with business
More informationSAP Thought Leadership SAP Customer Relationship Management. Strengthen the Brand and Improve
SAP Thought Leadership SAP Customer Relationship Management Enhancing the Customer Experience with Loyalty Management Strengthen the Brand and Improve Customer Retention Executive Summary Satisfying Customers,
More informationBanking on Business Intelligence (BI)
Banking on Business Intelligence (BI) Building a business case for the Kenyan Banking Sector The new banking environment in Kenya is all about differentiating banking products, increased choices, security
More informationBattling for Balances: Targeting the Lucrative Card-to-Card Consumer Balance-Transfer Market. An Experian Perspective
Battling for Balances: Targeting the Lucrative Card-to-Card Consumer Balance-Transfer Market An Experian Perspective The Perfect Storm After several years of turbulence and uncertainty, the playing field
More informationBoost Profits with Better Marketing Analytics
Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationAutomotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy
CONSUMER INFORMATION SOLUTIONS Automotive Services Tools for dealers, lenders and industry service providers that drive profitable results in today s economy Reach the right prospects Automotive solutions
More informationAchieving customer loyalty with customer analytics
IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive
More informationIBM Global Business Services Microsoft Dynamics CRM solutions from IBM
IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and
More informationLeveraging CRM spend in retail banking
Leveraging CRM spend in retail banking Insight Newsletter No 2: 2007 Getting What You Paid For: Cost Allocation of a Relationship Loyalty Program By: Gail L. Sneed, Director of Professional Services, Maritz
More informationBuilding the Loyalty Scheme Business Case
Building the Loyalty Scheme Business Case An Accountant s View Michelle Price The Merchant Acquiring Conference 2011 Why loyalty? Today s European consumer wants more out of their shopping than just the
More informationPredictive Customer Interaction Management for Insurance Companies
Predictive Customer Interaction Management for Insurance Companies An architecture that enables insurance carriers to leverage realtime events to accurately target products and services 2 TABLE OF CONTENTS
More informationGetting the most out of big data
IBM Software White Paper Financial Services Getting the most out of big data How banks can gain fresh customer insight with new big data capabilities 2 Getting the most out of big data Banks thrive on
More informationBusiness Intelligence Solutions for Gaming and Hospitality
Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and
More informationDrive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results.
1 Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 2 3 Today s customers live out loud Age of the Empowered Customer Organizations
More informationSolutions. Loyalty & Reward Solutions Transform Your Business and Grow Your Revenue
Solutions Loyalty & Reward Solutions Transform Your Business and Grow Your Revenue Solutions Financial institutions need to offer card products to stay competitive. But it is getting tougher to sustain
More informationVideo Analytics. Keep video customers on board
Video Analytics Release 1.0 Address the root causes of poor QoE by gaining an in-depth understanding of the customer experience Reduce churn and strengthen customer relationships with analytics that anticipate
More informationByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators
Subscriber-Centric Analytics for Mobile Operators ByteMobile Insight is a subscriber-centric analytics platform that provides mobile network operators with a comprehensive understanding of mobile data
More informationIncreasing Debit Card Utilization and Generating Revenue using SUPER Segments
Increasing Debit Card Utilization and Generating Revenue using SUPER Segments Credits- Suman Kumar Singh, Aditya Khandekar and Indranil Banerjee Business Analytics, Fiserv India 1. Abstract Debit card
More informationORACLE SOCIAL MARKETING CLOUD SERVICE
ORACLE SOCIAL MARKETING CLOUD SERVICE KEY FEATURES Universal navigation between all social marketing functionality Single-platform management for Facebook, Google+, Twitter and other social communities
More informationSend hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%.
Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Companies using both the Salesforce Marketing Cloud and predictive marketing from AgilOne,
More informationIBM Unica and Cincom Synchrony : A Smarter Partnership
DATA SHEET Smarter Commerce for Smarter Customers Today s customers are deciding when and where the buying process begins, when it ends, who will be part of it, what order it will follow and how all elements
More informationHow To Use Big Data To Help A Retailer
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More information10 Strategies for an Award-winning Onboarding Process
10 Strategies for an Award-winning Onboarding Process WHITE PAPER MARKETING SERVICES In December 2011, Harland Clarke Marketing Services received the prestigious Gold Award for Marketing Strategies from
More informationhybris Solution Brief HYBRIS MARKETING Market to an Audience of One
hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person
More information7 Ways Predictive Intelligence Can Elevate Your Email Marketing
7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for
More informationPosition Paper. issuers. how to leverage EC s regulation proposal. on interchange fees for card-based payment transactions
Position Paper issuers how to leverage EC s regulation proposal on interchange fees for card-based payment transactions The issuing landscape has dramatically changed over the last few years increased
More informationApplying Customer Analytics to Promotion Decisions WHITE PAPER
Applying Customer Analytics to Promotion Decisions WHITE PAPER SAS White Paper Table of Contents INTRODUCTION... 1 MEASURING EFFECTIVENESS OF MASS PROMOTIONS.... 1 ASKING THE RIGHT QUESTIONS.... 2 GETTING
More informationMARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.
MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer
More informationHow retail partners and mobility can help deliver value to bank customers
How retail partners and mobility can help deliver value to bank customers www.wipro.com Author: Sushankar Daspal, Practice Head - Mobile and Digital Banking, Wipro Technologies. Table of contents 03...How
More informationTransPromo The New Communications Tool for Optimizing Cross-Selling Campaigns
Brian Paulson Vice President, FIS Payment Output Solutions 800.822.6758 The payments industry is undergoing historic change due to emerging technologies, deregulation and financial market innovation. For
More informationPAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
More informationEmail remarketing Best practices guide
Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use
More informationSuccessful marketing in today s challenging insurance environment. Acquire new customers. Postal databases
CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,
More informationBeyond listening Driving better decisions with business intelligence from social sources
Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social
More informationTSYS Analytics Intellisuite SM
Solutions Overview put your data into action with TSYS Analytics Intellisuite SM Enjoy richer insight through advanced dashboards Create and predictively test business strategies Take action and drive
More informationUnlocking the opportunity with Decision Analytics
Unlocking the opportunity with Decision Analytics Not so long ago, most companies could be successful by simply focusing on fundamentals: building a loyal customer base through superior products and services.
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More informationLIVEPERSON SOLUTIONS BRIEF. Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales
LIVEPERSON SOLUTIONS BRIEF Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales 2014 LIVEPERSON SOLUTIONS BRIEF Targeting Targeting technology in LivePerson s LiveEngage digital
More informationNext Best Action Using SAS
WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not
More information