Visual Identity Style Guide

Transcription

1 Visual Identity Style Guide April 2015

2 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources Core Elements Grass Valley Logo... 9 Clear Space & Minimum Size Grass Valley Logo Colors Incorrect Logo Usage Primary Color Palette Secondary Colors Typography Legal Guidelines Brand Communications Business Cards Letterhead & Forms Envelopes Signatures Building Signage Trade Shows Premium Items

3 Introduction 3

4 1.1 Purpose A strong brand represented by consistently applied visuals and messaging improves awareness among key audiences and brings focus and understanding to a brand s promise. Critical to the brand s success is correct and consistent use of its brand identity. For Grass Valley, a Belden Brand, this visual identity style guide describes the elements that comprise the graphic foundation of Grass Valley s brand. The visual identity system applies a unique design approach to all of our communications, including advertising, stationery, presentations, brochures and online media. This guide establishes and explains the correct usage of the Grass Valley logo, colors, imagery and typography. Following the brand guidelines in all Grass Valley communications will ensure consistent representation of the Grass Valley brand globally. 4

5 1.2 The Grass Valley Brand Overview The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today while offering technological foresight they need to keep pace with consumers desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the former Grass Valley and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Brand Statement Grass Valley, a Belden Brand, is committed to continuous innovation, enabled by an open dialogue between its technologists and the broadcasters it serves, to create the most efficient, scalable and reliable solutions to produce, manage and deliver television programming. Markets Served National and regional broadcasters Television playout service providers Mobile production facility operators Pay TV operators Products Sold Signal processing and distribution Broadcast cameras and dockable base stations Media production tools Media servers and replay Fiber-enabled signal transport systems Video/audio routing Video/audio monitoring Multiviewers/multi-image processing Master control, branding and broadcast graphics Automated playout 5

6 1.3 Grass Valley Values At Grass Valley, a Belden brand, six important values shape the way we do business. These values illustrate our responsibilities to our customers and vendors, to our fellow Belden associates and their families, to the environment in which we operate and to the communities we serve throughout the world. In all places and in all situations, Belden is committed to the highest standards of ethics and integrity. We never take professional or ethical shortcuts, and our interactions with all businesses, communities and individuals follow the high standards we accept as Belden associates. We play to win. Continuous improvement is our way of life. Customers define our success. We invest in our people. We succeed together through teamwork. We reach for greatness. 6

7 1.4 Marketing Communications Resources For questions on proper usage of the Grass Valley visual identity system, please contact a member of the Grass Valley marketing communications team. This team is your resource for advice, counsel, and review for applications of the Grass Valley brand. Contact information: Elizabeth Hogan Scott Vice President, Marketing Communications Phone: +1 (203) [email protected] 7

8 Core Elements 8

9 2.1 Grass Valley Logo The Grass Valley logo consists of three parts: the G-check symbol, the grass valley logotype, and the A BELDEN BRAND endorsement. Never redraw or try to recreate the Grass Valley logo. Any modification of our logo diminishes its impact and weakens our legal protection. Only authorized artwork may be used. Approved artwork is available for download from the following site: In addition to the standard configuration, a special logo is available for Industrial Design and Social Media applications only. This logo should NOT be used on any other Grass Valley communications. Industrial Design and Social Media Format 9

10 2.2 Clear Space & Minimum Size To effectively identify Grass Valley communications, our logo needs to have presence. Understanding the appropriate use of clear space and sizing is essential to creating visual presence. Minimum Clear Space Minimum Clear Space So that we avoid placing other elements in close proximity, maintain an area of clear space around our logo. Headlines, text, graphic elements, imagery and the edge of a page are not permitted within the clear space. A rectangle of clear space equal to the height of the g in grass, as shown in gray, should be maintained around the perimeter of the logo. Any exceptions where the clear space will need to be reduced must receive prior approval. Minimum Size When the logo is too small, it appears weak and does not properly identify our organization. To maintain legibility, do not use any logo version that is smaller than 8 mm in height. 8 mm Minimum Size 10

11 2.3 Grass Valley Logo Colors Our Grass Valley logo colors are Pantone PMS 2623 and Pantone PMS 419. These colors should be spot printed whenever possible. Color and material equivalents are provided for other applications, including on screen and vinyl applications. See the Primary Color Palette section later in this guide. When evaluating color matches to the corporate PMS 2623, it is important to use a current Pantone ColorBridge color guide. Be aware that Pantone color books are only valid for one year, and color chips begin to fade after that time. For critical QC evaluation, always use an up-to-date book for a visual match. Pantone 2623 C:59 M:100 Y:0 K:33 R:96 G:16 B:105 Hex: Pantone 419 C:0 M:0 Y:0 K:100 R:35 G:31 B:32 Hex: 231f20 11

12 2.4 Grass Valley Logo Colors Whenever possible, the Grass Valley logo should be executed in spot colors over a white background, as shown in the top row. Other approved logo colors for white or light backgrounds are one color versions in black, as shown. The black logo can be effective when the color of the background isn t harmonious with the purple and black logo. When the logo is reversed out of a dark background, such as purple or black, the wordmark appears white. For video and UI splash screens, the RGB Color Reversed logo should be used. Otherwise, the single color B&W Reversed logo should be used. 2c Spot PMS 2623, PMS 419 RGB RGB PMS 2623: 96/16/105 RGB PMS 419: 35/31/32 RGB Reversed RGB PMS 2623: 96/16/105 White: 255/255/255 4c Process CMYK PMS 2623: 59/100/0/33 PMS 419: 0/0/0/100 1c Spot PMS 419 PMS 419 B&W Reversed 12

13 2.5 Incorrect Logo Usage Do not alter the Grass Valley logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions. Do not attempt to stage the logo yourself on a tag or alter the space between the Grass Valley logo and the A BELDEN BRAND text. Do not change the logo colors Do not change the font GRASS VALLEY Do not print on complex backgrounds Do not print on very dark background Do not alter the construction Do not add other elements Do not change size relationships Do not infringe on the clear space 2015 Conference Do not rotate logo Do not use the G-check symbol alone 13

14 2.6 Primary Color Palette Our color palette reflects the rich, dynamic, multi-dimensional nature of the Grass Valley brand. Purple (Pantone PMS 2623) is our primary color, used in our logo and in other deliberate applications. Pantone 2623 C:59 M:100 Y:0 K:33 R:96 G:16 B:105 Hex: Tradeshows Gerber Vinyl Royal Purple Formica Laminate #6903 Cassis Pantone 419 C:0 M:0 Y:0 K:100 R:35 G:31 B:32 Hex: 231f20 Tradeshows Gerber Vinyl Black Gloss Formica Laminate #909 Black Dark Purple C:74 M:100 Y:5 K:70 R:45 G:0 B:62 Hex: 2d003e The information on this page provides specifications to manage our color palettes in PANTONE, CMYK and RGB color systems. Colors do look different in application, from match color to 4-color process, from page to screen, and even from coated to uncoated paper stocks. When trying to match our colors in other media, such as thread for stitching or silkscreen, use the PANTONE coated color swatch to match. 14

15 2.7 Secondary Colors Our primary colors are complemented by a secondary palette to help create a richer visual representation of the Grass Valley brand. Pantone 368 C:57 M:0 Y:100 K:0 R:102 G:188 B:41 Hex:66cc33 C:5 M:75 Y:87 K:0 C:0 M:15 Y:100 K:0 C:80 M:66 Y:0 K:0 C:86 M:26 Y:100 K:14 C:32 M:82 Y:95 K:33 C:20 M:45 Y:100 K:21 C:100 M:93 Y:20 K:0 The information on this page provides specifications to manage our color palettes in PANTONE, CMYK and RGB color systems. Colors do look different in application, from match color to 4-color process, from page to screen, and even from coated to uncoated paper stocks. When trying to match our colors in other media, such as thread for stitching or silk-screen, use the PANTONE coated color swatch to match. 15

16 2.8 Typography Typography is an essential component of the Grass Valley identity. Used consistently and effectively, typography adds distinctiveness and personality to our communications. To help ensure wide availability, we have selected the Roboto font (developed by Google) as our primary sans serif type family for marketing communications assets. This font is available for download at: Roboto Thin Roboto Light Roboto Roboto Medium Roboto Bold Roboto Black Roboto Light Condensed Roboto Condensed Roboto Bold Condensed Roboto Thin Italic Roboto Light Italic Roboto Italic Roboto Medium Italic Roboto Bold Italic Roboto Black Italic Roboto Light Condensed Italic Roboto Condensed Italic Roboto Bold Condensed Italic Secondarily, you can specify fonts from the Helvetica Neue type family. For normal business correspondence, we recommend the Arial font. 16

17 2.9 Legal Guidelines Company Name The preferred designation for Grass Valley is as a brand. For company name applications (building signage and marketing communications), the Grass Valley logo should be used. In text-only applications (e.g., building directory listing) use Grass Valley, a Belden Brand. It is important that the first use (voice mail message, etc.) be the full Grass Valley, a Belden Brand to ensure the new Grass Valley is the reference. Subsequent use in the same document may use Grass Valley. Copyright The following text must be incorporated into all appropriate Grass Valley assets, including websites, collateral, videos, PowerPoint presentations, press releases, technical documentation, software interfaces, etc. Copyright <insert appropriate year(s)> Grass Valley USA, LLC. All rights reserved. Trademarks To protect Grass Valley intellectual property rights, trademarks must be identified in all Grass Valley assets, including websites, collateral, videos, PowerPoint presentations, press releases, technical documents, software interfaces, etc. Grass Valley follows the Belden Inc. style of using a footnote format to call out trademarks. As the name Belden is part of Grass Valley logo, the Belden trademarks are called out first, followed by the Grass Valley trademarks. To acknowledge that there may be trademarks of other companies within Grass Valley assets, the final sentence must also be included. The following text should be used: Belden, Belden Sending All The Right Signals, <insert specific Belden trademarks if used in the asset> and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, <insert specific Grass Valley trademarks used in the asset> are trademarks or registered trademarks of Grass Valley. Belden Inc., Grass Valley, and other parties may also have trademark rights in other terms used herein. 17

18 Brand Communications 18

19 3.1 Business Cards Business cards should be the standard 3.5 x 2 size, printed on at least 100 lb. (12 pt.) white matte stock. Colors should be printed as spot colors (PMS 2623 purple and PMS 419 black) to ensure consistency across various vendors and regions. This template is available for download at the Image Archive at: Steve Wise Marketing Communications T ext M E [email protected] Skype steve.wise 3499, Douglas-B.-Floreani Montréal, QC H4S 2C6 CANADA Dual-language business cards should be printed two-sided using Grass Valley business card formatting on both sides. TYPE SPECIFICATIONS Name: 9 pt. Roboto Bold Condensed, PMS 2623 (set academic credentials in 8 pt. Roboto Condensed) Title: 8 pt. Roboto Condensed, PMS 419 Contact Information Identifiers (T, M, E, Skype): 7 pt. Roboto Bold Condensed, PMS 2623 Contact Information Content: 7 pt. Roboto Condensed, PMS 419 Address: 6 pt. Roboto Condensed, PMS 419 Web Site: 6 pt. Roboto Bold Condensed, PMS

20 3.2 Stationery & Forms Letterhead templates are available on the Grass Valley internal Website in both press-ready and in Microsoft Word template (.dot) formats. Microsoft Word and Adobe Illustrator templates are available for download at the Image Archive at: Text Starts Here / Texte débute ici To replace the footer information with your office address and coordinates, please double-click in the footer area. / Pour remplacer l information de pied-de-page par votre adresse et vos coordonnées d affaires, veuillez double-cliquer dans la zone de pied-de-page. The format for press releases and other outward-bound notices to customers and the media are based on the letterhead template and incorporate a custom header to identify the notice type. These documents are controlled by Marketing Communications and are not available for use outside of that department. 3499, Douglas-B.-Floreani, Montréal, QC H4S 2C6 CANADA T F new.grassvalley.com 20

21 3.3 Envelopes Envelopes can be produced by local printers with site addresses by editing available templates. The design is based on a standard #9 or DL envelope with a commercial side-seam or booklet style flap. 3499, Douglas-B.-Floreani, Montréal, QC H4S 2C6 CANADA Adobe Illustrator templates for commercial printing are available for download at the Image Archive at: ImageArchive/BusinessForms.html 21

22 3.5 Signatures signatures are another important part of the Grass Valley brand expression and must follow the brand template. Note that it is only available internally. The template and related instructions are available using the following internal links (login required): Purple: Firstname Lastname Title, Department Grass Valley, a Belden Brand Tel: (203) Douglas-B.-Floreani, St-Laurent, Quebec Canada H4S 2C6 Green: 22

23 3.6 Building Signage As a B2B organization, signage should be created only as necessary for conducting business, and should be designed in a manner appropriate for the space. For instance, permanent structures should only be executed on properties owned by Grass Valley, while rented facilities should feature more portable solutions. In all cases, be attentive to the proper execution of the Grass Valley logo, ensuring that the correct artwork is used, colors are matched appropriately, and clear space guidelines are adhered to. Do not place the logo over dark colors, and do not alter the relative size and format of the logo elements. By necessity, special allowances can be made to accommodate unique material requirements and structural situations, with prior approval from the Marketing Communications team. 23

24 3.7 Trade Shows Trade show graphics need to operate much like billboards, on one level, while delivering additional detail on another. Simple, high-impact graphics will draw attention and create a clean and appealing image. Keep text relatively high on the display and in the field of vision. Simple, high level messages are more effective than complex, detailed information. Size of copy should facilitate legibility. The Grass Valley logo is always at parity with other Belden brand logos. The logo should be high in the booth so it identifies the booth from as far away as possible on the show floor. The elevations shown here are based on IBC This trade show booth design is quite modular and can be re-configured for specific show requirements. 24

25 3.8 Premium Items Personnel responsible for creating Grass Valley clothing and premium gifts are uniquely positioned to ensure the Grass Valley brand is consistent and impactful across all items distributed to customers and employees. Kieran Lyons Be sure to take special care with the execution of Grass Valley purple (matching our PMS 2623 as closely as possible with threads, inks, and finishes), as well as adhering to minimum size requirements for the Grass Valley logo. By necessity, special allowances can be made to accommodate unique size requirements and color applications, with prior approval from the Marketing Communications team. new.grassvalley.com 25