Plymouth. Britain s Ocean City.
|
|
- Adrian Hunt
- 8 years ago
- Views:
Transcription
1 Brand Guidelines
2 Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size 2.4 Using the logo 2.5 Application onto images PROPERTIES 3.1 Photography COLOUR 4.1 Primary colour palette 4.2 Secondary colour palette TYPOGRAPHY 5.1 Print use 5.2 Web and digital use LAYOUT 6.1 Grid layout guide 6.2 Position of logo on grid 6.3 Grid layout example POSITIONING 7.1 Positioning the logotype in a leading role 7.2 Positioning the logotype in a supporting role CORE STRATEGY APPLICATIONS
3 1.1 Core Principles When and how the guidelines are used There are two core categories of user. Brand Owners and Brand Champions. The same principles and guidelines apply to all usage, online and offline. Brand Owners. The brand owners are Plymouth City Council, and Destination Plymouth. Brand Owners will, where appropriate, deploy the entire guidelines. Brand Champions. Brand Champions are external organisations both public and private sector working in partnership with the city, and/or as part of their promotional activity by definition promoting the city. Brand Champions will only be deploying the logotype. We ask that permission is always sought to use the logotype, both at conceptual and final sign-off stage. This is to ensure that the usage is appropriate, both in terms of context, and also in terms of final execution. As per the simple guidelines that follow this page. The core conceptual rule: Britain s Ocean City is a brand proposition, which also serves as the city s signature. It is not, and never will be, an organisation. Whenever it appears, whether in Brand Owner or Brand Champion context, the logotype MUST stand in its own space. It must not be incorporated in a line of participating organisations logos. That way would inhibit communication, and potentially cause confusion. Indeed, we need to do all we can to avoid logo infestation. Clutter, in other words, that can only serve to make communication less effective.
4 1.2 Core Principles Usage chart ORGANISATION/USAGE EXAMPLE LOGO FONT GUIDE BRITAIN S OCEAN CITY NARRATIVE Plymouth City Council Stationery Plymouth City Council Online Plymouth City Council Inward Investor Plymouth City Council Reputation Destination Plymouth Stationery Destination Plymouth Online Destination Plymouth Major Pieces (Visitor Guide) Destination Plymouth Individual Event Marketing City Centre Company Waterfront Partnership Culture Board * Third Party In Partnership * Third party which promotes Plymouth * Approval needed at concept and execution stages Logotype always deployed as per guidelines
5 2.1 Plymouth Identity The signature The Plymouth signature comprises of the logotype and tagline and must not be separated.
6 2.2 Plymouth Identity Exclusion zone There are two variations on how to use the logo, in full colour (1.) and white out (2.) 1. 2.
7 2.3 Plymouth Identity Minimum size Designers should always adhere where possible to the minimum size guide. 20mm 90 pixels 20mm 80 pixels
8 2.4 Plymouth Identity Using the logo Examples of how not to use the logo. Do not distort, condense or expand the logotype. Do not use the logotype in any colour other than those specified in these guidelines. Do not reverse the logotype out of any colour other than the colours specified in these guidelines. Do not use the logotype at an angle. Do not crop the logotype. Do not move elements within the lock up. Do not retype the copy in any other typeface. Plymouth Britain s Ocean City
9 2.5 Plymouth Identity Application onto images When the logotype is applied to photographic or patterned background there must be enough contrast between the background and the logotype so there is enough stand out. Where this is not possible, select the enclosed version, either white out or coloured.
10 3.1 Properties Photography Images should be thought-provoking and inspiring; warm with an element of vibrancy creating a sense of space. DO: Use images that reflect the openness of Plymouth. So use images that are not too cluttered. Have at least a third of image available for copy space. Use interesting crops of images. DON T: Use images of people that are obviously staged or posed. Apply filters or effects which are unnatural. Use images that are visibly dated. PLEASE NOTE: The photos shown on this page are for reference only. The rights have not been bought by Plymouth Council so should not be reproduced or presented externally to anyone.
11 4.1 Colour Primary colour palette These primary colours underpin the Ocean narrative. CMYK 0/0/0/100 RGB 0/0/0 PANTONE 292 C CMYK 60/20/0/0 RGB 120/167/218
12 4.2 Colour Secondary colour palette Secondary palette supports the primary palette and takes inspiration from the richness and diversity of our city. These variants are to be used where there is a need to deploy an additional colour in order to maximise impact in communications materials. Also to provide strong standout when the logo is to be placed over complex backgrounds. To keep things simple, 4 complementary colours have been selected. Each broad Plymouth sector has its own colour. If in doubt, choose the one indicated for the sector closest to the one in which you are active. BUSINESS MARINE PANTONE 647 C CMYK 96/67/18/3 RGB 4/90/145 CULTURE EVENTS RETAIL PANTONE 249 C CMYK 49/100/19/4 RGB 143/36/118 EDUCATION SPORT ENVIRONMENT FOOD PANTONE 158 C CMYK 8/65/100/1 RGB 226/118/38 PANTONE 7495 C CMYK 49/100/19/4 RGB 128/145/57 PLEASE NOTE: The photos shown on this page are for reference only. The rights have not been bought by Plymouth Council so should not be reproduced or presented externally to anyone.
13 5.1 Typography Print use Two typefaces have been selected to create a strong and unified identity for the Britain s Ocean City brand. They have been chosen as being accessible and contemporary, yet future proof. They have been chosen for their ability to set Plymouth apart. When used for titles and headings, Guardian Headline Medium should have slightly condensed leading (the space between the lines of text). For example, titles set in 50pt, should have a 55pt leading. The kerning (space between the letters) is also set wide: at 25pt for titles. The Helvetica family has been selected as the preferred typeface for all supporting copy (such as captions) and body copy. It has a wide range of weights which should be used where appropriate. Minimum body copy size is 9pt text on 11pt leading. All body copy should be kerned to 5pt. Guardian Egyptian Headline Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue LT Std Family 35 Thin 45 Light 55 Roman 65 Medium 75 Bold 85 Heavy 95 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
14 5.2 Typography Web and digital use Where Guardian Egyptian headline cannot be used use Noticia Bold which is available from google.com/webfonts Noticia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
15 6.1 Grid layout Grid Layout Guide Portrait documents should be set up to have a 31 column grid, this can be split in a number of ways to suit the document produced.
16 6.1 Grid layout Grid Layout Guide Landscape documents should be set up to have a 43 column grid, this can be split in a number of ways to suit the document produced.
17 6.2 Grid layout Positioning Logotype on the grid As a rule logotype should not be smaller than 5 column or larger than 10. When enclosed, no smaller than 5 columns or larger than 9.
18 6.3 Grid layout An example of how to compose image and text in a corporate document using the grid. Maximise white space, keep the typography clean and contemporary, understated and not overly designed.
19 7.1 Positioning Positioning the logotype in a leading role example 6 sheet example The logotype must never site with company logo s, it is a proposition, not an organisation. Try to keep supporting logos to a minimum, and to save confusion do not use Plymouth Council logo unless absolutely necessary. It is important to use strong engaging photography in Britain s Ocean City documents, displaying natural Plymothians or shots of Plymouth showing it s openness. Heritage, culture, food... Shaped by the sea, and just 3 hours away. PLEASE NOTE: The photo on this page is for reference only. The rights have not been bought by Plymouth Council so should not be reproduced or presented externally to anyone.
20 7.1 Positioning Positioning the logotype in a leading role example 48 sheet example Use strong imagery to reflect Plymouth s openness. Keep copy to a minimum, let the image do the talking. Direct the consumer to the website, avoid clutter with social network icons. Avoid QR codes, unless there is a point to it being there, i.e an interactive game where you need to scan a QR code to engage. PLEASE NOTE: The photos shown on this page are for reference only. The rights have not been bought by Plymouth Council so should not be reproduced or presented externally to anyone.
21 7.2 Positioning Positioning the Logotype in a supporting role Using the enclosed version in a tab format for events and promotional materials ensures the logotype is separate from other organisation logos and if positioned correctly should not dominate the material. Choose colour which will complement the document the most. A white out version can also be used.
22 7.2 Positioning Positioning the Logotype in a supporting role example In a supporting role the logotype should never be too distracting to the actual event being promoted. Using the logo in a tab form helps anchor the logo without distracting from the information on the document. If the Plymouth City Council logo must be used, it must be positioned the furthest away. The two logos should never appear next to each other.
23 7.2 Positioning Positioning the Logotype in a supporting role example In a supporting role the logotype should never be too distracting to the actual event being promoted. Tab form can be used on the top or the bottom of the document depending on the needs of the poster. If the Plymouth City Council logo must be used, it must be positioned the furthest away. The two logos should never appear next to each other.
24 8. Tone of voice It s not just what we say, it s the way we say it. So tone of voice is really important in this. Lloyd Northover warned, in 2010, that no-one believes in something that does not believe in itself. Brand Architecture International, writing in 2007, urged that Plymouth should act and speak as a player on the world stage as one would expect a world city to behave. There are just three elements to the guidance here. They all reflect the quality and uniqueness of our offer and the opportunities we face going forward as a result. We should communicate with as much humanity as possible. We must be, and be seen to be confident (but never arrogant). And above all, we must talk about Plymouth with real pride. The core strategy in less than 60 words Positioning: A city with a rich past and a thrilling future that s good enough to compete on the global stage Proposition: Britain s Ocean City Promise: Thanks to its location-driven DNA, there s nowhere quite like Plymouth to visit, to live, to work, to study, to invest, to eat, to dream.. Personality: Open; Entrepreneurial; Resilient; Proud Values: Tolerance; Integrity; Respect Tone of Voice: Humanity, Confidence, Pride
25 9 Applications Powerpoint example
26 9 Applications Pull up banner and exhibition stand example
TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
More informationBrand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
More informationGuidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
More informationBranding Guidelines. April 2015. www.tabletennisengland.co.uk
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
More informationBrand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
More informationUK Stroke Forum 2016 TOOLKIT
UK Stroke Forum 2016 TOOLKIT 11th UK Stroke Forum ACC Liverpool Monday 28 - Wednesday 30 November 2016 UK Stroke Forum 2016 Promotional Toolkit Here are some tips and ideas of how you can ensure your colleagues
More informationBranding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
More informationSymantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
More informationStanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
More informationBrand identity guidelines
Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction
More informationBrand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
More informationUsing this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
More informationVisual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
More informationThe Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
More informationFleet Operator Recognition Scheme design standards. Issue 1
Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
More informationBRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
More informationDeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES
C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What
More informationGraphic Standards Manual
A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic
More informationBrand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
More informationBRAND IDENTITY GRAPHIC STANDARDS MANUAL
BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size
More informationContents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26
The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing
More informationCollege of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
More informationTable of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
More informationCampaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
More informationBRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
More informationPartners. In Health. Visual Identity Guidelines 08.13
Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant
More informationHow To Design The Scout Association Logo
WELCOME TO OUR ADVENTURE... A Guide to The Scout Association s Brand and Visual Identity scouts.org.uk/brand WHAT WE STAND FOR... WE BELIEVE THAT THROUGH ADVENTURE WE CHALLENGE INDIVIDUALS SO THAT THEY
More informationTHIRD-PARTY BRAND. Version 1.1
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
More informationNewcastle University Brand Guidelines
Newcastle University Brand Guidelines August 2014 Contents Newcastle University Logo 2...University Logo and Trading Name 3...Logo Artwork 4...Corporate Logo Colours 5...Logo Positioning and Minimum Size
More informationThe Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
More informationsize and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
More informationPMS 342 PMS 425 Black White
Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity
More informationLabour Literature Design Assistant and Guidelines
Labour Literature Design Assistant and Guidelines Contents Introduction: The Labour brand 5 How to use the Labour Literature Pack 6 A tomorrow where there is bread, but where there are roses too Section
More informationHow To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
More informationBRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
More informationImplementing the FxPro Brand in communications
Implementing the FxPro Brand in communications Content The FxPro Brand...1 The FxPro Promise...2 FxPro Brand Personality...3 FxPro Messaging...4 Visual Identity...6 Printed Communications...10 Online Communications...15
More informationCommercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT.
Commercial GRAPHIC STANDARDS FOR LOWE'S COMMERCIAL SERVICE CREATIVE GET WHAT YOU NEED. WHEN YOU NEED IT. The purpose of this booklet is to provide the latest information regarding the applications and/or
More information2014 TALEND IDENTITY GUIDELINES
2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend
More information» Logo / Brand Usage Quick Reference guide OCTOBER 2013
» Logo / Brand Usage Quick Reference guide OCTOBER 2013 Babson s strong visual identity builds alignment and customer loyalty. Correct application of the Babson logo strengthens the Babson brand. Use of
More informationamericas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
More informationCorporate Style Guide
Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction
More informationMini Brand Guide. Season 2014/15 Edition 01
Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand
More informationBranding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
More informationAPEC LOGO GUIDELINES Major Revision Notes
Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major
More informationLogo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
More informationBRAND + STYLE GUIDELINES
BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and
More informationThe AA Style Guide VC501 Historical and Contextual Studies Tyrone Duke
The AA Style Guide VC501 Historical and Contextual Studies Tyrone Duke For the road ahead Logo The AA logo is one of the most recognised logos in the UK. Modern style requirements have updated it, but
More informationAn International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
More informationLOGO GUIDELINES. January 2010
LOGO GUIDELINES January 2010 CONTENTS WHY GUIDELINES? 2 WHAT IS THE LOGO? 3 THE FULL NAME 4 COLOUR & TYPOGRAPHY 5 CORRECT USAGE 6 10 DIRECTORY OF ARTWORK 11 19 SUB-LOGOS 20 23 WHY GUIDELINES? What s the
More informationBRAND GUIDELINES. VERSION 1.1 Revised: March 19, 2015
BRAND GUIDELINES VERSION 1.1 Revised: March 19, 2015 CONTENTS Introduction 2 TWC as a Brand 3 Logos 4 Typography 8 Value Categories 10 Color 12 Other Graphic Elements 14 Templates 15 Writing Guidelines
More informationOffice of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
More informationVisual Identity Requirements
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the
More informationGraphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
More information2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
More informationGraphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
More informationVisa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
More informationBRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
More informationCONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
More informationGraphic Design Promotion (63) Scoring Rubric/Rating Sheet
CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES
More informationDesign Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:
U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography
More informationInternational Inner Wheel. Branding Guidelines
Contents Introduction Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks Stationery
More informationUNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
More informationUniversity of Stirling Brand Rules. Contents
Brand Rules University of Stirling Brand Rules 1 Contents 02 Introduction 03 Coat of arms 05 Logo 11 Stationery 13 PowerPoint templates 15 Sub-brands 17 Typography 21 Colour palette 25 Additional information
More informationLogo Usage Guidelines
Logo Usage Guidelines Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions
More informationStyle Guide Provided courtesy of Innovative Emergency Management Inc.
Style Guide 1. Introduction Louisiana.gov is an enterprise approach for state agencies to work together to provide citizen-centric digital government services and information. Key to achieving this goal
More informationGraphic Standards Manual
Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space
More informationSociety of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
More informationBRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
More informationCoeliac Society of Ireland. Brand Guidelines for Identity. design
Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly
More informationBRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
More informationCONTENTS. 2 ASHRAE Logo Guide
ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines
More informationabcdefghijklmnopqrstuvwxyz
Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for
More informationInteractive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
More informationBrand Identity Guide
Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide
More informationGraphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
More informationBetter Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual
Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03
More informationVIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
More informationPolytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009
Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE Updated: December 2009 Table of Contents TABLE OF CONTENTS Introduction...3 Brand Colors...4 + Primary Brand Colors...4
More informationBrand Standards Guide
Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum
More informationglobal brand store 2012
global brand store 212 global brand store 212 Welcome Let us ask you a question: do you know what the dunnhumby brand is really about? If your answer is even close to a maybe, then you re in just the right
More informationwww.melubabadges.com a printer s guide to logo design
a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are
More informationFSC CORPORATE DESIGN MANUAL
Milan Reska FSC CORPORATE DESIGN MANUAL IMPLEMENTATION GUIDELINES FOR THE FSC CORPORATE DESIGN Content The FSC Corporate Design has been developed to align the FSC Corporate Image. This will strengthen
More informationTradeshow Overview. The Parker identity elements. Color palette. Typography. Graphics and imagery. Product displays. Apparel TRADESHOW BOOTH(S)
Tradeshow Overview Tradeshows and exhibitions are marketing mediums that readily engage all the senses in ways impossible to achieve with print ads or video. This is a unique opportunity to help customers
More informationSTYLE GUIDE From the Office of Marketing and Public Relations
SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in
More informationSafety Zone and Minimum Size (Vertical)
United Way Centraide Brand Starter Kit, April 2011 The Brandmark 14 and Minimum Size (Vertical) It is important that the logo never feels congested, and that it has a sense of openness. For that reason,
More informationLEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES
Updated 3/15/2013 4:07 PM LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES The League of Women Voters logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public,
More informationVISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT OFFICIAL UNIVERSITY LOGO The official Oklahoma Christian University logo consists of a shield
More informationTABLE OF CONTENTS. Introduction and Contact Information... 2. Message from Bill Hogan... 3. Seattle U Primary Mark... 5-9. The Redhawks Logo...
TABLE OF CONTENTS Introduction and Contact Information... 2 Message from Bill Hogan... 3 Seattle U Primary Mark... 5-9 The Redhawks Logo... 10-11 The Interlock... 12-13 Color Palette... 15-17 Typography...
More informationBRAND REFRESH PROJECT: POWERPOINT INSTRUCTIONS
BRAND REFRESH PROJECT: POWERPOINT INSTRUCTIONS FEBRUARY 2016 With notes specific to the Monash Rural Health template NOTES ABOUT USING THE TEMPLATE GUIDING PRINCIPLES When we create presentations, we strive
More informationvisual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
More informationCONTENTS TYPOGRAPHY BOILERPLATE COPY. Typography 11. About San Diego Mesa College 04 Vision & Mission 04 Performance Indicators 04 Values 04
STYLE GUIDELINES CONTENTS 04 05 BOILERPLATE COPY About San Diego Mesa College 04 Vision & Mission 04 Performance Indicators 04 Values 04 LOGO USAGE Mesa College Logos 05 Logo Sizes: Standard Printing
More informationIdentity Manual Manual de Identidad Manuel d'identité Manual de Identidade
Identity Manual Manual de Identidad Manuel d'identité Manual de Identidade Identification Guidelines PANTONES Pantone 3005C Pantone 2955C Process color 100c 37m 0y 0k 100c 60m 0y 52k Visual Identity Guidelines
More informationGraphic Standards Manual
Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,
More informationCOMPANY NAME THE STORY BEHIND THE NAME. In a story, chapters one and two establish plot and setting. Chapter Three is when the action begins.
/STYLEGUIDE COMPANY NAME THE STORY BEHIND THE NAME In a story, chapters one and two establish plot and setting. Chapter Three is when the action begins. LOGO FULL COLOR LOGO PMS COATED CMYK UNCOATED BLACK
More informationBrand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
More informationFundamentals of Design
Fundamentals of Design One of Ottawa s most prominent marketing and communications firms, gordongroup offers award-winning design for a complete range of communications products from corporate brand identities
More informationBranding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
More informationstandards graphic standards manual
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
More information