Content Producer (Fixed Term Contract until 31 March 2016) Grade 4

Transcription

1 Content Producer (Fixed Term Contract until 31 March 2016) Grade 4

2 Job description Job title: Division: Content Producer Marketing Date: October 2015 Reporting to: Main contacts: Commercial Sales Manager Internal: PR team, Marketing, Professional Development and ducation & Training divisions xternal: Content writers, 3 rd party content providers Major objectives AAT is currently developing a new web site to better engage with businesses. The role of the Content Producer will be to publish, curate, moderate and commission content during the development phase of this platform. The Content Producer will work closely with the Project Manager and Project Team to contribute to the content strategy as well as working in partnership with different teams across the business, as well as external agencies to ensure the content we are publishing is high quality and deployed to reach its audience in the most timely and effective way. Responsibilities Content production Write, commission, edit, proof-read and publish all editorial content. Publish and edit variety of content types including text, images and video. Support the Product Manager in driving the site s editorial vision. Work with third party agencies and internal AAT departments to source content that is fit for purpose and delivered on schedule via detailed project plans. Manage the contractual arrangements for external subject matter experts and suppliers. Attend internal content planning meetings. Work with key stakeholders to increase engagement with businesses and raise brand awareness. Optimise content for SO. Community development and management Develop and grow an online community from the ground up. Project manage the Informi product development schedule. Use social media to engage with the small business community. Plan and execute campaigns that generate debate and raise awareness of Informi. Monitor relevant social media activity and identify opportunities to raise the profile of Informi. Develop and nurture relationships with key partners. Become an evangelist for Informi both internally and externally.

3 Site maintenance nsure content is uploaded in a well-organised manner. Work with developer to fix bugs and make improvements to the site. Take responsibility of day to day management of the CMS. Metric reporting, analysis and evaluation Create weekly and monthly metric reports to track content performance and social media activity. Use available data to shape user journeys and create relevant meaningful content. Deliver weekly, monthly and bespoke reporting on site performance in relation to site traffic, search reporting and onsite engagement metrics. Customer centricity Develop friendly, positive and supportive relationships with external and internal customers, and to provide them with excellent service. Actively to learn from customer feedback, comments and suggestions, including complaints, to review and improve existing processes, and by doing so to anticipate other customers needs. To communicate this knowledge to relevant colleagues. Meet and exceed teams customer service standards. Understand situations from the customers perspective so that appropriate and relevant solutions can be identified. Corporate social responsibility Apply the principles of the CSR policy in your daily role, particularly reduce-reuse-recycle. Adhere to AAT s responsible business practices, such as high standards of governance, raising employment standards for employees and forming trade and community partnerships with appropriate organisations. General Carry out any other duties as may reasonably be requested by the line manager. Work in such a way as to minimise the risks to the information technology environment safely, securely and confidently. Have regard for your own actions and those of others in the interests of safety. Contribute to the tidiness of the office. This job description does not form part of your contract of employment.

4 Person specification Area Description ssential or desirable Knowledge Content management theories and techniques Skills Content management systems Delivering successful online products and/or services xcellent understanding of UK educational policy developments, across a range of sectors Understanding of the editorial process Audience engagement measurements and monitoring Good understanding of web metric tools Able to deliver projects and developments on time and budget under pressure Manage, coordinate and motivate content teams, involving contribution from a variety of teams (including internal colleagues from across the business and external agencies) Communicate effectively and confidently in speaking and writing Undertake effective analysis, creative thinking and problem solving Assimilate and apply new information quickly Interest and experience of social media understanding of the digital landscape and the important role it plays Practical knowledge of Microsoft AX Finance system An interest in video/audio and graphic development Work to Prince2 project management methodologies xperience xperience of working in a content management role or similar. Working with a variety of stakeholders (internal and external). Aptitude Proactive self-starter, able to manage own workloads and that of others vidence of having a strong personal drive to make things happen Ability to work in collaboration with others to achieve best results Focus on innovation with a track history of developing new ideas and introducing change Keen to develop new skills, knowledge and understanding Capability for influencing and negotiating with stakeholders Numeracy and analytical skills Customer centricity intuitively puts the user at the heart of everything he/she does ducation Degree level or equivalent. D Personal qualities vidence of further study and desire to develop professionally. Strong personal presence and a belief in own abilities. Being positive, constructive, supportive and flexible. Personal ownership and responsibility. D D

5 Good attention to detail. Sound judgment. Strong team player but can work independently.

6 Summary terms and conditions Working hours: Annual leave: Flexi time: Life assurance: Pension: Income protection: Other: 35 hours per week. 25 days and statutory bank holidays plus two discretionary days for Christmas (office shuts between Christmas and New Year). we operate a flexible working system. four times annual salary. AAT comply with its obligations and duties under auto-enrolment legislation in accordance with the Pensions Act The current qualifying arrangement for auto-enrolment purposes is AAT's Group Personal Pension Scheme. If you chose to increase your contribution AAT will contribute up to a maximum of 10.15%. Further details would be given on joining the organisation. income protection is offered subject to terms of the policy. company sick pay scheme season ticket loan after completion of probationary period enhanced maternity, paternity and dependency leave provisions Location: Notes: 140 Aldersgate St, London, C1A 4HY this post will be subject to background checks. A full statement of the main terms and conditions of employment will be supplied with any formal offer of employment. The above information may be helpful to applicants as a guide but should not be treated as a substitute for a full contract. Our Mission To empower people and enable organisations to achieve their potential, by promoting relevant financial skills. Our Vision To ensure that AAT reaches the heart of organisations by being recognised as leading in the development of practical financial skills. How to apply To apply for this hot opportunity please send a CV and covering letter to hr.enquiries@aat.org.uk Closing date: 21 October 2015 at 5pm