PROCEEDINGS International Colloquium on Kids and Retailing

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1 PROCEEDINGS International Colloquium on Kids and Retailing 13 th -14 th June, 2013 ESSCA Paris France

2 Thursday 13 th June 9:30-10:00 Registration [Shanghai Lecture Centre second floor] 10:00-10:15 Welcome Brigitte de Faultrier, Colloquium Chair; Patrick Blondeau, Managing Director, NovaChild; Eric Stevens, Associate Dean for Research, ESSCA; Neil Towers, Editor IJD&RM 10:15-11:15 Keynote Colin Temple, Managing Director, Schuh Speech Mini me Schuh scales down to size up 11:15-11:30 Break [ Room 204] 11:30-12:15 Session 1 Kids Experience 12:15-13:00 Session 2 Kids as Consumers Zsuzsa DELI-GRAY, Laszlo ARVA and Tamas MATURA Children entertainment in retail stores Nawel HAMMAMI-HABIB Kids shopping experience: an exploratory study Hélène de BURGH-WOODMAN Growing up as a consumer, end user and audience Shelja JOSE KURUVILLA, Rohita DWIVEDI, Pratish SRIVASTAV, Zsuzsa DELI-GRAY, and Radhika RAMANA Materialism in children: impact of peer influence celebrity influence and advertisements 13:00-14:15 Lunch [Room 204] 14:15-15:00 Session 3 Kids and Product 15:00-15:45 Session 4 Kids Geography Pascale EZAN, Mathilde GOLLETY and Valérie HEMAR-NICOLAS Impact of merchandising on children s in-store consumer experience: the case of collection phenomenon Pascale EZAN and Yolande PIRIS An exploratory study of similarities and divergences in adult and child perception of assortment Nathalie NICOL Revealing the kids shopscapes: a new approach Jesus GONZALES-FELIU and Bruno DURAND Understanding retailing-based for 5-16 year old: findings and lessons from Lyon s Household Trip Survey 15:45-16:15 Break [Room 204] 16:15-17:45 Session 5 NovaChild Cluster Chairperson : Patrick Blondeau, Managing Director, NovaChild Jacques BOULAY, Brigitte de FAULTRIER, Florence FEENSTRA and Laurent MUZELLEC Kids and Retailing: vision for the future 19:00 Apéritif and dinner at Restaurant Quai Ouest

204] 11:30-12:15 Session 1 Kids Experience 12:15-13:00 Session 2 Kids as Consumers Zsuzsa DELI-GRAY, Laszlo ARVA and Tamas MATURA Children entertainment in retail stores Nawel HAMMAMI-HABIB Kids

3 8:45-9:30 Session 6 Roundtable 9:30-10:30 Session 7 Kids and Visual Cues Friday 14 th June Chairperson: David Marshall Lynnea MALLALIEU Work-in-progress Discussion Fernando COLMENERO FERREIRA and Liliana MOREIRA The covers of children s books: an approach on sensory marketing Monali HOTA and Karine CHARRY The impact of visual and child-oriented packaging elements versus information on children s purchase influence across ages Nora ZEGHACHE The impact of packaging colour on children s brand name memorization 10:30-11:00 11:00-11:45 11:45-12:15 Session 8 Kids Behaviour in the Commercial Space Session 9 Forum Break [Room 204] Nicole RYCHLY and Maja ANDRIJANIC Kids and their virtual online-purchase behaviour David MARSHALL Negotiation I the supermarket aisle: young children s accounts of family food shopping Chairperson: Neil Towers Kids and Retailing: Research Avenues, the emerging themes from the colloquium 12:15 Closure and Apéritif [Room 204]

4 Author Index ANDRIJANIC, Maja, University WU Vienna, Austria ARVA, Laslo, ESSCA School of Management, Budapest, Hungary BOULAY, Jacques, ESSCA School of Management, Angers, France BURGH-WOODMAN (de), Hélène, School of Business, University of Notre Dame, Sydney, Australia CHARRY, Karine, IESEG, Lille Catholic University, France COLMENERO-FERREIRA, Fernando, University of Madeira, Funchal, Portugal DELI-GRAY, Zsuzsa, ESSCA School of Management, Budapest, Hungary Durand, Bruno, University of Nantes, France DWIVEDI, Rohita, ITM Business School, Navi Mumbai, India EZAN, Pascale, University of Rouen (IAE), and Rouen Business School, France FAULTRIER (de), Brigitte, ESSCA School of Management, Angers, France FEENSTRA, Florence, ESSCA School of Management, Boulogne, France GOLLETY, Mathilde, University of La Sorbonne Panthéon Assas, Paris, France GONZALES-FELIU, Jesus, CNRS, University of Lyon, France HAMMAMI-HABIB, Nawel, University of Auvergne, Clermont-Ferrand, France HEMAR-NICOLAS, Valérie, University of South Paris 11, France HOTA, Monali, IESEG, Lille Catholic University, France JOSE KURUVILLA, Shelja, ITM Business School, Navi Mumbai, India MALLALIEU, Lynnea, University of North Carolina Wilmington, USA MARSHALL, David, The University of Edinburgh Business School, Edinburgh, Scotland MATURA, Tamas, ESSCA School of Management, Budapest, Hungary MOREIRA, Liliana, University of Madeira, Funchal, Portugal MUZELLEC, Laurent, Dublin City University, Ireland NICOL, Nathalie, ESCE, Paris, France

DELI-GRAY, Zsuzsa, ESSCA School of Management, Budapest, Hungary Durand, Bruno, University of Nantes, France DWIVEDI, Rohita, ITM Business School, Navi Mumbai, India EZAN, Pascale, University of

5 PIRIS, Yolande, University of Paris 2 Panthéon-Assas/Sorbonne, France Ramana, Radhika, Bal Bharti Publis School, Navi Mumbai, India RYCHLY, Nicole, Institute for Retailing and Marketing, University WU Vienna, Austria SRIVASTAV, Pratish, ITM Business School, Navi Mumbai, India TEMPLE, Colin, Schuh, Edinburgh, Scotland ZEGHACHE, Nora, University of Pantheon-Sorbonne Paris1, and University of Paris12 (UPEC), Créteil, France

Austria SRIVASTAV, Pratish, ITM Business School, Navi Mumbai, India TEMPLE, Colin, Schuh, Edinburgh,

Undergraduate Exchange to Manchester Business School SUE FIDALGO INTERNATIONAL COORDINATOR

Undergraduate Exchange to Manchester Business School SUE FIDALGO INTERNATIONAL COORDINATOR Coming to the UK on Undergraduate Exchange Study abroad provides an opportunity to travel and meet new people