EXPERIENCE MORE FOR LESS

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Leo Hudson
9 years ago
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1 EXPERIENCE MORE FOR LESS

2 Background Recognising that standard hotel rooms did not meet the needs of growing numbers of travellers, Staycity was founded in Dublin in 2004 to provide the travelling public with a mid-market, cost-effective and user-friendly alternative to hotel accommodation in popular European city-centre locations. Helsinki Oslo Stockholm Galway Cork Dublin Aberdeen Edinburgh Glasgow York Liverpool Manchester Birmingham London Copenhagen Hamburg Amsterdam Brussels Berlin Paris Krakow Munich Vienna Bordeaux Geneva Lyon Milan Venice Marseille Nice Florence Madrid Barcelona Rome Lisbon Current Locations Target Locations

3 News Lyon open Q4/ Birmingham open Q4/ Marseille open Q1/2016 Feb Staycity launches its first ever pan-uk TV Campaign described as a breakthrough moment for the serviced apartment sector. Mar Staycity celebrates ten years in business. May Staycity opens its first aparthotel property in London Greenwich comprising 161 units. Jun Staycity signs a prominent deal comprising 182 units at Piccadilly in Manchester with LaSalle Investment Managers. Aug Signed landmark Covent Garden deal with LaSalle Investments and Galliard Homes - first design lead project in the 4 star deluxe space comprising 106 studios. Oct Staycity signs a 190 unit deal in York scheduled to open in Q3, Apr Staycity announce year end results which report record turnover and profits for the group reflecting the successful expansion of the business over the previous years. May Staycity gets inducted into the TripAdvisor Hall of Fame, having won a Certificate of Excellence award for its Birmingham (Arcadian Centre) and Dublin (Saint Augustine Street) locations for five consecutive years. TripAdvisor s Certificate of Excellence awards were launched in 2000 to celebrate hospitality excellence. Jun Staycity launches its first ever Annual Conference and Awards Ceremony. Oct Staycity will open its first property in Lyon, France comprising 144 apartments. Nov Staycity will open its second property in Birmingham comprising 172 apartments located at Newhall Square. Coming soon in 2016 By the end of 2016 Staycity will open in excess of 1,000 new units in locations such as London Covent Garden, London Heathrow, Marseille and York with more to follow. This brings our operating portfolio to 2,000 keys.

Jun Staycity signs a prominent deal comprising 182 units at Piccadilly in Manchester with LaSalle Investment Managers.

4 Target Locations EXPERIENCE MORE FOR LESS STAYCITY.COM In the US and Australasia, where the concept of Serviced Apartments has been around longer, Serviced Apartments command a 7% slice of the available hotel accommodation i.e. 350,000 units from a total of 5 million hotel rooms. In Europe, it is 1% or 50,000 units from a total of 5 million European hotel rooms. UK Italy France Germany Europe London Manchester Birmingham Bath Edinburgh Aberdeen York Oxford Cambridge Bristol Glasgow Rome Florence Milan Venice Verona Pisa Paris Lyon Nice Marseille Toulouse Bordeaux Berlin Munich Hamburg Austria: Vienna Belgium: Brussels Ireland: Dublin Galway Cork Netherlands: Amsterdam Poland: Warsaw Krakow Portugal: Lisbon Spain: Madrid Barcelona Sweden: Stockholm Turkey: Istanbul Switzerland: Geneva Zurich Denmark: Copenhagen Norway: Oslo Staycity has room to grow... Finland: Helsinki

In Europe, it is 1% or 50,000 units from a total of 5 million European hotel rooms.

5 AIMS Since 2004, Staycity has developed a very successful business and has become one of Europe s leading Serviced Apartment operators, with over 3,000 apartments in the popular cities of Birmingham, Dublin, Edinburgh, Liverpool, London,, Lyon, Manchester, Marseille, Paris and York with a strong pipeline of new openings underway. This includes key European markets with a major push into Germany, the Nordics, Spain, Italy and Portugal. Our customers are responding by seeking our accommodation solutions in many more European cities. Our 5 year plan will see us meeting our customers requirements in more and more cities and building a portfolio of 10,000 apartments, while growing our revenues from 35 million today to over 300 million. By offering hotel-standard 24 hour receptions, fitness rooms, meeting rooms plus the benefits of free WiFi and by committing to continuous staff development in the area of customer service, Staycity aims to differentiate ourselves from the myriad of smaller operators around Europe. We aim to professionalise this space, and we aim to build on our reputation as a brand that our customers can trust.

This includes key European markets with a major push into Germany, the Nordics, Spain, Italy and Portugal.

6 Property Requirements: EXPERIENCE MORE FOR LESS STAYCITY.COM City centre locations Excellent transport links Apartment Numbers: units: Standard Model units: Key locations such as: London, Paris, Amsterdam, Rome Average area (gross) per unit: 22.4 sqm: Standard Model Apartment Net Areas Studio 20 m 2 * 1 beds 32 m 2 2 beds 50 m 2 Limited front and back of house areas (allows for additional retail areas on ground floor) Staycity design brief / specifications available on request New build / Conversions / Mixed use developments Studio 20m² 32m² Studio 1 Bedroom Scale 1:50 * Smaller envelope & apartments in key locations: London, Paris, Amsterdam, Rome ** UK planning: C1, C3, Sui Generis Form of Contract: FRI index linked leases Management contracts JVs 1 bed SLEEP 4 50m² 2 Bedroom Scale 1:50 Staycity Property Acquisitions Contact Information 2 beds Scale 1:50 Barry Hickey Development Director E: [email protected] T: M: Filippo Cavandoli Property Acquisition E: [email protected] T: (Italy) Gerry Lenihan Partner E: [email protected] M: (Nordic Countries) Eric Guillon Executive Advisor E: [email protected] M: (France) Des Mackin Property Acquisition E: [email protected] M: (Spain) Tom Walsh CEO E: [email protected] T: M:

22.4 sqm: Standard Model Apartment Net Areas Studio 20 m 2 * 1 beds 32 m 2 2 beds 50 m 2 Limited front and back of house areas (allows for additional retail areas on ground floor) Staycity design

Office Rents map EUROPE, MIDDLE EAST AND AFRICA. Accelerating success.

Office Rents map EUROPE, MIDDLE EAST AND AFRICA Accelerating success. FINLAND EMEA Office Rents H2 212 NORWAY Oslo 38.3 5.4% 7.% 295, SWEDEN Stockholm 44.7 4.5% 3.% 5, Tallinn 13.4 44,2 21. 5.25% 1.% 12,