Yannig Roth, PhD Candidate
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1 Yannig Roth, PhD Candidate Université Paris 1 Panthéon Sorbonne Pôle de Recherche Interdisciplinaire en Sciences du Management (PRISM) 17 rue de la Sorbonne Paris France yannigroth@gmail.com EDUCATION 2012 Present Université Paris 1 Panthéon Sorbonne PhD Candidate in Marketing Mentor: Professor Jean-François Lemoine 2011 University of West Florida (UWF) International academic semester. Courses: Marketing, International Business, Research Methodology, Current Social Problems Ecole Supérieure des Sciences Commerciales d Angers (ESSCA) M.A. in Marketing. Major in Web-Marketing (valedictorian). INDUSTRY POSITIONS 2011 Present eyeka Research Fellow FUNDING 2012 Present Convention Industrielle de Formation par la Recherche N 2011/3106 Funding delivered by the Association Nationale Recherche Technologie (ANRT) for 3 years. JOURNAL ARTICLES 2013 Parvanta, C., Roth, Y., & Keller, H. (2013). Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack. Health Promotion Practice, 14(2), Page 1
2 BOOK CHAPTERS 2014 Roth, Y., & Kimani, R. (2014). Crowdsourcing in the Production of Video Advertising: The emerging roles of crowdsourcing platforms. In R. J. DeFillippi & P. Wikström (Eds.), International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video, Photography. Edward Elgar Publishing Ltd. CONFERENCE PRESENTATIONS May 2013 Roth, Y., & Kimani, R. (2013). Crowdsourcing in the Production of Video Advertising: 6 th IMMAA (International Media Management Academic Association) Conference in Lisbon, Portugal. INVITED TALKS Keynotes & presentations Mar 2014 The Food & Drink Innovation Network, London, United Kingdom Innovating In Food & Drink With 270,000 Creatives Nov 2013 Oct 2012 SEMPL15 Media Festival, Portoroz, Slovenia Crowdsourcing use the power of the crowd Social Media Club, Rennes, France Le crowdsourcing : Expliquer la participation aux concours créatifs Roundtables & panels Nov eme Colloque Etienne Thil, Lille, France Participation du client, co-création, quelles perspectives? TEACHING Invited lectures Nov 2013 Sup de Pub, Paris, France Le crowdsourcing IAE de Toulouse, Toulouse, France La co-création & le crowdsourcing : Impliquer des consommateurs créatifs dans le marketing & l innovation Sciences Po Paris, Paris, France Crowdsourcing Storytelling With The Crowd Sup de Pub, Paris, France La co-création et le crowdsourcing : Une nouvelle approche de la communication et la publicité Page 2
3 Jan 2013 Nov 2012 Oct 2012 Mar 2012 IAE de Toulouse, Toulouse, France La co-création & le crowdsourcing : Impliquer des consommateurs créatifs dans le marketing & l innovation ESSEC Business School, Cergy-Pontoise, France La co-création en ligne : Utiliser le crowdsourcing pour impliquer des ESCP Europe Business School, Paris, France Les concours de co-création & le crowdsourcing : Impliquer des Audencia School of Management, Nantes, France Le crowdsourcing dans le design : Impliquer des créatifs dans le marketing et l innovation ESCP Europe Business School, Paris, France Les concours de co-création en ligne : Une manière d impliquer des ESSEC Business School, Cergy-Pontoise, France Les concours de co-création en ligne : Une manière d impliquer des SERVICE TO PROFESSION Reviewing Ad-hoc reviewer of manuscripts for: Journal of Urban Technology Conference organization Co-organizer and coordinator for: 12ème Journées de recherche en E-Marketing, September 2013, Paris, France 11ème Journées de recherche en E-Marketing, September 2012, Paris, France SELECTED ARTICLES AND PRESS Blog posts Feb 2014 Dec 2013 Who Will Top Quirky? Some French Contenders! Should Creative Crowdsourcing Participants Get Working Contracts And Salaries? Lovable-Marketing.com Page 3
4 Can Crowdsourcing Platforms Design Logos Without The Brand Holders Authorizations? Jun 2013 Mar 2013 Aug 2012 Aug 2012 Jul 2012 Jul 2012 Jun 2012 May 2012 May 2012 Oct 2011 May 2010 Six Partnerships that Prove How Crowdsourcing is Going Mainstream InnovationManagement.se Is Creativity the New Business Edge? Birth of a New Job Type! Arise co-creation manager Crowdsourcing.org Designing the Crowdsourcing Experience for Marketing Managers InnovationManagement.se How do Specialized Intermediaries Facilitate Creative Crowdsourcing? Defining creative crowdsourcing (crowdsourcing of creative activities) Crowdsourcing.org 10 of the 11 Best Global Brands Use Creative Crowdsourcing Four Marketing Issues to Address with Creative Crowdsourcing Crowdsourcing and Co-Creation are Surveys Reveal What The World Thinks About Creativity Academic representations of crowdsourcing, co-creation and open innovation What caused Shimano s Coasting-program to fail? Whitepapers 2013 Pétavy, F., Céré, J., & Roth, Y. (2013). Online content creators are not all created equal, Warc Whitepaper Pétavy, F., Céré, J., Tan, C., & Roth, Y. (2012). Online Co-Creation to Accelerate Marketing & Innovation, eyeka Whitepaper Liepuoniute, I., Pétavy, F., Cere, J., & Roth, Y. (2011). Using co-creation to conquer the Chinese cosmetics market, eyeka Whitepaper. Page 4
5 Press My research has been covered by: Marketing Magazin (Print) Stratégies (Print) I have also talked about my research and interests on: BBC World (Radio) afk M94.5 (Radio) Page 5
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