Price List of Advertising Products

Transcription

1 Valid from 07 May 2006 The current price list is available at

2 Contents 1. 1-day campaigns on the main page Advertising products Definitions of advertising products Types of emission VideoAd In-Stream VideoAd Coverage packages Theme packages Other graphic forms of advertisements A sponsored link at Google.interia.pl Extra services Website sponsoring Mailing Additional comments Rules and Regulations of Advertising Service Provision p. 2

3 1. 1-day campaigns on the main page: Exclusive advertising space on INTERIA.PL main page. Providing wide coverage during 1 day and building a positive brand image. The campaign is offered in two following pricing models: Flat fee ad emission by each page view of the main page on a specified day With capping (1 or 3) ad emission for every unique user on a specified day, providing limited number of contacts with the ad (Table 1) Product Workday (Monday Friday) Price / 1 day Weekend (Saturday Sunday) Guaranteed number of unique users: Guaranteed number of unique users: Banner / Billboard (capping 1xUU) zł zł Banner / Billboard (capping 3xUU) zł zł Banner / Billboard (flat fee) zł zł Brandmark (capping 1xUU) zł zł Brandmark (capping 1xUU) + Banner / Billboard (capping 1xUU) zł zł Brandmark (capping 1xUU) + Banner / Billboard (flat fee) zł zł Double Billboard (capping 1xUU) zł zł Expand Billboard (capping 1xUU) zł zł Expand Billboard (capping 3xUU) zł zł Expand Billboard (flat fee) zł zł Navibox 300x125 px (flat fee) zł zł Navibox 300x250 px (flat fee) zł zł Advertising Stripe 630x60 px (flat fee) zł zł Pop-up / Pop-under (capping 1xUU) zł zł Scroll Footer (capping 1xUU) zł zł Scroll Footer (capping 1xUU) + Banner / Billboard (flat fee) zł zł Text in google.interia.pl search engine s window (flat fee) zł zł Toplayer (capping 1xUU) zł zł Toplayer (capping 1xUU) + Banner / Billboard (capping 1xUU) zł zł Toplayer (capping 1xUU) + Banner / Billboard (flat fee) zł zł XHTML (capping 1xUU) + Banner / Billboard (flat fee) zł zł UU unique user 3

4 2. Advertising products: (Table 2) Price per 1000 emissions (CPM) Expand Billboard Expand Skyscraper Scroll Billboard Scroll Skyscraper Double Billboard Half Page 300x600 px Brandmark Commercial Break Expand Corner Interstitial Toplayer Pop-up Pop-under 80 zł 100 zł 20 zł 25 zł Banner do 15 kb Box Billboard Skyscraper Expand Banner Scroll Banner Navibox Rectangle Scroll Footer Sites 50 zł Main page INTERIA.PL 1) 12 zł Run-On-Site 100 zł New Technology Tires 2) Beaches 1) Weather 2) Bike Samo zdrowie 2) section about health Sport Strefa.pl services for companies (MŚP) 2) Student Wedding 1) Tourism Amusement Park2) Childrens Island3) Business Houses 1) Child Elle 2) Elle decoration 2) News Finances Company Interia.tv news television 6) Women Map24 interactive map4) Moto Ski Real Estate 2) 25 zł My mobile phone (SMS) 2) Music Pomponik (gossip site) Job 2) TV schedule Ask a question Dates (appointments) 3) Entertainment Special sites Crib 2) Video clips 4) Translator 2) Video 4) Acquaintances 3) I ll do it! 4) Auctions 3) Around You Blog 2) Chat Dlaczego 2) Encyclopedia 2) Man Film Gallery 2) Groups 3) Games (Java, On-line)1) E-cards 2) Live Interia.tv - live television 5) Melo.pl on-line music 2) www City (free websites) 2) 160 zł 200 zł 40 zł 50 zł PRICE LEVEL 1 PRICE LEVEL 2 1) Following ads are not available: Navibox, Half Page 2) Following ads are not available: Navibox, Half Page i Rectangle 3) Following ads are not available: Box, Expand Box, Rectangle, Navibox, Half Page, Skyscraper, Expand/Scroll Skyscraper 4) Following ads are not available: Box, Expand Box, Skyscraper, Expand/Scroll Skyscraper 5) Available only: Navibox 6) Available only: Navibox 300x125 px 4

5 3. Definitions of advertising products: (Table 3) Banner Billboard Box Brandmark Commercial Break Double Billboard Expand Banner Expand Billboard Expand Box Expand Skyscraper Expand Corner Half Page 300x600 Interstitial Navibox Pop-up i Pop-under Rectangle (Box in an article) Graphical rectangle placed in the middle-top of a website, live or static. Size: 468x60 pixels and capacity up to 15 kb. Graphical rectangle placed in the middle-top of a website. Size: 750x100 pixels and capacity up to 30 kb. Graphical rectangle placed on the right side of a website on sites with 2-columns structure on the left site, only in articles. Size: 180x200 pixels and capacity up to 15 kb. Graphical advert in a pop-up window of any shape. Displayed on the top layer of a website. Can be moved over the area f the window. The X mark (close), placed in the upper-right corner, is required. Minimal size of closing button: 14x14 pixels. Limitation of user s contacts with the ad is required (maximum 3). Capping included in the package. Size: 336x280 pixels and capacity up to 40 kb. A graphical ad lasting up to 10 seconds. It is shown only with the site header banner where. After 10 seconds it disappears and the remaining part of the site is displayed. The advert must contain the X closing Mark placed in the upper-right corner. Minimal size of closing mark: 14x14 pixels. Size: up to 750x450 pixels and capacity up to 40 kb. Graphical rectangle placed in the middle-top of a website. Size: 750x200 pixels and capacity up to 40 kb. An interactive advert which expands to a bigger size after the mouse cursor is moved over it and makes it possible to use additional space for the advert presentation. Size after expansion: Expand Banner: 468x240 pixels and capacity up to 20 kb. Expand Billboard: 750x300 pixels and capacity up to 30 kb. Expand Box:: 360x200 pixels and capacity up to 20 kb Expand Skyscraper: 360x400 or 320x600 pixels and capacity up to 30 kb. Interactive graphical ad placed in the upper-right part of the website in the form of folded corner. Moving the cursor over expands it to a larger size to imitate a page of a book. Size: 120x120 pixels before expanding and 520x520 pixels after expanding. Size up to 30 kb. Extra large graphical ad placed in the upper part of right page column. It is emitted only on pages with articles, excluding sections main pages. Size: 300x600 pixels, capacity up to 40 kb. A full-screen animated ad with possibility of including a sound effect, lasting up to 10 seconds. The ad must contain visible closing X-mark, placed in the upper-right corner. Minimal size of mark: 14x14 pixels. Limitation of user s contacts with the ad is required (maximum 1). Capping included in the package. Size up to 40 kb. Graphic ad placed in the upper part of right page column. Size 300x250 pixels, capacity up to 30 kb. A graphical ad shown in a separate browser window after the user has entered a given site. A pop-up shows on top of the browser window and a pop-under shows under the main browser window. It is necessary to submit the limited number of contacts with the ad per user (maximum 3). Size: 336x280 pixels and capacity up to 25 kb. Capping included in the package. Graphical rectangle placed in the middle of an article in specified section. Not available on some of the pages due to technical restrictions. Size: 300x250 pixels and capacity up to 30 kb. Scroll Banner Scroll Billboard Scroll Skyscraper Scroll Footer (Scroller) Skyscraper Toplayer An advert which is always visible for the site visitor. The advert scrolls down or up the web page viewed. The advert must have the X -mark placed in the upper-right corner which, when clicked, sends it back to the advertising slot at the top of the web page. Minimum size of the closing mark: 14x14 pikseli. Size: Scroll Banner: 468x60 pixels and capacity up to 15 kb. Scroll Billboard: 750x100 pixels and capacity up to 30 kb. Scroll Skyscraper: 180x400 pixels and capacity up to 30 kb An advertising banner shown at the bottom of a browser. The ad scrolls down or up the webpage viewed. It may contain text and graphical elements, both static or live, that scroll horizontally along the banner. The ad must contain visible closing X-mark, placed in the upper-right corner. Maximum height: 30 pixels, capacity up to: 10 kb. Graphical ad placed vertically: on the right side of a website on sites with3-columns structure and on the left side on the websites with 2-columns structure (only in articles). Size: 180x400 or 160x600 pixels. Capacity up to 30 kb. Animated graphical ad, displayed on the top layer in any position. It can contain sound effects. Capacity up to 40 kb, maximum time of displaying 30 seconds. The X mark (close), placed in the upper-right corner, is required. Minimal size of closing button: 14x14 pixels. Limitation of user s contacts with the ad is required (maximum 3). Capping included in the package. 5

6 (Table 4) 4. Types of emission: Run-On-Site Joint ads Ad played on random pages of INTERIA.PL that allow usage of particular advertising product. Simultaneous emission of two advertising products on one page. Possible combinations: Billboard + Toplayer, Billboard + Brandmark, Skyscraper + Toplayer, Skyscraper + Brandmark. The price equals the price of the more expensive plus 50% of the cheaper advertising product. 5. VideoAd: VideoAd An advertising product that allows emission of a video file embedded in any means of advertising mentioned in Table 1. VideoAd is displayed using Macromedia Flash Video technology. Depending on user s connection bandwidth the ad is displayed in one of 3 possible image qualities, ensuring smooth performance. INTERIA.PL adjusts the videos provided by the Advertiser for the requirements of Internet emission. The video ad contains standard navigation buttons allowing for stopping the video, turning down the volume or replaying it. The maximum length of video is 30s, and the emission begins automatically after the ad is loaded. The maximum capacity is 800kB. Limitation of user s contacts with the ad is required (maximum 3). Capping included in the package. Technical requirements: Maximum length of the video: 30s Maximum capacity of the video: 800kB Hosting of the video file: included in the package Capping: included in the package (max. 3) Video add is not available within Scroll Footer. (Table 5) Advertising Products Surcharge Price of selected product from Table % 6. In-Stream VideoAd: In-Stream VideoAd is emitted before INTERIA.PL s featured video materials, in the Windows Media Player window embedded in the webpage. Depending on user s connection bandwidth the ad is displayed in one of 3 possible image qualities, ensuring smooth performance. INTERIA.PL adjusts the videos provided by customer for the requirements of Internet emission. Maximum length of video is 30s. There is a possibility of displaying a standard Navibox ad in the webpage containing the video, linking to customer s website. Navibox maximum capacity is 30 kb, available file formats: GIF, FLASH. Video ad the video material is provided by the customer (BETA, MPEG, MPEG4 Windows, VHS). INTERIA.PL converts the video file into WMV emission format. (Table 6) Price per 1000 emissions (CPM) SITE In-Stream VideoAd + Navibox 300x250 px up to 10 seconds up to 20 seconds up to 30 seconds Run-On-Site 30 zł 40 zł 60 zł Business, News, Interia.tv 1), Women, Moto, New Technology 150 zł 200 zł 300 zł Live Interia.tv, Man, Entertainment, Video clips, Video 2) 60 zł 80 zł 120 zł 1) Navibox 300x125 px is used instead of Navibox 300x250 px 2) Maximum length of the video limited to 10 seconds. 6

7 7. Coverage packages: Coverage packages offered by INTERIA.PL enable a wide coverage in a short time using a specified number of emissions: 3, 5, 10, 20 and 40 million views. They provide the lowest cost of reaching a wide audience and is available In following pricing models: Coverage package does not allow capping, choosing hours of emission nor geotargetting (choosing a particular city or region). Emission lasts for minimum 1 week and the frequency of emissions depends on overall advertising traffic on our website. (Table 7) Advert Package Price Number of emissions Run-On-Site (emitted on randomly chosen sites) Expand Billboard Banner up to 5 kb Billboard Double Billboard Run-On-Site with min. 30% emissions on main site Billboard Expand Billboard zł (CPM = 4 zł) zł (CPM = 6 zł) zł (CPM = 10 zł) zł (CPM = 10 zł) zł (CPM = 16 zł) zł (CPM = 3 zł) zł (CPM = 5 zł) zł (CPM = 8 zł) zł (CPM = 8 zł) zł (CPM = 13 złł) zł (CPM = 4 zł) zł (CPM = 6 zł) zł (CPM = 6 zł) zł (CPM = 10 zł) zł (CPM = 3 zł) zł (CPM = 5 zł) zł (CPM = 5 zł) zł (CPM = 8 zł) zł (CPM = 2,5 zł) zł (CPM = 4 zł) zł (CPM = 4 zł) zł (CPM = 7 zł) 7

8 8. Theme packages: Theme packages advertisements shown in a selected group of INTERIA.PL sites adjusted by specific topics to the specific target groups. Theme packages campaign is displayed randomly on all sites included in a given package without a guarantee of a number of emissions or unique users in the individual site. Advertising potential is defined for the entire package i.e. jointly for all the sites that make the package. Theme packages make it possible to reach a selected target group at lower cost. (Table 8) PACKAGE NAME BUSINESS MAN WOMEN YOUTH SITES Business News Finances Company Strefa.pl - services for SMEs Translator Tourism Man Gallery Intervention Moto New Technology Sport Child Elle Elle Decoration E-cards Women First Love Dates Samo Zdrowie section about health Wedding Around You Blog CHAT My Mobile Ask a Question Crib Student Video Acquaintances I ll do it Banner do 15 kb Billboard Expand Banner Navibox Rectangle Skyscraper Price per 1000 emissions (CPM) Double Billboard Expand Billboard Expand Skyscraper Scroll Billboard Scroll Skyscraper Brandmark Commercial Break Expand Corner Interstitial Pop-under Pop-up Toplayer 60 zł 75 zł 120 zł 20 zł 25 zł 40 zł 20 zł 25 zł 40 zł 12 zł 15 zł 24 zł 9. Other graphic forms of advertisements: (Table 9) MIEJSCE EMISJI Box 300x60 pixels 1) Emission in the whole section Box 300x60 pixels 1) Emission only on the section s main page Price per 1 week of emission Around You, Entertainment zł zł Film, Music zł zł 1) Box 300x60 pixels is displayed in the middle part of the website s right column. Capacity: up to 10 kb. Static ad (without animation). 10. A sponsored link at Google.interia.pl: 8

9 A sponsored link a service that allows the Advertiser to distinguish the web pages of its company/product among other web sites that can be shown by the Google.interia.pl search engine. The advertiser provides a list of keywords. The ad is displayed for every user s query that includes this specified keyword. The ad includes the title line, one text line and the displayed URL. The ad is shown on the 3 rd or 4 th position in the list of displayed links (the 1 st or 2 nd position sold by INTERIA.PL). (Table 10) SPONSORED LINK PRICE PER 1000 EMISSIONS CPM SEARCH ENGINE AT GOOGLE.INTERIA.PL 60 zł 11. Extra services: (Table 11) CRITERIA EXTRA PAYMENT (added to the basic price) 1) Emission in precise sequence 2) + 10% Emission only for users of a specified Internet browser + 15% Emission only for users of a specified operating system + 15% Limit of emissions per one user (capping) (not applicable if obligatory) + 15% Emission only in precise hours + 30% Emission in a specific part of a site (does not apply to the sub-services listed in Table 2) + 30% Emission only in specific provinces + 30% Emission of an ad with a sound effect 3) (Maximum time of sound emission is 10 seconds. The sound can not be looped.) + 50% Emission only in specific cities + 50% 1) Basic prices prices presented In tables 2 and 8 2) Max. 5 ads can be emitted in a sequence eg. A,B,C,D,E,A,B,C,D,E... or A,B,C,D,E,E,E,E,E,E... 3) Does not refer to the Toplayer that can be displayed with 30 seconds of sound. 12. Website sponsoring: Sponsoring is an exclusive form of promotion where the Contracting Party becomes a sponsor of a selected thematic site, sub-site or special website. Sponsoring may involve the following elements: (Table 12 Elements of sponsoring Sponsor s elements on graphic stripes (upper and bottom) Element permanently emitted on all sites of section in the upper part of column (left or right, depending on site s structure) Watermark in the background of site. Site s graphical elements adapted to Sponsor s brand colors. Article connected with Sponsor s activity referring to the Section s subject. 9

10 The value of sponsoring is estimated individually on the basis of its scope, average number of users and viewing rating. 13. Mailing: Mailing is addressed to the Users of free accounts at interia.pl and poczta.fm. (Table 13) Product Description of product Price for 1000 emissions HTML mail capacity up to 20 kb 60 zł Mailing HTML HTML mail capacity up to 40 kb HTML file above 40 kb 100 zł for negotiation Text Mailing with plain text up to 3000 characters and 5kB size. 50 zł Extra payment for every category of Targeted Mailing + 25% Examples of price estimates for Targeted Mailing: Gender: men: price list price + 25% Gender: men + province: price list price + (25% + 25%) = price list price + 50% Gender: woman + age + Education: price list price + (25% + 25% + 25%) = : price list price + 75% Targeted Mailing categories (Table 14) CATEGORY PRICE Gender Age Education Province Size of location Occupation Employment sector Interests woman / man any age bracket university; secondary; bachelor; post-secondary; vocational; elementary any province a city with over 1 million inhabitants; a city 500 thousand - 1 million; a city thousand; a city thousand; a town thousand; a town thousand employed; unemployed; school student; university student; pensioner; disabled pensioner IT / software manufacturing / Internet services providers; media / publishing / printing; finance / banking / insurance; communications / telecommunications; accounting / consulting / auditing; Legal services / attorney s offices / notary s public offices; education / schooling; wholesale and retail trade; construction / real property; medicine / health care / pharmacy / welfare; Government institutions / public administration; computer and electronic industry; catering / hotel industry / tourism / leisure / entertainment / sport; transport / shipping / warehouse services; public utilities; military / defence / rescue service; other sectors of industry or economic activity Internet shopping; computers and the Internet; white goods, RTV and electronics; news; law, taxes and insurance; business and the economy; employment and personnel consulting; politics and public life; construction / real property; film and cinema; education / science / schooling; companies (manufacturing, trade, services); photography; computer games; media (newspapers, radio, TV); medicine and health; fashion; cars; music; sport; telecommunications; tourism and leisure; beauty and cosmetics; science-fiction; the flora and fauna; family issues; cuisine (cooking); culture / art / entertainment / theatre; DIY and modelling; weather forecast 10

11 14. Additional comments: 1. Minimum value of order may not be less than: a zł for mailing and a sponsorem link (net value) b zł for Videoad and In-Stream VideoAd (net value) c żł for other ads (net value) 2. INTERIA.PL reserves the right to refuse to emit the adverts whose showing is impossible without the installation of additional software in the browser. 3. For the adverts made in the Rich Media, Flash technology their equivalent in the *.gif file must be provided. 4. INTERIA.PL reserves the right to add an extra payment of 15 % for each additional logo or other presentation of the second and every next company in each of the abovementioned forms of advertising available at the INTERIA.PL portal. 5. Advertising services are provided by INTERIA.PL in accordance with the Rules and Regulations of Advertising Service Provision at INTERIA.PL 6. INTERIA.PL reserves the right to change the abovementioned prices. 7. The current price list is available at 8. The abovementioned prices are in PLN and do not include VAT. 15. RULES AND REGULATIONS OF ADVERTISING SERVICE PROVISION: I. DEFINITIONS INTERIA.PL INTERIA.PL S.A. placed in Cracow, entered into the company register maintained at the National Court Register by the District Court for Kraków-Śródmiescie in Cracow, 11 th Economic Division of the National Court Register, under the number KRS , address: os. Teatralne 9a, Kraków. INTERIA.PL Site is an Internet portal, i.e. an organized information platform under the address which provides access to its own as well as International Internet resources as well as an electronic platform which makes it possible to conduct on-line trade operations in the Internet. INTERIA.PL Sales Department a separate department within the company which accepts advertising and promotional orders from the Contracting Parties. Advertising Service is every message aimed at promoting the sale or other ways of using goods or services, supporting specific issues or ideas or achieving any other effect desired by the Contracting Party. INTERIA.PL Advertising Services advertising services provided by INTERIA.PL on the site pages, in accordance with the Rules and Regulations. Contract a contract of the Advertising Order for the INTERIA.PL Advertising Services. Contracting Party a person, a company, an organisation or an entity without a status of a legal status which orders INTERIA.PL to perform a promotional and marketing activity. Advertising Order a document in writing which specifies the conditions for the contract of the Advertising Order. The Advertising Order is an offer (Art. 66 of the Civil Code), unless its contents or the provisions of the Rules and Regulations provide that in a specific case the Order is only an invitation to negotiations (Art. 72 of the Civil Code) A written approval of the Advertising Order by INTERIA.PL is also a conclusion of the Contract whose contents is defined by the written declarations of the parties. Modification of an Advertising Order denotes only a change of the time and place of Advert emission, which does not decrease the value of the Advertising Order or change the agreed date of the beginning and completion of its launch. Change of an Advertising Order denotes all changes that go beyond the changes defined as the Modification of an Advertising Order. Rules and Regulations these Rules and Regulations as well as the attachments thereof. Form of Internet Advertising is a form of presentation in the INTERIA.PL site which is strictly defined as regards technology. Precise technical specifications of individual advertising services can be found in the Technical Specification of Adverts. Emission a one-off showing of an advert on a web page where it is placed. Price List a price list placed on the web page which is in force on the day of Contract conclusion and which makes an integral part of the Rules and Regulations. 11

12 Technical Specification of Adverts a document placed on the web page of which specifies the technical conditions and is an integral part of the Rules and Regulations. II. GENERAL PROVISIONS 1. The INTERIA.PL Sales Department accepts Advertising Orders on the conditions specified in the Rules and Regulations made in writing by correct filling in an order form and specifying the type of the Advert ordered, the number and the time of emission, the place in the INTERIA.PL site and all other conditions as regards the Advert ordered. 2. The Advertising Order must contain the signature of the person authorized to represent the Contracting Party and the stamp of the Contracting Party. 3. All submissions of declarations made by INTERIA.PL and the Contracting Party are deemed as executed if they are made in writing and in one of the following ways: a. By submitting a document to the seat of the other Party on the day when its receipt has been confirmed, b. By registered mail, c. By fax sent on the day when its receipt has been confirmed by the addressee. 4. If the Contracting Party is an economic entity acting on the basis of an entry into the Economic Activity Register the Advertising Order must also contain the name and surname of the owner or partners of the company. 5. INTERIA.PL reserves and the Contracting Party Accepts the fact that the right of pre-emption as regards emission in the case of an emission date clash is enjoyed by those Contracting Parties that paid in cash or by money transfer and only then the Advertising Orders settled in the form of barter, compensation or as substitution services provided in place of non performing or inadequate performing of contracts where INTERIA.PL is or was a party to, will be executed. III. CONTRACT CONCLUSION 1. Until a written confirmation of the Order receipt by INTERIA.PL the Order is an offer as provided for by Art. 66 of the Civil Code. 2. An Advertising Order must be submitted to the seat of INTERIA.PL 3 days before the date of the first emission the latest. 3. A written confirmation of the Advertising Order by INTERIA.PL by providing the Contracting Party with the declaration on accepting the filled in order form with the confirmation of the Advert ordered is tantamount to the Contract conclusion. 4. An Advertising Order which will be submitted later is only an invitation to negotiations as provided for by Art. 72 of the Civil Code, the provisions of paragraph 3 of this chapter shall apply accordingly. 5. The Contracting Party may transfer the rights following from the Advertising Order only after notifying INTERIA.PL and obtaining its agreement in writing. 6. Advertising agencies and other advertising intermediaries acting in the name and on behalf of their clients are treated on a par with the persons they represent to INTERIA.PL as regards settling the amounts due which result from the accepted Advertising Orders. IV. OFFER MODIFICATION AND INVALIDATION 1. INTERIA.PL guarantees that the Contracting Party shall have the right to: a. Invalidate an Advertising Order, b. Modify an Advertising Order On the conditions specified in the Rules and Regulations. 2. A modification of an Advertising Order may not result in decreasing the value of the Advertising Order or changing the agreed date of beginning and completing its launch. 3. The changes of the Advertising Order that go beyond the definition of a Modification of an Advertising Order are tantamount to the Invalidation of an Advertising Order. 4. A declaration modifying an Advertising Order shall be submitted to INTERIA.PL not later that 3 working days before the date of the first emission. It is an offer as provided for by Art. 66 of the Civil Code INTERIA.PL shall accept such an offer in accordance with its capacity. 5. In a situation when it is not possible to execute a modified Advertising Order the Contracting Party may refrain from the modification of an Advertising Order or renounce the Contract. Such a withdrawal from the Contract is tantamount to the Invalidation of an Advertising Order after a penalty payment, in accordance with the rules of Order Invalidation. 6. A condition for a successful Order Invalidation is providing a written declaration of the Advertising Order Invalidation. 7. The Parties jointly agree that an Advertising Order is deemed annulled when: a. The advertising and promotional materials to be placed in the portal have not been provided, or b. The advertising and promotional materials are not in line with the technical conditions defined in the advert technical specification and have been provided later than 3 days before the planned emission. and in such a situation a penalty fee equal to 100 % of the gross value of the Advertising Order will be charged from the Contracting Party. 8. An Advertising Order may be entirely invalidated: a. Not later than 14 working days before the date of the first emission, which does not bear any financial liabilities on INTERIA.PL, b. Later than 14 working days before the date of the first emission and in such a situation INTERIA.PL reserves the right to charge a penalty fee amounting to: % of the gross value of the Advertising Order between the 13 th and the 7 th working day before the agreed date of the first emission, % of the gross value of the Advertising Order between the 6 th and the 3 rd working day before the agreed date of the first emission, % of the gross value of the Advertising Order in less than 3 days before the agreed date of the first emission, 9. If a part of the Advertising Order has been invalidated before the first emission of the Internet advert, the provisions specified in 1, 2 and 3 of paragraph 8 b. shall be applied respectively to the invalidated part of the Advertising Order. V. BROADCASTING CONDITIONS FOR ADVERTISEMENTS AND PROMOTIONAL MATERIALS 12

13 1. Advertising material provided in the form and in accordance with the technical specification of the Internet advertisement form ordered shall be provided to the address of INTERIA.PL not later than 3 working days before the date of the first emission. a. In a situation when advertising materials are provided later or in the form which does not follow the technical specification of the Internet advertisement form INTERIA.PL reserves the right to consider the Order invalidated or execute the Advertising Order and, at the same time, introduce changes in the Schedule of emissions. 2. Each advertising material shall be thoroughly described (the Contracting Party s name, the campaign subject, the number of Order) 3. All adverts shall remain in line with the Polish law and the regulations in force as regards the advertising conditions in audiovisual media. 4. INTERIA.PL does not bear any responsibility for the contents of the Adverts emitted. 5. During the launch of the advertising campaign and in the period of 30 days after its completion INTERIA.PL, at the Contracting Party s request, shall make available to the Contracting Party the web page with the statistics concerning its adverts. 6. INTERIA.PL shall make an independent decision as to the contents of its Sites and a general style of the Advert presented. INTERIA.PL reserves the right to refuse to emit Adverts and especially the Adverts that are not in line with its style or the Adverts whose contents may be considered contrary to the fact of a case or the law in force. 7. Adverts on the INTERIA.PL Site shall be clearly different from the remaining graphical elements of the Site pages and those directly connected with its graphical layout. The Adverts may not imitate or in any way emulate the Service elements. INTERIA.PL reserves the right to additionally mark the Adverts emitted with such words as: advert, service sponsor, promotion, etc. if the INTERIA.PL Sales Department considers it justified. 8. If, for any reason that is fault of INTERIA.PL, an advertising material is not emitted or is emitted in an incorrect way INTERIA.PL shall repeat the emission of this material in the time agreed with the Contracting Party. VI. COMPLAINTS 1. INTERIA.PL declares and the Contracting Party acknowledges the fact that the Contracting Party is not entitled to claims with regard to the publishing of a faulty advertising material if it does not inform INTERIA.PL about the fault (does not complain) within 14 days from the day of issuing the VAT invoice for emitting the advert or is in arrears with the payment for the emission of adverts or promotional materials. 2. If the VAT invoice has been issued before the advert emission the abovementioned period is counted from the date of the last emission. 3. INTERIA.PL shall reply to any complaint concerning placing adverts in INTERIA.PL within 21 days from the date of its receipt. 4. Filing a complaint does not withhold any payments due as a result of the advertising or promotional activity performed. 5. INTERIA.PL shall consider only the complaints concerning the adverts paid unless the term of payment has not expired yet. VII. PRICE LISTS, PAYMENTS, INVOICING 1. The Advertising Price List does not include the VAT tax. All costs in connection with the tax regulations in force in Poland are borne by the Contracting Party. 2. INTERIA.PL reserves the right to modify the Price List without notifying the Contracting Parties about this fact unless a separate agreement concluded with the Contracting Party or its representative specifies in detail the date of notification about such a change. 3. INTERIA.PL reserves the right to negotiate the prices of the Advertising Services provided in the situation when atypical Advertising Orders are executed. 4. The prices of Adverts are established in accordance with the Price List in force on the date of issuing the Advertising Order unless the contents of this Advertising Order provides otherwise. 5. The Price List is an integral part of the Rules and Regulations. 6. The invoices are issued to the Contracting Party by INTERIA.PL in accordance with the Polish law in force within: a. 7 days from the completion day of the campaign provided for in the Advertising Order, b. 7 days from the end of the calendar month in the situation when the entire order has not been emitted to the amount equal to the value of the Advertising Order emitted, the remaining part shall be settled according to the general provisions. 7. If the invoices are not paid on time INTERIA.PL shall charge statutory interest rates for the delay. At the same time, in the case of payment delay, INTERIA.PL reserves the right to withhold the emission of advertising materials and the right to renounce the Advertising Order in part or entirety and the Contracting Party shall pay INTERIA.PL a penalty fee, just like in the case of an Advertising Order Invalidation. VIII. FORCE MAJEURE 1. INTERIA.PL shall not bear any responsibility for the failure to execute or for the incorrect execution of the obligations following from the Advertising Contracts (Advertising Orders) should it be a result of events that remain outside its control and especially, although not exclusively, an outbreak of war, a danger of an outbreak of war; the actions, decisions or vetoes of government institutions, governmental or international agreements, strikes, lockouts or other protests, floods, fires, explosions, the breakdown of the entire INTERNET or its part, the breakdown of the electric grid, computer systems of control and distribution or other manifestations of force majeure. 2. Should such an event occur INTERIA.PL shall immediately inform the Contracting Party and offer, if it is possible, other convenient dates of advert emission. IX. FINAL PROVISIONS 1. The provisions of the Act on the Electronic Service Provision as well as of the Civil Code shall apply to the matters not governed by these Rules and Regulations. 2. The Rules and Regulations enter into force on 22 May The provisions of the Polish law shall apply to the Rules and Regulations, declarations and Contracts concluded under them. 4. The Parties agree that all disputes resulting from the application of these Rules and Regulations or declarations or contracts concluded under them shall be settled by the Civilian Court with jurisdiction over the seat of INTERIA.PL. 5. INTERIA.PL reserves the right to change the contents of the Rules and Regulations at any moment. 6. Should the Contracting Party refuse to accept the new conditions of the Rules and Regulations the Contract between it and INTERIA.PL shall expire unless the emission of the Advertising Order began before the change in the Rues and Regulations and in such a situation the emission will be continued until it has finished on the conditions agreed so far. 13