LARRY (LEI) SHI. Katz Graduate School of Business, University of Pittsburgh PhD, Business Administration, Major in Marketing, June 2003

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1 LARRY (LEI) SHI School of Business North Carolina Central University Durham, NC Office: Fax: EDUCATION Katz Graduate School of Business, University of Pittsburgh PhD, Business Administration, Major in Marketing, June 2003 School of International Business Management, University of International Business and Economics, Beijing, P.R. China MS, Economics, Major in International Business Management, June 1996 Shanghai Jiao Tong University, Shanghai, P.R. China BS, Engineering, major in English for Science and Technology, June 1989 DISSERTATION Firm Capabilities, Timing of the Internet Adoption and Performance Thesis Advisors Committee Members Rabikar Chatterjee and Dung Nguyen John Hulland, Vikas Mittal, Jeff Inman, and Fusun Gonul RESEARCH Interests Publication Advertising and Promotion Strategies International Marketing Channel of Distribution and Retailing Shi, Lei (2009), Degree of Importance of Capability in Advertising and Operations: Theory and Evidence in the U.S.A., accepted for publication in the Proceedings of the American Academy of Advertising 2009 Asian-Pacific Conference. Shi, Larry (2007), Using the Framework of a SWOT Analysis to Revisit First Mover Profitability in the New Economy : the Case of the U.S. Apparel Retailing Industry, International Journal of Electric Marketing and Retailing, 1(4), Nguyen, Dung and Lei Shi (2006), Competitive Advertising Strategies and Market Size Dynamics: A Research Note on Theory and Evidence, Management Science, 52(6), Shi, Larry, John Hulland, Rabikar Chatterjee and Dung Nguyen (2005), Firm Capabilities, Timing of Internet Adoption, and Performance, MSI Report, Issue 4, No , Larry Shi 1-1 -

2 Presentations Degree of Importance of Capability in Advertising and Operations: Theory and Evidence in the U.S.A., accepted for presentation at American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, May Sports Brand Participants and Sports Media in Sports Marketing Communication: Theory and Evidence in the Coverage of Men s Basketball Games in 2008 Beijing Summer Olympics, presented at GBDI Tenth International Conference, Las Vegas, Nevada, October, Do the Tempo and Volume of Ad Music and the Perceptual Distance of Ad Pictures Predict Ad Persuasiveness among College Students? with Mike Dotson (presenter), presented at 2008 Atlantic Marketing Association Conference, Savannah, Georgia, October, The Effect of National Culture on the Effectiveness of Interpersonal Persuasion, included in conference proceedings after a review process at 5 th Annual Hawaii International Conference on Business, May Profits Sensitivity to Competitive, Dynamic Advertising: The Flat Maximum Principle Revisited, presented at INFORMS Marketing Science Conference, Erasmus University of Rotterdam, June Duopoly Advertising Strategies and Market Size Dynamics: Theory and Evidence, presented at INFORMS Marketing Science Conference, UCLA, June Introduction Timing and Performance Determinants of Internet Retailing Services: A Conceptual Framework, presented at Haring Symposium, Indiana University, April Works under Review Degree of Importance of Capability in Advertising and Operations: Theory and Evidence in the U.S.A., at Journal of Marketing. Sports brand participants and sports media in sports marketing communication: theory and evidence in the coverage of men s basketball games in 2008 Beijing Summer Olympics, with Deirdre T. Guion, Revised and Resubmitted at Journal of Global Business Development. On the prediction of consumer attitudes: using the integrated marketing communications (IMC) perspective to model advertising responses, at Journal of Marketing Communications. Works in Progress On the Cross-Market Transfer of Marketing Processes: Integrated Marketing Communication Processes versus Logistical Operation Processes, North Carolina Central University, being written for initial submission to Journal of Marketing Research. On the causal explanation of consumer advertising responses with the integrated marketing communications (IMC) perspective with Mike Dotson, North Carolina Central University. Larry Shi 2-2 -

3 The effect of national culture on the effectiveness of interpersonal persuasion, North Carolina Central University. Proposal has been completed. Data collection under way. HONORS AND AWARDS Lifetime membership in Beta Gamma Sigma, 2003 AMA-Sheth Doctoral Consortium Fellow, 2000 Haring Symposium Fellow, 2000 Katz School Graduate Student Assistantship First place honor in the city-wide English proficiency competition for high school students, P.R. China, TEACHING Interest Experience Introduction to Marketing/Marketing Principles International Marketing Advertising & Sales Promotion Retailing Strategy/Channel of Distribution School of Business, North Carolina Central University Assistant Professor taught promotion management, and retailing in Fall 2008 and Spring Walker College of Business, Appalachian State University Assistant Professor taught integrated marketing communication, marketing principles and international marketing in Fall, 2003 through 2007 and Spring, 2004 through Most recent teaching evaluation score averaged 3.5 out of 5.0. College of Business Administration, University of Pittsburgh Part-time instructor, Introduction to Marketing (Undergraduate, Spring and Summer 2001, Spring and Summer 2002): the latest teaching evaluation score = 3.9/5.0 Review session instructor, Introduction to Marketing (Fall 2000, Fall 2001): the latest teaching evaluation mean score = 4.4/5.0 Katz Full-time MBA, University of Pittsburgh Teaching Assistant for Prof Larry Feick, Marketing Strategy (Graduate, Spring 2001) Responsible for MARKSTRAT implementation Larry Shi 3-3 -

4 Teaching Assistant for Prof Dung Nguyen, Advanced Marketing Strategy (Graduate, Summer 2001) Responsible for compiling a case book and grading cases PROFESSIONAL EXPERIENCE International Business Center, Katz Graduate School of Business, University of Pittsburgh Administrative Assistant for Dr. Larry Feick, Director of International Business Center (Fall 2002, Spring 2003) Responsible for collection of international business education data to report to Department of Education EELIAS system and for research assistance to study the impacts of globalization on Greater Pittsburgh economy. Department of Management, Beijing Institute of Business, P.R. China Instructor, International Marketing (Undergraduate, Fall 1996) and Organization Behavior (Undergraduate, Spring 1997) Department of Operation, Vantone New World Shopping Center, Beijing, P.R. China Assistant Operation Manager and Leasing Representative (1997) Managed customer and tenant relationship Leased ladies shoe stores and bed stores Purchasing Department, Dicastal Wheel Manufacturing Ltd., Qinhuangdao, P.R. China. Assistant Engineer and Purchasing Coordinator Balanced the shop floor demand with the inbound logistics Purchased parts and raw materials from US, UK, Hong Kong and Korea DOCTORAL COURSEWORK Marketing Consumer Behavior Marketing Management Marketing models Economics Microecomonics Industrial Organization Game Theory Tim Heath Vikas Mittal Rabi Chatterjee Esther Gal-Or Esther Gal-Or Philip Reny Larry Shi 4-4 -

5 Statistics/Econometrics Econometrics I Econometrics II Multivariate Analysis Statistical Analysis Hidehiko Ichimura Hidehiko Ichimura Neil Timm Don Meyer REFERENCES Rabikar Chatterjee Dung Nguyen Professor of Bus Adm Associate Professor of Bus Adm Mervis Hall 340 Mervis Hall 240 Katz Graduate School of Business Katz Graduate School of Business University of Pittsburgh University of Pittsburgh Phone: (412) Phone: (412) rabikar@katz.pitt.edu nguyen@katz.pitt.edu Larry Shi 5-5 -