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1 Your Name Location & Date

2 What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN!

3 Introduction What Is Internet Marketing Anatomy Of A Web Site How To Build A Website Outsource Your Web Site Design Marketing and List Building Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Video Outsourcing Traffic

4 75% of Americans use search engines on a regular basis 56% of Americans use Search Engines every day 40% of all search engine searches are for local businesses and services 92% of all local searches carried out will eventually convert to a sale Search Engines are now THE #1 Media Type Consumers Use To Find Local Businesses. (WebVisible/Nielsen Study )

5 Internet Marketing Defined Really Focus On The Marketing Part As drivers, we don t need to know how to change our oil? We still get it done. Don t Feel You Have To Know How To Build A Computer To Market On The Internet

6 Branding Traditional Marketing McDonalds, Apple, Bank Of America. No Direct response. Meant to make you a familiar face. This is not what we are after. Direct Marketing Infomercials, Calls To Action, Trackable, Direct Response. Meant to generate an action by potential customers. This is our goal. Transactions.

7 What do you want to be known for What is your expertise Think In Terms Of Elevator Speech Not I m a I help by

8 Who Are Your Competitors How Do People Look For You Where Are Your Customers From what Product Or Service Do You Make The Most Money

9 What would you type in the search engines to find your product or service? Probably not city real estate Probably city rental homes or sell my house fast city name or city first time home buyer assistance. You want quality visitors not necessarily quantity.

10 Survey question: What information do you expect to find when searching for local businesses online? These numbers continue to climb every year with the advent of Mobile Smart Phones

11 Traffic + Conversion =Customers Miss One Of The Variables You Get Squat

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14 GoDaddy.com Register.com Namecheap.com Networksolutions.com Get a.com! Keep It

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16 Trick question There is no main purpose There is a SOLE purpose To generate a customer

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21 Generic Templates Ibuilt.net GoDaddy Website Tonight Generally $5 - $20 per month Easy to use (sometimes)

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23 Weebly.com Wetpaint.com

24 Elance.com Scriptlance.com RentACoder.com 99Designs.com Graphic design Odesk Virtual Assistants

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26 H1 and H2 Tags Bold and Links Avoid Click Here Text Important key phrases sprinkled in content Do not stuff keywords Take advantage of footer text

27 Aweber.com IContact.com ConstantContact.com Benefits are SPAM compliance, better deliverability, easy to segment your lists.

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29 Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Outsourcing Traffic

30 Having a website alone accomplishes nothing Like a Cell Phone without service Having a website alone accomplishes nothing Like a Cell Phone without service

31 Traffic + Conversion =Customers

32 Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural or "organic" search results. Generally done in the coding of the website. One of the slowest and tedious ways to get ranked well in the search engines Always a guessing game. Search Engines Won t tell anyone how they rank sites. SEO is sometimes contrary to good marketing principles.

33 Search Engine Marketing promotes websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Can achieve front page visibility very fast. Can drive targeted traffic very quickly. Can be very expensive if done wrong (or right sometimes)

34 Pay Per Click advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Google Adwords and Yahoo Search Marketing are

35 Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service

36 Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service

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39 What You Do Not Who You Are

40 Ad Titles Are Key What You Do Not Who You Are

41 Remember, social media sites like Facebook, MySpace and Twitter are designed for SOCIAL interaction. You don t want to be the guy at the part trying to sell insurance. Let people know what you do but don t make it the focus of your presence. You will quickly lose followers if you are all business.

42 Blogger.com Wordpress.com Basic blogs can be setup for free with Blogger or Wordpress. Blogs are easy to setup and very search engine friendly. Can be a mix of social and business. Great way to share expertise and build credibility.

43 youtube.com Dailymotion.com Tubemogul.com metacafe.com

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45 Trending Report : 90% of text messages are read within 3 minutes 99% of all text messages are read. Average redemption rate is 20% regardless of business type No spam filters.

46 Web site hosting and Mobile Texting accounts have traffic stats You cannot rely on Website statistics exclusively If you are marketing on the internet or using Mobile properly a lot of consumers may never make it to your website before contacting you Just like with Yellow Pages, Billboards, Mail, TV, Radio You must ask your customers how they found fort the most accurate results

47 Virtual Assistant Odesk.com Elance.com Scriptlance.com Craigslist posting Blog Entries Link Campaigns

48 ABC Marketing is happy to meet with you to discuss your internet marketing needs. You can reach us at (555) or via at: ( ). ABC Marketing 123 Jones Road My Town, ST,

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