Breakthroughs In Growth & Profitability. EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services

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1 Breakthroughs In Growth & Profitability EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services Brought To You By: Jennifer Horowitz, Director of Marketing EcomBuffet, Inc

2 EcomBuffet has been a full service Search Engine Optimization (SEO), Design & Web Development and Marketing firm since We have expanded to include core Social Media Services over the past few years. EcomBuffet has been a pioneer in both SEO and social media service offerings. Our focus is on strategies to grow our client s bottom line. Skilled in lead generation, copywriting and direct response marketing we are able to help in most areas of business growth online. We have 13 years of solid reputation and experience and proven results. Jennifer Horowitz, Director of Marketing for EcomBuffet has public exposure and credibility in the industry via her speaking engagements and published content in industry publications. Testimonials, references and sample results can be provided to demonstrate results to potential clients. We have a solid team that supports our client base. We don t outsource overseas and we don t hide our staff from our clients. Our team is available via phone, and skype. We create open relationships with our clients, where we are willing to share all information about their campaigns. There is nothing secret or proprietary about what we do. SEO is about understanding the engines, paying attention to detail and aggressively and consistently working the campaign. We are compliant with all engines guidelines but aggressive in chasing results. We offer monthly reporting where we review not only rankings but also traffic to determine the full impact of the service and identify areas of new growth. EcomBuffet is current on all changes in the industry and is proactive in testing all strategies on our own sites. We pride ourselves on not being a cookie cutter company. While we do need packages we can bring to the marketplace, we are also very open to custom packages to meet the client s objectives. All proposals are customized to the problems, needs and goals of the client s and their sites. OUR SEO PHILOSOPHY Every SEO company has a different philosophy and approach for Search Engine Optimization (SEO). Your success is dependent on our strategy. Our proposed strategy is based on our philosophy and on our formula for successfully obtaining top rankings (which we have been doing for over 13 years). Some background information on the engines will be helpful. I never want to speak too technical, so here is a simple explanation. Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithm that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well. Remember, some of the items on the list are more important and you may get multiple gold stars. No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked. 2

3 The number of gold stars you achieve will determine how well your site will rank. There are no shortcuts and there are no tricks (none that are safe to use and won t result in trouble down the road). Our job is to earn you gold stars. We believe that starting with clean SEO Friendly code, strong on-page optimization and content addition is vital to your success. We also believe Social Media and Blogging are essential elements to successful growth of online businesses. Our goal is to first create a strong foundation with your on-page optimization. This allows for more stable rankings with less fluctuation. OUR SOCIAL MEDIA PHILOSOPHY Social Media is a powerful way to reach large numbers of people and share your message. In order for a social media campaign to be successful and truly go viral, it requires authenticity, humor, emotion, calls to action, helpful tips and active engagement of fans and followers. Our belief is that social media involves copywriting, marketing and real personality to be successful. Since our goal is viral growth, we use copywriters, social media specialists and marketers who work together to implement successful campaigns. We invite client participation but do not require it beyond the initial information gathering/campaign creation process at the start. Your name, reputation and brand is on the line when social media work is done. All social media interaction is done with this on the forefront of our minds. 77% of search engine users click on natural results before sponsored results Between 68% - 72% of searchers believe Natural [unpaid] results produce the most relevant information 67% of shoppers choose organic search results when purchasing online Search engines are the main source in generating traffic to a website. Recent industry survey states that between 78% - 84% of all traffic to a website comes from search engines 66% of company marketers say investment in natural search (SEO) is very good value for money, making it the most cost-effective channel for generating B2C leads. Of the people tracking their ROI, 40% of SEO campaigns achieve ROI returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value In regards to online stores, organic click-through generates 25-30% higher conversion rates than equivalent Pay-Per-Click (PP) click-through 8 out of 10 people find companies they eventually do business with online. SEO Services 3

4 SEO: Annual Starter, StarterPlus, Standard, Annual Growth, Premier Package or Annual GrowthPlus: Gain exposure for your site through top organic search positions (rankings within the engines that are not PPC or Paid Inclusion). Service includes: 15, 20, 25, 40 or 50 keywords (depending on your package) 6 or 12 months (depending on your package) of Ranking Protection. That means we are here to monitor and tweak as needed as the engines make all of their algorithm changes. You don t have to worry about getting your site optimized and then watching it go obsolete when they roll out new changes. We keep your site current and Protect Your Rankings. Unique meta tags on each page Listings in the major engines Local/Places/Maps listings (if relevant) Keyword research resulting in competitive search terms relating to your industry (you get final approval on your keyword list, we do not force you to accept any keywords). Keywords are selected based on relevancy and ability to drive traffic/provide value (which means ability to convert for you) Competitor analysis of your top competitors Creation and addition of static Sitemap and XML Sitemap(or update of sitemaps, if they already exist) Full on-page optimization 8, 10 or 15 (depending on your package) PowerPages: (see description below) Annual Annual SilverSEO Annual GoldSEO Starter Growth GrowthPlus # of Keyword Phrases Months of Service # of PowerPages Added # of Site Pages Optimized Up to 25 Up to 75 Up to 75 Up to 100 Up to 100 Local Submission Sitemap, XML Sitemap Keyword Research Monthly Reports Direct Consultation With Director Of SEO Friendly, attentive staff available by phone/ Set-up fee $750 $0 $0 $0 $0 Monthly Cost $255 $397 $595 $640 $895 PowerPage Description: Probably the most important criteria for achieving top placement in the search engines is to have relevant keyword-rich text or content on your website. Without it, you lack a major edge over your more savvy competitors who understand and use this vital approach to getting noticed by the search engines. Our PowerPages offer a highly effective solution for websites in today's hyper-competitive search engine environment. PowerPages not only help you compete in the search engines they take it a step further by providing responsive sales copy that gets attention and encourages action by your ideal prospects. This adds a significant value to your website and directly contributes to its ability to generate more leads and sales and higher returns on your marketing dollars. 4

5 These pages are professionally written by an experienced copywriter with 3 major goals in mind: 1. Effectively deliver the benefits of your products or services to your visitors 2. Encourage them to take your desired action, such as navigate your site, opt-in to your list, or make a purchase 3. Feed the search engines the properly-balanced keyword-rich text they need to rank your site at the top of the search results Additional Services Copywriting Web Design Web Development Twitter Campaigns Facebook Fan Page Design Facebook Campaigns SEO Audit Pinterest Campaigns Article Syndication Press Release Writing and Distribution Lead Generation Blogging WebSite Surgery For the Do It Yourselfers check out our downloadable book: 5

6 Visit for more information, an offer for a free mini-book and more. For more information and a no obligation proposal or consultation, contact Jennifer Horowitz at or Jennifer Horowitz, Director Of Marketing, EcomBuffet, Inc Get Social With EcomBuffet Twitter: Facebook: Pinterest: 6

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