Uniting a diversified global player with one goal brand consistency. Cologne, May /2015

Transcription

1 Uniting a diversified global player with one goal brand consistency Cologne, May /2015

2 Agenda 1 Overview Oerlikon Group 2 Our Challenge Worldwide launch new Corporate Design 3 The Solution Oerlikon BrandNet 4 Benefits using BrandMaker 5 Experiences and Challenges Page 2

3 Innovation in high technology Oerlikon has over employees at more than 200 locations in 36 countries and sales of CHF 3.2 billion in Oerlikon is a clear market leader in providing value-enhancing proprietary technologies for surface solutions, the manufacturing of manmade fibers and polycondensation systems, drives and shifting solutions, as well as vacuum pumps and components. Surface Solutions Segment Manmade Fibers Segment The Company invested in 2014 CHF 121 million in R&D, with over specialists working on future products and services. Drive Systems Segment Vacuum Segment Page 3

4 Oerlikon supports customers in serving some of the biggest trends in economy The demand for energy is growing. Businesses must find more efficient use of energy. Oerlikon provides customers with technologies to help them become more energy efficient. Oerlikon focuses on markets such as oil & gas, wind power and hydroelectric energy. The demand for safe, comfortable, intelligent and ecofriendly mobility is increasing. Oerlikon supports customers with technologies that offer better mobility solutions. Oerlikon focuses on markets for automotive, aerospace and on/off-highway vehicles. The growing population, changing living standards and industrialization leads to greater urbanization. Oerlikon supports customers to offer more efficient products for the transformed lifestyle. Oerlikon focuses on markets like textiles, industrial yarns, packaging, infrastructure and mobile. Page 4

5 Positioned in long-term growth markets Energy Av market growth ~4% pa Demand for energy is growing, driven by urbanization, industrialization and an increasing population. More efficient uses of energy and alternative sources of energy are becoming focus topics. Solutions are technologies that optimize energy consumption, improve energy efficiency, or generate new and cleaner energy sources. Mobility Av market growth ~7% pa Demand for mobility and safer transportation is increasing, driven by the population growth and increasing new middle class. Systems with more fuel efficient engines and safer transportation are a key focus. Solutions are technologies that improve safety, comfort and offer better information systems, as well as innovative and eco-friendly technologies. Infrastructure Av market growth ~5% pa Food Av market growth ~4% pa The infrastructure construction and renovation market is growing, driven by population growth and urbanization. More efficient use of energy, reduction of scare resources or improved functionalities are in the focus. Solutions are technologies that allow building infrastructure more efficiently or enable to offer new and better functionality. Supplying the growing population with food is key as the demand will grow disproportionately to the population. More efficient and energy safe use of scare resources such as land, water, materials and energy are key topics. Solutions are technologies that support to improve the productivity and quality of food production and reduce the resources needed. Functional Wear Av market growth ~4% pa The need for functional fibers increases every year driven by global population growth and rising prosperity. More efficient and energy safe production is required to serve the increasing demand in material. Solutions are technologies that allow the production functional fibers in a highly effective, energy efficient, environmental safe and high quality way. Electronics Av market growth ~2% pa The growing population, increasing purchasing power and technology connectivity are driving the growth in electronics. More powerful devices with new functionalities and better performance are required to fulfil the needs. Solutions are technologies that allow to effectvely manage the increasing data, enable new functionalities and offer reduced us of energy. Page 5

6 Oerlikon offers key technologies and competencies to master the trends of the future Technologies Deposition technology Yarn formation technology incl. polycondensation Materials technology High rotation speed, torque & balancing technologies Competencies (Process) Engineering Materials and surfaces characteristics Precision machinery & equipment Customers domain knowledge Services expertise Megatrends Resource scarcity Productivity increase Global mobility Environmental sustainability Page 6

7 Innovation in high technology Innovative technology group with about employees at over 200 locations in 36 countries High-quality businesses with leading market positions in global markets Innovation is at the core of the business model across all Segments Surface Solutions Segment Manmade Fibers Segment Drive Systems Segment Vacuum Segment Page 7

8 Oerlikon a global industrial player Oerlikon Group Surface Solutions Segment Manmade Fibers Segment Drive Systems Segment Vacuum Segment Sales: CHF 3 215m CHF 973m CHF 1 073m CHF 779m CHF 390m EBIT: CHF 360m CHF 98m CHF 197m CHF 41m CHF 27m ~ employees > 200 locations 36 countries ~CHF 121m in R&D Page 8

9 Serving Customers with over 200 sites in 36 countries Employees in N. AMERICA Employees in EUROPE Employees in ASIA PACIFIC Employees in other regions 302 Expanding the global footprint Oerlikon has gone to where the markets are. Today, the company is present at over 200 locations in 36 countries. With a focus on China and India, the Group is expanding in the largest Asian growth markets. Page 9

10 A balanced portfolio with strong presence in all regions Segment split Regional split Sales split 24% 12% 30% 2 36% 5% 39% 29% 34% 20% 71% Sales: CHF million Sales: CHF million Sales: CHF million Surface Solutions Segment Manmade Fibers Segment Drive Systems Segment Vacuum Segment Asia / Pacific North America Europe Rest of World Goods, Equipment & Components Service & Spare Parts 1 FY 2014 continuing operations; 2 Surface Solutions Segment incl. seven months of Metco consolidation Page 10

11 Agenda 1 Overview Oerlikon Group 2 Our Challenge Worldwide launch new Corporate Design 3 The Solution Oerlikon BrandNet 4 Benefits using BrandMaker 5 Experiences and Challenges Page 11

12 Our Challenge Uniting a diversified global player with one goal position and enhancing a new umbrella brand with its competency brands - consistent through portfolio changes Page 12

13 Agenda 1 Overview Oerlikon Group 2 Our Challenge Worldwide launch new Corporate Design 3 The Solution Oerlikon BrandNet 4 Benefits using BrandMaker 5 Experiences and Challenges Page 13

14 Let s dive into the system Page 14

15 BrandNet Brandmaker modules Brand Management Portal Marketing-Planning Media-Pool Web2Print Page 15

16 BrandNet Approach Initial Modules, 2012 Enhanced Modules Media Pool * Web-to- Print* CI Portal* Marketing Planer Best Practices Convey Use Enhance Sharing best practices Planning and budgeting of all marcom activities CI-Portal containing all guidelines, templates (Word, PPT, etc.), best practices Providing all types of media assets (images, logos, etc.) as well as brand consistency through Web-to-Print functionalities Page 16

17 BrandNet Project Approach with gateb Phases 1 DEFINITION 2 INITIAL BRAND PORTAL SET-UP 3 EXTENSION OF PORTAL CONTENT 4 ADDITIONAL NEEDS AND MODULES Approach Planning & Budgeting Global Brand Management Media Creation & Publishing Controlling & Reporting Definition of project scope, objectives & timeline Definition of content Definition of design Definition of processes Structure based on Brand Guidelines set-up Set-up of users, rights & roles Integration of key content pages and assets Integration of additional content based on completed CI & design guidelines Extension of digital assets available Extension of Web2Print Additional functionalities such as marketing shop, standardized workflows for trade shows, marketing reporting, etc. Results Project plan with documentation of requirements. Individual solution concept based on the Oerlikon Brand Guidelines and digital assets to be integrated Oerlikon Brand Portal available for key content sections Extension of Marketing Planer Best Practice section Enriched Brand Portal, covering additional created content sections Sophisticated central Brand Portal with integrated execution processes (ordering, controlling, briefing ) Core project Page 17

18 CI-Portal Brand Portal Functionality - Always up-to-date and accessible through the web - Interface can be designed freely towards your needs - Sophisticated and proven CMS (based on Magnolia) - Direct linkage of brand education with related digital assets - Quick and easy access to digital asset management functionalities - Multi-Instance capable (Author/Multi-Public) for increased performance - Multichannel, Multilanguage, Multisites (Landingpages, Micropages, Country-Specific) - Versioning (? Version tracking) - Own App Framework (?) - Scheduled AKA Time-Based Publishing (?) - Powerful ACL (Access Control List) to manage rights and roles - Public and Admin User Management - Full-Text Search The BrandMaker Brand Portal module provides easy access to detailed information on your brand and corporate design for employees, suppliers and partners. The Portal presents basic elements, guidelines, best practices, local applications and templates to share your brand globally in your very own design and layout. Page 18

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24 Marketing Planer Marketing Planer Functionality - Centralized planning and budgeting that is transparent for all stakeholders - Clear and easy-to-read overview of timelines and activities - Structure of plan and relevant details are flexibly defined - Individual activities and campaigns can capture as much additional meta data and information as needed - Financial year and currencies can be configured as required - Full integration of planning and budgeting in the same module - Continuous and automated comparison of budgeted vs. actual expenditures - Direct linking of corresponding briefings, billing data, and print templates - Direct triggering of jobs and information to the relevant employee or stakeholder - Performance monitoring through configurable Key Performance Indicators (KPIs) - Interfaces to ERP systems and exporting options to csv, xls, pdf, etc. Marketing & Communication Activities / Campaigns can be efficiently planned, budgeted, controlled, and shared in the Marketing Planer. Planning, Coordination, Production and reaction times are shortened, thanks to a central repository of all marketing data. Page 24

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27 Web-2-Print Web-to-Print Functionality - Professional automation of advertising material production - From business cards and brochures to newsletters and videos - Rule-based templates define what can be edited or filled in - Simple process based on a few steps to edit and personalize collateral - Seamless integration to Media Pool and Marketing PIM allow for direct embedding of text and visual data - Maximum efficiency through reduction of repetitive task, be it internal or from service partners - Maximum brand consistency despite individual adaption of defined elements - Central steering tool for decentralized structures and Local Area Marketing - Can be integrated into the Marketing Shop for marketing material logistics processing - Plugin for Adobe InDesign The Web-to-Print functionality allows for advertising material to be personalized in a simple manner. This is possible thanks to automated rule-based templates which allow even basic users to adapt and personalize advertising materials according to their specific requirements. Page 27

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30 Media Pool Media Pool Functionality - Centralized storage of all media assets - Availability for any internal or external user group - Extensive search functionalities - Key wording for better structuring the media pool - Mass import for large amount of data - Automatic read-out of meta data during import process - Simple media preview for any media - Automatic file conversion - Integrated image processing - Direct mailing of any media through or download link - Documentation of individual media use and statistics - Licensing and approval management - Lightbox function for compiling media objects for specific projects - Comprehensive rights and role concept for different use scenarios and user groups Centrally manage your images, documents and multimedia data and benefit from shorter search times, secure media quality and smooth processes. Efficient media asset management, coordination and distribution with the BrandMaker Media Pool. Page 30

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32 Agenda 1 Overview Oerlikon Group 2 Our Challenge Worldwide launch new Corporate Design 3 The Solution Oerlikon BrandNet 4 Benefits using BrandMaker 5 Experiences and Challenges Page 32

33 Our Benefits Develop the brand (s) Live the brand Continuous development of brand identity through Brand Academy Sharpening of brand positioning Structure brand architecture Develop brand design Enhance CD / CI guidelines Enable employees through exploring the brand One central point of interest for your MarCom information CI-/CD-Guidelines, Brand Story, Images/Logos always up to date News portal for new content Tutorials and trainings turning the brand useful Self-explanatory state of the art user guidance and interface Download application examples Simple online login Integrate Media Creation processes (Web-to-print, Media Pool) enhancing instruments Share relevant «best practices» to increase synergies Connect suppliers, retailers and partners including conditions and order processes Page 33

34 Agenda 1 Overview Oerlikon Group 2 Our Challenge Worldwide launch new Corporate Design 3 The Solution Oerlikon BrandNet 4 Benefits using BrandMaker 5 Experiences and Challenges Page 34

35 Experiences and Challenges Brand Consistency through a common platform Step by step enhancement of CI/CD knowledge and by that the system itself and a knowledge partner for the implementation and support gateb A internal aligned communication and monitoring helps increase the usage of the system and by that its requirements in order to further develop the functionality and new content, which is a must for next steeps in going digital Page 35

36 Questions? Page 36

37 Thank you. Page 37